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15 Trendy Boutique Names For Your Shopify Store in 2024

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Selecting the perfect name is important for your Shopify boutique store. After all, a catchy name can attract customers to your store and help them identify with your brand.

But coming up with a trendy boutique name can be hard. Finding a good name requires thinking creatively about what your brand stands for and choosing a snappy name that will engage your buyers — all without misrepresenting what your business does.

Thankfully, we’re here to help. In this article, we’ll discuss tips you can apply in choosing a name for your Shopify store and run through 15 trendy boutique names you can consider this year.

Choosing Boutique Names on Shopify

One of the first tasks you’ll need to complete when setting up your Shopify store is selecting a store name. Whatever name you pick will have many practical and marketing implications for your boutique store.

For instance, if you already have a website, your store name is what will appear on your website. This will also form your store’s URL, or the link you provide to people who want to visit your boutique. So, if it’s a name that’s hard to spell correctly, your customers may have trouble reaching your store.

Screenshot of a Shopify store dashboard with the store name section highlighted

Apart from the practical considerations, choosing trendy boutique names can also impact your marketing.

Businesses have less time than ever before to connect with their buyers and form a lasting impression. The stats are clear: Buyers only need 7 seconds to form an impression about your business. A snappy store name can help form an instant impression on your customers.

The name you pick will also play a key role in how you shape and market your brand identity. Consider a store name like Death Wish Coffee. It drives a powerful image of coffee that takes no prisoners — coffee so strong it packs a killer punch.

Screenshot of a Dark Roast Coffee product page by Death Wish Coffee


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With a name like this, your business can unlock unique branding opportunities and find amazing avenues to shape a brand that people want to buy from.

Ultimately, it’s key to take your choice of a store name seriously as it can create the conditions for a successful boutique. But how do you go about picking a name, and will Shopify let you pick just any store name?

Does Shopify let you pick any name you want?

In general, Shopify does not limit your options for a store name. You can choose whatever trendy boutique name you desire. Just go to your store dashboard, select “Settings” and put in the name you want.

However, there are a few limitations to picking a boutique name that you should be aware of. You cannot pick names that involve any of the following:

Shopify Trademarks

According to Shopify’s terms of service, you cannot use any name or mark that infringes on Shopify’s intellectual property. This includes using any name that includes the word “Shopify” or any mark associated with the name.

Using any name that breaches these terms may trigger a request to change your store name. In the worst case, it may result in the termination of your Shopify account.

Protected names

Similar to the above, you can’t use any name that breaches existing trademarks or any person’s intellectual property. Choosing a name that uses other online businesses’ intellectual property may result in legal action being taken against you.

You can verify whether your boutique brand name options are protected by visiting the relevant agency websites. In the US, for instance, you can check the United States Patent and Trademark Office website, and in Canada, visit the Canadian Intellectual Property Office site.

Existing names

Before deciding on a name for your boutique store, you should ensure that the name isn’t being used by another store on Shopify or elsewhere. While the other store may not have registered the name, choosing a similar name for your store can confuse your customers.

Unfortunately, Shopify does not alert you when picking an existing store name. So you need to be thorough in your research.

Offensive names

Lastly, while Shopify does not specifically disallow offensive names, it’s probably best just to steer clear of these.

How do you determine what is offensive? There are no fixed rules around this, but it’s a good idea to think about how your customers and the wider public will perceive your name choice.

If it’s likely to cause scandal or offense then it’s probably best to avoid it. As you’ll see below, there are many other unique boutique names you can use that will engage buyers while maintaining respect for them.

How to Select a Boutique Name for Your Store

So, how do you go about picking an exciting and engaging business name for your online boutique? Here are a few tips that can help.

Keep it simple

Brevity and simplicity are key elements of a great boutique name. That’s because shorter, snappier names fit well into your store header and are more memorable and easier to type.

As a rule, try to keep your store name to 60 characters or less. But don’t make it too short either so it doesn’t get lost in the crowd.

Avoid the temptation to overcomplicate things, especially when using punctuation marks and special characters. In fact, you should probably leave out special characters entirely, as you want to prevent anything that makes it harder for people to use your store name to find you.

An unlit light bulb against a blurred background

Source: Pexels

Consider your target buyers

As you brainstorm, it’s a great idea to keep your target audience firmly in mind. What kind of names are they likely to identify with? What brands in your space are people currently raving about? Are there elements you can adapt from them?

For instance, with a store like Death Wish Coffee, it’s clear that their fans enjoy strong, delicious coffee that’s bursting with flavor. Knowing this, it’s understandable why they would pick a name like Death Wish Coffee for their business.

There are no right or wrong answers when it comes to determining what name will engage your buyers. Think as broadly as possible to ensure you’re considering all the options available to you.

It’s also fine to do some research to identify the keywords your buyers use and work them into your name options.

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Think creatively

Prepare to think outside the box when brainstorming a boutique store name. To be sure you’re traveling down the right path, it’s probably best to avoid common words in your industry like fashion, home, chic, baby, etc.

Instead, be more creative with your approach. This way, you’re more likely to come up with something unique and you’ll save the stress of having to return to the drawing board. Here are a few tips that can help you with creative name ideas:

  • Try combinations: Combine words that rhyme for a memorable name e.g. Shake Shack.
  • Use foreign words: Apart from providing a unique name, foreign names also give you a cool backstory for your About Page.
  • Make up a word: Roughly 72% of brands use names consisting of made-up words, so get creative!
  • Use words with personal meaning: You can use your name, the name of your pet, or anyone/anything special to you.

Be original

Pay close attention to existing and protected names to ensure you’re not infringing on anyone’s intellectual property.

In some cases, you’ll come up with a name that’s really cool but looks too similar to someone else’s. In this situation, you can make adaptations to make the name fully yours. For example, you can add new letters to the name or include a new word to change the context e.g. “Stack” can become “Stack Ladders”.

Paper-textured image with the word ‘original’ beside brown bars

Source: Pexels

Be forward-looking

Keep in mind that your store will likely grow and expand over the years. You may add new product lines or trim them down, or even pivot to an entirely new niche. Therefore, it’s good to pick a name that reflects that potential for change and business growth.

That’s not to say that you shouldn’t pick a name that reflects what your store does. However, you can avoid being too specific with your brand name. Unless you’re really sure that one product will dominate your product line, it’s probably best to use more general words in your store name e.g. use “Stack Hardware” instead of “Stack Ladders”.

Secure the domain name

Lastly, don’t conclude on a name option without verifying that the domain name is available. This is especially important if you don’t already have a website and intend to register one for your store.

All of the major domain name companies let you search for free. So, you can visit GoDaddy, Hostinger, Namecheap etc. to check the availability of any business names you’re considering.

In addition, be sure to check if the name you’re picking is available on the major social media sites your business uses.

Shopify Boutique Name Generator — What it is and How to Use it

Thinking through the many different options for your boutique store can be time-consuming. Shopify helps you speed up that process with its Boutique Business Name Idea Generator.

Screenshot of the landing page of Shopify’s Boutique Business Name Idea Generator

The name generator is entirely free and lets you generate hundreds of name ideas in only a few minutes. It serves as an excellent starting point for your name hunt before you begin to narrow down your options after research.

Another great tool you can use is PageFly’s Shop Name Ideas generator. It’s also completely free and has the added benefit of letting you generate name ideas according to your industry and specific market or niche.

However, you should note that these name generators only provide suggestions of names you can use. These suggestions may not be unique or free to use. There is no guarantee that other stores aren’t already using those names, so you should always perform a comprehensive search before using any name the tool suggests.

15 Trendy Boutique Names to Use in 2024

You now have all the tools you need to start considering a perfect name for your boutique store. If you’d like some extra inspiration, here are 15 trendy names you can adopt for your boutique store in 2024.

P.S: Remember to check thoroughly that these names aren’t already in use by another store.

Names with catchy rhymes

  1. The Fashion Addict
  2. Cool Kid Collection
  3. Timeless Threads
  4. Trend Haven
  5. Lux Lane

Cool boutique names

  1. Vintage Closet
  2. We Love Jeans
  3. Soho Streetwear Club
  4. The Bling Company
  5. The Second Hand Shelf

Names with foreign words

  1. La Mode et Moi Boutique
  2. Camelot Boutique
  3. Étoile Polaire Collection
  4. La Jolie Boutique
  5. Le Miroir Collection

Names with made-up words

  1. The Glamtastic Store
  2. Hauty Body Collection
  3. Rogueland Streetwear
  4. INVH LXI Clothing Store
  5. Rose’s Closet


And there you have it. With these tips, you can begin drawing up a list of memorable names that will put your online boutique front and center of buyers’ consciousness. Remember to steer clear of protected names and only select name options that lend you opportunities to create a dazzling brand identity and a successful business.

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