Shopify Blog Templates: 10 Free Designs + Best Themes for 2025

Shopify blog templates are pre-designed layouts and content structures that help you create professional blog posts quickly for your online store. They come in two essential types:

1. Blog Post Templates: Ready-to-use content frameworks for different post types (gift guides, how-to tutorials, product roundups, and interviews) that you can copy and customize with your own content.

2. Blog Themes: Visual designs and layouts that control how your blog looks on Shopify, including typography, colors, image placement, and overall aesthetic.

This comprehensive guide provides both: 4 free copyable blog post templates you can implement immediately (no coding required), plus 10 professionally designed Shopify blog themes created with PageFly that will make your content stand out.

Why This Matters for Your Store: Content marketing costs 62% less than traditional marketing while generating 3x more leads. Companies that blog receive 97% more links to their website and have 434% more indexed pages, helping customers find them online. But without the right templates and design, even great content can fall flat.

What You'll Get From This Guide:

• 4 ready-to-copy blog post templates with fill-in-the-blank formulas
• 10 visual blog design examples from successful Shopify stores
• Step-by-step instructions for implementing templates in your Shopify admin
• Best practices for blog SEO and content optimization
• Free and paid options for every budget

Let's start with the templates you can use today, then explore the best visual designs for your Shopify blog.

4 Free Shopify Blog Post Templates You Can Use Today

Before diving into design examples, let's cover the actual templates you can copy and use for your Shopify blog content. These proven formats have generated millions in revenue for successful Shopify stores.

1. Product Gift Guide Template

Headline Formula: The Ultimate [Year] Gift Guide for [Target Audience]: [Number] Perfect Picks Under $[Price]

Example Headline: The Ultimate 2025 Gift Guide for Coffee Lovers: 15 Perfect Picks Under $100

Introduction (Copy and customize this):
Start with empathy and understanding of your audience's gift-giving challenge. Here's your template:

"Shopping for [target audience] can feel overwhelming. Whether they're a [beginner/expert] or somewhere in between, finding the perfect gift that shows you understand their passion takes thought and care.

We've curated this guide specifically for [occasion/holiday], featuring products that [target audience] actually want. From practical everyday essentials starting at just $[lowest price] to splurge-worthy items that'll make their [hobby/interest] even more enjoyable, these picks come from real customer favorites and trending items in our store.

Each recommendation includes why we chose it, who it's perfect for, and honest pricing so you can shop within your budget."

Gift Item Template (Repeat 8-12 times):

• Product Name: [Your Product or Recommended Item]
• Price: $[XX.XX]
• Best For: [Specific subset of your audience - beginners, professionals, daily users]
• Why We Love It: [2-3 sentences about specific benefits and features]
• Pro Tip: [Add personal touch or usage suggestion]
• Where to Buy: [Link to product]

2. How-To Tutorial Template

Headline Formula: How to [Achieve Specific Result] in [Timeframe]: A Step-by-Step Guide for [Audience]

Example Headline: How to Style Your First Flat Lay Photo in 30 Minutes: A Step-by-Step Guide for Small Business Owners

Introduction (Copy and customize this):
"If you've been struggling with [problem], you're not alone. [Statistics or relatable statement about the challenge].

In this guide, you'll learn exactly how to [achieve result] without [common obstacle]. By the end, you'll have [specific outcome] that you can [benefit/use for specific purpose].

This method has helped [number] of our customers [achieve specific result], and it only requires [time/resources needed]."

What You'll Need:

• [Tool/Resource 1]: [Why it's necessary]
• [Tool/Resource 2]: [Alternative options available]
• [Tool/Resource 3]: [Where to get it]
• Optional: [Nice-to-have items]

Step-by-Step Instructions:

Step 1: [First Action]
Start by [specific action]. This is important because [reason why this step matters].
Tip: [Common mistake to avoid]
[Include image placeholder: "Image showing step 1"]

Step 2: [Second Action]
Next, [specific action]. You'll know you've done this correctly when [success indicator].
Time needed: [X minutes]
[Include image placeholder: "Image showing step 2"]

Step 3: [Third Action]
Now [specific action]. If [common problem], try [solution].
Pro tip from our customers: [Helpful hint]

Continue for all steps...

Final Results:
"You've now successfully [completed task]! Your [result] should [description of success]."

Next Steps:

• [Related tutorial or product to explore]
• [How to level up this skill]
• [Community or resource to join]

3. Industry Roundup Template

Headline Formula: [Number] Best [Products/Tools/Resources] for [Specific Challenge] in [Year]

Example Headline: 25 Best Sustainable Fashion Finds for Eco-Conscious Shopping in 2025

Introduction (Copy and customize this):
"Finding [products/solutions] that actually [solve specific problem] shouldn't be this hard. We tested [number] different options and consulted with [experts/customers] to bring you this definitive list.

Whether you're looking for [use case 1], need [use case 2], or want to [use case 3], these recommendations cover every budget and experience level. We've included honest pros and cons, real pricing, and specific use cases for each option."

Our Selection Criteria:

• [Criterion 1]: [Why this matters]
• [Criterion 2]: [How we evaluated]
• [Criterion 3]: [Minimum standard required]

Roundup Item Template (Repeat for each item):

#[Number]. [Product/Resource Name]

• Price: $[XX] - $[XX]
• Best For: [Specific user type or situation]
• Key Features:
  • [Feature 1 that solves problem]
  • [Feature 2 that adds value]
  • [Feature 3 that's unique]
• Pros:
  • [Specific benefit]
  • [Another benefit]
• Cons:
  • [Honest limitation]
  • [Potential drawback]
• Our Take: "[One sentence summary of why this made the list]"
• Where to Get It: [Link]

4. Expert Interview Template

Headline Formula: [Expert Name] Reveals [Number] Secrets to [Achieving Result]: Exclusive Interview

Example Headline: Sarah Chen Reveals 7 Secrets to Building a 6-Figure Shopify Store: Exclusive Interview

Introduction (Copy and customize this):
"When [Expert Name], [impressive credential or achievement], agreed to share their insights on [topic], we knew our readers were in for something special.

[Expert Name] has [specific achievements/credentials]. In this exclusive interview, they reveal [what readers will learn], including the [specific technique/strategy] that [specific result].

Whether you're [beginner situation] or [advanced situation], these insights will change how you approach [topic]."

Interview Questions Template:

Q1: What's the biggest misconception people have about [topic]?
[Answer - aim for 2-3 paragraphs]

Q2: Can you walk us through your process for [specific technique]?
[Answer - include specific steps or examples]

Q3: What's one mistake you see beginners make repeatedly?
[Answer - include how to avoid it]

Q4: If someone only had [limited resource - time/money], what would you recommend they focus on?
[Answer - actionable advice]

Q5: What tools or resources can't you live without?
[Answer - specific recommendations]

Q6: What's coming next in [industry/topic] that people should prepare for?
[Answer - forward-looking insights]

Key Takeaways Box:
📌 Quick Wins from This Interview:

• [Actionable takeaway 1]
• [Actionable takeaway 2]
• [Actionable takeaway 3]
• [Surprising insight]
• [Resource to check out]

About [Expert Name]:
[Brief bio and how readers can connect with them]

The Power Of Great Blogs

So you’ve finally got around to building your Shopify store. The products are ready, the site looks great, but where is everybody?

Well, ‘build it and they will come’ unfortunately doesn’t often apply to eCommerce.

Getting traffic to your store is notoriously hard. And paying for Facebook and Instagram ads is rarely within budget when starting out. 

And utilizing a pre-built Shopify blog template free can attract more visitors and increase engagement.

Here’s why you should start blogging sooner rather than later.

Search Engine Optimization (SEO)

You’ve seen this term thrown about on your travels. It’s a vital aspect of any eCommerce business. When you create blog content using keywords, product links, video, and other good SEO practices, you're telling Google you're a credible site.

All going well, and when you get more visitors to your blog, Google will rank you higher for search terms related to your products. This organic traffic from search terms can be easily converted, with the right site design and Call to Action (CTA).

We can see nearly 16.55% of all traffic heading to Shopify comes from ‘Organic Search'.

According to nearly 1200 bloggers interviewed, the highest amount of traffic comes from unpaid Google searches.

But what’s even more interesting is that bloggers who earn over $50,000 per year consider Google organic traffic as 83% more important than lower-income bloggers do (source: GrowthBadger)

Convinced yet?

Raising Awareness

You can’t expect strangers on the street to know your name unless you tell them. And even then, what are the chances they’ll remember it?

Blogging is vital to raise awareness of what you’re selling. It’s also a great way to get social shares from other people. Even if a reader doesn’t purchase from your site, if they share your blog post with their friends online, you can potentially reach thousands of other people.

By cleverly linking your blog to your store, those new readers become potential buyers.

Trust Through Value

If you're in eCommerce, you gotta be trustworthy. In a world that’s growing ever more concerned with internet safety and scams, trust is critical.

Adding value through blogging makes you more trustworthy and credible.

This is at the core of content marketing. When users feel like you’ve provided value - whether it be a funny video, informative blog post or exclusive email - you’re one step closer to gaining their trust.

Think about it like giving away a bunch of your expertise in the form of education. If it’s good stuff, people will pay for more of it.

Stickiness

I talked briefly about ‘stickiness’ in a previous article, and why it’s important for your business. A steady flow of great content will help our brand stay at the top of people’s minds next time they’re looking to shop.

You don’t need to be overly salesy or promotional with your articles either. When your prospect benefits from the advice or value you’ve provided, they’re more likely to remember your brand.

Facts tell stories sell

This is a simple yet insanely effective approach to sales.

We’re a species of storytellers. Ever since language was developed roughly 50 million years ago, it was used to tell tales of spirits, Gods, morality, pass on belief systems, gossip about other clan members and warn which fruits are poisonous.

This played an integral role in our evolution. But why is this relevant?

1. Our core emotions haven’t changed
2. We still love talking about things and people we know, like or dislike
3. Our brains still store information in exactly the same way

The hard sell is outdated and doesn’t work anymore. A good story is far more likely to engage your audience and lead to a conversion. Your blog is the perfect place to tell them. We told a story of going from Passion to Profit recently.

The famous Wall St. Journal ad was perhaps the most successful ad campaign ever run, generating $2 billion in sales. Does it start by pushing you to buy?

No. It starts with a story that triggers emotions.

10 Best Blog Templates For Shopify Made With PageFly

## Quick Comparison: Best Shopify Blog Templates at a Glance

*Free with PageFly subscription ($24/month)

#1 Chloe - Minimalist, Vintage Shopify Blog Post Template

#2 Aboard - Clean, Versatile Shopify Blog Template free for travel

#3 Sapato - Elegant Shopify Blog Template Free For Fashion.

#4 Cipi - Chic, modern Shopify Blog Page Template For Lifestyle 

The Cipi Shopify blog post template offers a chic and modern design perfect for lifestyle blogs, featuring clean lines and a sophisticated layout. It provides an excellent user experience with its intuitive navigation and visually appealing aesthetics.

#5 Impact Home - Shopify Blog Themes for Home and Furniture Stores

The Shopify Impact theme features a clean, modern layout with striking visual elements, perfect for home and furniture stores. We choose it among the best Shopify blog themes because it provides customizable sections and high-quality imagery, ensuring a visually appealing and engaging reading experience for visitors.

#6 Pug Life Harness - Pet Shopify Blog Page

At the risk of literally melting your heart with adorable puppies, I’ve decided to include Pug Life’s blog on the list. They’ve smartly made their popular collections visible at the bottom and even included an email collection tool.

But above all, this is the most endearing page ever created with our app.

#7 Edward & Sons - F&B Blog Page For Shopify

Edward & Son’s entire site design is unique. In the case of their blog section “Behind the Food”, they’ve used clickable photographs.

#8 Grand Videoke Blog Page Built From Shopify and PageFly

Your blog doesn’t always have to be filled with text. Grand Videoke has gone with a suitable format according to their name. Considering that video content is becoming the most widely consumed format (source: Ukwebhostreview), I’d call this a good shout.

#9 Slackline Industries - Informational Blog Page Built by PageFly

Ever wanted to learn how to Slackline? Well, lots of people out there certainly do, and Slackline Industries make it accessible on their site. Do you think they'll sell more products as a result?

#10 Mumma etc - Mother Blog Made by PageFly 

Remember that your “blog” doesn’t necessarily need to be called a blog on your site. As with Mumma etc, their “Meet This Mumma” collection works in the same way. It tells stories of real parents and brings value to visitors on site. 

The wrap-up: Best Practices for Shopify Blog Templates

Blogging is a fantastic way to market your products while providing value to the community at a relatively low cost. If you're already using PageFly to create a product, home, collection or ‘about us pages’, why not start a blog too?

You’ll have the added benefit of synchronicity between your blog and your products. Remember, sites like WordPress and Blogger tend not to mesh well with Shopify, so it will be harder to monetize those platforms in the long run.

And if you’re a real efficient time-saving maniac, use one of PageFly’s blog templates for Shopify to have it up and running in minutes. Just add your own content and away you go.

Our entire site was built with PageFly

Developing a strong brand is essential for any business, particularly eCommerce. A great Shopify blog page template with top-tier content positions you as an expert, which naturally gains peoples’ trust in a world that’s becoming increasingly filled with scam artists and snake-oil salesmen.

And if you’re still unsure what an ideal blog post looks like, flick back through this one. This article has:

1. The importance of content marketing
2. Provided value with tips and examples to start your own blog
3. Used SEO practices (keywords, links, video, etc)
4. Provide a list of the best 10 blog templates for Shopify and site designed
5. Raised further awareness about our product - PageFly

Read more: Best Shopify Blog Examples: What Are Their Secrets? (Updated 2024)