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Expanding Globally with Multiple Shopify Stores: Essential Insights and Strategies

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Cutting the ribbon on a new store is an electrifying experience, and no less special the second, third or fourthtime you do it.

Still, running multiple Shopify stores, while rewarding, can become chaotic if you don’t lay solid foundations for their management.

Check out below why and how to open and manage more than one Shopify store. We’ll talk you through what’s possible with multiple Shopify stores and the apps that can help you stay on top.

Outline

Multiple Shopify Stores, Multiple Storefronts, and Multiple Shopify Domains: What Are Their Differences?

Multiple Shopify Stores, Multiple Storefronts, and Multiple Shopify Domains.

At first glance these three terms seem to point to a common thing. However, they don’t. And since you’re very likely to encounter these terms together, it is important to know the specific differences between the three of them.

Multiple Shopify Stores

Multiple Shopify stores refer to separate online stores that are distinct from each other. Thus, these stores have their unique backend admin, different product catalog, and different customer data.

Multiple Shopify stores are used to target different markets, sell different product lines, or maintain separate branding.

Therefore, these stores have their own independent domains and are individually subscribed to a Shopify plan.

Note that Shopify Plan is different from a Shopify Account:

A Shopify Plan is the subscription that you pay monthly (or yearly) so you can use the ecommerce platform.

A Shopify Account is the login credentials that you have with the ecommerce platform so you can manage your online store.

You can manage up to 10 Shopify stores (with or without various Shopify plans) in a single Shopify account.

Sample scenario:

Victor, an online entrepreneur, sells different kinds of products online such as fitness apparel, electronics, and skin care products.

Since these are all entirely different and unrelated products, he manages three unique websites to sell them. His websites are:

  • fitnessbyvictor.com
  • smartelectronics.com, and
  • skincareformen.com

Disclaimer: these are fictitious websites used to demonstrate the concept of multiple Shopify stores.

Real Shopify Store Example: Velasca

Velasca is an Italian brand that manufactures and sells high-end leather shoes, various clothings, and accessories.

Shopify multistore example: Velasca's homepage for male customers

Image Credits: Velasca.com

Their operations started in 2013. At that time, they were focused on handmade products for men.

The URL for their main store is velasca.com

Image Credits: Velasca.com

The image above shows their first Shopify store with the URL, velasca.com. This is where their male customers can buy their preferred products.

But as time went by and their popularity increased, they decided to launch a new brand in 2021. This new brand, Velasca Women, is targeted to their women audiences while retaining the same Italian craftsmanship and quality.

Read more: Shopify Plus Stores: Success Stories To Inspire You

To access Velasca Women, click on the For Her menu

Image Credits: Velasca.com

To access Velasca Women directly from their website, they included a “For Her” menu. Instead of redirecting to a page in the same website, the “For Her” menu redirects visitors to their separate website, Velasca Women.

Shopify multistore example: Velasca Women. It has a different URL from the main store.

Image Credits: Velasca.com

As you can see in the image above, Velasca Women has a different URL (velascawomen.com) from Velasca for men. This indicates that although these two are the same brands, they have entirely separate websites for men and women.

Shopify Multiple Storefronts

Multiple Shopify storefronts involve creating different “interfaces” or customized experiences within a single store to cater different customer segments. This allows customizing the appearance of products, pricing, content, and overall website interface for specific audiences.

Multiple storefronts on Shopify are normally used by online stores that have both business-to-business (B2B) and direct-to-consumer (D2C) business models. Simply put, these are stores that have retail and wholesale pricing for their customers.

The retail storefront caters customers who are buying their products for personal use. On the other hand, the wholesale storefront caters customers who buy in bulk and sell them in their own stores for retail – thus they get access to discounted pricing.

Sample scenario:

Smokes & Clouds is a supplier and retailer of vaping products such as vape pods, mods, and various juices.

  • In their website, smokesnclouds.com, customers can choose whatever vaping product they want and purchase them for personal use.

Additionally, they purchase their products directly from manufacturers, therefore, they get big discounts which enables them to sell wholesale to other vape retailers.

  • In the same website, they have a “Wholesale” page where vape retailers can apply for a wholesale account to get access to discounted pricing upon Smoke & Clouds’ approval. Once they get approved, they can now access the wholesale storefront.

Disclaimer: smokesnclouds.com is  a fictitious website used to demonstrate the concept of Shopify multiple storefronts.

Real Shopify Store Example: Puff Bar

Since we’re already talking about vapes, let’s take a real vape business as an example. Puff Bar is a retailer and wholesaler of various vaping products.

Shopify multiple storefronts example: Puff Bar

Image Credits: puffbar.com

In their retail storefront, their customers can choose one from a variety of mods, juices, and apparels.

This is the retail facing side of their online store

Credits: puffbar.com

In the gif above, you’ll see the retail pricing of all their products.

Shopify multiple storefronts example: Puff Bar has a wholesale storefront which can only be accessed by their wholesale customers

Credits: puffbar.com

In the same website, you’ll see that they have a “wholesale”. When you hover over the menu item you’ll have options such as “wholesale login” and “wholesale application”.

Stating the obvious, this menu option is dedicated to customers who want to apply for wholesale prices and those who are already purchasing from Puff Bar in bulk.

Their wholesale page where you can input your log in credentials

Credits: puffbar.com

Since this is only for their approved customers, we have no means to access their wholesale storefront. But as you see, the page says:

“Login below to see pricing, place an order, or see your order history and invoices.”

This means that wholesalers who have an account can access a different set of pricing and additional functionalities such as order history.

Read more: Best 40+ Shopify Website Examples To Inspire You [PLUS Ways To Find More Stores]

Multiple Shopify Domains

Multiple Shopify domains involve using different domain URLs to direct specific types of customers to the same online store.

This approach is normally used for brand localization (such as targeting an audience with a specific language).

While these types of Shopify stores have various domains, they are all managed by a single admin and they have the same product catalog.

In essence, this is a single website with different faces. Having multiple Shopify domains is a cost-effective way to sell the same products online while targeting a different audience segment (such as language or nationality).

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Sample scenario:

Sweet Potatoes is a south-east Asian brand of potato chips headquartered in Singapore. It sells products throughout the entire SEA region, mainly in China, Japan, and Thailand. Since these countries have different languages, Sweet Potatoes used multiple Shopify domains to localize their brand to their target markets.

Their websites are:

  • sweet-potatoes.com.ch (for their Chinese market)
  • sweet-potatoes.com.jp (for their Japanese market)
  • sweet-potatoes.com.th (for their Thai market)

Disclaimer: these are fictitious websites used to demonstrate the concept of multiple Shopify stores.

Real Shopify Store Example: Allbirds

Allbirds is known for their high-quality and inexpensive shoes that are made from sustainable materials such as sugar cane fiber, and wool.

Shopify multiples websites example: Allbirds

Image Credits: allbirds.com

In their pursuit of leaving as little carbon footprint as possible, they have launched Allbirds ReRun where their customers can trade in their slightly used Allbirds shoes for a new one. In turn, Allbirds sell these pre-loved shoes on a separate website.

Allbirds has a retail store fore brand new shoes...

Image Credits: allbirds.com

In the image above, allbirds.com is the domain name of their website that sells brand new shoes. On the other hand, they have a website that uses the same domain name to sell their ReRun shoes.

Shopify multiples websites example: Allbirds ReRun. It also has a separate website for their slightly used shoes.

Image Credits: allbirds.com

As shown in the image above, you’ll see the Allbirds used the same domain name, allbirds.com, for their ReRun store, however, they added the subdomain, rerun, making it rerun.allbirds.com. Indicating that the two websites point to the same domain albeit targeting a different set of audiences.

Learning from what Allbirds did, multiple Shopify domains are not just useful for localizing your brand. It is also useful when you want to create an “extension” or your online store that targets the same general audience on a different subsegment.

In Allbirds’ case, both domains generally target shoe buyers:

  • allbirds.com targets audience who are looking for new shoes
  • rerun.allbirds.com targets audience who want to buy their shoes but at a lower cost

Shopify Is A Great Platform To Manage Multiple Stores, But…

Now that we’ve differentiated multiple stores, multiple storefronts, and multiple domains from one another, it’s great to know that Shopify is a platform that you can use for any of those purposes.

Shopify has built a solid reputation in the world of ecommerce. It is a robust and secure platform with 99.99% uptime so you can rest assured that your business will always be online for your customers.

Furthermore, there are thousands of apps (and counting) built around the platform for every use case – and this provides flexibility so you can conduct your business the way you want to with massive flexibility.

Therefore, Shopify is a great platform to manage multiple online stores. And it is not that difficult to get started. However, as with every business decision you make, there must be a reason that necessitates this action.

You see, managing more than one store is very possible in Shopify. However, whether or not you should do it is an entirely different conversation.

Instances Where Managing Multiple Stores Is Necessary

Basically, managing multiple Shopify stores is an option if:

  • You have two or more online businesses with different products and brands
  • You want to launch a localized version of your online store in a specific country
  • You want to target a different subset of audience in your website
  • You need to sell to different customer segments (such as having a separate store for B2B and B2C customers)
  • You plan to create a sub-brand to target new audience

As you noticed, multiple storefronts and multiple domains are also applicable for some of these reasons. This is also the reason why some articles online use these three terms interchangeably. However, the other two are cheaper to implement than multiple Shopify stores.

Thus, before you make the decision, see to it that there is no other beneficial and cost-effective solution than running multiple stores.  

Benefits of Running Multiple Shopify Stores

If you figured out that running multiple stores on Shopify is the best solution you have, here are the benefits that await you (if you do things right).

01. Access To Global Audience

As your online store grows, you have the option to expand your operations to a wider audience – thus looking at other countries to open up a new customer base.

However, countries differ in traditions. Therefore, a distinct approach is required if you want to follow this path. This approach involves adapting your business to the cultural, social, and economic nuances of different regions to ensure a successful global presence.Products, store layouts and ways of advertising will have different sway in different countries, so having a dedicated store per country can help you address those individual audiences.

On a more administrative level, you may also need multiple Shopify stores to address the currencies, tax, language differences and other rules of the countries in which you’re setting up shop.

Gymshark is a good example in this case.

While opening up a Shopify store naturally enables customers from all over the world to access your store, Gymshark did not let that be the norm for their business. For one, there is no brand localization on that approach.

Instead, they employed separate domains for their UK and French customers.

Shopify Plus multiple stores: Gymshark's domain for UK customers

Image Credits: uk.gymshark.com

Shopify Plus multiple stores: Gymshark's domain for French customers

Image Credits: fr.gymshark.com

In the images above, you’ll see that Gymshark has two subdomains for two different countries. This lets them implement different languages in their website.

According to How Widely Spoken, only 39% of French can speak in English. Therefore, French customers will surely appreciate this effort as the website is localized for their language.

02. Expand Your Business Portfolio

As time progresses and as you learn more about your business and ecommerce, you might figure out some opportunities to expand your business portfolio.

Just like our previous example, Italian brand, Velasca, started as a brand that focused solely on men’s products. And in 2021, they expanded their portfolio and ventured into women’s products, Velasca Women, with the same commitment to quality.

Shopify multiple stores: Velasca and Velasca Women's home pages combined in one photo

Image Credits: velasca.com

Unlike other brands that simply separates their products for men and women through product collections, Velasca went on a more difficult path – establishing a new brand identity for Velasca women by running multiple Shopify stores.

This decision enabled them to establish different identities for their brands while still carrying the same image attached to the name Velasca.

03. Adapt To Changing Market And Demands

Whatever business you are in right now, market trends experience changes from time to time. As such, what works now might no longer work a few years from now. Therefore, your business should continuously adapt to these changes.

Additionally, sometimes, market trends are not the only ones that evolve. Businesses evolve too as part of their vertical or horizontal expansion.

Some businesses acquire other businesses and thus add more to their portfolio. On the other hand, some businesses introduce new lines to their existing ones to capture a different market and open up new revenue streams.

The latter is what Aje did.

Shopify multiple stores: Aje's main website for their tailored products

Image Credits: ajeworld.com

Aje (ajeworld.com) is an Australian fashion brand that was established in 2008. It focuses on contemporary designs that are designed to stand out with their simple yet elegant persona.

Shopify multiple stores: Aje Athletica, a sub brand of Aje has a different website

Image Credits: ajeathletica.com

To capitalize on their existing audience, and to attract new customers who are looking for bolder and more casual designs, they launched their partner brand Aje Athletica (ajeathletica.com). Aje Athletica is led by the same people who lead Aje.

Aje’s products are directed to audiences who want sophisticated fashion clothing with vibrant looks and elegant designs. On the other hand, Aje Athletica’s products are more youthful and casual.

04. Open A New Revenue Stream

Maybe you’ve got more than one distinct type of customer: those that go for mid-range items, those that aim for luxury and those that stick with the bargains?

Creating a tailored shopping experience for your customers should be a first priority before expanding into different markets. To this end, you might want to open multiple Shopify stores aimed at customers with different spending habits.

Allbirds found out that running multiple Shopify stores presents an opportunity for them to create an entirely new revenue stream while keeping their customers within their brand’s ecosystem.

Shopify multiple websites: Allbirds and Allbirds ReRun's home pages combined in one photo

Image Credits: Allbirds ReRun

Customers who want to try out Allbirds’ products can save up to 50% off from the brand new price if they purchase from Allbirds ReRun.

This move is like hitting three (not two) birds in one stone for Allbirds. Since their existing customers trade in used shoes for new ones, Allbirds is able to retain their customers in their brands. At the same time, they also get to keep their carbon footprint down (one of their company’s missions) by repurposing slightly used shoes. And finally, they get to open a new revenue stream by being price inclusive for their customers.

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How Much Does It Cost To Run Multiple Shopify Stores?

Putting an exact price if you want to manage multiple stores on shopify may not be possible because every store needs different things – app requirements, themes, admin staff, and a lot of things may vary.

Thus, as far as the investment is concerned, we can only give you a baseline based on the cost of a Shopify subscription.

Shopify pricing

Image Credits: shopify.com

Shopify offers three plans to their customers:

  • Basic - $39 per month
  • Shopify - $105 per month
  • Advanced- $399 per month

Notes:

  • Shopify offers a 3-day free trial to those who want to try it out. After that, any plan (Basic, Shopify, or Advanced) can be had for only $1 per month for the first three months.
  • After the first three months, Shopify will then start charging the full amount.

Tip: If you’re in it for the long haul, you can save 25% from your Shopify plan if you subscribe on a yearly basis. See the image below:

shopify pricing plan

Image Credits: shopify.com

With these figures in mind, the cost you need to pay if you want to manage multiple Shopify stores can be estimated.

If, say, you are subscribed to a Shopify plan ($105 per month) and you want to add one new store with the same plan, your monthly cost for subscription will be $210 per month.

  • Shopify plan at $105 per month x two (2) stores = $210 per month

Do note that this $210 per month cost for managing multiple online stores only includes the subscription itself and does not take into account the apps and the theme that you need to pay for.

Therefore, this value will definitely increase when you customize your store.

Obviously, the amount of money involved is not negligible. So if you plan to run multiple Shopify stores, make sure that you are financially equipped to do so.

Create a business plan first and identify all the apps that you need to install, the theme that you will use, and all the costs associated with the new store. After that, see to it that your budget can support your business decision.

How Can You Create Multiple Shopify Stores?

The process isn’t that hard if you want to create multiple Shopify stores.

Step 1: Log In To Your Shopify Account

The first step that you need to do is to log in to your existing Shopify account. After logging in, you should see your current store’s dashboard (as shown in the image below).

Step 1: Log In To Your Shopify Account

Step 2: Click the menu on the upper-right corner of your dashboard

Step 2: Click the menu on the upper-right corner of your dashboard

On the upper-right corner of your Shopify’s dashboard, click the menu button (the one that shows the name of the store you are currently in).

In the drop-down menu, click All Stores. After that, you will be redirected to a page that shows all the stores that you are managing.

Step 3: Click Create Store

Step 3: Click Create Store

Click Create Store in the redirected page.

Step 4: Follow the steps to finish the new store

Step 4: Follow the steps to finish the new store

After clicking the Create Store button, a series of steps will be displayed. These are the same steps that you followed when you created your first Shopify store.

Step 5: Choose an account

Step 5: Choose an account

After finishing all the steps, you will be prompted to choose an account to which your new Shopify store will be connected. You can choose your existing one that you are using to manage your other Shopify stores or you can choose to Add Account if you want to manage your online store via a different account.

Step 6: Your new store is ready

Step 6: Your new store is ready

After the fifth step, Shopify will then start creating your new online store.

You Are Now Managing Multiple Stores On Shopify

After following steps 1 to 6, Shopify will direct you back to your store dashboard. Only this time, you are in your new Shopify store’s dashboard.

You Are Now Managing Multiple Stores On Shopify

This dashboard will let you easily jump from one store to another.

You can switch from one store to another by simply clicking the upper-right corner of your Shopify admin dashboard

All you have to do is click on the upper-right corner of your dashboard and choose the online store that you want to open.

💡 Quick Read - Check out our Shopify pricing calculator article for a more accurate representation of your cost per store.

Best Practices For Managing Multiple Shopify Stores

Tip #1 - Focus on a Central Theme

If you’ve got multiple Shopify stores but you want to retain your brand identity, you don’t want to deviate too far from the theme.

Yes you should adapt store appearance and inventory for different markets, but there should also be a strong, cohesive theme that establishes your brand identity.

In the Shopify stores that we used examples: Velasca (and Velasca Women) and Aje (Aje Athletica), you’ll notice that despite having different websites for their sub brands, they still retained their original branding – this gives their other websites the same feel as the original ones.

Tip #2 - Manage Inventory and Orders through PIM

A product inventory management (PIM) solution gives you an overview of all of your stores from one main dashboard. Syncing your stores together in this way means that you only have to make one change to your inventory, product details, orders etc. before it is shared across all your stores.

If you’re dropshipping, you can also sync your store with your supplier, so your customers will know what’s in and out of stock without you having to do anything.

Tip #3 - Get a Help Desk

PIM might help you deal with products, but what about the people buying your products?

It can be confusing enough trying to keep up with customer requests, complaints and queries across email, live chat and social for a single shop, let alone multiple stores.

Help desks are centralized systems for dealing with customers across your multiple Shopify stores. They cover every channel where you offer customer communication and bring it all together in an easy-to-manage control center.

8 Apps To Help You Manage Multiple Shopify Stores

We all need a helping hand, especially when taking on the many tasks that running multiple stores demands.

Below, we listed some apps that you might find useful when managing multiple Shopify stores.

01. Syncio Multi Store Sync

Pricing: Free plan available. Starts at $19 per month

Syncio Multi Store Sync

Image Credits: Shopify app store

Syncio is one of the best-rated apps around for centralizing your inventory operations. It allows you to sync the products that you want across your many stores and choose which parameters you want to have featured on each store. After that, all products are linked across stores and any updates will take effect across every store.

Key Features

  • Sync products across all of your stores.
  • Choose what to sync and what to omit from each product.
  • Easily update the same product across multiple Shopify stores.
  • Order management available for an extra $15 per month.

02. Gorgias Help Desk & Live Chat

Pricing: Free plan available. Starts at $10 per month

Gorgias Help Desk & Live Chat

Image Credits: Shopify app store

No matter where you’re getting your customer messages (or even calls) from, Gorgias can import them to a central admin on your Shopify store. Messages come with a full message history plus shipping information and address. It works over multiple stores and the multiple customer contact points for those stores.

Key Features

  • Manage all customers and their orders from one central dashboard.
  • Ticketing system to keep order.
  • Works across all your stores and contact points.
  • Refund, cancel or duplicate orders from inside the app.
  • Automate responses to simple requests.
  • Analytics to assess response time and efficiency.

03. Reamaze Live Chat Help Desk CRM

Pricing: Free plan available. Starts at $29 per month

Reamaze Live Chat Help Desk CRM

Image Credits: Shopify app store

There’s not too much difference between Gorgias and Reamaze; they’re both at the top of the help desk game when it comes to multiple Shopify stores. The differences lie in the more intuitive chatbot system that Reamaze has, as well as its assistance in helping you set up a comprehensive FAQ section.

Key Features

  • Mass inbox for your’s and your employees’ access to every customer message.
  • FAQ tab that helps you build an online database of responses to common questions.
  • Status page that lets employees and customers know about your store’s updates.
  • Key analytics showing response time and appreciation for each agent.

04. Langify - Translate Your Store

Pricing: Free plan available. Flat rate at $17.50 per month

Langify - Translate Your Store

Image Credits: Shopify app store

Langify is a great translation app to install on your Shopify store. It automatically translates your store into any language when a user lands on your website. Users can also request to have the store translated into any language they want manually.

Key Features:

  • Strong SEO features. It keeps all of the SEO properties on your website active and creates tags to ensure people can find you even when they search in a different language. It also allows them to translate image captions
  • Very easy to set up with 24/7 Support if you're on paid plans
  • Extensive Language library. There isn’t any limit to the number of languages that you can translate into with Langify.
  • Auto Translation
  • Import/Export of translations (CSV, gettext, XLIFF, JSON)

05. Translate Your Store – Weglot

Pricing: Free plan available. Starts at $15 per month

Translate Your Store – Weglot

Image Credits: Shopify app store

Weglot is another prominent translation app for Shopify. Weglot offers full compatibility with every Shopify theme and page builders such as PageFly, and it automatically redirects customers to their desired language.

Key features:

  • Free to install for the first 2000 words translated, plus ten-day free trial on pro plan.
  • Translates page views statistics, as well as your website.
  • The Translate button can change to fit your theme.
  • Automatic translation: Weglot automatically translates your store into whatever language it detects the customer using, meaning that you can attract customers from anywhere in the world. One major strength of this app is that it can translate the checkout – something which most multi-language Shopify apps cannot do.
  • Multilingual SEO optimized to help your stores get indexed by search engines anywhere in the world.
  • Premium support with all paid plans.
  • Detailed setup guide and dedicated help center.

06. Rewind Staging

Pricing: Starts at $99 per month

rewind staging app

Image Credits: Shopify app store

Running multiple Shopify stores means that you no longer have your full attention to only one store. When your time is divided across several stores, things can easily break loose. Worse, you only find it out when your store’s performance has already declined.

Rewind Staging is a useful tool that lets you prevent that problem – so that your sales don’t suffer while you’re focused on your new store.

This app allows you to sync certain aspects of your store or your entire store to a “staging site” – an exact clone of your store in which the changes you make do not affect your live store. This way, you can test run big or small changes without risking your customer’s shopping experience (and of course, your profits).

Rewind Staging is also useful when setting up a new store so that every change you deploy to your new store is final and executable.

Key features:

  • Quickly and easily create a copy of your store to act as a staging environment.
  • From product images to metadata. All aspects of your store will be copied.
  • Easily preview changes made for feedback.
  • Deploy changes to live stores quickly and easily.
  • Top-tier customer service. Our reviews speak for themselves.

07. Matrixify

Pricing: Free plan available. Starts at $20 per month

matrixify app

Image Credits: Shopify app store

Matrixify is a Shopify app that you should consider using when managing multiple online stores. This app allows you to bulk import data from your Shopify store to spreadsheets such as MS Excel and Google Sheets.

After that, you can shave off hours from your workflow (especially if you have hundreds or more SKUs) as you can import and export data to your Shopify store through the spreadsheets – you can even schedule it so it occurs automatically.

And if you are coming from another ecommerce platform and planning to migrate your store to Shopify, Matrixify lets you do that with lesser time, effort, and sweat.

Key features:

  • Import and Export data using Excel, Google Sheets or CSV files.
  • Migrate from Magento, WordPress/WooCommerce, BigCommerce, Lightspeed and others.
  • Backup and restore your data.
  • Schedule and auto-repeat Export and Import jobs.
  • Monitor and control Export and Import jobs as they happen, see job history.

08. PageFly Landing Page Builder

Pricing: Free plan available. Starts at  $24 per month

PageFly Landing Page Builder

Image Credits: Shopify app store

PageFly isn’t just a pretty (inter)face. And it’s not just the top-rated page builder app for Shopify.

It’s also a fantastic app to have if you’re running multiple Shopify stores. PageFly can save you bundles of time, energy and money on your web design. You can simply design one store, export the pages and import them onto your other stores.

Not only does it help you build your first Shopify store with an intuitive drag-and-drop system, but it also lets you copy that layout across all of your other stores.

It’s a great way to ensure that you maintain a central theme and it affords you more time to spend on growing your enterprise.

Key features:

  • Start with page and section templates for all page types.
  • Create SEO-friendly pages without slowing down your store.
  • Flexible drag and drop editor combines with advanced lead-gen element library.
  • Responsive for mobile, tablet display. Customize every screen size individually.
  • Compatible with all themes. Work smoothly with default theme styles.

Wrapping It Up

As we mentioned at the beginning of this article, creating multiple Shopify stores, managing each one of them, and being successful in all of them is an enormous task.

In fact, we dare say that it should be one that must only be done by experienced ecommerce entrepreneurs – or those who have succeeded in a single store and are looking to expand their business.

And if you are a new online entrepreneur, we suggest sticking to one store and figuring it all out in there. So that when you have surpassed all the ups and downs of running an online business, your second store and the succeeding ones will be much easier.

But until that time, focus on your business and strive towards growing it. And once you are emotionally ready for the stress and financially prepared for the expenses, you can launch your new Shopify store.

Multiple Shopify Stores: FAQ

Check out a few FAQs about multiple Shopify stores and how to run them.

01. Can I Manage Multiple Online Stores In One Account?

Yes you can. As you saw in our step-by-step guide, we created a new Shopify store using the same account or email credentials. However, do note that even though you can create multiple online stores under one email address, you still need to pay for the monthly plan of the additional store.

What you cannot have in a single Shopify credentials are multiple storefronts. Shopify plans (Basic, Shopify, and Advanced) only allow for one storefront.

On the other hand, a Shopify Plus subscription allows you to create up to nine storefronts.

02. How Many Shopify Stores Can I Have?

Theoretically, you can have as many Shopify stores as you like..

However, each store would need its own subscription plan, meaning each one would be billed separately, potentially leading to high costs depending on how many stores you operate and the subscription levels you choose.

03. Can I Have Multiple Domains On Shopify?

According to Shopify:

“You can add up to 20 domains or subdomains to your Shopify store, in addition to your .myshopify.com URL. If your store is on the Shopify Plus plan, then you can add up to 1,000 domains or subdomains.”

💡 Quick Read - Shopify vs Shopify Plus: An All-around Review (Pricing, Features, Tutorial)

04. How To Create Multiple Stores In Shopify Plus?

You can create multiple online stores in the Organization Settings of your Shopify Plus account. Follow the steps below:

Steps:

  1. From your Shopify Plus admin, click Settings.
Shopify Plus admin dashboard

Image Credits: Shopify (YouTube)

  1. In the Organization section, click Stores.
Click the Stores menu in the dashboard to initiate creating a new store

Image Credits: Shopify (YouTube)

  1. Click Create store.
Click the Create Store button at the upper-right corner of the page

Image Credits: Shopify (YouTube)

  1. In the Store type section, select the purpose of your new store.
  2. In the Profile section, enter a name and an URL.
  3. Optional: In the Internal name and icon section, enter a name and a two-letter or three-letter initial for the store. The name and initials that you enter in this section are displayed within the Shopify admin only, and aren't displayed to customers.
  4. To import themes, do the following:
  • In the Import data from a store section, click Select store.
  • Select the store that you want to import from.
  • Click Import themes.
  • Select the themes that you want to import.
  • Optional: To import files, select Files.
  1. Click Create Store.

You can now log in to the store and start adding details.

Explore more, check out: 8 Types of Shopify Development Services and Top 11 Company Examples

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