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How to Start a Shopify Phone Cases with 7 Store Examples

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The majority of people now use mobile devices. In contrast to our 7.6 billion population, there are 8.5 billion (Source: newstalk) mobile device connections worldwide.

In spite of the fact that this sounds like the opening of a sci-fi horror movie, it's a good sign if you want to sell phone accessories online.

Particularly easy to find and appealing to people looking to add some uniqueness or extra functionality to the one device they can't live without, custom phone cases.

There has never been a better time to launch a phone case business than today, given the enormous number of mobile devices on the market.

To assist you in getting started and navigating the phone case selling process on Shopify, we have put together this guide. This guide will give you all the necessary information and a step-by-step process for setting up your business selling Shopify phone cases.

Let's get going!


Why You Should Start Selling Shopify Phone Cases?

There are many advantages to creating and selling your own phone cases as a business, including:

  • Given their small size, it is simple to store inventory and ship.
  • Their production is comparatively inexpensive.
  • You can sell them offline at a kiosk or online.
  • You can buy in bulk for better margins or print on demand to get started with less risk.
  • The 44% of smartphone owners who upgrade every two years present a new opportunity with every new phone model.

A lucrative online business opportunity is selling phone cases.

Between 2022 and 2027, the market for phone cases is anticipated to grow by 13.33 billion USD (source: yahoo). The market will experience faster growth at a CAGR of 6.86%. It is obvious that your phone case business will always have customers.

What's best? Starting a business selling phone cases doesn't require a large initial investment. It takes only a few minutes to set up an online store, connect it to Oberlo, and make it live.

By 2026, it is anticipated that the US market for mobile phone accessories, which includes phone cases, will reach a staggering $75.6 billion (source: alliedmarketresearch). You can gain access to a portion of this market for your company if you position yourself properly.

The best part is that launching a business selling phone cases doesn't call for a sizable financial commitment.

Top 7 Shopify Store Examples for your Inspiration

1. Skinnydip London

A variety of fashion accessories from the most recognizable brands in the world are designed, produced, and sold by Skinnydip London. With mobile traffic accounting for 90% of all traffic, Skinnydip London concentrated on providing customers with affordable, entertaining products.

Over the years, they've collaborated with a variety of different brands, including SpongeBob, Disney, and The Simpsons. The fun definitely doesn't stop there, as they've collaborated with a ton of really incredible people, including Julia Michaels, Amelia Liana, and Zara Martin to make a ton of epic products that people will love and essentially become obsessed with.

They have two standalone stores spread out across the nation and are present in more than 200 stockists worldwide.

They are present in most social media channels including Instagram, Facebook, Twitter, Youtube, Pinterest, and Linkedin.

2. Rhinoshield

What distinguishes Rhinoshield from the competition? Their cases are designed to withstand actual collisions and falls. ShockSpread, a type of material used to make Rhinoshield cases, is not your typical TPU. Evolutive Labs claims that their material is strong and thin. As a result, their cases will be more compact and lightweight than those like the Catalyst Impact Protection and Mous Limitless that are comparable.

Over the past ten years, the business has grown from a startup to a globally recognized brand of impact protection accessories, pushing the envelope by creating cutting-edge solutions while upholding a core commitment to sustainability.

3. Xouxou

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A fashion tech company that isn't afraid to experiment with new ways to use technology to make life simpler and more fashionable, XOUXOU is in a league of its own. In order for people to live hands-free, XOUXOU has developed a line of phone necklaces.

Their website looks stunning and attractive with product videos and moving effects.

All their products are made with customer’s needs in mind with no frills, no fuss; just forthright, functional, high quality design that doesn’t break the bank. Their Berlin design team are industry experts who test, re-test and tweak each XOUXOU product until it’s perfect. They know there’s nothing more annoying than a cracked screen or a distracting scratch on the devices you use the most.

4. Mous

Innovative company Mous is well-known for its tech accessories that are made for maximum protection, usability, and style. They produce wireless chargers and protective custom phone cases.

Their online store design looks so clean and organized which can make it easier for anyone to browse the products.

Every product they create solves the real problems customers experience with their tech. They even made big claims that their cases are super protective, they would even drop one out of a helicopter to prove it.

5. Burga

Burga's main goal is to develop a product that provides more than just a standard phone case. Burga thinks that creating a phone cover that shields a user's device is insufficient; a cover should also be attractive.

They even feature their Instagram feed at the bottom of their homepage which connects to their Instagram account.

Their eye-catching phone cases quickly gained popularity, not just locally but globally, too, as they provided both protection and a stylish flair.

As a result of this achievement, they were motivated to transform a variety of mundane everyday items into gorgeous fashion accessories, including iPad and MacBook cases, AirPods carrying cases, trendy drinkware, Apple Watch bands, screen protectors, and even notebooks. With the launch of BURGA Eyewear in 2023, they made a big step into the world of high fashion.

6. Oh Snap

Oh Snap is a business that makes it easy to incorporate your phone into every facet of daily life. They create gorgeous grips, stands, and chargers that make using a phone less of a hassle and a whole lot more awesome. They also make mobile accessories that don't stink.

The most recent of Oh Snap's successful crowdfunding campaigns, which attracted 27,493 awesome backers and raised $1.75M+, was a success. They finished as one of the most supported phone accessory campaigns after reaching their funding target in just 30 minutes.

Their mission is to elevate the experience of our everyday technologies, without sacrificing style, comfort, or utility… the kind of products that make you say: “Oh, snap!”

7. Chaos

The Chaos collection is a high-end accessory and lifestyle brand that draws inspiration from three current obsessions in fashion: customization, technology, and a playful sense of humor.

Chaos products are designed with fashion and functionality in mind. Every product combines modern design with cutting-edge technology to guarantee that you always look great and feel great wherever your day takes you.

They even have a cool set of magazines and collaborate with big brands like Rimowa, Uniqlo, Fendi, Chanel, Disney etc…

Step-by-Step to Start your Own Phone Case Business

The most successful phone case businesses didn't emerge overnight. These brands adhered to a business plan and expanded at a sustainable rate, despite some trial and error. Follow these simple steps to create your own business model:

1. Identify the Market Demand

An effective phone case business won't succeed based solely on effort.

The most prosperous companies are those that identify a market need and devise a plan to address it. There are many phone case companies, so you need to determine what they aren't doing or what you can do better, then concentrate on offering this. This will enable you to create a distinctive and competitive brand.

💡 Quick Read9 Inspiration- Worthy Shopify Electronics Stores You Need To See In 2024.

2. Create a Business Plan

When starting an online phone case business, your entire journey is guided by a business plan. Clarifying your strategy, spotting obstacles, figuring out what resources you'll need, and evaluating your business idea before you launch it can all be aided by this.

Identify your business goals and keep them in mind as you build out your phone case brand.

3. Identify your Target Audience

The secret to successfully selling products online is identifying your target market. Not only should there be a phone case or accessory, but you also need to determine who the product is intended for. After all, if there is no massive market for your product, all of your planning and design work will be for naught.

Useful data points to understand include:

  • Age range
  • Occupation
  • Spending patterns
  • Interests
  • Lifestyle
  • Habits and routines

It's up to you how you gather this information. In order to reach new audiences, new businesses frequently use tools like Facebook Audience Insights on social media. Others might conduct surveys of their clients directly.

4. Start Designing

Your main point of differentiation when selling personalized phone cases online will be design. You can also express your creativity there. Make sure you create something awesome for your first batch that you release to the public because that will represent your brand.

You can design your phone cases in one of two ways:

1. Work with design and art freelancers:

The best places to look for designers who fit your aesthetic are design communities like Dribbble. Or, you can always search Fiverr for designs that are reasonably priced. Try to target designers who create custom phone cases in your search.

Phone cases on Dribbble

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2. Custom phone cases yourself:

In addition, many print-on-demand services for phone cases, such as CaseApp and Printful, have phone case mock-up generators you can use. These services also allow you to create your own design mock-ups in Photoshop or Photopea.

Phone cases on Printful

5. Choose your Phone Case's Source

It's time to put your designs into action once you have ones you like. You have three main options for ordering your phone cases, unless you want to spend thousands on your own printing hardware.

Partner with a manufacturer

To increase your profits, you should probably look for a manufacturer to collaborate with. Alibaba provides a list of Chinese manufacturers who produce various high-quality phone case styles, including slim, folio, and battery cases.

Use a print-on-demand service

There are numerous services that enable you to print phone cases on demand, Printful and Printify being just two of them. While selling on demand will reduce your profit margins slightly, it also frees you up from handling shipping and fulfillment, meaning you won't need to stock up on phone cases or even buy them in large quantities.

Print-on-demand services can be integrated with your online storefront if you're selling these phone cases through your own Shopify store, taking care of order fulfillment and customer support so all you have to worry about is generating sales.

💡 Quick Read: 20 Trending Products to Sell in 2024 On Shopify


Use a dropshipping model instead of making your own phone cases so that all you have to worry about is creating a website and making sales.

The product, shipping, and fulfillment are all handled for you in exchange for the fact that you will have significantly less control over the product and lower margins.

Importing phone cases from AliExpress into your Shopify store is as simple as using an app.

One of the most cost-effective ways to find a custom phone case for your Shopify business is through dropshipping. All you need to do is locate a producer of goods that appeal to your taste. You only need to generate sales, just like with print-on-demand services.

Your profit margins could be smaller and you won't have as much control over your products, though.

Types of phone cases

While some phone cases are more aesthetically pleasing than others, others are more functional. Some provide defense, whereas others serve more as a second "skin" than a case.

Slim and gel cases

Slim and gel phone case

Source: printify

Slim cases, which tend to be on the thinner side, allow you to add a striking design and more grip to a phone, frequently by using a flexible, rubbery silicone gel material.

Bumper cases

bumper case


These cases, which differ from slim phone cases in that they typically only cover the sides or border of your phone, are frequently made of a harder, shock-resistant material to safeguard your phone from dents and scratches.

Folio or wallet cases

Glitter folio phone case

Source: oberlo

Folio cases give your phone the appearance of a small notebook by having a cover that folds over the front to shield the screen from dirt and scratches.

Tough cases

Tough phone case

Source: oberlo

Many people view having a phone case as a way to protect the hundreds of dollars they spent on their phone should they ever drop it, rather than primarily as an aesthetic choice.

Battery cases

Battery case


Battery cases are a good accessory for phone models where battery life is a common complaint because they not only protect your phone but also give it a little extra charge.

Silicone cases


Silicone cases are flexible, strong, and efficient in hot environments.

Choosing which devices to focus on

Making a decision about the types of phones you want to support is just as important as choosing the types of custom phone cases you want.

This may, however, present a chance to explore particular phone model-based niches. There may also be a chance there if you can predict a demand for cases for upcoming phones or identify any smartphone types that are underserved.

To see how search volume reflects demand for cases for particular phone types, perform some basic keyword research in Google's Keyword Planner or KWFinder. It would be wise to research this in advance if you intend to use Google Ads to market your products.

6. Set Up your Own Phone Case Brand

You can start building your brand once it appears that your cell phone cases can be produced at a competitive price. Start by selecting a company name and logo.

You can look up your competitors' branding to get ideas by seeing what you like or don't like about it. Also think about incorporating a memorable brand story that your clients will adore into your company name, logo, and store design. You should have this prepared before the first batch of phone cases is finished, if you are producing phone cases. Then you can immediately begin selling your cases.

7. Calculate your Product Price

One of the most important choices you must make is how much to charge for your phone cases. It has an effect on practically every aspect of your business, including cash flow, profit margins, and the choice of expenses you can bear.

Understanding your audience is important to your pricing strategy. Pick a price that covers your manufacturing expenses without scaring away the potential customers you'll need to grow your phone case company.

💡 Quick Read - How To Price A Product Using Profit Margin Calculator Tool

8. Create your Online Store

Compared to listing your products on online selling sites, this task sounds difficult. In the beginning, these marketplaces can aid in raising brand awareness, but eventually you'll want your own online space. It will support keeping more profits and control over your brand.

Shopify is the simplest way to get started when it comes to building your online store. You don't need a huge budget or any coding experience to get started. Custom phone cases can be sold on Amazon, eBay, and other online marketplaces, and inventory can be managed in your Shopify admin.

9. Do Marketing for your Phone Case Business

The time has come to begin educating people about your brand and its offerings. If no one is aware that your business exists, you will not generate any sales.

Only by marketing your phone case company will you be able to spread the word about your company and attract clients. You can use a variety of marketing techniques to draw in customers and raise brand awareness.

Email Marketing

Email marketing entails using emails to guide prospective customers through your sales funnel.

Search Engine Marketing (SEM)

You can connect with people using search engines like Google to find phone cases by using search engine marketing. Your shop will appear highly on search engine result pages (SERPs) if you execute it well.

Organic SEO or Google PPC ads are the two types of SEM.

Facebook Advertising

Using Facebook ads, you can also find customers for your phone case products.

Instagram Marketing

Instagram is a very visual social media platform, making it the ideal place to display your phone case designs. If you have a sizable budget, you can also use the paid advertising option.

Influencer Marketing

Influencer marketing refers to collaborating with influencers on social media sites to use their existing following to promote your product.


You have it now! These are the procedures to follow in order to launch your Shopify phone case business. Keep in mind that you will need to invest the necessary resources, including your time and energy, in order to become profitable in the business.

Don't let the competition for phone cases get you down. You should concentrate on finding the right niche and putting your products in front of this audience, just like in any other competitive market. Start your business as a side gig, learn from it, and expand it to become a full-fledged small business.

You can learn winning phone case designs over time, as well as where to source them from to boost your revenue and expand your ecommerce store.

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