“...chic and aesthetically pleasing...”
That's what people say about the Impulse Theme Shopify, a premium theme created by the accomplished Archetype theme developer.
Whether you have a small number of collections or a store with large inventories, Impulse can still push your brand images with a professional look. It’s a theme with powerful promotion attributes.
Is that true? Is “Impulse” simply just a name, or it can make your Shopify store attractive enough that people would desire to fill up their shopping carts with your products? In today's article, we are going to help you find out if Impulse is the right theme option for your store. The article will give you:
- An Overview of Shopify Impulse Theme
- Shopify Impulse Theme Key Features
- What do people say about the Impulse theme?
- Impulse theme's pros and cons
- 5 store examples of Impulse Theme
Check out Shopify Impulse theme demo here
An Overview of Shopify Impulse Theme
As mentioned from the first start, Impulse is designed by Archetype, which also happens to be the creator of the 2 popular Shopify themes: Motion and Streamline. Archetype’s themes have been powering more than 500,000 stores so far, and the company has worked with such big brands as Kappa, Vogue, Mugo, etc.
With the latest version of Impulse theme, there’re new updates about page widths, unnecessary grid CSS removal, mobile sizing for the video hero section, and many more in their release notes.
Impulse is NOT a free theme. Like most of the premium themes on the Shopify Theme Store, its price is $180 for a one-time purchase. So, if it's a reasonable price for investment according to your business budget, you can totally give it a try.
Who Would Use Impulse Theme?
- Merchants who own a large store and want a theme that can support their mega menu (often fashion stores, megastores, and large inventory stores)
- Luxury brands that are looking for a modern and professional theme.
- Those who search for a theme with many customization features
- Merchants who look for a mobile-first theme
Shopify Impulse theme comes in 3 styles: Modern, Clean, and Bold. Each style brings you different kinds of feelings and fits well with different stores and industries.
1 - Modern
As you look at Modern in general, there's a certain vibe of a high-end fashion store that comes to your mind. A classic brand logo in the center of the header, multi-level menus, big banners with high-quality images of cool parallax effects, large promotion tiles with tempting discounts, and gift cards CTA buttons.
Everything is put together on the homepage, which creates a great experience of browsing with visually-focused tactics. The Modern style seems to work best with large inventory stores, stores with many collections, and catalogs, especially, clothing and fashion shops.
2 - Clean
The Clean style looks simpler than the Modern one. Again, it still captures visitors with big hero banners, but this time the overlay header does make the store look more “clean" and direct from the top.
The style focuses more on the product visuals and collections. You can see right on the home page, there're direct featured collections or medium-sized and product-focused collection banners. This will help people easily browse your store and choose the collections that suit their tastes.
3 - Bold
The Bold style attracts people in its own way. The video hero is an outstanding point of this style. The homepage has less text content than the other two. Instead, there're many animated videos and banner sections with parallax effects that enhance the visual browsing experience.
The black background creates a strong and compact impact on visitors' eyes, which keeps them surfing your store for more.
Shopify Impulse Theme Key Features
To create the Impulse theme, the Archetype team thoroughly researched Fortune 500 retailers to figure out and deliver the best features of an online store that help them sell.
Impulse does offer vigorous features for an eCommerce store. So, what are the true factors that this theme can help with sales boosting? Let's take a look at its main features:
1 - Mega Menu List
The dropdown menu of the Impulse theme is another level. Merchants can add layered menu items in the header but it still looks organized and stylish. A cool thing about the feature is you can choose to show the mega menu images, which is outstanding.
If you have a large store with many products and want to sort them out into collections on the navigation bar, Impulse can be a good choice. Specifically, many clothing and fashion stores using Impulse theme often utilize its mega menu capability, even the famous brand like Kappa:
Credit: Kappa USA
2 - Edge-to-edge Hero Banners
Let's be honest here. Most of you would love big banners with high-quality resolution because they're very engaging and bring a great sense of credibility to a website. With the Impulse theme, merchants can freely display huge and full-width slideshows on the home page, add large image with text sections, and set up parallax effects or image focal points of a banner.
Credit: Penny Skateboards
Worry about mobile responsiveness? Impulse allows merchants to choose desktop and mobile slideshow images separately to make sure the mobile version of your site is high converting. You can adjust image heights on both devices with many options.
3 - Promotion Customization
This feature is what makes Impulse different from others, and a true sales booster. Impulse can help you create alluring promotion banners with CTA buttons to support your marketing campaigns.
Archetype truly did a great job when designing this theme because they provide promotion features that merchants can make use of in literally every corner of their stores. You can see promotion grids on the homepage, banner promotions on collection pages, large images with text boxes on product pages, and even footer promotions.
If you can place these promotion tiles in the right place on your site and with smart tactics, people might not even hesitate to make their impulsive buying.
4 - Color Swatches
Color swatches is a familiar feature that you can see in many Shopify themes. It helps improve the user experience. Adding color options on the product pages with variant images changing through color selection can help visitors visualize the product better.
With Impulse, you can choose to enable “color swatches” on product pages or collections pages.
Credit: Kappa USA
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5 - Product Page Content Sections
This is a powerful feature of Impulse theme. If you want to “spice up" your product page, make it a more compelling place to visitors, the theme supports you with an array of cool content sections.
From image with text, image hero, video hero, text column with images to testimonials, and many more, merchants can flexibly add and place the sections on the product page and give a more exciting browsing experience to visitors.
6 - Collections within Collections
If you choose to show this option, when people click on the main menu of a collection, it will display the sub-collections that you have set up in the navigation section. This can help visitors navigate to other collections easily and increase their engagement with your web store.
7 - Advanced Collection Filtering
With a large inventory store, having a robust collection filter is necessary for a responsive collection page. Impulse offers both sidebar and pop-out filter options. If you focus on showcasing products on the collection page, you can use a pop-out filter to increase the space for your product to shine. Meanwhile, for those who want customers to find the products in the quickest way, having a sidebar menu is a good decision.
Credit: Kappa USA
8 - Video features
Using Impulse theme means that you have multiple options to have a visually stunning web look. Why? They give you many video options from video heros on top of the homepage to video sections both on the homepage and product pages, even the video in product media.
Having animated content sections on your site can make it even more attractive to people and increase the interaction between your potentials and your store.
What do people say about the Impulse theme?
If you look at the customer reviews on the Shopify Theme Store, Impulse theme has more than 90% of positive reviews out of 400+ feedbacks. Customers can’t go wrong, right? There must be something about Impulse that makes people love it so much.
Impulse brings a powerful set of customization features, especially promotion attractions that can make a store look responsive, pleasing and professional.
Another reason is Archetype’s support documents are so helpful and cover both common advanced issues, which can be a great assistance for theme users. Many customers also leave a lot of praises for Archetype's support team.
Impulse theme's pros and cons
We've seen many cool sides of the Impulse theme so far, but to give you a more objective view towards this premium theme, let examine its pros and cons:
- It's very modern and cutting-edge
- The theme brings a professional look
- You can have flexible header and footer options
- It offers multiple product page and collection page optimization features
- It's mobile-friendly because there are several mobile custom options
- The support documents of Impulse is excellent
- You can find many agencies with external customization services related to Impulse theme like Hulk App, Exibea, or even popular name like Storetasker or Carson
- If you add too much content with the theme features, it could be overwhelming for some people because there are so many promotion attributes.
- The theme doesn't have customer support chat. The email support usually takes 2-3 days
- With content sections on any page, there are no customized options for adjusting padding and margin for the elements. So if merchants want a flexible design, they must edit the code or use a 3rd-party page builder app like PageFly, for example, to easily drag, drop and customize the elements the way they want. PageFly can work with any Shopify theme once you publish it in the Shopify dashboard, so Impulse theme can really work well with the app.
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- Impulse theme doesn’t support customizing other pages like About us, FAQ, etc.
For more in-depth Shopify Theme Reviews, check out:
- Shopify District Theme: Is It The Perfect Theme For Fashion Niche?
- Booster Theme Review: Is It Worth The Price?
- Shopify Minimal Theme: Pros, Cons & Everything In Between
- Parallax Theme Shopify: Deep-dive Review and Tutorial
- Shopify Venture Theme: The Perfect Starting Free Theme?
- Ella Theme: Does It Have The Features You Need?
- Shopify Dawn Theme Review: Next-Generation Theme Design
What about the loading speed?
We don't want to put the loading speed factor in the pros or cons section because the loading speed of a site doesn't only depend on a theme, but many other reasons like apps, images, network, devices, etc.
According to a report by Rvere, after auditing 83 Shopify themes, Impulse rank #49 among the themes. The index for time to interactive, which is the amount of time it takes to show useful content and respond to users, is 9017ms, a bit higher than the average which is 8485 ms. However, in general, other metrics like First Content Paint or Time to First Byte, and so on are all faster than the average.
5 store examples of Impulse Theme
At the price of $180, Impulse offers merchants a great number of awesome features to promote their brands with cutting-edge and modern storefronts. We would say it’s worth the price. Even though the theme still has some limitations and needs to be improved (no theme is perfect, obviously), if it fits your brand and business budget, then why don’t you try it?
Haven’t opened a Shopify store yet? You can click this free trial link below:
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