📖 Best Shopify e-Commerce about us page template examples that increase conversion rate
Online shoppers experience a lot of friction and that friction prevents the customer from buying from your site, as well as decreases your Shopify conversion rate.
The biggest friction is the fear of being deceived, such as paying money but not receiving anything, or the thing you receive is not the same as what you see on the internet.
That said, brand trust is one of the most important factors that affect eCommerce sales and Shopify conversion rates. The first and most important thing to build brand trust is to tell the customer who you really are, with unique and trustful identity. That is the reason why Shopify about us pages become one of the most important elements that help increase Shopify conversion rate.
In this article, let's have a look at how e-Commerce about us page examples help you create your own Shopify about us page & increase conversion rates.
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What we have in this article?
- The best example of Shopify e-Commerce "About us" page template
- Create your own Shopify "about us" page.
The best example of Shopify e-Commerce "About Us" page template
The best way to learn something is learning from the best! In this article, I will analyse the most outstanding eCommerce About Us page examples to help you learn the lesson behind: How Shopify About Us pages really increase eCommerce conversion rates.
e-Commerce "About us" page example #1: Make it simple and effective like Airbnb
The mistake that almost all merchants make is over thinking the about us page. They write about their mission, their philosophy, what their business is born to be... but they forget the most simple and necessary thing is to focus on describing who they really are.
You don't have to outline 10 company's values or make a pitch to get funds for your company or save the world. You are just simply telling your customer who you are and what you do. Be simple and effective just as what Airbnb's "about us" page is doing. It is how Airbnb engage people and make conversion rates increase:
e-Commerce "About us" page example #2: Apptopia story - Connect customers with humans, not machines
Humans are creatures of community, so the easiest way to connect with the customers is to show the people you are working with. Don't hesitate to show off the people who make the item, pack the boxes and answers customer's email. It makes everything you do seem more human and more relatable.
Humans are easier to connect with than a machine. Give your staff the glory they deserve and make sure they are part of your company story. Let's see how Apptopia connects the people to increase conversion rates.
e-Commerce "About us" page example#3: An incredible power of storytelling. The story behind Ugmonk.com
The nature of humans is discovery. The human side of your customer may love to hear the story behind your store. An interesting and attractive store may have a storyline, a past, a present, and a future.
A company who has all these 3 stages will be a strong, on-going and trustful company. Ugmonk.com did a very great job of telling their story to engage people and increase their eCommerce conversion rate. They review what the founders did before they started the company and what paths led them to where they are now.
Then, what is currently happening with the company - that the customers certainly want to know. Ugmonk also tells the customer about the products they sell and how others have responded to them. Finally, customers will be given some hints as to where the company is headed.
e-Commerce "About us" page example#4: The surprising fact of Jonloomer.com
Jon Loomer is a famous Facebook marketing blogger but above all, he is a father, a family guy. These surprising facts may make his website visitors more engaged and increase his eCommerce conversion rate. The "about us" page of Jon Lommer is made up of his life facts.
People love to share little facts about the products they use. Your 'about us' page should give them something to talk about. Simple "facts" throughout make your story less boring and can help put what you do into easily shareable chunks. Your company knows the facts that make it special. Don't be afraid to share a few of them.
e-Commerce "About us" page example#5: Images and video are always more trustful than text.
Although it's possible to make an amazing 'about us' page that uses nothing but text, it certainly isn't ideal. You should use all of the resources at your disposal when telling your story.
Photos, videos, illustrations, quotes, and links can all enhance your 'about us' page, make it more interesting, more visual and easier for the customer to go through. Moz.com made an outstanding about us page for more customer engagement and increasing eCommerce conversion rates.
If your product is one that is very visual, you could use product or workplace images to tell a richer story. If you make a B2B product, then testimonials might be an effective addition to your 'about' page.
When working to integrate these elements, remember to include only that which actually adds value to your story. Do not simply throw in a photo gallery because you can, do it because it makes sense in the narrative you are drafting.
Create your own Shopify "about us" page.
With these few examples, hopefully, you can figure out the best way to make your Shopify "about us" page awesome and gain more sales. It is very easy to create an amazing Shopify "about us" page with PageFly - Shopify advanced page builder. Just drag-n-drop, I will show you how:
PageFly has several Shopify "about us" templates that help you complete your eCommerce store:
Shopify about us page template #1: Logan
Shopify about us page template #2: Lukage
Shopify about us template page #3: Citilize
Shopify about us page template #4: Centic
Shopify about us page template #5: Mumento
All that, you have to do is come up with an idea that is most suitable for your company and strong enough to engage with your customers. The building work is just choosing a suitable template then drag-n-drop.
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