Sell Digital Products: A Complete Guide & 15 Ideas

Whether you’re benefiting from traditional goods or online retailing, selling digital products on Shopify might be an interesting twist.

You might have had your social media news feed flooded with pictures of Coursera courses, Amazon ebooks and Netflix movies. This is where digital products jump in and boast their wonderful accessibility.

In this article, we’ll walk you through how to sell digital products and 10+ digital products to sell on Shopify. 

Why You Should Sell Digital Products?

By definition, digital products represent nonphysical assets or pieces of media that can be sold and distributed online. Digital products most commonly come in the form of streamable or downloadable files, such as PDFs, MP3s, video formats, templates, and plug-ins. 

The true power to sell digital downloads lies in the fact they are created only once and can be sold millions of times to different customers without having to restock your inventory.

You’re never limited to how many products can sell. Plus, you have low upfront costs to care for as the barrier to entry is low and you don’t have to invest in manufacturing.

How to Sell Digital Products?

In this section of the article, we will show you how to sell digital products on Shopify in just 3 simple steps. You can take a look at our video guide or scroll to learn the details.  

Step 1: Disable Shipping

If you're selling a digital download product or a service, then you need to disable shipping for that product.

• From your Shopify admin, go to Products > All products.
• From the Products page, select a product or create a product.
• In the Shipping section of the product page, uncheck This is a physical product

• Click Save.

Step 2: Install and Set up Shopify Digital Download app.

To provide a download link to your customers for a digital product, you should use an app from the Shopify App Store. Shopify Digital Downloads app is a free and simple app that we highly recommend

Here’s how to work with this powerful and convenient app.

• Open your product settings, choose to add the product to Digital Downloads

• Add attachment to your product. The attached files will be ready for download after your customers purchase the digital goods.

• Configure emails: There are two email templates available in the app, one to notify your customers when the product is ready to download, the other one sent when there is any update to your current attachment.

Both email templates are subject to change if necessary. Do customize the templates so that customers will know what to expect with their order

Step 3: Place a test order 

After you have configured your digital products and emails, you might want to go through the process. You should make sure that the steps to buy and sell digital products are under control.

• Activate testing payments

• Proceed to buy the products as a regular customer on the storefront. Change the product price to $0 so you do not have to enter your credit card details at this stage.

• Check the emails in your inbox

Digital Products To Sell on Shopify

1. Online course

Reference: ICAO Store 

2. Membership site

Consider installing Bold Memberships. This app allows you to run any type of membership on your store and charge a recurring membership fee for it.

3. Service website set-up

Reference: ProofreadingServices

4. Blogging about product reviews

Reference: The Affiliate Marketing Program by PageFly

5. Ebook

Reference: Day One Publications

Check out: PageFly's Complete Guide: How To Start Selling Ebooks On Shopify

6. Stock Photos or Videos

Reference: SC Stockshop

7. Graphic Templates

If you are an artist and want to make money online, you can sell digital products which are your artworks. 

Reference: The Vector Lab

8. Photo and video editing service

Reference: 86 Studio

9. Applications and plugins

If you want to sell digital products, application and plugins can be a great option. However, it requires a long process to build and start selling. 

Reference: Shopify App Store

10. Artwork on Etsy

Reference: Etsy

11. Vlogging

Reference: StreetFighterz

12. Nutrition plans

Reference: Thrivemeals

13. Audio files

Reference: Triune Digital

14. Printable journals/calendars

Reference: TheCoffeeMonsterzCO

15. Selling fonts

Reference: Pangram Pangram

There are a few criteria as to deciding which digital products to sell

• Compare demand and supply for digital products: Choose digital products that have a high demand and low supply and fit your personal experience. This makes an easy start for your digital product business.
• Look for digital products that fall in a niche category: The benefit of finding niche digital products to sell online is less competition, making it easier for you to capture the market.

• Compare production costs and profit margins: Although digital products come with virtually zero manufacturing cost, make sure you figure out the ratio between your investment and the foreseeable financial benefits. This is to understand if your digital products are worth it to start with.
• Consider long-term earning potential: Some digital products are ideal for short-term investment; others will likely be in demand for years to come. Therefore, it’s important to segment your product, make wise projections and formulate your business strategies.

Sell Digital Products on Shopify: Best Practices

Now that you have your digital products set up neatly, it’s time to plan ahead to optimize your sales.

Define your pricing plans to sell digital products 

Like most other businesses, selling digital goods requires a careful pricing strategy. You should take into consideration your product segment, market sensitivity and competition. You should roll out a phase-based pricing plan that fits your production value and focuses on building trust.

A monthly membership is a considerable win-win if your Shopify digital products provide content updates and new features on a regular basis. Think about the Netflix model. Not only does this plan give you recurrent revenue, but it is also more affordable for the front-end users. One-time payment plan should come with an affordable price, otherwise, customers should be allowed to pay in installments.

For Shopify digital product businesses that follow the subscription model, freemium membership comes off as a favorable pricing model. It entails an introductory free membership as well as extra payments for upgraded memberships.

Take PageFly, the best Shopify page builder, as an example. The app offers the freemium plan, granting customers access to full features for a free taste. Advanced plans charge subscription fees with more powerful features and continuing values. This allows PageFly to acquire new users faster and drive more attention to building customer loyalty.

Design a store to sell digital products

The way that buyers purchase and consume digital products is different from physical products. Online environment is coupled with tons of noise and distraction, so a little shortage of information or poor ease of use might trigger shoppers to tap exit without a second thought. Customers tend to me more impulsive online, while physical stores have more tangible elements to keep their customers company. Therefore, the approach we take when designing and customizing Shopify digital product stores should reflect a higher standard for customer experience.

As your customers can’t interact with your digital products directly, the first priority should lie in clarity of information. Your Shopify digital store should bring customers the option of displaying a detailed course description, class schedule, and even a sample video. Features such as a frequently asked question (FAQ) section may need to be integrated to help your client address common questions about the product.

Reference: The Loop Loft

With various tab elements, the best Shopify page builder PageFly can help you set up videos, FAQs just as easily. 

The perks of hosting your store on Shopify is that you can get your hands on a variety of app choices. 

Conclusion

Whether you’re working from home or taking some time off your traditional business, do explore your personal interests and make a side hustle with some Shopify digital products today. With Shopify and PageFly, you can turn this situation into a possible blessing in disguise.