For brands hoping to build a deeper, more meaningful relationship with their audience, trust is key.
Building trust between a brand and customers is a must for any business, especially in a world where purchase activities are commonly made through digital channels. For this reason, there are requirements for making a secure first impression on reputable e-commerce sites like Shopify. Having Shopify trust badges on the checkout page is unquestionably one of them, as it can help you gain customer trust and possibly boost conversions and sales.
This article will go over how to add trust badges to your Shopify store and how to make your Shopify pages more secure for potential consumers.
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Shopify Trust Badges Ecommerce Meaning?
Source: Trust Badge Master
A trust badge (or trust seal) is a digital icon business owners display on their websites to signal reduced purchasing risk and motivate purchasing behavior. Consumers are reassured that their online shopping experience is safe and low-risk by seeing a trust badge displayed. Popular types include endorsement badges, policy-specific badges, payment badges, and security trust badges.
You must first identify and select a trustworthy supplier, referred to as a certificate authority (CA), in order to receive trust badges. Verify your website after registering with a CA, then insert the generated badge code into the HTML of your website. Putting the trust badge front and center can increase visitors' trust in the legitimacy and security of your website.
Mostly found on checkout pages, their purpose is to reassure customers that they can safely finish a purchase. These badges occasionally convey the security features of a website. In other instances, they merely draw attention to a reliable partner or a customer-friendly policy.
Put simply, Shopify trust badges offer a comparatively simple means of boosting visitor confidence. As a result, this may also aid in lowering cart abandonment and raising revenue.
These trust symbols are present in all of the top Shopify stores. If it doesn't, potential buyers might become concerned.
Why Should You Use a Trust Badge?
Source: ShopClimb
Trust badges can boost sales and conversion rates by increasing an online shopper's trust in your online store. Here's how to do it:
- Improved trust in your online store: A trust badge allays certain fears of online shoppers without using words that could unintentionally fuel those fears. A Better Business Bureau badge may reassure a customer who is worried about falling for a scam, while a security trust badge may reassure a customer who is worried about data security.
- Increased conversion rates: Studies reveal that nearly 70% of shopping carts are abandoned because of worries about online security, accounting for 17% of these abandonments. These figures suggest that removing security-related worries may increase sales. Badges offering free shipping and returns can further reduce the barrier to purchase and increase sales and conversion rates.
- Policy clarity: Key purchasing information, like the payment methods you accept and your shipping and return policies, can be effectively communicated with trust badges. These badges neatly fit on the checkout page of your online store, taking the place of the paragraphs of text that would otherwise be needed to convey the same information.
Consider yourself an online shopper. Which stores? Those with security badges or those without? You would surely take social proof into account when you were shopping.
Which are the Best Trust Badges for Shopify? (Free Download Apps)
1. Avada Trust Badges, Pop‑Up
If you manage an online store on Shopify, you are aware of how crucial it is to instill a sense of urgency and confidence in your consumers. Here's where Avada app can help. It can boost sales and foster consumer trust in your business. You can create multiple trust badges with stunning designs with this app to show social proof respectively.
2. Essential Trust Badges & Icons
Rating (4.9)
Source:
Essential Trust Badges & Icons app will improve the aesthetic appeal of your Shopify store and foster customer trust. Easily customize and choose where to put banners on your product page or in any other unique location. To really set your store apart, you can even upload your own unique icons. Use a range of icons and banners such as trust badges, sale banners, return and shipping badges, payment icons, labels, and guarantees to increase the legitimacy of your website and increase sales.
3. Trust Badges Bear
Rating (4.9)
Consumers make snap judgments about what to buy and they quickly write off a retailer they don't trust. Add payment icons and trust badges to your store to show customers that it is dependable and safe. Get over 300+ badge options to match the style of your store by installing the app.
Change the message, the colors, the alignment, the size, and more! With just one copy-paste click, you can add your payment and trust badges to any page, in any section (cart, footer, hero, or product page).
4. SEOAnt ‑ Trust Badges & Icon
Rating (4.9)
You can choose the trust badge and payment badges that best suit your needs with SEOAnt. To get the desired effect, you can preview the badges on desktop or mobile devices, change the style at any time, and then put them on display in your store. You can boost sales and lower bounce rates by using trust badges.
5. Trust badges & icons ‑ Iconito
Rating (4.9)
Choose your block position (product page, footer, cart, or custom placement), add titles, change the colors and fonts, and publish. They offer pre-made payment gateway icons, seals, shipping badges, warranty icons, highlights, payment badges, ecology, recycling logos, integration icons, social media icons, header icons, cosmetic badges, payment icons, and product features for you to select from.
6. ShopClimb ‑ Trust Badges
Rating (4.9)
During the customer sales journey, there is not much time to build trust. One of the most effective ways to do this is by displaying payment badges. By adding the appropriate payment badges for your customers, you can easily increase conversion rates for your store with our simple setup and wide selection of designs.
7. DECO Product Labels & Badges
Rating (4.9)
DECO uses product labels and badges to increase customer engagement and encourage purchases. Emphasize the promotions and product features. Select labels from the gallery or completely alter them to fit the style of your brand. You can fully customize Shopify trust badge and labels in the app or get a design from their designer.
8. Trust Badge Master
Rating (4.7)
Use Trust Badge Master to create trust badges for your online store. Emphasize the services you offer, like worldwide shipping, money-back guarantees, and free shipping. Use the MasterCard, Visa, and PayPal payment badges to demonstrate your secure checkout and payment process. Select badges from our vast collection, personalize them, and activate them on your website to swiftly build trust. Use Trust Badge Master to lower bounce rates and boost credibility.
9. TrustedSite ‑ Trust Badges
Rating (4.5)
Online shopping raises concerns for consumers. TrustedSite, formerly known as McAfee SECURE, provides a range of certifications to allay visitors' fears when they shop online. Obtain these certifications so that you can show visitors that they can trust your company by using TrustedSite trust badge app throughout your shop.
Top 4 Most Common Trust Badges in Ecommerce
Source: Shopify
Here’s an overview of the most important Shopify trust badges that you can add to your store.
1. Security trust badges
Website security trust badges reassure visitors that it's safe to make purchases from your online business and that their personal information is protected. They don't have to be concerned about identity theft or any other fallout from a breach of data. These kinds of badges are frequently referred to as secure payment, safe checkout, or secure checkout badges. Fortunately, it is included as standard with all Shopify subscriptions.
A secure sockets layer (SSL) certificate, which is a sign that a website adheres to the intricate web security protocols needed to handle customer data securely, is present on many security badges. These badges are sometimes referred to as SSL trust badges or SSL badges.
Obtain an SSL certificate from a trustworthy CA (GlobalSign and DigiCert are two well-liked choices) in order to receive a secure checkout badge. The CA will give you a trust badge or site seal after it has been installed and verified, which you can prominently display on your checkout page to give customers an additional degree of assurance during the crucial conversion stage.
Beyond SSL certification, security seals from well-known brands like McAfee or Norton let you assure customers that their checkout will be secure.
2. Payment badges
Accepted payment trust badges accomplish two things: they link your business with reputable brand names, effectively communicating an endorsement from well-known and established companies like Visa or PayPal, and they give your customers vital information about accepted payment methods.
One type of free trust badge are icons that indicate accepted payments. Payment providers usually give this asset away for free because they stand to benefit from your site's validation. For each form of payment you take, search for complimentary trust badges. Popular choices include the badges from PayPal, Google Pay, Apple Pay, Mastercard, American Express, Visa, and Discover. You have the option to select which credit card icons are displayed if you have a Shopify store.
On checkout pages near credit card detail forms or other payment fields, e-commerce sites usually show Shopify trust badge.
Similarly, you may want to incorporate your shipping partner's logo into your checkout process if you use a reputable one.
3. Endorsement badges
Endorsement badges are given to your company by recognized third-party brands as a mark of recognition and approval.
Two well-liked third-party endorsement badge options are:
- The Better Business Bureau’s Dynamic Seal: To obtain this, you’ll need to comply with the BBB’s standards of trust and pay an accreditation fee.
- The Google Customer Reviews badge: You’ll need at least 100 customer reviews to be eligible.
Endorsement badges are so widely accepted that a lot of companies use them in the footers of their websites rather than saving them for the checkout process.
4. Policy-specific badges
You can also make your own badges to reassure customers that they have nothing to worry about when they purchase from your store, depending on the policies of your establishment.
Policy-specific badges may include money-back guarantees, free returns, and free shipping badges.
Most of the time, these badges function as expected. A money-back guarantee badge refers to a low-risk purchasing opportunity by informing customers that they have little to lose if a purchase doesn't work out, and a free shipping trust badge reassures customers that they won't face prohibitive shipping costs after they enter payment details.
Unlike other badge types, this one is free and doesn't need third-party verification. You can confidently assert this regarding your own company. The badge's useful graphic shorthand is meant to go along with the assertion. Using a trust badge app, installing one of these icons is simple.
These kinds of badges can be seen in the footer of websites, on About pages, and checkout pages for online merchants.
If you have any of these generous policies in place, you may as well use them to their full advantage.
How to Add Trust Badges to Shopify
1) Use Specialized Apps on Shopify
Source: Shopify
You can create Shopify trust badges using payment trust badges for sales conversion and social proof apps if you'd like to use them as a successful sales strategy.
Shopify allows you to install an app that fits your budget and business plan and is plugin-compatible. Many trust badge apps are available for free. They are visible beneath the "add to cart" button. The top Shopify apps for trust badges allow you to select your own.
Apps for trust badges are simple and easy to use, and don't require any technical knowledge. Thousands of Shopify apps are available in the app store, along with a ton of paid and free plug-ins that make it simple to add trust badges to your Shopify store.
There are hundreds of payment badges available in the Free Trust Badge apps, including Visa, Mastercard, PayPal, Stripe, and Bitcoin. To add the badge to your pages, simply drag and drop it.
Shopify provides a variety of security badges along with some more advanced apps.
2) Edit Footer Options on Shopify
Secondly, you can edit the footer section using the theme editor. Another good way to have trust badges on your page is to add payment providers. Customers can then know how they pay you and receive their money back under special circumstances. You must adhere to these guidelines in order to modify the footer options in Shopify:
- Go to the theme editor.
- Click Footer.
- Check the Show payment icons checkbox.
- Click Save.
Nevertheless, this customization won't work with your theme if you don't use one of Shopify's free themes and it doesn't have the ability to enable payment icons in the footer.
If you don’t want to use an app, you can always add badges in the form of Shopify images.
3) Create Your Own Security Badge
The final choice is the most complicated of all. However, some people will wish to design their own trust badge. It's possible to make your own security badge with Photoshop. Just be sure to use a transparent background so that the colors of your website design complement each other.
Option 1:
- Add an image of your personalized trust badges or custom payment badges to your store. To do this, go to Edit Code > Assets > Add a new asset in your theme code editor and upload your image
- Copy your new image URL:
- Replace the bold part of this piece of code with your image URL:<div><img src="URL"></div><br>
- Add the trust badges to your page.
Option 2:
When you click "Edit code," a new interface will appear, enabling you to edit the necessary sections. Then, scroll down, locate Snippets > enter liquid in the search bar > Add code > Save.
Shopify trust badges can be strategically added to checkouts, product pages, and home page footers. There are several methods available for achieving this.
Get instructions on how to add a Shopify secure badge to your store by following this full tutorial.
The steps involved are largely the same if you wish to add more badges. All you have to do is save your favorite badge in Shopify beforehand. To accomplish this, navigate to 'Files' in your Shopify settings and upload an image file of your badge. SVG is the best format once more.
You'll automatically see a URL next to the image you uploaded. The procedure is the same as Shopify's tutorial once you copy it. However, you can add this line of code with your own URL inside instead of using the code that is provided there: <img src=”copied_image_URL” alt=”trust badge”/>
Conclusion
To perfect your store's trust badges, you may need to invest money and time. However, the boost in conversions it offers makes the investment more than worthwhile.
Learn more: How to add reviews to Shopify
