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Focal Shopify Theme Review 2024: Is it worth the $320 investment?

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As a business owner, you are aware that reaching your target market requires a well-designed website.

Shopify themes are a design framework that determines how your website appears to visitors and how they interact with it. Different themes offer various layouts and styles. A different UX is also provided by each theme depending on how it is designed.

💡 We meticulously evaluate Shopify themes and apps based on our hands-on experience. Read more about our comprehensive review process and methodology.

It can be challenging to choose from the many options that are available online. Focal Shopify theme reviews are hard to come by, so in this article, we'll give you a thorough analysis of the theme to help you decide if it's the best option for your company.

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Focal Shopify Theme Overview

PageFly Verdict / Our Opinion

The Focal Shopify Theme, crafted by Maestrooo, stands out with its bold grid-style design, emphasizing lifestyle and product imagery. It's highly customizable, featuring responsive design and multiple currency support, tailored for high-volume stores and rich brand storytelling. Pros include its diverse drag-and-drop options and fast loading speeds, ranking it well among themes for conversions. However, it comes with cons such as support only through tickets and emails, a premium price tag, and minor mobile layout issues for blog posts and timelines.

What is the Focal Shopify Theme?

Maestrooo developed the Focal theme for Shopify with an emphasis on creating a well-organized and user-friendly theme. The theme is a bold grid-style theme perfect for lifestyle and product imagery. It features a custom header and footer layout, responsive design, and support for multiple currencies.

A variety of drag-and-drop options are also provided by the theme to make website customization simple. Whether you want something simple or complex, the focal theme is a fantastic choice.

With the Focal Shopify theme, you can design and tailor it to your brand to build an online store that embodies your brand's mission. It will assist you in customizing the homepage, collection pages, product pages, blog, and article pages your shop may require after you create the website.

The Focal theme was created to emphasize technical vision while remaining adaptable as your brand develops. The Focal theme has been customized to increase sales, provide a fantastic user experience, and boost conversion rates.

According to the Shopify theme store, Focal is great for:

  • Editorial content
  • Optimized for longer-form text sections to support brand storytelling
  • High-volume stores
  • Designed for stores that process a large number of transactions in a given period
  • Designed to showcase images to support visual brand storytelling

Slow site speed is one of the biggest conversion killers. Rvere audited Focal and 83 additional themes to determine which ones load the fastest. Each stat is the average of the theme's homepage, collections page, and product page. And Focal ranked #20, that's actually a good score.

Shopify Focal theme

Focal Shopify Theme styles

There are four main theme styles on Focal.

Focal Theme is undoubtedly worth looking into if you're looking for Shopify themes that will give your store a distinctive appearance. The four main themes that are available are Sapphire, Quartz, Ivory, and Carbon. Each offers its own unique style and features, so it's hard to go wrong with any of them.

1. Carbon

Shopify Focal theme

The theme with the most modern aesthetic, Carbon, has a sleek and minimalist design that complements any store. It has many options and features, such as drag-and-drop product pages, dynamic pricing tables, and custom background images.

Elevate Your Brand with Shine
Say goodbye to generic designs and embrace uniqueness with the Shine theme. Craft an online store that perfectly aligns with your vision and goals.

2. Ivory

Shopify Focal theme

For stores that prefer a more traditional appearance, ivory is ideal. It has a number of features, such as sidebar widgets, social media integration, and custom header and footer layouts.

3. Quartz

Shopify Focal theme

Quartz is ideal for retail spaces that want to evoke a bygone era. It has a vintage-inspired design that will give your products the appearance that they have been around for a long time.

4. Sapphire

Shopify Focal theme

If you want something that will stand out from the crowd, choose sapphire. It has a contemporary design that will be appealing to today's buyers.

Focal Shopify Theme features

When it comes to giving their website a modern look, businesses should consider using the Focal Shopify theme. It is simple to customize to fit your own business and has all the features businesses require to launch online.

Some of the key features of the focal theme are:

- A modern design with a focus on typography and layout

- Wide range of options for customizing the look and feel of your site

- Easily add social media links, images, and other content

Beautiful Slider

Focal has a stunning slider. Up to five different slides, each with a title, subtitle, and button, may be uploaded. Even each text's position can be customized separately.

The slider can be set up in a variety of ways. Do you prefer a horizontal transition to a vertical one? That is doable. Do you favor a more compact slider? There are 4 different sizes available. Do you want to modify the frequency of the automatic rotation? It is also conceivable!

Fully mobile experience

Try it! Focal looks fantastic on both a desktop and a mobile device. You can be sure that your users will adore it.

Read more: Mobile Site Optimization Is Your Key To Higher eCommerce Sales

Quick Shop

Customers of your business can make purchases quickly without leaving the page they were on!

Search with auto-completion

One of the few themes, Focal, provides search auto-completion without the use of any additional paid apps.

Focal theme shopify

This means that products begin to appear as soon as a user types one or two letters, without having to be forwarded to another search results page! You'll love it if you give it a try.

Retina support

Focal supports native Retina screens in addition to the full mobile experience. Therefore, you can upload both non-Retina and Retina versions of your logo to ensure that every user has the best possible experience.

Highly configurable home page

The most crucial page of your website is without a doubt the home page. We are aware of this and have taken steps to make it simple for you to configure it without writing any code. You can easily enable and disable modules and change the background and text colors of each module separately. Your business's beauty will make your rivals envious!

For more detailed reviews and tutorials of Shopify paid and free themes, check out:

User Interface and Navigation of Focal Shopify Theme

The Focal Shopify theme's user interface and navigation are both well-designed. With sections on the home page for products, categories, blogs, customer reviews, and contact us, the design is straightforward and user-friendly. Each section's content is thoughtfully organized, and each section has its own tab.

Especially well done is the blog section. The front-end design is appealing and user-friendly, with plenty of room for posts and excellent social media platform integration. The ability to sort posts by author, category, or date is available, and there is also an integrated social sharing button. It's simple to find and use the navigation links at the bottom of each post. This is a great blog theme all around that makes it simple for visitors to find what they're looking for.

Where can you find and download Focal Shopify Theme?

To download and use this theme, you can go to the Shopify Themes website.

You can pick which theme style among the four themes available suits your shop the most.

Focal theme shopify

Click “try theme”

If you have an online store on Shopify, simply log in.

The majority of themes are created for particular industry types. Make sure the theme you choose was created for your niche. For instance, it would be difficult to use a theme created for fine art pieces on an online store that sells various electronics and accessories.

This is due to the fact that the electronic store requires a theme that can manage numerous categories and cutting-edge search features. On the other hand, image galleries don't require as much sophisticated functionality.

Start your amazing online store with Focal Shopify Theme

Let’s dive into this theme and explore how it works.

Build Home page

Announcement Bar

You can add many text messages or announcements where it will work as a slide.

Shopify focal theme

For the detail part of the announcement message, you can add an image with title, content, button text, and button link as well.

Shopify Focal

Elevate Your Brand with Shine
Say goodbye to generic designs and embrace uniqueness with the Shine theme. Craft an online store that perfectly aligns with your vision and goals.

Pop up

In order to use the pop-up, you must tick the "enable" button and choose how you want it to appear.

Image can be easily added here as well as the text editing part.

Shopify focal


In case you want to add your logo beside your main menu, you can quickly do it by uploading the logo image with the suggested size of 280 x 80px.

shopify focal

You can change these text buttons into icons as well by ticking "show icons" and it will look really neat like how I prefer.

No icons

shopify focal

With icons

In addition to standard dropdown menus, all their themes come with a mega-menu feature. A mega-menu allows the user to show a dropdown menu in a more elaborate and visual way.

First, you will need to define your menu structure by creating a drop-down using the native Shopify menu interface. You can learn more about how to create a menu and dropdown by following the official Shopify documentation. In order to properly use a mega-menu, you will need to set up a three-level structure. You can see below an example of how the previous navigation structure looks like in Shopify:

shopify focal

Learn more on how to set up a mega menu here.

Cart drawer

Another cool feature where you can customize your cart notes at the same time adding recommendations to further boost your sales by cross-selling.


shopify focal

These slideshows are a great way to “tease” your shoppers with an intriguing image and bit of text and get them to engage more with your store and find out more information or explore your offerings.

Here you can choose to split images and make it a collage as well. Mobile image size was also indicated to best suit the mobile version.

Featured Collections

For featured collections, you can add different collections based on their category and choose the number of products to show and products per row.

You can choose to add some text for the subheading to give an introduction but here I decided not to include any.

shopify focal

Image with Text

Let's take a look at the “Image with text” section, which offers a wide variety of opportunities to include content in a dynamic and flexible layout that’s also mobile-friendly and doesn’t require any coding.

It has a cool feature where it can be shown with animation by revealing this section from the top to bottom.

shopify focal

Shop the Look

Another section for you to showcase more product photos or any visuals since this theme is designed to showcase images to support given period visual storytelling.

shopify focal

Blog Posts

Giving an overview of your conversion blogs in this section to keep your readers staying on your store with higher engagement.

shopify focal


A tried-and-true strategy for boosting customer confidence and showcasing actual examples of your products in use is the use of testimonials. It's a form of social proof that demonstrates to potential customers how happy your current customers are, making it a potent endorsement.

It is actually a great way to introduce this element on your homepage.

shopify focal


shopify focal

Another cool section for you to tell your brand story is where customers can discover other branches of your store or the history of your business.

shopify focal

shopify focal

Featured product

You can add product videos, enable image zoom, and tick to show any details of the product such as tax, product ratings, etc...

shopify focal

Text with Icons

It really has a grid-style theme perfect for lifestyle and product imagery.

shopify focal


The footer section makes it a very well-designed theme, especially for a bold grid-style theme. I like how all the payment methods are displayed at the bottom.

shopify focal

It was all arranged accordingly for marketing and conversion with a short introduction and contact forms.

Build Product page

shopify focal

Their visual brand storytelling cart is amazing as you watch the demo below as to what you can do to your product page including the FAQ page, conversion blogs, cross-selling, collections, and any other sections that you might want to add.

You can do image zoom and slide to the next product image with just a click.

Related postBest Free Shopify Themes for 2024: Expert Reviews of 11 Top Choices

Build Collection page

Product Filtering

This feature allows customers to filter products by category, price, best-selling, and so on.

shopify focal

At the demo store below, you can even filter with color swatches which is very detailed.

shopify focal

Quick View

At the bottom of the collection page, you can make an extra look with a quick view section to display top favorites or best-sellers.

Focal Theme's Pros and Cons

Focal Theme is a great Shopify theme for eCommerce businesses. Here's a look at its pros and cons:


  • The theme is well-designed and easy to use.
  • The theme has a wide range of features to help you customize your store.
  • The theme has good search engine optimization (SEO) potential.
  • The theme features product images in a large, multi-column drop-down menu.
  • The theme display color swatches on your product page to showcase available product colors.


  • The support is offered only via tickets and emails. No live chat is available.
  • The pricing is at the higher end of the premium-theme category.
  • The mobile layout for a blog post is hard to slide to the right for other posts.

  • The text title for the timeline section is cut off for the mobile version.
shopify focal

    Stores Using Focal Shopify Themes

    01. Mengloria

    Mengloria aims to introduce a new notion of luxury to the shoe market with a combination of simplicity and elegance for the modern gentleman.

    shopify focal

    02. Valor Offroad

    The team at Valor Offroad has been engineering and manufacturing powersports products for outdoor adventure.

    03. Ten and Co

    Ten and Co. is a premium, Eco-conscious home goods company. They design and source fabulous products specifically for home decor. They create products that are not only sustainable but beautiful and functional.

    Is Focal a Good Shopify Theme?

    Focal is a Shopify theme that gives your store a sleek, contemporary appearance. It has many features, such as personalized menus and tabs, responsive design, and simple installation. The theme also comes with a number of practical tools, such as e-commerce statistics and an integrated Shopify checkout process. However, some customers complain about issues with Focal's customer service. Focal is still a good option for a new or small shop overall.

    A fully functional, gorgeous, and highly customizable theme is Focal. It has been considered for various types of shops. Its stunning full-screen slider, search auto-completion, and special built-in features will be appreciated by your customers.


    The Shopify theme, Focal, might be the best option for you if you're looking for something versatile, colorful, and stylish. Focal will make your stores look fantastic on any device with features like responsive design and retina support. Additionally, the customer service team is accessible 24/7 via email or tickets to assist you with anything you need. Check out Focal right now to see how fantastic it can be!

    You are now prepared. You have a theme and all the necessary tools in your toolbox. It's time to launch your own online store using this striking grid theme.

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