Ecommerce sales in the United States are projected to reach more than $1.2 trillion by the end of 2024. (Source: Statista). With that in mind, it seems like a pretty good reason to start an online store, right? eCommerce stores require lower startup costs, they make profit 24/7, are not bound to one place, and stimulate the best customer experience.
Moreover, with such platforms as Shopify, technicalities become a lesser evil. You do not need to be an IT person with great experience to launch your brand new online store. Yet,knowing how to get Shopify sales can be very challenging especially if you are a first-time entrepreneur.
If you are getting your eCommerce store starting for the first time ever, there is just so much to learn. You need to get acquainted with the platform that you are launching your store on, put a finger on who your target audience is, and how to make yourself visible on the market.
You can learn more Shopify store setup in this complete beginner video guide:
There are also new challenges to face if you have been running your business for years. For example, if you are moving from other eCommerce platforms to Shopify, you have to update all the data information on your old platform and a 301 redirect for every page, and so on.
I. Why Should You Try to Get Shopify Sales as Soon as Possible?
No matter if you are either a complete newbie or an old soul in new waters, the main desire of yours is to get Shopify sales fast. There are a lot of businesses that want to make their shop pitch-perfect before they get to actually selling their products. Even if it seems like a good idea, it is not. You can get perfection, only if you get feedback from your customers. If you are going through every single small detail instead of starting your shop and try to get Shopify sales instead, you are not likely to get that feedback.
In order to understand how good or bad your prices and products are, you need to expose it to customers, so you can see how they react to it. It is normal that your customers notice minor inconveniences after you have just launched your business. It is the only way to learn what needs to be fixed. That is why it is so important to make your first sales as quickly as possible.
Now that we know who and why needs their quick first Shopify online sales, it is just the right time to find out how to make your first sale on Shopify. We have prepared 07 tips and strategies that will definitely help you get started with your Shopify store and make those first Shopify sales. We suggest that you should also check on our guide to identify the sell this now product categories.
Get started today by clicking the button below!
II. How To Get Sales On Shopify: 7 Steps
Create a Blog on your online Shopify store
Publishing blogs on your online store is one of the many effective content marketing strategies to get Shopify sales.
By providing your customer with valuable how-to-dos, guidelines, advice, and more, you can gain their trust, showcase how they can use your product in daily life and give them one additional reason to visit your site more often.
You also can get connected with other professionals in your niche. For instance, you can invite guest bloggers who will give you valuable insights into new issues that people face in the industry.
Moreover, your blog is the reason why your shop appears higher in the search results. Since users are unlikely to go further than one page in Google, you must end up on the first page of the search engine. A blog can totally help you with that.
Check out top 30 blog post ideas you can use to get traffic:
1. Create A Checklist
2. Create a FAQ to answer common questions in your niche
3. Give away actionable industry tips
4. Tell readers why they need something
5. Curate industry statistics
6. Run a survey and share the results - people love insights
7. Write a case study
8. Curate advice from influencers
9. Curate a list of best products
10. Review new products
11. Do an in-depth comparison of two products
12. Discuss the latest industry trends
13. Curate a list of seasonable deals
14. Challenge popular opinion
15. Weight pros and cons of an important decision
16. Offer free stuff (free templates, free ebooks)
17. Explain how to do something from start to finish
18. Show people how to fix something.
Of course, there are challenges to overcome if you decide to take that advice, and it would take a long time to make your first sales on your Shopify store with a blog, but it will definitely be a sustainable approach.
You will need to find out what SEO-content is and dedicate your time to writing blog posts (thankfully, topics rarely become an issue. There are plenty of them!). Yet, the effort is totally worth it.
Further reading:
Collaborate with Influencers in Your Niche
Knowing how to leverage social media influencers is a powerful marketing strategy to get Shopify sales as soon as possible. That’s because influencers have loyal audiences that they can market to. And when you tapped the right influencer for your brand, it’ll increase your chances of generating new sales from new channels.
These are the main benefits of partnering with niche influencers.
Reach Their Audience
Influencers already have a big audience. They gained their trust and people want to be like them. Consequently, if an influencer says that they order products from that exact online store, their subscribers will most probably follow the link and take a look at the shop. They want to be closer to their idol after all.
Send a Free Sample
Yet, choose wisely who you are sending your product to. Look for bloggers from your niche. There is much sense in investing in bloggers with big audiences but can you imagine how many products they get? There is a big chance that you will drown in their post. Some influencers may have a smaller audience but it is more likely that you will get an honorable mention from them.
For more Shopify growth hacking methods, check out: Top 100 Ways To Grow Your Shopify
Create an Engaging Newsletter
Newsletter reminds your customers that you still exist, whether you have new products, when the next sale is coming up.
But more importantly, a newsletter or an email marketing campaign is a very potent marketing channel to get Shopify sales. That’s because you can literally talk just about anything with your email campaigns.
You can send brand awareness campaigns, announce upcoming products, run a referral program, etc.
You can also inform them about the trending articles on your blog which increases the chances that people will not unsubscribe from the newsletter. The main question is how to make people subscribe.
The first rule that you have to remember is that you have to offer some kind of value. There will be people who will subscribe to your newsletter because they will grow to be big fans of your Shopify store. However, such people will appear later. It is not a case of first customers.
There are a couple of tricks that will make your newsletter more valuable to get Shopify sales:
Offer a 10% Off Coupon for Subscribing
People love good deals. If they were not initially going to buy something, they will consider looking through your Shopify store more, to find something which is worth using their coupon. Basically, you get two benefits out of one deed. First, you make a customer buy something and also you get a new email on your list.
Check out this beautiful email newsletter from Headspace
Offer Deals for Those Who Are Subscribed
For example, you have a summer sale but there are exclusive goods that are on sale only for those who are subscribed to your newsletter. That will grow your audience bigger for sure and increase your conversion rate since it gives them not only the deal but the feeling of being more special.
Giveaways That Require an Email
It is not a sale, a giveaway is even more engaging - they are about free stuff, and everyone likes free stuff.
Remind Your Customers About the Newsletter
Are they leaving the product page or your Shopify store? Remind them to sign up for the newsletter! Did they make a purchase on Shopify? Even better, goods are waiting for them in the newsletter! Top of the site content is a nice place to promote your newsletter too.
So newsletters will require a small loss on your behalf if you are offering coupons and sales but they will get you more Shopify sales. You also get the audience who will revisit your store later and become loyal over time.
Invest in Facebook Ads
Let’s be honest, it’s hard to get sales on Shopify especially for new online store owners. And that’s why Facebook ads must be one of your marketing strategies.
Ads are yet another powerful marketing tool to increase your Shopify sales that is given to us by social media. They are easier to set up too. You can make your own design, decide on how long you want it to run and describe your target audience. You can barely find such customization with any other advertisement tools.
After Facebook bought Instagram, advertising on both platforms became so much easier. You have had to fill out two ads forms before, but now you only have to click the checkbox “Instagram” while setting up your ad on Facebook. Both of them are great tools to use as sales channels.
Read More:
- How To Make Your First Facebook Ads Campaign For Your Shopify Store
- How To Set Up Instagram Shopping For Your Shopify Store
Take a Look at Pinterest
Pinterest has become the biggest source of inspiration nowadays. If other social media is used mainly to interact with people, Pinterest is about building your perfect outfits, design, and life overall. We seek out like-minded people on Instagram and stumble into ads. They sometimes seem irritating because we came to talk, not to shop. Pinterest has an absolutely different vibe.
We go there to get inspired. If there’s a source that tells us where to get that amazing sweatshirt, we will probably just get happier.
And this very organic feel of the platform is also the very reason as to why Pinterest is a good avenue to get shopify sales. In fact, according to Pintererst, 98% of Pinners give a try to the products and ideas that they found on Pinterest. In comparison, the number is 27% lower on other social media platforms. That being said, the Pinterest audience is proactive shoppers. If you want to meet Gen Z and Millennials where they are - Pinterest is the go-to platform.
2.6 Ask Help from Family and Friends
It is often the case that your friends and family are your first customers of your Shopify store. It does not mean, of course, that you have to pressure your mom into buying products she hardly needs because “Mom, aren't you going to support your son’s/ daughter’s ambitions?”. Try to be less demanding and suggest things that they will actually grow fond of.
Because truth be told, you cannot survive alone, no matter how you think about it. You need other people to thrive. And that’s why when trying to get Shopify sales, start with your home.
But as mentioned, don’t pressure them. Instead, come from a point of genuineness and humility.
After they did get their orders from the Shopify store of yours, ask them how they liked the experience of using the store and the product. It will help you to detect the issues that need to be fixed. It is often hard to see minor things if you look at your creation not as a user, but as a creator. When we started our VPN, friends were the ones to give us the most feedback on what is wrong.
Moreover, if they are kind enough to write a review or two, it will help you get those first customers for sure. They can share the customer reviews on their social media, on popular review sites, or simply tell a friend about your new Shopify business.
If you suggest giving your friends a product for free, they will be very eager to cooperate.
2.7 Use Free Shipping or Free Return Card for your Online Store
Basically, when you start your online store, there is a lot of fuss around the words “free”, “deal”, “x% off”. People tend to buy unnecessary stuff whenever they see those words and you need to remember that. Even if the goods are more expensive in some places but offer free shipping (stores literally include shipping in the overall price), customers are likely to buy in the place with free shipping. Based on the average order value, you can set a minimum for when they can get a free shipping offer on Shopify.
Moreover, they get disappointed when they get a much bigger sum after adding the purchase to the shopping cart. You might as well skip the disappointment stage.
Further Reading: How To Do Free Shipping On Shopify
When it comes to free returns on online stores, customers feel safer. It happens a lot that you buy something online and it does not fit or it is broken. Except for being sad about it, you also have to pay to fix the issue that is not your fault. It is the main reason why the older generation is against online shopping and eCommerce business. However, if the return is free, it is still an additional effort but you do not have to worry about paying more and get more Shopify sales.
Free shipping and free product returns are very powerful tools to encourage your audience to trust you. In turn, this trust will help you get Shopify sales as your potential customers will have the perception of having a risk-free purchase.
Free Shipping and Return help reduce shopping anxieties (source: Bigcommerce.com)
Conclusion
So we figured out 7 tips on how to get sales on Shopify are only some of the things that you can do to jumpstart your business. Like everything in this world, it requires a big amount of effort but in the end, when you are profitable and steady, you will thank yourself for all that you have learned and done at the beginning. We wish you good luck and nice customers in your eCommerce adventure.
Source: unsplash.com
This is a guest blogging article contributed by Eliza Medley.
Author Bio:
Eliza Medley is an experienced writer and psychologist. She is actively interested in management, new technologies, and writing motivational articles. And also trying to go with time with modern trends. Inspires people with her work to learn new things and reach new heights.
Follow @Eliza Medley on Twitter.
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