Table of Contents

Etsy Best Sellers: Discover the Top 10 Most Popular Products of 2023

Our operations are supported by commissions earned from affiliates. Details.

So you’re new on Etsy and want to scale as quickly as possible? If you’re searching for the top Etsy best sellers in 2023, you’re on the right track.

As accomplished sellers know, e-commerce success is deliberate — you have to do the groundwork in order to come out on top. In terms of selling on Etsy, that starts with understanding buyer preferences and the hot ticket items on the platform.

In this article, we’ve put together a list of the best-selling items on Etsy in 2023. You’ll also understand why Etsy is such a big draw for buyers and sellers, and gain valuable tips on how to level up your Etsy business in 2023.


Is Selling on Etsy Worth it in 2023?

Etsy is a multi-billion dollar online store targeted at small business owners and creators. The idea for small businesses to expand their reach through Etsy makes the platform stand out. Shoppers are guaranteed to find bespoke and real vintage items.

According to Etsy, the platform has generated over $4 billion in profit for numerous small businesses. With super easy policies and resources to help any small business, it’s understandable why Etsy is a preferred marketplace for shoppers and sellers.

So, is selling on Etsy worth it in 2023? Absolutely. Here are a few reasons why.

  • Functional and user-friendly platform: Firstly, the Etsy site is functional and user-friendly. It has a lovely interface and an Etsy seller app that you can use to sell on the go. Setting up an Etsy storefront requires little to no tech knowledge and the platform supports your success by providing analytics features and free promotional tools.
  • Wide buyer reach: Etsy has a wide buyer net, pulling in up to 95 million (source: regular buyers. The important thing about these buyers is that they are people with a specific eye for niche items. So, if you have a super-niche product that you’ve been scared no one would buy, try Etsy.
  • Seller-friendly tools: Etsy is committed to the growth of its sellers. The platform offers free tools, such as the Etsy seller app, free success guides and advertising support, to help sellers scale their businesses. While it can be easy to get lost in the crowd — with over 5 million sellers on the platform — it’s possible to excel there with a solid understanding and use of Etsy SEO.

Given these features, you may be wondering how Shopify differs from Etsy, and whether it’s possible to use both platforms. The good news is, yes, you can use both platforms. While Etsy functions as a marketplace where people can buy and sell handmade or vintage items, Shopify is an e-commerce hosting platform where you can build a store and sell how you want.

Shopify gives you the freedom, and the tools, to shape the experience of your buyers. But with its extensive integration options, it also lets you plug your store into several marketplaces, including Etsy, so you can sell directly on the spaces you enjoy.

It helps to remember that, though smaller, Etsy’s online marketplace is competitive. Simply having a clear niche and in-demand product offerings isn’t enough. You should invest time in understanding how the platform’s algorithms work to gain an advantage over other top Etsy sellers.

Additionally, customer loyalty on Etsy is typically low, especially if you don’t have a strong brand. Sellers are bound to copy each other's work and buyers get excited to try out new things especially if they notice a cheaper price tag.

How to Find the Top Selling Items on Etsy

Etsy is a hotspot for all types of fast-moving e-commerce goods. But understanding just what goods sell profitably on the platform can be key to success. Here are a few places you can look to figure out what’s hot on Etsy.


Trends are a surefire way of finding Etsy’s top-selling items. An easy way to identify the current trends is to employ Etsy’s search engine. This will give you an immediate idea of what potential shoppers are interested in.

Apart from this, a simple search on the “trending now” page can give you insights into what buyers are looking into. Also, you can keep up with Etsy’s Trend Reports to find out what’s all the rave on the platform. Use the reports to optimize your title and tag listings for better results.

Additionally, external tools such as Google Trends can give you insight into current buzzwords on Etsy.


Numbers don’t lie. Therefore, statistics are an accurate means to finding out the top-selling Etsy products.

Alura is one tool that doesn’t fail to deliver accurate Etsy statistics. Created specifically for Etsy, Alura can show you all the current stats and trends over a period of time to give you an overall idea of the Etsy best sellers.


It can also give you a host of best-ranking keywords for your product listing and set you on the right track to finding best sellers. The best part is, all this data is gotten directly from Etsy, so you can rest assured of their accuracy.

💡 Read More Shopify vs Etsy: Which Is Better


Competitor analysis is another efficient way to stay on top of the game. Use eRank to find out what similar top niche competitors are up to, including listings and keywords they use. eRank is an SEO platform dedicated wholly to Etsy.

Armed with that information, you can replicate your competitors’ results using similar keywords to get better sales. Furthermore, after doing your keyword research, it’s a great tactic to target less frequently used keywords as a way to unearth hidden opportunities.

What Are the Top 10 Etsy Best Sellers in 2023?

You now know where and how to find trending products on Etsy. Let’s dig further into the platform by exploring top Etsy best sellers you should be looking at in 2023.


Antique or unique beads are a best seller on Etsy for a reason. There are various styles, designs, and colors which appeal to even the best of us. A search for “beads” gets over 8 million results, most of which are bulk order beads, as well as beaded accessories.

The beaded jewelry market is a thriving one, ranking at over 5 billion in 2021. It’s no small wonder why beads rank number one on the Etsy best-seller list. Here’s what the traffic on this item looks like when viewed on Alura.



Pins are cute and assorted accessories that can compliment any outfit.

They convey different messages and creators on Etsy can make bespoke pins with tailor-made designs and words including brooches, lapel pins, vintage pins, and collectibles. Pins return over 2 million listings on Etsy with an average CTR of 87% of over 21,000 clicks.


Etsy merchants have a wide range of pendants, just like pins. There are pendants for males and females, charms, and necklaces of different sizes.

Others include gold, silver, gemstone, and stone pendants sold alone or attached to necklaces or bracelets. Jewelries are a great way to connect with a loved one and they make for treasured gifts, and Etsy creators know just how to catch your attention with them.

The market for all kinds of jewelry keeps growing and currently stands at a whopping $298 billion. Etsy creators know they can tap into this gold mine to create unique pieces.


Stickers are a card lover's dream and Etsy is the perfect place for unique stickers. Stickers have over 3 million listings on Etsy, with numerous custom options including stickers for scrapbooks, books, phones, laptops, and even bumper stickers.

If you’re scrapbooking, or simply a journal lover, Etsy merchants can provide you with niche stickers and they can even create them based on your ideas.


Books are an interesting buy on Etsy. Many merchants are getting creative with selling books. Returning over 3 million listings with decent prices, books are certainly one of the Etsy best sellers.

Many merchants sell old and new books, book fillers for your bookshelves, children’s books, digital books, coffee table books, color-coordinated books, and book decors. Other options like hand-embroidered books and witty bookmarks are also available.

Platforms like Printify are available in such niches to easily print your custom-order books or journals and deliver them to customers.

💡 Read More 6 Best Online Selling Platforms To Sell Your Products Effectively


Everybody knows how expensive paintings can be. Deep down, a lot of us want to be art collectors without breaking the bank, and Etsy is the perfect place to begin.

Featuring various paintings on canvas, watercolor paintings, and oil paintings, you can build up your art collection gradually. However, Etsy may not be the best place for art sellers as the prices are significantly low.

Upcoming artists are thriving on the platform, however, as the opportunities for creativity are endless.


Americans love their coffee. And their mugs as well. Mugs present a perfect canvas to personalize messages, and can serve as the perfect gift or a witty reminder.

Etsy has over 2 million listings for mugs, majority of them being coffee mugs with all sorts of personalized messages.


Etsy is the home of antique charms. The platform is replete with charms for necklaces, bracelets, beads, and even Crocs.

Charms turn in an impressive 4.4 million listings on Etsy and many merchants provide handmade charms in various designs. Order a friendship bracelet from your favorite merchant based on your own unique ideas and you’ll see why charms rank so high as one of Etsy’s best sellers.

Dangle & Drop Earrings

Etsy has over 2.5 million uniquely-shaped earrings in sterling silver, metals, stone, gemstones in abstract, boho, or life art styles. The earrings come in a myriad of shapes, sizes, and materials. You can also find bridal inspiration earrings, black tie earrings, or something simply whimsical to draw attention.


Decals, just like stickers, return over 2 million listings on Etsy. Decals are a great way to show creativity and Etsy merchants know that.

Decals exist for basically anything, including wall art, wine glasses, laptops, cars, and water bottles. Personalized decals have been quietly budding on the Etsy market space and have finally found their place among the top 10 Etsy best sellers.

What Are the Most Profitable Stores on Etsy?

Apart from learning about the top Etsy best sellers, it’s also useful to know what stores have the most sales and are attracting the attention of Etsy shoppers.

This can help you identify what niches are amongst the most profitable and you can learn what these platforms are doing well for emulation on your own store. Let’s get into the top five profitable stores on Etsy.

Caitlyn Minimalist

With over 2.2 million sales so far, CaitlynMinimalist is the highest-ranking store on Etsy. Find her beautiful, dainty, and customized handmade jewelry/

Her jewelry is mostly made from silver and sterling silver, gemstones, and pearls. Everything is customizable, and that gives her the edge in that niche.

Planner Kate

PlannerKate1 is the go-to storefront for all your journaling needs, including stickers. As a top Etsy seller, her all-time sales stand at over 1.9 million journals and journal accompaniments.


Beadboat1 is your one-stop shop for all your beading needs. The storefront sells beads in bulk amounts and materials including gold, marble, and gemstones. The shop has an all-time sales of over 1.8 million.

Bohemian Findings

Etsy shoppers would love the experience of trying a variety of handmade items on this store, from random antique jewelry to charms, pins, brooches, necklaces, and bracelets. It’s all available at Bohemianfindings.

Mod Party

This storefront is every minimalist bride’s dream. Raking in over 1.6 million sales, Mod Party has branched out to baby showers, birthdays, and bachelorette parties. It’s also a great place to find paper and party supplies.

Integrate Etsy With Shopify to Drive Better Sales

Why settle for one when you can have the power of an e-commerce powerhouse and a huge marketplace? Shopify is a large-scale e-commerce platform with over 450 million buyers and a repertoire of big corporations and businesses using the platform. So what is it about Shopify?

  • Shopify is a hosted e-commerce platform. It isn’t just a marketplace. As a user, Shopify gets to host the platform where you make your sales.
  • Shopify also allows for a branded storefront, unlike Etsy. Stand out from the crowd using its drag-and-drop features to create your unique storefront.

When looking to integrate and scale, Shopify is the way to go. Integrating helps a seller manage and sync their inventory and orders, and import or export products and listings. There are various ways to integrate including:

  • Coding APIs: Coding the APIs for both platforms requires knowledge of programming, which may be difficult for some. If you have expert programmers that you can work with, then it’s worth considering this option.
  • Third-party integrations: Here, you’ll use third-party software development agencies like Syncspider and to achieve seamless integration with Shopify. While this can be expensive for small stores, it’s a value add for larger stores with thousands of orders. A third-party agency also offers extra services such as connection to multiple sales platforms and building a dashboard to help you monitor all your listings in one place.
  • Native marketplace integrations: The more common option is the native marketplace integration. These are basically features present in both Etsy and Shopify that make integration or syncing easier. It is also possible to fully migrate from Etsy to Shopify. To do this, you must take into consideration your product and your market. Shopify has a broader base market that may not be as niche as Etsy and that could affect your sales.

Take Your Etsy Store to the Next Level

Running a successful Etsy store is no small task, it requires a lot of hard work and dedication. To begin the process of scaling your store, one of the most important places to start paying closer attention to is SEO.

Etsy SEO is the key to driving more traffic, and traffic usually equals sales. Optimize your listings and best sellers and take full advantage of the on-page social media tools to drive traffic to your store.

Once you are ready to move your store to the next level, you may have to consider expanding. This not only gives your product a wider reach, but it helps to single you out from the crowded Etsy marketplace. It gives you a brand that is almost independent of Etsy.

Final Thoughts

It is not hard to see why Etsy is such a successful platform that gives room for creatives to hone and monetize their skills. Selling on Etsy may have its cons but it also has great pros. If you’re looking to own an Etsy store, then there’s no better place to start than identifying Etsy best sellers.

Using research, competitor analysis, and statistics, you can determine the trending goods and plan your product listings accordingly.

Finally, scale your business by simply integrating with a hosted platform like Shopify to increase your reach and customer base.

Explore Now

Explore the #1 Shopify Page Builder today

Try PageFly Free