How Upsell & Side Cart Can Boost Your Shopify Store Margins [Tutorial]

Running an online store on Shopify and becoming successful in the middle of the competition could be a daunting task. So to make your store stand out from the crowd you need to try and implement several strategies that will help you to boost your store’s sales. 

Amongst them comes upselling which is one of the best effective strategies that has been proven to increase your average order value and skyrocket your sales. Upselling is the best strategy to encourage your customers in purchasing an upgrade version of the product that they have added to their cart. For example, if a customer is buying a Pendrive of 4GB you can upsell him by showing the Pendrive with 8GB. 

I. Benefits Of Upselling On the Shopify store

01. Increase average order value

Showing upsells on your online strategy can highly help to improve the average order value of your store. Because when your customer is planning to buy the product you are upselling them by offering the upgraded version of the product so you are earning double profit through upselling.

02. Helps to earn word of mouth

Getting more customers is the real success of any business and that you can gain from upselling. As upselling is more targeted and personalized you will be able to give your best service from your side by understanding the needs of your customers and satisfying their requirements.

03. Strengthens customer relationship 

Building customer relationships and maintaining them is the most important and challenging part of any business. Good customer experience always helps to maintain a strong bond between customers and you can gain this by giving them upsells on your store. The more you understand your customer’s needs and fulfill them, the better you generate more sales and customer retention. 

The main trick behind showing upsells is to squeeze more money from customers by paying more for similar products that they are already willing to purchase from your store. 

And that too if you show your upsells inside in the cart it would be great because when a customer has added a product to the cart it means that they are almost to purchase that product from the store. So showing upsells in the cart would be the perfect opportunity you can make use of to display upsell for your customers. But to bring them up to this step you need to do something right?

Yes, one of the common tactics that are ignored by most of the online store’s is in making the add to cart button visible on their store. 

II. What Is A Sticky Add To Cart Button?

A sticky add to cart button is also known as a floating cart that you might have seen mostly on the top right corner of an eCommerce site or store. The main advantage of having a sticky cart on your store is that it will be always visible on your store.

A sticky cart can improve the shopping experience of your customers because when they scroll down the page the sticky add-to-cart button will be visible which makes it easy to quickly add the products to the cart instead of scrolling back to the top every time for adding the products. 

III. Benefits of Using Sticky ATC Button On Your Store

3.1. Your cart will be always visible

Your customers will be always able to see your cart on your store which will make it easier for them to add products quickly into the cart and at the same time, this can save their time by scrolling back to the top every time for adding products from your cart. 

3.2. Decrease the cart abandonment rate

Shopping cart abandonment has become a common issue for most eCommerce stores. But by using a sticky add to cart button you can attract more customers by encouraging them to purchase from your store. Having a sticky add to cart button will highly impact on the mind of your customers and their shopping experience from your store. 

3.3. Call to action

A sticky add to cart button or cart drawer is the perfect call to action button that you can use on your Shopify store which will remind your customers every time to purchase from your store. It can easily increase your conversion rate by encouraging your customers to buy products from your online store. 

3.4. Boosts revenue of your store

An effective upselling strategy can surely help you to generate more sales which will automatically boost the revenue of your store. Upselling helps you to gain customer retention by satisfying the customer needs. If you have won your customer’s heart then surely they will come back to your store again and there is a high chance to refer your store to others which will double your sales and profit margin at the same time. 

You need to understand how important the role of a cart plays in your store. Having a sticky add to cart or sticky cart drawer on your store may increase the conversion rate of your online store. Apart from that, it will help to enhance the shopping experience of your customers. Mainly for mobile users scrolling through the page every time may be difficult for them. And this can stop your customers from completing the purchase if they don’t feel comfortable purchasing from your store.

IV. How To Add Upsell, Side Cart and Sticky Add To Cart To Your Store

To help you with this you can make use of a Shopify app called iCart Cart Drawer Cart Upsell. iCart is an all in one app for side cart customization and conversion optimization. This Shopify app allows you to design the cart drawer easily. Anyone can handle this app easily without any worries about coding as it comes with a drag and drop interface which makes it easy to customize the side cart just by doing drag and drop. When you install this app you may get a bunch of excellent features like:

• product upsell
• product recommendations
• order addons - Giftwrap/warranty/custom
• Cart countdown
• Side cart drawer
• Discounts 

4.1. Product upsell

iCart will allow you to create upsells in the side cart and generate more sales. You can show upsells with time-sensitive offers that will tend your customers to buy the product from your store. You can change your offers based on different parameters like products in the cart, the number of items, cart value, customer location (country), product tags, and more.

Also, you can set specific rules for different upsells that you want to show on your Shopify store based on different conditions: Shopify recommendations, the cheapest product in the cart, the most expensive product in the cart, specific product, and random product. You can do customization in your product upsell widget like:

• You can change the widget heading
• Show/hide widget title, edit widget title and change heading background color, widget background color. 
• Customize the product title and product title color. 
• Show/hide discounts and set the discount type, the discount value that you want to offer your customers. 
• Customize the time-limited offer like timer placement, timer location, timer duration, timer text color, timer background-color
• You can customize the prices to display, compare to price color, selling color.

4.2. Product recommendations (cross-sell)

With iCart, you can show product recommendations which is another best benefit to attract your customer’s heart. You can set specific conditions for products that you want to recommend on your store like when which products you need to recommend on your store. 

4.3. Discounts

iCart allows you to show discounts in the side cart with a countdown timer which will tend your customers to make immediate decisions on purchasing the product. 

You can customize the discount widget as it offers your different options like:

• You can change the widget heading so that if you use the same widget with different titles that will help you to identify them easily. 
• You can show/hide the widget title, heading background color, widget background color.
• Edit the text for discount
• You can set the type of discount that you want to provide your customers, discount value, and more.
• You can customize the button settings like change the button background color and button text color.
• You can show/hide time-limited offers for your customers, change the placement of the title, location of the timer, timer duration, text color of the timer, background color of the timer, etc.
• Also, you can set rules for the discount based on different parameters like the number of items in the cart, cart sum, specific item, specific collection, product tags, user location.         
• If you want to remove the widget then you can delete using the delete widget button.

4.4. Progress bar      

This widget allows you to show the progress bar inside the cart drawer. 

Here you can customize the following things:

• You can change the widget heading, show/hide widget title, change heading background color, widget background color.
• You can change the layout and select the discount tier. 
• You can set particular conditions for the discount tier.

4.5. Image with text

This widget allows you to add an image with text in the side cart. 

This widget allows you customization like you can change the alignment of the image, heading background color, widget background color, and many more. 

4.6. Custom HTML

This option allows you to add text inside the side cart. This widget allows you customization options like you can show/hide widget title, change the heading background color, widget background color. 

Also, you can set rules based on different parameters like cart sum, number of items in the cart, a specific item, a specific collection, product tags, and user location. 

4.7. Checkout button

This widget allows you to show the checkout button in the cart drawer.

• You can show/hide the widget title and change the heading, heading background color, and widget background color. 
• You can change the button text, button background color, button text color
• Set the position of the checkout button, enable/disable order notes.

Related reading: How To Customize Your Check Out Page

4.8. Order Delivery Date

If you add this widget then Order Delivery Date will be added to your side cart. Order Delivery Date is the best Shopify app that allows you to give your customers the option of selecting a custom delivery date and time on which they want to get their orders delivered. 

As Order Delivery Date is integrated with iCart you can add it if you want it to show in your side cart and you can delete this widget anytime using the delete widget button. You will get the following customization options:

• You can change the widget heading
• Show/hide widget title, change heading background color, widget background color. 
• Also, you can delete this widget if you don’t want to show it in your side cart. 

Running an online store on Shopify and becoming successful in the middle of the competition could be a daunting task. So to make your store stand out from the crowd you need to try and implement several strategies that will help you to boost your store’s sales.

Author’s Bio

Sajini Annie John is the Technical Content writer of Identixweb Pvt Ltd. She is passionate about writing unique, top-notch contents that make the web more user-centric. She loves to help businesses to achieve their business goals through content. She has 3+ years of experience and has written for high DR websites. Here is her LinkedIn.