New theme in town alert! There’s a new theme developer on Shopify Themes Store called SalesHunterThemes. As your trusted CRO and Shopify information source, there’s no doubt that we have to experience them. In this post, Blum theme will be put to the test.
Advertised as a theme “made for fashion brands with high page speed and stunning mobile design”, it’s clear that Blum is directly targeted at merchants in the fashion segment. Whether you’re currently happy with your current Shopify theme or still on the hunt for the perfect theme, this article is for you as we will provide you with our in depth review of this newly introduced Blum theme.
💡 We meticulously evaluate Shopify themes and apps based on our hands-on experience. Read more about our comprehensive review process and methodology.
What does Blum theme offer? Is Blum’s price point worth the money? How to build a store using Blum Theme? What are Blum’s theme pros and cons? Should I purchase Blum theme? Following questions will be answered in our blog.
Blum Shopify Theme Review: Should You Purchase This Theme for Your Fashion Brand Store?
Blum theme overview: Who's It for?
Blum’s theme origin
Blum theme was created by SalesHunterThemes - a new name in the Shopify themes market. However, this developer is not a rookie in E-commerce and website development since they have spent the last 2 years working with us - PageFly to develop themes.
As their team is made of CRO experts with more than 10 years of experience, SalesHunterThemes products, including Blum theme has following strengths:
- 24/7 Live Chat Customer Support for every theme
- Niche focus CRO features
- Best performance on mobile devices on the market
As described by SalesHunterTheme, Blum is the niche focused theme for fashion, health and beauty businesses. This is explained by their richness in image display options, which is a crucial factor in converting sales for respective industries. Blum theme is also one of the Shopify 2.0 themes
Who Should Use the Blum Theme Shopify?
As highlighted by the developer and designer, Blum theme is dedicated to fashion and beauty businesses. The ideal store for Blum theme can be an apparel store, accessories boutique or health and beauty products store.
Ideal Merchants & Industries
Fashion, Beauty, and Home Decor Stores: Perfect for merchants who need to showcase apparel, accessories, or decor through visually rich galleries and dynamic layouts.
Lifestyle and Trend-Based Brands: Suited for growing e-commerce businesses looking to refresh their brand image or launch with a standout, youthful feel.
Small to Medium-Sized Retailers: Focused on those seeking an affordable, high-quality theme without compromising on visual sophistication or performance.
Creative Entrepreneurs and Agencies: deal for those who prioritize unique, customizable design elements and want extensive flexibility to make their client stores distinct.
There are 3 main reasons why Blum is your go-to choice when it comes to building a fashion store:
- Visual storytelling elements
As the fashion industry is a highly competitive field with the increasing need for products sold quickly and at a relatively low cost, merchants need to sell as fast as they can before items go out of season or the fashion trend dies out.
In the fast fashion and Ecommerce landscape, investing in product photography is extremely important to promote your store. Not only images act as a demonstration of how items look and feel, they also help build credibility and professionalism for merchants who sell clothing and accessories.
- Mobile first design
Online shopping has become a highly addictive hobby for consumers. As they spend most of their time using their phone for all information needs, making your store mobile responsive is the key factor in securing the conversion rate.
With the mobile first mindset
- Unrivaled page speed
After testing, we found out that all pages generated by Blum theme have 8x Google Pagespeed score on mobile. This is extremely crucial for both buyer’s experience and Google ranking, which will result in higher conversion rate and sales growth.
Blum Shopify Theme Pricing
Blum theme is currently listed on Shopify Theme store as 170 USD. In general, this price point is in the mid-end tier of listed themes as the cheapest paid ones start at 200 USD and the most expensive ones are 350 USD.
As usual, Blum theme has unlimited trial to allow merchants customize and experiment the theme on their store as much as they wish. Purchase is only made when merchants decide to publish pages.
From our viewpoint, Blum theme is a fairly reasonable priced theme as its price is not too high and offer a bunch of premium features such as:
- Store locator
- Color swatches
- Stock counter
Compared to a few premium themes with similar supported features such as Prestige ($320USD) and Impact ($350USD), it’s safe to say Shopify Blum theme is the choice to help merchants make the most bang of their bucks due to its lower price point.
Read more: Best Shopify Themes
Blum theme presets/styles
There are 5 presets to choose from in Blum themes: Blum (formerly Celia), Solie, Mondo, Totem, and Fuji.
Blum
“Young, minimalist, trendy, and visual-focused” are words used to describe the Blum style by SalesHunterThemes. The preset is for a modern clothing brand for young women.
If you’re looking for a sensual and calming style, Celia might be the right fit for you. We suggest trying out this style for a jewelry store or a health and fitness products store.
Solie
“Clean, energetic, dazzling, and feminine vibe” - these are adjectives SalesHunterThemese use to describe the Solie style. In the demo store, this style is used for an active wear brand targeting young women.
With sans serif fonts and a bright color palette, Solie represents the carefree and youthful energy of expressive youngsters. This aligns with the urban youth audience’s persona. We suggest using the Solie theme for brands with active, energetic and young positioning.
Mondo
Dedicated to merchants who place their store as “stylish, wild, creative with a minimalism vibe”, SalesHunterThemes set up a demo store for an unisex clothing brand using this style.
To ensure products are stars of the show, Mondo acts as a blank canvas made of neutral tones to shift user’s attention to the store’s stunning clothing items. In our opinion, Mondo is the safe choice for any fashion merchant.
Totem
Arty, whimsical, and engaging are the hallmarks of the Craft style. This theme is perfect for businesses that want to convey a sense of creativity and playfulness.
The Craft style features dynamic animations and artistic elements that will captivate your visitors. If you're looking for a unique and memorable theme for your online store, Craft is an excellent choice. Try out this style for an art supply store, a handmade goods store, or a design studio.
Fuji
Fuji is the new preset of Blum theme tailored for Japanese market, featuring bold street style fashion stores.
Blum Key Features
Collapsible content
With the aim to shed spotlight on images, collapsible content is the way to provide information in a logical way without taking too much space on the page. Clear, precise headings of each item in the collapsible content allow users to browse to the exact information that they want without having to scroll too much, hence improving the browsing experience.
Along with the text, we can also add images to the list with Shopify Blum theme. There are 2 options to choose from: Text first and Image first. Based on each merchant’s preference, the image or the text will be shown first.
Image banner with separate background image settings for all devices and mobiles
This feature truly caters to the mobile viewing experience as it has 2 separate options for background images: Background image (for all devices) and Mobile background image. By having 2 options, the section will be responsive on all devices, even mobile.
There’s a key thing to remember while using this feature is that mobile background image works separately from large screen’s background images so if we set the background image only for the mobile screen, the large screen will not inherit the image of the mobile screen.
Pop–up
If you want to gather attention of site visitors and direct them to a defined call to action, pop-up will be a useful element for you. Pop-ups can be customized with images, texts and your choice of how to display the pop-up.
Timing of the pop-up could either be Reaching the footer or After closing cart notification. You can also choose to display the pop-up with 2 options - Show only on the home page and Show only for non-login visitors as well.
Featured product carousel
Blum theme provides us with the option to showcase feature products in the form of a carousel, by this merchants can highlight products for a campaign and direct site visitors to purchase specific products (example: hot deals for a holiday sale, best selling items)
Product Siblings
July 2025, Blum introduces theProduct Siblings feature, allowing merchants to link and showcase related or alternative products directly on the product page. Customers can easily browse other variants or collections, facilitating exploration and increasing the likelihood of cross-sells and informed purchasing. This new variation display feature allows merchants to show product images based on selected variants more flexibly — including support for per-variant image grouping.
Advanced Mega Menu
Blum’s Advanced Mega Menu goes beyond standard navigation. You can display detailed navigation tabs, include images, organize collections, and spotlight promotions all within the dropdown. This makes product discovery seamless, even for stores with large catalogs, and enhances the browsing experience for complex inventories.
Complementary Products & Upsells
Quick Buy & Slide-Out Cart
Streamline the shopping journey with a Quick Buy button and Slide-Out Cart, letting customers complete purchases efficiently from any page.
Product Hotspots & Color Swatches
Engage users with interactive Product Hotspots and dynamic Color Swatches for product variants, helping shoppers explore options and details effortlessly.
Product Filters, Size Guide, & Testimonials
Advanced Product Filters and a built-in Size Guide make finding the right product easier, while dedicated Testimonials sections boost brand trust.
Customer Support
Merchants benefit from prompt, friendly, and expert human support, in addition to clear documentation and tutorials. They're available 24/7 on working days.
What Merchants Say About Blum Theme
Shopify store owners using the Blum theme have shared overwhelmingly positive feedback, especially regarding its standout support, design flexibility, and ease of use. Below are real highlights from merchant reviews:
Key Praise from Merchants
Excellent Support Team
“Best Shopify theme I've used! Blum is stunning, and their support team is incredible—quick, knowledgeable, and genuinely helpful. Perfect for serious brands that want premium design without the hassle.”
“I’ve used tons of Shopify themes, but SalesHunterThemes stands out for one key reason—the support is incredible. Fast live chat, super knowledgeable, and directly connected to the devs. They’ve solved every issue in minutes, not days. Plus, the themes are clean, flexible, and easy to use.”
“Blum is a beautiful, flexible theme perfect for our store. The support team is outstanding—they helped with custom features like checkout redirect, image swatches, and mobile logo alignment. Quick, professional, and friendly service. Highly recommend both the theme and the support team!”
“This theme is very nice and easy to use. The support team was very helpful with issues and the communication is perfect. Thank you.”
“Eye-catching, bold visuals crafted to captivate and engage customers from the first click. Built for top-tier performance, enhancing shopping experiences.”
Responsive and Helpful Communication
“Although I'm very new to this theme and not a technical person, their technical customer support is superb—very responsive and very practical.”
“Sono felice di aver scelto Shopify, assistenza veloce e professionale, temi bellissimi, il mio sito è davvero bello dal punto di vista grafico, il supporto del team da applauso!!!! Sono veramente soddisfatta du aver fatto questa scelta.”
General Merchant Satisfaction
Blum maintains a 98–99% positive review rate, with merchants noting both the polish of the theme and speed of customer support responses. Also, regular updates and the addition of new features are appreciated, ensuring the theme remains current and functional for diverse needs.
Constructive Criticism
A small number of users mention occasional bugs or glitches, but these are typically addressed quickly due to the responsive support team.
Overall, merchants highlight Blum’s excellent blend of modern design, customization flexibility, seamless user experience, and exceptional support—making it a top pick for brands wanting reliability and visual impact
Real stores using Blum theme
Woolf Store
Niche: Sustainable apparel, specifically merino wool fleece jackets and gilets.
Notable Features:
Homepage: Clean banners, curated product sections, and prominent calls to action for featured ranges.
Product Pages: Comprehensive information with high-res images, customer reviews, and detailed descriptions emphasizing fabric quality and use cases.
Visual Storytelling: Sections like “What is Merino Wool?” and adventure stories build confidence and align with environmentally conscious shoppers.
Why Blum Works Well: The media-rich product presentation and smooth navigation emphasize the store’s natural and eco-friendly values.
Baleaf Sportswear (DE)
Niche: Activewear and sports apparel for women.
Notable Features:
Homepage: Promotional sections for top picks, new arrivals, and product offers using bold visuals and flash sale banners.
Product Pages: Clear product details, swatch selections, dynamic pricing, and concise descriptions tailored for quick decisions.
Customer Experience: Easy navigation, strong focus on purchase flow (“select and add,” clear shipping/returns policies).
Why Blum Works Well: The visually engaging layouts and quick-buy journeys make it especially suited to fast-moving apparel and flash sales.
Holzatelier Theobald
Niche: Artisanal woodworking and handcrafted natural furniture/products.
Notable Features:
Homepage: Natural, minimalist aesthetic with grid-based product collections and inviting images.
Product & Collection Pages: Focus on high-quality visuals, easy-to-read details, and organized navigation.
Why Blum Works Well: Leverages Blum’s visual storytelling, crisp displays for artisan items, and structured layouts to showcase craftsmanship and quality.
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What Blum Theme Shopify: PageFly's Verdict
Nothing more, PageFly strongly recommends Blum to Shopify merchants seeking a visually impactful, conversion-focused, and highly-supported theme. Its blend of modern design, flexibility, robust support, and affordability makes it particularly valuable for brands where visual storytelling and seamless user experience are paramount.
Blum is not just for style—it’s built for growth, helping stores impress new visitors, boost engagement, and increase sales with minimal technical hassle.
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