A well-crafted blog can help drive traffic, boost sales, and build customer trust—but where do you start? Seeing real examples from successful Shopify blogs can give you ideas for content, design, and engagement tips. Whether you're new to blogging or looking to improve your existing one, we’ve rounded up some of the best Shopify blog examples to guide you. Let’s dive in!
Is Building Blogs Worth It for A Shopify Store?
Let's hear what the reports said first.
- 82% of businesses see a positive ROI from blogging (Content Marketing Institute).
- Businesses prioritizing content marketing can save up to 62% in marketing costs (WPBeginner).
- Integrating SEO best practices with blogging can boost conversion rates by up to 14.6% (Semrush).
Building a blog is surely a great start to bring more traffic and conversion with limited budget. But it's also a great way to engage with your potential customers and offer them more value than just a seller.
For example, you're a Shopify store selling Gym supplements. You can write blogs about which supplements are best for males or females, what type of supplement to use for weight-gaining or weight loss, or how to use a BCCA. From these blogs, customers can pick the right type for their needs and trust you as a reliable vendor.
Slowly, your Shopify store can become a high-authorized place for customers to search for tips on using supplements and to purchase a product.
15+ Best Shopify Blog Examples
The most successful Shopify Blog Examples don't only adopt the best SEO practices, but their first ingredient is also to build one that looks good, supports reading, and is eye-smoothing.
1. Huel - Categorize Your Blog For Easier Navigation.
About Huel
- Average Monthly Organic Traffic: 377,000
- Who they are: Huel sells nutritional snacks, drinks, meals, and supplements that contain all relevant dietary requirements.
What makes their blog special?
Other than providing guide on healthy diets and food, Huel extend their authority with shaing about fitness and eco-friendly lifestyle hacks. They hope to engage with their customers, not just stopping at selling products.
Aside the minimalist and professional look on their blog, what I love about them is their blog navigation. While other Shopify store will have a long list of all the blogs, which make you feels like you are lost in a maze, Huel break them down in four different category for easy searching.
What we learn from this Shopify Blog example
- Use categorization: If you have more than 50 blogs, grouping them into topic with the same content will help reader quickly find what they need without feeling exhausted. They also know what kind of content you provide.
- Centered-layout for blog: Huel place their article in the middle of the screen, without any other elements on both side to keep readers focused. This tip is very great for long-form article.
- Add source: For every health-related information, Huel will link to a published research or report, making reader trusts their content.
2. ThirdLove - Use Interactive Elements On Blogs.
About ThirdLove
- Average Monthly Organic Traffic: 270,000
- Who they are: ThirdLove is a lingerie brand known for its inclusive sizing that compliments all body types and comfort-first designs for bras, underwear, and sleepwear.
What makes their blog special?
To explain how their products are special than other brands, ThirdLove does it with blogs. They educate and engage their audience about sizing tips, daily struggle of women, and how to be comfy.
But they don't just give information. The brand goes one step further with interactive elements that make learning about their products fun and engaging.
They feature quizzes, user testimonials, and clickable product links embedded naturally within articles. You can easily find the button "Need help sizing? Take this Fit Quiz" from every blog.This keeps readers engaged while subtly guiding them toward a purchase.
What we learn from this Shopify Blog example
- Add interactive quizzes: A quiz that recommends products based on preferences can improve engagement and lead to more conversions.
- Use comparison tables: If your store has multiple product options or competitors, a simple table highlighting key differences can help readers make informed decisions.
- Include embedded links smartly: ThirdLove integrates product links within content naturally, without overwhelming readers with excessive promotions—keeping the blog informative yet conversion-friendly.
Read more: Best SEO Blog Writing Tips for eCommerce Stores
3. Perfect Keto - Easy-to-read Blog Layout
About Perfect Keto
- Average Monthly Organic Traffic: 61,000
- Who they are: Perfect Keto is a health and wellness brand specializing in keto-friendly supplements, snacks, and meal plans.
What makes their blog special?
Perfect Keto’s blog is designed with clarity and readability in mind. Unlike cluttered blogs that overwhelm readers with dense paragraphs, Perfect Keto prioritizes a clean, structured layout that enhances the reading experience.
Theirwell-spaced formatting, clear subheadings, and concise bullet points help users skip walls of text, which significantly improves readability and retention.
What we learn from this Shopify Blog example
- Use a Table of Contents: If your blog covers in-depth topics or long, adding a TOC helps readers navigate quickly and find the information they need without scrolling endlessly.
- Include a ‘What to Read Next’ section: Guide readers toward related content to increase time spent on your site and improve engagement.
- Keep the layout clean and readable: Use short paragraphs, clear headings, and bullet points to improve readability—especially for educational or research-heavy content.
4. Ledger - Niche-focused Content
About Ledger
- Average Monthly Organic Traffic: 360,000
- Who they are: Ledger is a leading brand in cryptocurrency security, known for its hardware wallets that protect digital assets. Their products help crypto users securely store and manage their private keys, making them a trusted name in the blockchain industry.
What makes their blog special?
Ledger stands out by staying 100% focused on its niche and targeted customer needs—cryptocurrency and blockchain security.
Their blog isn’t just about product promotions—it educates readers on the latest trends in crypto security, decentralized finance (DeFi), NFT storage, and blockchain risks. By doing this, Ledger establishes itself as a thought leader in the space while keeping its audience engaged with highly relevant content.
What we learn from this Shopify Blog example
- Stick to your niche: You need to identify what your customers want and must read to navigate the products. You don't want to drive unrelated traffic to your site.
- Educate while selling: A blog doesn’t just push products, it must also teach user to builds trust and credibility.
- Use smart categorization: If your store covers a complex industry, breaking content into clear categories makes it easier for readers to navigate and stay engaged. Instead of random blog topics, Ledger segments content into categories like “Security,” “Education,” and “News.” This makes it easy for crypto enthusiasts to find exactly what they’re looking for.
5. Bulletproof - Show Writter Authority For Trust
About Bulletproof
- Average Monthly Organic Traffic: 52,000
- Who they are: Bulletproof specializes in science-backed supplements, coffee, and nutrition products designed to improve mental and physical performance.
What makes their blog special?
Bulletproof’s blog stands out because it prioritizes trust and credibility—a crucial factor in the health and wellness industry. Rather than just sharing generic content, they ensure every article is backed by science and written by experts.
One of the first things you'll notice is the author introduction at the end of their articles. Each blog clearly states who wrote it, along with their credentials—whether it's a nutritionist, dietitian, or health expert.
Another key feature is their use of references. Instead of making claims without backing them up, Bulletproof link to authoritative sources like scientific studies and research papers.
What we learn from this Shopify Blog example
- Showcase the writer’s credentials: Adding an author bio with professional experience increases trust, especially in industries like health, finance, or technology.
- Use scientific references: Linking to credible sources strengthens your blog’s authority and reassures readers that your content is factual and research-based.
- Incorporate a newsletter CTA: Encouraging readers to subscribe for more valuable insights helps turn casual visitors into loyal customers. This strategy helps Bulletproof build an engaged email list while reinforcing their authority in the wellness space.
6. Fly Fish Food - Suggest Products On Your Blog For Higher CRO
About Fly Fish Food
- Average Monthly Organic Traffic: 18,000
- Who they are: Fly Fish Food offers fly-tying materials, fishing gear, and educational content to help both beginners and experienced anglers improve their skills.
What makes their blog special?
Fly Fish Food seamlessly integrates product recommendations within their blog content, turning each article into a natural sales opportunity without feeling overly promotional.
Take their “Complex Twist Bugger” tutorial blog as an example. The article teaches readers how to tie a specific fly pattern, but what makes it stand out is how they link directly to the materials used—from feathers and hooks to thread and beads.
The brand use PageFly - the #1 Shopify Page Builder - to generate around 500 blogs.
What we learn from this Shopify Blog example
- Recommend products naturally: If your blog includes tutorials, guides, or DIY content, add relevant product links so readers can easily find what they need.
- Use embedded product images and quick-buybuttons: Showing the exact products used in your tutorial helps reduce friction and encourages immediate purchases.
- Think beyond sales—focus on usability: Fly Fish Food doesn’t just push products; they create content that helps customers succeed while making it effortless to buy the right tools.
7. Beardbrand - Showcase Blogs On Homepage
About Beardbrand
- Average Monthly Organic Traffic: 140,000
- Who they are: Beardbrand is a men’s grooming company that specializes in beard care, hair care, and styling products.
What makes their blog special?
Beardbrand takes a content-first approach by prominently featuring its blog on the homepage. They showcase blog posts front and center to capture visitors' attention immediately.
Their blog isn’t just a collection of articles—it’s an interactive content hub designed to engage and educate. Two standout features that make it unique are:
- Integrated Videos – This gives visitors an alternative way to consume content, catering to both readers and visual learners.
- Beard Quiz for Personalization – They recommend the perfect products based on an individual’s beard type and grooming routine. This interactive feature not only enhances user engagement but also guides potential customers toward making a purchase.
What we learn from this Shopify Blog example
- Showcase your blog on your homepage: If your blog provides value to customers, highlight it to drive engagement and establish authority.
- Use video content: Embedding videos within blog posts makes them more engaging and helps build a stronger connection with your audience.
- Leverage quizzes for personalization: A quiz can help match customers with the right products, making the shopping experience more tailored and increasing conversions.
8. Goulet - Boost Next Read With Sidebar Related Posts
About Goulet
- Average Monthly Organic Traffic: 117,000
- Who they are: Goulet Pens is an online retailer specializing in fountain pens, inks, and high-quality stationery.
What makes their blog special?
What I love the most about the Shopify blog design layout is the strategic use of sidebar-related posts to keep readers exploring more content.
The sidebar go side by side with text section everytime the reader scroll.This feature encourages readers to dive deeper into related topics, whether it’s ink comparisons, fountain pen guides, or new product releases.
Additionally, they incorporate clear, well-structured internal links throughout their content. This not only improves user engagement but also enhances SEO by spreading link equity across the blog.
What we learn from this Shopify Blog example
- Use a sidebar for related posts: Displaying suggested articles helps prevent bounce rates and encourages visitors to read more.
- Add internal links within blog content: Linking to relevant articles naturally keeps users engaged and boosts SEO.
- Guide readers through a content journey: You can create a learning path that encourages readers to explore multiple topics.
9. Ridge Wallet - Add FAQ Elements For More Value
About Ridge Wallet
- Average Monthly Organic Traffic: 306,000
- Who they are: Ridge Wallet is a minimalist wallet brand known for its sleek, durable, and RFID-blocking wallets. Their products are designed for people who prefer a compact, stylish way to carry their essentials.
What makes their blog special?
Ridge Wallet takes a customer-first approach by incorporating FAQ sections directly into their blog content. Instead of leaving readers with unanswered questions, they proactively address common concerns to enhance the user experience.
For example, let's take a look at the FAQ section on their blog Travel in Style: The Best Travel Wallets for 2025.
This FAQ integration serves multiple purposes:
- Increases engagement: Readers stay longer on the page as they find answers to their specific concerns.
- Boosts conversions: By addressing objections directly within the content, potential buyers feel more confident about making a purchase.
- Improves SEO: Google prioritizes content that answers user queries, making Ridge Wallet’s blogs more likely to rank for long-tail search terms.
Additionally, Ridge Wallet’s FAQ sections are formatted with dropdowns and collapsible elements, keeping the page visually clean while ensuring the information is easily accessible.
What we learn from this Shopify Blog example
Using FAQ is a good and quick way to address common reader questions directly within your content to improve engagement and trust.
10. Made in Cookware - Add Aesthetics Images For Better Visual
About Made In Cookware
- Average Monthly Organic Traffic: 225,000
- Who they are: Made In Cookware sells premium pots, pans, knives, and other cooking essentials. They are known for theirchef-approved products and commitment to professional-grade cookware for home chefs.
What makes their blog special?
Made In Cookware elevates the visual experience of their blog with high-quality photography, branded storytelling, and engaging videos. Unlike text-heavy blogs, their articles feel like a curated magazine experience, making them both informative and visually appealing.
Additionally, they use well-placed CTAs (Call-to-Actions) within the blog to drive conversions and link to meal recipe. Instead of generic product plugs, their CTAs are seamlessly woven into the content.
This store is a great example for cook, meal, recipe, and homecook Shopify Blog.
What we learn from this Shopify Blog example
If possible, you can take extra steps by using strong visuals and story-like photography, this make your blog and overall storefront feel premium and more engaging. Stock photos can something look candid and lower trust in reader.
11. Mr. Jones Watches - Use Blogs to Tell Brand Story
About Mr. Jones Watches
- Average Monthly Organic Traffic: 27,000
- Who they are: A creative watch brand known for its artistic, storytelling-driven designs. Each watch is not just a timepiece but a work of art, often featuring unique visual elements crafted by independent artists.
What makes their blog special?
Unlike most Shopify store blogs that focus on product guides or industry tips, Mr. Jones Watches takes a storytelling approach, using its blog to bring customers behind the scenes of its brand and creative process.
Instead of “how-to” content, their blogis filled with:
- Behind-the-scenes content showing how their unique watches are conceptualized and made.
- Meet the artist features, where they introduce the creative minds behind their limited-edition designs.
- Brand storytelling posts, sharing their inspiration, design philosophy, and the meaning behind their collections.
This makes their contenthighly engaging and personal, giving customers a deeper emotional connection to the brand.
What we learn from this Shopify Blog example
Don't limit your blog to sharing tips and knowledge, it's also a way to tell the story of brand. This is a great approach for handmade store that want to differentiate their brand and adds authenticity.
12. Unbound Merino - Long-form Blogs with Social Sharing Button
About Unbound Merino
- Average Monthly Organic Traffic: 54,000
- Who they are:A travel-friendly clothing brand specializing in high-performance merino wool apparel designed for minimalists and frequent travelers.
What makes their blog special?
Unbound Merino stands out by embracing long-form, highly detailed blog content that educates, informs, and provides real value to travelers, instead of quick, surface-level posts.
Take their post How to Pack Smart for a Destination Wedding—instead of just listing a few packing tips, they break it down into detailed sections, covering everything from outfit planning to fabric choices and travel considerations. This comprehensive approach makes their content truly useful for readers.
What we learn from this Shopify Blog example
- Write long-form, in-depth content: Instead of short, generic posts, create detailed articles that truly help your audience. Unbound Merino ensures readers leave with practical, usable advice rather than just fluff.
- Use social sharing buttons: Make it easy for readers to share your content and increase organic reach. By allowing visitors to easily share blogs across platforms like Facebook, Twitter, and Pinterest, you can encourage organic content distribution like Merino.
13. XMiles - Sleek Look for Short-form Blogs
About XMiles
- Average Monthly Organic Traffic: 14,000
- Who they are: XMiles is a performance nutrition, hydration solution, and recovery support store catering to endurance athletes, particularly runners and cyclists.
What makes their blog special?
XMiles takes a minimalist, clean design approach to its blog, proving that content doesn’t always have to be long to be effective. To do this, XMiles keeps things concise and visually sleek, making their blog posts quick to read and easy to digest. They successfully build this look with PageFly.
For example, their blog Managing Plantar Fasciitis for Runners is structured in a short-form, scannable format, using:
- Well-spaced paragraphs and bolded key points for easy readability.
- High-quality imagery to break up text and keep the post visually appealing.
- Simple, clear typography that ensures the content looks modern and polished.
Despite itsshort-form nature, the blog still provides valuable, actionable advice while maintaining a visually engaging layout.
What we learn from this Shopify Blog example
- Short-form blogs can be just as effective as long-form, as long as you can provide actionable tips.
- Prioritize a sleek, minimalist layout: A clean design makes content more engaging and improves readability.
14. Keychron - Share Tips With Engagement Hooks
About Keychron
- Average Monthly Organic Traffic: 420,000
- Who they are: Keychron is a leading mechanical keyboard brand known for its customizable, high-quality wireless keyboards that cater to gamers, programmers, and creatives.
What makes their blog special?
Another Shopify store that use PageFly for blog design, Keychron takes ahighly engaging, tip-based approach to blogging, making their content both educational and interactive. Instead of just listing keyboard shortcuts or features, they strategically use engagement hooks to keep readers interested and encourage discussion.
For example, in their blog Premiere Pro Keyboard Shortcuts, they do more than just list shortcut keys—they:
- Start with a problem-solution hook to immediately connect with the reader’s pain point: "Editing in Premiere Pro can be time-consuming, but these shortcuts will help you work faster!"
- Use numbered tips to make the content skimmable and easy to follow.
This ensures that the content remainshelpful rather than sales-focused, making readers more likely to trust their recommendations.
What we learn from this Shopify Blog example
A Blog shouldn't be boring. By usingstrong engagement hooks and skimmable formattingyou can keep readers engaged while subtly guiding them toward relevant products.
One special thing about Keychron is the "Minute read" bar, telling readers if this is a long or short article.
15. WishTrend - Use Infographics To Make Your Blogs Pop
About WishTrend
- Average Monthly Organic Traffic: 25,000
- Who they are: WishTrend is a skincare brand specializing in K-beauty products designed to tackle various skin concerns.
What makes their blog special?
WishTrend takes visual storytelling to the next level by incorporating infographics in their blog contentto simplify complex skincare topics and make them more digestible.
For example, in their blog Dry Seasons Skincare Essentials, they use:
- Step-by-step infographics that visually outline an ideal skincare routine.
- Ingredient breakdown charts to explain how different products work for dry skin.
- Before-and-after visuals that highlight the benefits of hydration-focused skincare.
What we learn from this Shopify Blog example
Using infographics can enhance readability, improve engagement, and make key takeaways memorable—especially for an audience that values skincare knowledge. It also make the content more shareable on social media, further increasing brand reach.
Further Reading:
- Best eCommerce About Us Page Design For your Inspiration
- Shopify Product Page Customization: 3 Easiest Methods and Examples
- Top 30 Best Shopify Themes: Pros and Cons
Tips To Build an Effective Shopify Blog Layout
Creating an easthestically and engaging Shopify blog layout is crucial to speak to your audience and enhance their reading experience.
A well-organized layout not only makes your blog aesthetically pleasing but also improves navigation and accessibility. Here are some key elements to consider:
Clean and Simple Design: A clutter-free design helps readers focus on the content. Use plenty of white space, readable fonts, and a balanced color scheme to make your blog visually appealing and easy to read.
Responsive Design: Ensure your blog is mobile-friendly. With a significant portion of users accessing blogs via mobile devices, a responsive design ensures that your content is accessible and looks great on any screen size.
Easy Navigation: Implement a clear navigation structure. Use categories, tags, and a search bar to help readers find the content they are interested in quickly. A well-structured menu can guide users through your blog seamlessly.
Featured Images and Thumbnails: Visual elements like featured images and thumbnails can make your blog more attractive and clickable. Use high-quality images relevant to your content to draw readers in.
Consistent Formatting: Maintain consistent formatting throughout your blog posts. This includes headings, subheadings, paragraphs, and bullet points. Consistent formatting improves readability and gives your blog a professional look.
Call to Action (CTA): Incorporate CTAs strategically within your posts. Whether it's subscribing to your newsletter, sharing the post, or exploring related products, CTAs can guide readers towards meaningful actions.
Customization Tips for Your Shopify Blog
Customizing blog on Shopify allows you to tailor it to your brand’s unique identity and meet specific business goals. Here are some tips for effective Shopify blog customization:
Custom Your Blog Design: Shopify standard theme can be limited for blog designing, making it's hard to add section, integrate social sharing button, or create brand-like look. Using page builder, like PageFly, can help you with this. With over 350+ elements and template, you can quickly drag-and-drop a blog section or entire page, then seamless connect it to your existing Shopify theme.
Build a good blog structure: Consider where to put your featured articles, key takeaway, author bio, newsletter sign up, or product showcase. Then make sure every other blog follows the same outline. With Shopify and even tools like PageFly, you can place a section anywhere you want.
Custom CSS and HTML: For more advanced customization, use custom CSS and HTML to modify the appearance and functionality of your blog. This can include adjusting font styles, changing layout structures, or adding unique design elements that reflect your brand’s personality.
Integrate Apps and Plugins: Shopify offers various apps and plugins that can enhance your blog’s functionality. Consider integrating social sharing buttons, comment systems, SEO tools, and analytics to improve user engagement and track performance.
Personalized Widgets: Add personalized widgets to your blog sidebar or footer. Widgets like recent posts, popular posts, tag clouds, and email subscription forms can enhance user interaction and keep readers engaged.
Interactive Elements: Incorporate interactive elements such as polls, quizzes, and embedded videos to make your blog more engaging. Interactive content can boost user engagement and increase the time readers spend on your site.
Bonus: Marketing Tips for Better Blog Reach & Traffic
A good design for your Shopify Blog is just a half of the cake. Other efforts lay on how you use Marketing and SEO (Search engine optimization) tricks to boost ranking.
Here are some ideas:
Optimize SEO for your blog: A great blog won’t generate traffic if it’s not discoverable. Shopify allows you to edit meta description, add alt text, add internal links and other SEO On-page practices for better ranking.
Promote Across Social Media Channels: Share or repurpose your blog to Facebook, Instagram, Twitter, and Tiktok to reach a broader audience. Shopify can easily integrate with these platforms.
Build a newsletter: Many Shopify blog examples above has newsletter box where readers and customers can sign-up for the latest article. If someone does this, it's a sign that he trust your content, and you can use email marketing strategy to convert them into long-term customer. Learn the top email apps on Shopify!
Create Internal Linking for Better Navigation: You can keep readers on your site longer by guiding them through related topics, using "What to read next" sections or internal linking structure. This also boost SEO rankings.
Bottomline
Blogging is potentially one of the best ways to build your eCommerce brand, reach out to more potential customers, and increase product sales. Besides creating high-quality blog content, your content marketing success heavily relies on your Shopify blog design.
From the article, the best Shopify blogs use a basic combination of a good blog design and a consistent blogging strategy tied with a call-to-action to garner an average of 10,000 + monthly organic traffic.
