Imagine waking up one day to see your products are completely sold out, with a new set of loyal patrons pumping cash consistently into your bank account. Your business revenue is healthy and keeps on growing.
It’s not a pipe dream my friend.
I’m writing this because I love it when merchants get results by making simple tweaks. Like bringing exclusive holiday solutions to help e-commerce merchant create a special landing page for a seasonal holiday.
Tying your promotions to a seasonal event or holiday is one of the most effective ways to boost your revenue.
Significantly.
In this article, I’m going to show you why. I’m also going to show you how you can use Shopify page templates to boost sales during the holidays.
Contents:
- A Fathers Day tale of two tactics
- High converting landing page examples
- How landing pages work
- Power of seasonal promotions
- Understanding which holidays to take part in
- Shopify page templates for seasonal promotions
When you’re done reading, you’ll know exactly which steps to take that'll save you time and money.
But of course, any good article starts with a story.
A Father’s Day tale of two tactics
Let’s look at ‘Landing Page Larry’ and ‘Homepage Hannah’. They both hired copywriters to write their ads, researched their target demographics and paid big bucks for Facebook ads which ran for 1 month. T’was the weeks leading up to Father’s Day.
One of them directed the traffic from the ads to their store’s homepage. The other directed to a special sales landing page, with promotional Father’s Day content, seductive copy, customer testimonials and a crisp, clear call to action to BUY. All created specifically to turn the visitor into a purchasing customer.
Can you guess who it was?
More importantly, can you guess who turned over more revenue for this campaign?
While Hannah’s left confused over the lack of results from her efforts, Larry is booking a cheeky flight to the Cayman Islands with his profits.
This is, of course, an oversimplification. But the psychology behind it is oh so very real. For many reasons. If you can’t quite wrap your head around this concept, this landing page guide will serve you well.
For the rest of you, who may already know what a landing page does, I ask you: do you know what a great sales landing page looks like?
High converting landing page examples
A simple shift in the placement of your Call to Action can increase conversions by up to 300% according to Hubspot.
You’ve probably seen this fantastic Shopify landing page for ads traffic. There are benefits, credibility indicators and a clear call to action. It’s a simple process for the reader and the decision is risk-free. It’s a no-brainer.
A marketing campaign without a dedicated sales landing page is a waste of time and money. It’s one of your strongest lead conversion tools.
Luckily, as a merchant using Shopify, you’re operating your business at an ideal time. There are more options being developed daily to help create landing pages for special events like Father’s Day to capture more sales. And you don’t need to pay big cash or be tech savvy to do so.
How landing pages work
A landing page usually serves to capture leads (contact information for future marketing) or, in our case, to convert visitors into customers (sweet dollars). The principle, however, remains the same. They land on your page > the page convinces them to take an action.
If you want to create a standalone landing page through Clickfunnels, be prepared to pay anywhere from $97 to $297 per month. As a solo entrepreneur, I’m going to go out on a limb and say you’re not willing to spend this much.
What’s the alternative?
Add the PageFly page builder app to your Shopify account, and start creating your own landing page for as little as $9.95 per month. Consider this app a landing and sales page designer.
Or, even better. Use one of PageFly’s pre-built templates.
The advantages:
- Built for SEO to load quickly and help rank in Google searches
- Fully customizable. Add your own content and remove parts if needed
- Make use of other PageFly elements like Countdown Timer and MailChimp form
- Functional and fluid across all mobile and tablet devices
- Shopify page templates for every industry and niche
- Easy to access code editor
Using these templates is hands down the easiest way to:
- Showcase the true value of your product
- Capture seasonal sales
- Increase conversion rates
- Save time and money
The power of seasonal promotions
Most merchants don’t understand the true power of holiday/seasonal promotions. There are a few times when consumers emotions peak causing them to make hastier purchasing decisions. Times of grief is one of them, and holidays are another.
Let's also consider that most holidays were created/have evolved for commercial purposes. Valentine’s day, Father’s day, even Christmas is barely about the birth of Jesus in most households.
After Halloween, we barely get a days break before they’re shoving Christmas promotions in our face. And after Xmas its Easter. And while most people will tell you not to get wrapped up in the commercialization of it all, you’re different.
Why? Because you’re an entrepreneur. And you need to do whatever it takes to be a winner.
My point is, these holidays urge people to give to their loved ones. And it’s an opportunity for you to offer your customers something special. Like a discount, package deal, coupon, limited time product or an extra channel incentive programs.
Add urgency. Let them know time is ticking. Put them on the clock. Make them scared of missing out.
Tickle their emotions. Show them how happy your product will make their wife, husband, mother, father, or themselves. Then make them an offer they can’t turn away from. Providing an experience that is memorable to your new customers can turn them into a long term, loyal patron.
Understanding which holidays to take part in
As a merchant, holding sales during every seasonal holiday will cut into your profit margins and leave you broke as a joke. So naturally, not every holiday applies to you.
For example, lawnmowers are of great interest to people leading up to Memorial Day, Labor Day, Fourth of July and so on. The florist lives for Valentines Day. If you’re in the fashion or electronics business, Black Friday, Father’s Day and Christmas are key. It always helps to have a deeper understanding of how you can use seasonal promotions to lift sales.
Shopify page templates for seasonal promotions
Now that you understand just how important landing pages and seasonal promotions are, it’s time to get into the juicy stuff and start making irresistible sales pages.
PageFly is a Shopify page builder that comes with over 90 pre-built templates that you can use for all occasions, including ones specifically tailored for seasonal events. One of the most popular being the Festivle Shopify page template.
This template is perfect for showcasing your sales offers, adding urgency, and collecting email leads for future marketing.
It’s all rolled into one template. It only takes 5 minutes to customize it with your own content. In the video tutorial below I’ll show you how.
As you can see, creating sales landing pages is easy when you use a template. The hard part of being in the eCommerce game is driving traffic to your store. If you need ecommerce inspiration feel free to check 100 Best Shopify Store examples curated by PageFly Team.
These Shopify page templates developed by PageFly will save you a bunch of time in the creation process that you can put towards marketing to get your revenue up.
In the space of 5 minutes, I’ve managed to fill this template with new content specific to the sales event and my own products. This is what the ideal sales landing page looks like for increasing conversions.
So, while most merchants face the problem of hiring a freelancer, paying more than they’re comfortable with and struggling to get their idea across, you can bypass all of that.
Remember, this has nothing to do with coding, SEO or design skills. It’s all taken care of for you, built into the template.
ANYONE can do this (even you!). And everyone should.
I hope this helps. But that depends how much you want it.
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