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How to boost sales with the landing page and blog for your beauty Shopify store

How to boost sales with the landing page and blog for your beauty Shopify store

Shopify is the great ecommerce platform for many businesses in the different industries. If you’re the business owner and has Shopify beauty store, so this blog post will give you the insight of importance the landing page and its connection to the blog. We’ll take a look at some successful Shopify stores in the beauty industry and try to build the own beauty blog and cross sell goods.

From the Shopify success stories page choose the filter by category: beauty and we’ll find a lot of business examples selling beauty products based on Shopify.

Shopify success stories page

To run a successful beauty Shopify store, you have to be the expert in the niche. Sharing the valuable information with audience and benefits of the products will help the Shopify merchant build the trust and gain the reputation as the “expert”. The customers with choosing the beauty product have the typical behavior of researching the product deeply before making the purchase. So the customer’s touchpoint here is usually the blog and product page. Now, let’s step by step go through the process of creating the blog and investing the time in building beautiful product page.

Before that, we look at some examples of inspiration.

Alitura Naturals review

First of all, when you visit the https://alituranaturals.com website you can notice in the menu section “BLOG”, and it’s outlined clearly in our screenshot below when we mouse over to that menu item. The beauty niche requires the trust and credibility and the good way to achieve that goals are by sharing the knowledge in the industry.

Alitura Naturals review

Scrolling down you can notice that in the content there is the product mentioned from the store and it’s The Alitura Pearl Cleanser.

Scroll more, and by the end of the blog post, you can find another product The Alitura Night Cream. It’s obvious that the blog will be used for generating the traffic and mostly it’s from search engines like Google, and the place to share the knowledge then cross-sell products.

cross sell page

The question will be how to use Shopify Buy Button for increasing the overall conversion rate of your Shopify store? Well, let’s do some practice and execute this brilliant solution from Shopify.

Visit this blog post to see how this store owner execute well the sales funnel Blog -> Product Page -> Cart Page -> Checkout -> Thank you.

Building the blog and using the Shopify Buy button

The Shopify buy button is the piece of code generated from any of products from your store and can be easily integrated to any web platform. In our case, we have the product My awesome Lip Balm. We want to reproduce the example above, but we’ll add more creativity there and better user experience with the help of the Shopify Buy Button.

Shopify Buy Button

How the Shopify product looks like in our store?

You can see the blog post with the Shopify Buy button integrated at here https://ecommerce-landing-pages.myshopify.com/blogs/beauty-shopify-store/winter-skincare-routine

So the whole product with the title, description, and “Add to cart” button will be placed inside the blog post.

place shopify button into blog post

We see the result? Now, let’s go with the execution. First of all, “Shopify Buy Button” is defined as the sales channel, and you can easily find and add it from the Shopify navigation at the left column. Let’s add it.

install shopify buy button

After installing it you’ll need to choose the product you want to generate.

shopify buy button - choose the product

When you have the code, just insert it in the Shopify blog post like the example below. Just keep in mind that you have to enable “HTML mode. And that’s all. You don’t have to be a genius to do that and spend some money for Shopify experts. Let these great guys do more advanced coding stuff, as for the Shopify Buy button integration you can do it yourself.

install buy button into the blog

Building your product page for Shopify beauty niche that sells

To build the product page that converts you have to define with goals. Make the full outlines of this page and start writing the content. Ask yourself what information you want to provide to the customers, so they got the attention and started “learn more” about your product. In our case, we’ve made the product page for Shopify beauty store via this link below.

https://ecommerce-landing-pages.myshopify.com/products/my-awesome-lip-balm

In our case, we use PageFly page builder app to build the product page.

the product page by pagefly

We hope that information above provided you some insights with how to utilize Shopify blog, Shopify Buy Button and PageFly drag and drop page builder app could help you build the eCommerce store. Beauty niche is a quite competitive, and to stand out from this market you have to attract the customers by the expertise and in-depth knowledge. You have the tools, and now it’s the part of your creativity in execution and hard work and the long queue of sleepless nights.

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