Running an eCommerce business can be challenging, especially for new Shopify store owners. Improving conversion rates and monthly traffic are major hurdles. But it doesn't have to be.
How can you attract more than 10,000 potential customers every month for free? Simple, start a Shopify blog to complement your store.
Blogging, a key part of content marketing, is one of the most cost-effective and impactful methods for building a strong online presence. Businesses prioritizing content marketing report savings of up to 62% compared to traditional methods (WPBeginner). Integrating SEO best practices with blogging can boost conversion rates by up to 14.6% (Semrush). Moreover, 82% of marketers see a positive ROI from blogging (Content Marketing Institute).
Ready to attract over 10,000 ready-to-buy customers each month? Here are our top blog design inspirations from some of the best Shopify blogs on the internet, updated for 2024.
What Are the Benefits of Creating a Blog on Shopify?
Creating a blog on Shopify offers numerous benefits, such as enhancing your online presence and engaging with your audience. Shopify's user-friendly platform allows easy setup and customization of your blog. Utilizing various themes, SEO techniques, and multimedia elements can boost engagement and attract traffic. Regularly updating your blog with relevant content helps build a loyal readership and improves your site's search engine ranking.
15+ Best Shopify Blog Examples
1. Ledger’s Shopify Blog Design
Average Monthly Organic Traffic: 287,000
Topping our list of the best Shopify blogs is Ledger - an eCommerce shop that mainly sells hardware wallets for crypto assets. Their blog purely talks about topics relating to cryptocurrencies and blockchain technology. Unlike most Shopify blogs, the Ledger blog page is specifically meant for discussing crypto news and highlighting important software updates.
Key Takeaway
- It’s an excellent design for those trading in news-related niches or products that need regular updates.
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2. Huel’s Shopify Blog Design
Average Monthly Organic Traffic: 377,000
The Huel website focuses on selling nutritionally complete meals that contain all relevant dietary requirements. Unlike what you would expect, Huel doesn’t have a blog section. Instead, they have a compiled list of more than 60 valuable articles under a page named “Guides and Articles”. Their kind of page-based blog design uniquely allows users to concentrate more on producing highly informative content and link building for their store and products.
Key Takeaway
- This Shopify blog example uses a freestyle type of blog design that puts more power on the main site, and won’t pressure you for new regular blog posts.
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3. Spirit Animal’s Shopify Blog Design
Average Monthly Organic Traffic: 176,000
Spirit Animal store is the place to go if you want to shop for spirit animal totems and jewelry. Unlike most Shopify blogs, the Spirit Animal blog design prioritizes blog posts rather than product marketing. You might want to use a similar design if the layout of your eCommerce website has a similarly strong content-first outlook.
Key Takeaway
- It’s the best Shopify blog example for targeting the whole niche, instead of creating content that revolves around your products.
4. ThirdLove’s Shopify Blog Design
Average Monthly Organic Traffic: 301,000
The ThirdLove store mainly sells bras, meaning that their blog page mostly consists of anything you would like to know about bras. It’s a product-oriented type of blogging style, and it’s more useful if your business focuses on a single product. Of course, this design allows users to curate informative DIY guides such as buyer’s guides.
Key Takeaway
- Like most Shopify blog examples, this blog design requires regular production of helpful articles, and can easily help you highlight the main differences (and pro tips) between product varieties.
5. Bulletproof’s Shopify Blog Design
Average Monthly Organic Traffic: 41,300
Bulletproof specializes in selling branded caffeinated products, alongside other products such as supplements and protein shakes. Built on the foundation of best-selling book content, The Bulletproof Diet, this store has an excellent reputation for content production. Their neat blog design manly supports the regular creation of high-quality educational content that links back to your products.
Key Takeaway
- It’s one of the best Shopify blog examples that work well with target keywords, meaning that you could easily rank among the top pages with it.
6. Perfect Keto’s Shopify Blog Design
Average Monthly Organic Traffic: 64,700
Perfect Keto is a food-based online marketplace for diet-friendly meals, and their blog is an excellent example of how content marketing can be a powerful tool for your business. The Perfect Keto blog is content-intensive, and it includes a huge variety of content categories that mainly relates to the Keto diet and healthy living. Apart from highlighting a huge set of blog resources for you to quickly jump in, their blog design offers the perfect sales funnel that converts prospects to buyers.
Key Takeaway
- For maximum impact when using this blog example, ensure to interweave your quality content with relevant products on your eCommerce shelves.
7. Gaiam’s Shopify Blog Design
Average Monthly Organic Traffic: 56,500
Gaiam is another niche-specific store that mainly deals with Yoga clothing and equipment. Their blog design is simple, and the blog page generally comprises blog posts that provide readers with advice on Yoga techniques, meditation, mindfulness, and wellness. It’s the perfect design if you are looking to inspire your audience.
Key Takeaway
- Choosing to use a similar design for your Shopify store is a great way to start drawing prospective buyers from Google, especially if you specifically target the right keywords in your niche.
8. Beardbrand’s Shopify Blog Design
Average Monthly Organic Traffic: 198,000
Touted as one of the best Shopify blog examples today, Beardbrand specifically targets buyer persona in all of their content. An outstanding feature from their blog includes their special efforts to foster engagement from prospects. Their strategy involves a keen focus on revenue-oriented keywords that links back to specific beard products available in their store. The good news is that you can easily replicate their blog design with any of the available Shopify blog templates.
Key Takeaway
- This blog design is a great example that can quickly help you make a purchase, but only if you consistently produce high-quality content with links to your products.
- Adding a special category to your Shopify blog will help to increase reader’s time and engagement.
9. Goulet’s Shopify Blog Design
Average Monthly Organic Traffic: 107,000
As the name implies, Goulet Pens is a basic eCom shop that primarily sells varieties of fountain pens and ink. Their blog includes all kinds of article categories ranging from simple fountain pen reviews to Q&A content commonly known as The Goulet Pencast. Their blog design is quite basic and doesn’t have any crazy features.
Key Takeaway
- This blog design is excellent for creating product-specific but educative content that promotes conversions and general SEO.
- It also makes it easy to spot interesting content angles and create active communities within your niche.
10. MVMT Watches’ Shopify Blog Design
Average Monthly Organic Traffic: 135,000
MVMT Watches is another exciting online store that mainly sells premium, fashionable, and affordable watches, eyewear, and other accessories. The fact that the MVMT Lifestyle blog mainly shows the routines and looks of some of their most popular customers, makes their design unique.
Key Takeaway
- This design is most compatible with influencer marketing - all you have to do is to feature a known celebrity wearing or using your products in your blog.
11. PrettyLitter’s Shopify Blog Design
Average Monthly Organic Traffic: 190,000
PrettyLitter is a litter-selling eCommerce store that aims at making the life of your cat more comfortable. As expected, their blog content mainly revolves around cat ownership and simple guides on how to take care of your cat. Their blog design is pretty simple, and you can easily navigate the numerous blog resource using the categorized sections near the top bar.
Key Takeaway
- Using a similar design can be a great way to spice up brand awareness for your online store, and quickly rank top for niche-related keywords.
- It’s perfect for highlighting quick informative guides for problem-solving products on your shelves.
12. The Farmer’s Dog Shopify Blog Design
Average Monthly Organic Traffic: 638,000
Owning a pet can be both fulfilling and challenging at the same time, especially when things start to go wrong. That’s one of the main reasons why we often turn to pet blogs in the first place. Still, in the pet niche, The Farmer’s Dog is a well-known pet-food online retailer. Their blog section is titled ‘Digest’ and primarily comprises authoritative blog content that adds to the store’s credibility. Their blog design generally consists of a fresh supply of top stories and featured articles with lots of adorable dog pictures meant to break up the text.
Key Takeaway
- Consider using the extra white space for discount promotions and a call to sign up for free trials, if you choose to use this design.
13. Ridge Wallet’s Shopify Blog Design
Average Monthly Organic Traffic: 375,000
The Ridge Wallet is an eCommerce platform that specifically sells everyday essentials that also doubles as perfect gifts for men. Their products widely include wallets, bags, phone cases, and other accessories. Most of the articles in their blog relate to wallet topics, meaning that the design specifically highlights the most educative content for readers to determine whether the discussed product is right for them.
Key Takeaway
- This design presents one of the most effective ways to showcase the effectiveness of your products in people’s lives.
14. Made in Cookware’s Shopify Blog Design
Average Monthly Organic Traffic: 191,000
Searching for the right cookware that fits your budget can be a very daunting process, especially if you don’t have access to a pro cook. In such cases, we naturally tend to search for answers online and end up with huge chunks of search results. Among the first ranking pages usually is content from Made in Cookware, an online retailer for pots and pans. Unlike most cooking blogs, their blog (commonly known as Beyond the Burner) has a design that uniquely features some of their products and highlights the most recent blog articles.
Kay Takeaway
- It allows for content categorization and is great for building customer relationships.
15. Brooklinen’s Shopify Blog Design
Average Monthly Traffic: 187,000
As the name suggests, Brooklinen is an eCommerce store for affordable beddings and linens. As expected, their blog page mainly comprises content that relates to sleeping advice, general home living tips, and wellness guides that link back to the bedroom. Their blog layout generally provides a quick outline of both the latest and trending articles, presenting you with an effective option for attracting potential clients straight from any search engine.
Key Takeaway
- The design includes a slot for building your email list and allows users to categorize their content highlight appropriately.
Further Reading:
- Best eCommerce About Us Page Design For your Inspiration
- Shopify Product Page: Templates, Design and Tutorial
- Top 30 Best Shopify Themes: Pros and Cons
16. Rhone’s Shopify Blog Design
Average Monthly Organic Traffic: 72,900
Rhone is an online store that sells premium workout clothes for men. Dubbed as The Pursuit, their blog features a long list of high-quality articles that mainly cover men’s endurance and wellness topics. Their blog design resembles a magazine outlook and style, as it also allows for both interview and news features.
Key Takeaway
- It’s a good blog design for Shopify blogs that are looking for ways to enhance brand awareness
17. The Kettle and Fire Shopify Blog Design
Average Monthly Traffic: 69,100
The Kettle and Fire specialize in selling premium broth from 100% grass-fed bones that are prepared by renowned chefs. Their blog covers nearly all types of content types including news features, how-to guides, health articles, and recipes. Each article is highly educational, and the design includes an opt-in sidebar to help drive traffic to the main site.
Key Takeaway
- This Shopify blog example is more effective with pop-up features and a good strategy for building internal links.
Shopify Blog Layout
Creating an effective Shopify blog layout is crucial for engaging your audience and enhancing their reading experience. A well-organized layout not only makes your blog aesthetically pleasing but also improves navigation and accessibility. Here are some key elements to consider for an optimal Shopify blog layout:
Clean and Simple Design: A clutter-free design helps readers focus on the content. Use plenty of white space, readable fonts, and a balanced color scheme to make your blog visually appealing and easy to read.
Responsive Design: Ensure your blog is mobile-friendly. With a significant portion of users accessing blogs via mobile devices, a responsive design ensures that your content is accessible and looks great on any screen size.
Easy Navigation: Implement a clear navigation structure. Use categories, tags, and a search bar to help readers find the content they are interested in quickly. A well-structured menu can guide users through your blog seamlessly.
Featured Images and Thumbnails: Visual elements like featured images and thumbnails can make your blog more attractive and clickable. Use high-quality images relevant to your content to draw readers in.
Consistent Formatting: Maintain consistent formatting throughout your blog posts. This includes headings, subheadings, paragraphs, and bullet points. Consistent formatting improves readability and gives your blog a professional look.
Call to Action (CTA): Incorporate CTAs strategically within your posts. Whether it's subscribing to your newsletter, sharing the post, or exploring related products, CTAs can guide readers towards meaningful actions.
Shopify Blog Customization
Customizing blog on Shopify allows you to tailor it to your brand’s unique identity and meet specific business goals. Here are some tips for effective Shopify blog customization:
Custom Templates: Use Shopify’s theme editor to create custom blog templates. This allows you to maintain a consistent look across your blog while aligning with your overall website design.
Dynamic Sections: Leverage Shopify’s dynamic sections to add and rearrange different content blocks on your blog page. This flexibility can help you highlight important content, such as featured posts, popular articles, or promotional banners.
Custom CSS and HTML: For more advanced customization, use custom CSS and HTML to modify the appearance and functionality of your blog. This can include adjusting font styles, changing layout structures, or adding unique design elements that reflect your brand’s personality.
Integrate Apps and Plugins: Shopify offers various apps and plugins that can enhance your blog’s functionality. Consider integrating social sharing buttons, comment systems, SEO tools, and analytics to improve user engagement and track performance.
Personalized Widgets: Add personalized widgets to your blog sidebar or footer. Widgets like recent posts, popular posts, tag clouds, and email subscription forms can enhance user interaction and keep readers engaged.
Interactive Elements: Incorporate interactive elements such as polls, quizzes, and embedded videos to make your blog more engaging. Interactive content can boost user engagement and increase the time readers spend on your site.
Bottomline
Blogging is potentially one of the best ways to build your eCommerce brand, reach out to more potential customers, and increase product sales. Besides creating high-quality blog content, your content marketing success heavily relies on your Shopify blog design. From the article, the best Shopify blogs use a basic combination of a good blog design and a consistent blogging strategy tied with a call-to-action to garner an average of 10,000 + monthly organic traffic.
Lucky for you, all Shopify merchants can easily custom-make your blog in a few minutes, using the easy-to-use and completely customizable PageFly blog templates. Add a blog to your main site, create content, and watch your Shopify blog turn into the best sales pitch for your business today.
