A well-designed website gains good impression and eventually, conversion. As a Shopify store owner, you have probably taken a look into the all Shopify themes, hoping to find the one that fits brand aesthetics.
Loved by 95% of users, Focal Shopify Theme comes as a strong options, focusing on bold-grid style and elegant look. In this article, let's walk through detailed Focal Shopify theme reviews on its features, pros and cons, pricing, and alternatives.
💡 We meticulously evaluate Shopify themes and apps based on our hands-on experience. Read more about our comprehensive;review process and methodology.
Other theme you might interested in: Blum Shopify Theme Review
Key overview
The Focal Shopify Theme, crafted by Maestrooo, stands out with its bold grid-style design, emphasizing lifestyle and product imagery.
After testing the theme ourselves and reading through dozens of customer reviews, we learned that:
- Focal theme's design is very intuitive with add-in customized options for high-volume stores and rich brand storytelling.
- Pros: Has diverse drag-and-drop options and fast loading speeds.
- Cons: Long wait time support system, Expensive for new Shopify merchants and minor responsive problems.
For more detailed, read on or watch our quick video review on Shopify Focal theme!
What Is The Focal Shopify Theme?
Maestrooo developed the Focal theme for Shopify with an emphasis on creating a well-organized and user-friendly theme using bold-grid layout. It features a custom header and footer layout, responsive design, and support for multiple currencies.
Other than drag-and-drop options, Focal also opens for simple customization. Whether you want something simple or complex, this Shopify theme is a fantastic choice.
You can quickly tailor an online store, homepage, collection pages, product pages and blogs that embodies your brand's mission.
With CRO and Sale features, Focal Shopify Theme surely supports your store in increasing sales, improving user experience, and boosting conversion rates.
Focal Shopify Theme Styles
There are four main theme styles on Focal: Sapphire, Quartz, Ivory, and Carbon. Each offers its own unique style and features, so it's hard to go wrong with any of them.
Carbon
The theme with the most modern aesthetic, Carbon, has a sleek and minimalist design that complements any store. It has many options and features, such as drag-and-drop product pages, dynamic pricing tables, and custom background images.
Ivory
For stores that prefer a more elegant, soft and tone-down appearance, Ivory is ideal. It has a number of features, such as sidebar widgets, social media integration, and custom header and footer layouts.
Quartz
Quartz is ideal for retail spaces that want to evoke a bygone and classic era. It has a vintage-inspired design with a touch of boldness that will give your products the appearance that they have been around for a long time.
Sapphire
If you want something that will stand out from the crowd, choose Sapphire. It has a contemporary design with vibrant and dynamic components that will be appealing to today's buyers.
Focal Shopify Theme Features
Other than diverse theme options, Focal has many great abilities that allow Shopify merchants to explore and tailor the most unique look to fit their stores.
A few things to note about Focal Shopify Theme:
- Up to 20 built-in sections that focus on typography and layout.
- Wide range of options for customizing the look and feel of your site.
- Easily add social media links, images, and other content.
User Interface of Focal Shopify Theme
The Focal Shopify theme's user interface and navigation are both well-designed. With sections for products, collections, blogs, customer reviews, and contact us, the design is straightforward and user-friendly. Each section's content is thoughtfully organized, and each section has its own tab.
Beautiful Slider
Focal has a stunning slider that you can upload up to five different slides, each with a title, subtitle, and button. Even each text's position can be customized separately.
The slider can be set up in a variety of ways. Do you prefer a horizontal transition to a vertical one? That is doable. Do you favor a more compact slider? There are 4 different sizes available. Do you want to modify the frequency of the automatic rotation? It is also conceivable!
Fully Mobile Experience
As we all know, Mobile Site Optimization Is Your Key To Higher eCommerce Sales. With Focal Shopify theme, you have a storefront that looks good on both desktop and mobile. Your customer sure enjoy this!
Quick Shop
Additionally, your customers can seamlessly view the product info without leaving the current. This convenient bolster a action-driven shopping experiences.
Mega Menu with Enhanced Search Bar
The thing we love most about Focal's search bar isn't the smart product filtering and sorting, but the auto-completion. Just one type and related products are appeared. This make the search much more approachable and not many Shopify theme can do this.
With Focal Shopify theme, you don't build traditional menu but can expand it with comprehensive navigation and categorization.
The idea behind these features is to make product discovery easier for your customers. This is very intuitive and convenient for store with many products, as customers might struggle to find what they need.
Retina support
Focal supports native Retina screens in addition to the full mobile experience. Therefore, you can upload both non-Retina and Retina versions of your logo to ensure that every user has the best possible experience.
Sales Conversion and Marketing Features
Not just a Shopify store design tool, Focal theme also offers many CRO-led features and ways to custom-made your sale activation elements, including:
- Popups and in-menu promos, which only a few Shopify theme offer.
- Customizable contact forms and promo banners.
- Stock counter.
- Cross-selling and product recommendations.
- Color swatches and sticky headers.
Social Integration
It's simple to find and use the navigation links to various social media platform at the bottom of each pages. For blog post, you can also create a social sharing button to increase your brand visibility.
High Speed
Slow site speed is one of the biggest conversion killers. Rvere audited Focal and 83 additional themes to determine which ones load the fastest. Each stat is the average of the theme's homepage, collections page, and product page.
And Focal ranked #20, that's actually a good score.
Is Focal Shopify Theme free?
Focal Shopify Theme is free if you want to test it with your products and customizations. However, to publish the theme to your Shopify store or once your free trial ended, you will need to pay $320.
This is great since you can drive-test all 4 theme before making any decision. Although some think the price is quite expensive for some Shopify themes. Yet, keep in mind that this is an one-time fee.
Pros & Cons of Focal Theme (Updated 2025 with user reviews)
Despite being a great Shopify theme for merchants and eCommerce business, Focal Theme still has certain things to work on. Let's take a look:
What's good
- The theme is well-designed and easy to use.
- The theme has a wide range of features to help you customize your store.
- The theme has good search engine optimization (SEO) potential.
- The theme features product images in a large, multi-column drop-down menu.
- The theme display color swatches on your product page to showcase available product colors.
Overall, Focal Shopify theme is rated 4.56/5 on HeyCarson and almost every customer is likely to recommend it. The same rating is 95% on Shopify theme store. Here're what latest customers praised Focal for:
"The theme is versatile, easy to navigate, and make my customization process an absolute breeze. It's also light, fast and conversion-focused", by Wolfiek Group.
"I can edit the theme as many times as I want without being overwhelmed", by Frump Fighters.
"Very easy to customize. I can make my own blocks of promotion, rich texts, galleries, and mega menu. I have used two themes from Focal so far", by Mineral Tiles.
"I can tailor the look and feel of my store to perfectly match my brand. My experience with Focal Shopify theme has been amazing and I highly recommend it if you want a polish and professional site", by Zion Greeks Boutique.
What's not so good
- The support is offered only via tickets and emails. No live chat is available.
- The pricing is at the higher end of the premium-theme category.
- Responsive problems such as: Mobile layout for blog post is not as interactive as web layout and certain design elements look messy on mobile layout
Some need-to-improve reviews about Shopify Focal theme:
"For this price, I feel like the features is not enough and there's better option", by ONAI.
"The support isn't responsive and there's no live chat. I have to wait over 48 hours to be replied. For page building, I currently use PageFly - which has much better live support that can help me fix things immediately", by LWR.
"The theme is okay. But some features such as color swatches need manual work. I was struggle when adding metafields when it should have been automated", by GlamAura.
Who should use Focal Shopify Theme?
According to Maestrooo, Focal is great for:
- Editorial content.
- Optimized for longer-form text sections to support brand storytelling.
- High-volume stores.
- Designed for stores that process a large number of transactions in a given period.
- Designed to showcase images to support visual brand storytelling.
For more information on Shopify Focal theme demo, you can visit here.
Focal Alternatives: Comparing with Other Shopify themes
Focal vs Prestige vs Impulse
Take a look at how Focal performs next to the top Shopify Theme such as Prestige and Impulse in performance, design styles, and customization ability. Is Focal worth the price?
| Criteria | Focal | Prestige | Impulse |
| Provider | Maestrooo | Maestrooo | Archetype |
| Design style | Modern, sleek look with large imagery and minimalist elements. | Premium aesthetic often favored by luxury or high-end brands. | Trendy, dynamic design with bold calls-to-action. |
| Customization | Medium, might require additional help from Page Builder tools | Advanced, support layout change with custom code. | Medium, might require additional help from Page Builder tools |
| Performance and Speed | Good with proper optimization | Medium | Generally good but can be heavy with many dynamic elements. |
| Rating | 95% likes | 91% likes | 95% likes |
| Free trial | Yes | Yes | Yes |
| Pricing to publish | $320 | $380 | $400 |
| Support & Documentation | No live chat. Official documentation covers basic setup. | No live chat. Fewer community tutorials and documentation. | No live chat. Well-documented; large user community for troubleshooting. |
| Cons | - Some advanced custom page layouts require coding or third-party builders like PageFly. | - Limited layout flexibility out of the box; can be restrictive for creative or experimental designs. | - Multiple dynamic sections can lead to a cluttered layout if not used carefully. - Some advanced animations or design tweaks require coding. |
| Ideal for | Medium to large stores in fashion, beauty, or lifestyle brands. | High-end, boutique, or luxury brands. | Brands that run frequent promotion—such as fitness, health, or apparel. |
All these themes offer great elements that new Shopify merchants can quickly drag-and-drop and launch their store. Yet, one common con is their lack of flexibility and customization to support complex stores:
- They support custom code, but only to a limit. For example, brand-specific layout or interactive elements might be unable to build.
- Once you add heavy images or complex visual elements, page speed and overall performance is down.
- Prestige, Impulse and Focal Shopify theme are great for short to medium-length pages. But if you want to pack more info for a longer page, these themes are not great at supporting this.
For more detailed reviews and tutorials of Shopify paid and free themes, check out:
- How To Build Your First Online Store with Shopify Brooklyn Theme
- Prestige Shopify Theme - A Comprehensive Review and Tutorial
- Why and How You Can Use Debutify Shopify Theme For Your Online Store
- Shopify Warehouse Theme: Pros, Cons, and Everything In Between
- Shopify District Theme: A Complete Walk-through and Getting-started Tutorial
- Getting Started with Impulse Theme: What You Need To Know
Considering Page Builder
To truly create unique landing pages, you might need a third-party page builder. And despite having many of them on Shopify App Stores, PageFly is currently the only one that support integration with Shopify themes.
Let's say you are building a homepage with Focal Shopify Theme. But there's one section that require custom layout that Focal doesn't support. You can easily build that section in PageFly and publish it to your Focal theme.
The best part? PageFly support 1 free page or section forever, with full features.
Set up and customize Focal theme for your Shopify store
Where to find and download Focal?
To download and use this theme, you can go to the Shopify Themes website.
You can pick which theme style among the four themes available suits your shop the most.
Click “Try Theme”
If you have an online store on Shopify, simply log in.
The majority of themes are created for particular industry types. Make sure the theme you choose was created for your niche.
For instance, it would be difficult to use a theme created for fine art pieces on an online store that sells various electronics and accessories.
This is due to the fact that the electronic store requires a theme that can manage numerous categories and cutting-edge search features. On the other hand, image galleries don't require as much sophisticated functionality.
Moving on, here're some of our Shopify Focal Theme tutorial to help you get started. Keep in mind if your Focal Theme can't build a section like how you want, PageFly is here for that! We have up to 400+ elements and templates to start with.
Create your dream section or layout with PageFly, then smoothly publish it into your Focal Theme. Fast, secure, and no-code needed.
Build your Homepage
Announcement Bar
You can add many text messages or announcements where it will work as a slide.
For the detail part of the announcement message, you can add an image with title, content, button text, and button link as well.
Pop up
In order to use the pop-up, you must tick the "enable" button and choose how you want it to appear.
Image can be easily added here as well as the text editing part.
Header
In case you want to add your logo beside your main menu, you can quickly do it by uploading the logo image with the suggested size of 280 x 80px.
You can change these text buttons into icons as well by ticking "show icons" and it will look really neat like how you prefer.
In addition to standard dropdown menus, all their themes come with a mega-menu feature. A mega-menu allows the user to show a dropdown menu in a more elaborate and visual way.
First, you will need to define your menu structure by creating a drop-down using the native Shopify menu interface. You can learn more about how to create a menu and dropdown by following the official Shopify documentation.
In order to properly use a mega-menu, you will need to set up a three-level structure. You can see below an example of how the previous navigation structure looks like in Shopify:
Learn more on how to set up a mega menu in Focal theme here.
Cart drawer
Another cool feature where you can customize your cart notes at the same time adding recommendations to further boost your sales by cross-selling.
Slideshow
These slideshows are a great way to “tease” your shoppers with an intriguing image and bit of text and get them to engage more with your store and find out more information or explore your offerings.
Here you can choose to split images and make it a collage as well. Mobile image size was also indicated to best suit the mobile version.
Featured Collections
For featured collections, you can add different collections based on their category and choose the number of products to show and products per row.
You can choose to add some text for the subheading to give an introduction but here I decided not to include any.
Image with Text
Let's take a look at the “Image with text” section, which offers a wide variety of opportunities to include content in a dynamic and flexible layout that’s also mobile-friendly and doesn’t require any coding.
It has a cool feature where it can be shown with animation by revealing this section from the top to bottom.
Shop the Look
Another section for you to showcase more product photos or any visuals since this theme is designed to showcase images to support given period visual storytelling.
Blog Posts
Giving an overview of your conversion blogs in this section to keep your readers staying on your store with higher engagement.
Testimonials
A tried-and-true strategy for boosting customer confidence and showcasing actual examples of your products in use is the use of testimonials. It's a form of social proof that demonstrates to potential customers how happy your current customers are, making it a potent endorsement.
It is actually a great way to introduce this element on your homepage.
Timeline
Another cool section for you to tell your brand story is where customers can discover other branches of your store or the history of your business.
Featured product
You can add product videos, enable image zoom, and tick to show any details of the product such as tax, product ratings, etc...
Text with Icons
It really has a grid-style theme perfect for lifestyle and product imagery.
Footer
The footer section makes it a very well-designed theme, especially for a bold grid-style theme. I like how all the payment methods are displayed at the bottom.
It was all arranged accordingly for marketing and conversion with a short introduction and contact forms.
Build Product Page
Their visual brand storytelling cart is amazing as you watch the demo below as to what you can do to your product page including the FAQ page, conversion blogs, cross-selling, collections, and any other sections that you might want to add.
You can do image zoom and slide to the next product image with just a click.
Build Collection Page
Product Filtering
This feature allows customers to filter products by category, price, best-selling, and so on.
At the demo store below, you can even filter with color swatches which is very detailed.
Quick View
At the bottom of the collection page, you can make an extra look with a quick view section to display top favorites or best-sellers.
For documentation and support of Focal Shopify theme, you can visit here.
Examples of Successful Shopify Stores with Focal Theme
Focal is a Shopify theme that gives your store a sleek, contemporary appearance. It has many features, such as personalized menus and tabs, responsive design, and simple installation. The theme also comes with a number of practical tools for better sales funnel.
Thanks to this, Focal has been considered for various types of shops. Let's see some Shopify Focal theme examples.
Mengloria
Mengloria aims to introduce a new notion of luxury to the shoe market with a combination of simplicity and elegance for the modern gentleman.
And Focal Shopify theme is best to present this aesthetic with its sleek, polite, and traditional touch.
Valor Offroad
The team at Valor Offroad has been engineering and manufacturing powersports products for outdoor adventure.
Using Focal theme, Valor attain a strong and reliable design that reasonates with ideal customers.
Ten and Co
Ten and Co. is a premium, Eco-conscious home goods company. They design and source fabulous products specifically for home decor. They create products that are not only sustainable but beautiful and functional.
Thanks to Focal Shopify Theme, Ten and Co get a soft and minimalism design that give en earth yet trendy feels.
Conclusion
The Shopify theme, Focal, might be the best option for you if you're looking for something versatile, colorful, and stylish. Focal will make your stores look fantastic on any device with features like responsive design and retina support. Check out Focal right now to see how fantastic it can be!
