The majority of people now use mobile devices. In contrast to our 7.6 billion population, there are 8.5 billion (Source: newstalk) mobile device connections worldwide.
In spite of the fact that this sounds like the opening of a sci-fi horror movie, it's a good sign if you want to sell phone accessories online.
Particularly easy to find and appealing to people looking to add some uniqueness or extra functionality to the one device they can't live without, custom phone cases.
There has never been a better time to launch a phone case business than today, given the enormous number of mobile devices on the market.
To assist you in getting started and navigating the Shopify phone cases selling process, we have put together this guide. This guide will give you all the necessary information and a step-by-step process for setting up your business selling Shopify phone cases.
Let's get going!
Why You Should Start Selling Shopify Phone Cases?
There are many advantages to creating and selling your own phone cases as a business, including:
- Given their small size, it is simple to store inventory and ship.
- Their production is comparatively inexpensive.
- You can sell them offline at a kiosk or online.
- You can buy in bulk for better margins or print on demand to get started with less risk.
- The 44% of smartphone owners (gallup.com) who upgrade every two years present a new opportunity with every new phone model.
A lucrative online business opportunity is selling phone cases.
Between 2022 and 2027, the market for phone cases is anticipated to grow by 13.33 billion USD (source: yahoo). The market will experience faster growth at a CAGR of 6.86%. It is obvious that your phone case business will always have customers.
What's best? Starting a business selling phone cases doesn't require a large initial investment. It takes only a few minutes to set up an online store, connect it to Oberlo, and make it live.
By 2026, it is anticipated that the US market for mobile phone accessories, which includes phone cases, will reach a staggering $75.6 billion (source: alliedmarketresearch). You can gain access to a portion of this market for your company if you position yourself properly.
The best part is that launching a business selling phone cases doesn't call for a sizable financial commitment.
Top 7 Shopify Phone Case Store Examples for your Inspiration
Now that you have a solid understanding of the benefits that you can receive when start building the Shopify phone case store, it’s time to gain some inspiration from those who have successfully paved the way. Here are the top 7 Shopify phone case store examples to inspire your own business journey.
Skinnydip London
Source: Skinnydip
A variety of fashion accessories from the most recognizable brands in the world are designed, produced, and sold by Skinnydip London. With mobile traffic accounting for 90% of all traffic, Skinnydip London concentrated on providing customers with affordable, entertaining products.
Over the years, they've collaborated with a variety of different brands, including SpongeBob, Disney, and The Simpsons. The fun definitely doesn't stop there, as they've collaborated with a ton of really incredible people, including Julia Michaels, Amelia Liana, and Zara Martin to make a ton of epic products that people will love and essentially become obsessed with.
They have two standalone stores spread out across the nation and are present in more than 200 stockists worldwide.
They are present in most social media channels including Instagram, Facebook, Twitter, Youtube, Pinterest, and Linkedin.
Rhinoshield
Source: Rhinoshield
What distinguishes Rhinoshield from the competition? Their cases are designed to withstand actual collisions and falls. ShockSpread, a type of material used to make Rhinoshield cases, is not your typical TPU. Evolutive Labs claims that their material is strong and thin. As a result, their cases will be more compact and lightweight than those like the Catalyst Impact Protection and Mous Limitless that are comparable.
Over the past ten years, the business has grown from a startup to a globally recognized brand of impact protection accessories, pushing the envelope by creating cutting-edge solutions while upholding a core commitment to sustainability.
Xouxou
Source: Xouxou
A fashion tech company that isn't afraid to experiment with new ways to use technology to make life simpler and more fashionable, XOUXOU is in a league of its own. In order for people to live hands-free, XOUXOU has developed a line of phone necklaces.
Their website looks stunning and attractive with product videos and moving effects.
All their products are made with customer’s needs in mind with no frills, no fuss; just forthright, functional, high quality design that doesn’t break the bank. Their Berlin design team are industry experts who test, re-test and tweak each XOUXOU product until it’s perfect. They know there’s nothing more annoying than a cracked screen or a distracting scratch on the devices you use the most.
Mous
Source: Mous
Innovative company Mous is well-known for its tech accessories that are made for maximum protection, usability, and style. They produce wireless chargers and protective custom phone cases.
Their online store design looks so clean and organized which can make it easier for anyone to browse the products.
Every product they create solves the real problems customers experience with their tech. They even made big claims that their cases are super protective, they would even drop one out of a helicopter to prove it.
Burga
Source: Burga
Burga's main goal is to develop a product that provides more than just a standard phone case. Burga thinks that creating a phone cover that shields a user's device is insufficient; a cover should also be attractive.
They even feature their Instagram feed at the bottom of their homepage which connects to their Instagram account.
Their eye-catching phone cases quickly gained popularity, not just locally but globally, too, as they provided both protection and a stylish flair.
As a result of this achievement, they were motivated to transform a variety of mundane everyday items into gorgeous fashion accessories, including iPad and MacBook cases, AirPods carrying cases, trendy drinkware, Apple Watch bands, screen protectors, and even notebooks. With the launch of BURGA Eyewear in 2023, they made a big step into the world of high fashion.
Oh Snap
Source: Oh Snap
Oh Snap is a business that makes it easy to incorporate your phone into every facet of daily life. They create gorgeous grips, stands, and chargers that make using a phone less of a hassle and a whole lot more awesome. They also make mobile accessories that don't stink.
The most recent of Oh Snap's successful crowdfunding campaigns, which attracted 27,493 awesome backers and raised $1.75M+, was a success. They finished as one of the most supported phone accessory campaigns after reaching their funding target in just 30 minutes.
Their mission is to elevate the experience of our everyday technologies, without sacrificing style, comfort, or utility… the kind of products that make you say: “Oh, snap!”
Chaos
Source: Chaos
Chaos is a high-end accessory and lifestyle brand that draws inspiration from three current obsessions in fashion: customization, technology, and a playful sense of humor.
Chaos products are designed with fashion and functionality in mind. Every product combines modern design with cutting-edge technology to guarantee that you always look great and feel great wherever your day takes you.
They even have a cool set of magazines and collaborate with big brands like Rimowa, Uniqlo, Fendi, Chanel, Disney etc…
Types of Phone Cases to Sell on Shopify
While some phone cases are more aesthetically pleasing than others, others are more functional. Some provide defense, whereas others serve more as a second "skin" than a case. Let's discover 6 types of phone cases for you to sell on your mobile accessories Shopify store.
Slim cases
Source: Printify
Slim cases are designed to offer basic protection without adding bulk to the phone. These cases are popular among consumers who prefer a minimalist look while still keeping their phones safe from scratches and minor drops.
Bumper cases
Source: Rhinoshield
These cases, which differ from slim phone cases in that they typically only cover the sides or border of your phone, are frequently made of a harder, shock-resistant material to safeguard your phone from dents and scratches.
Tough cases
Source: Oberlo
For customers who prioritize protection over style, tough cases are a great option. These cases are made from durable materials like polycarbonate and TPU (thermoplastic polyurethane), providing superior protection against impacts and falls.
Wallet cases
Wallet cases are a versatile option that combines phone protection with storage for cards and cash. These cases are ideal for customers who want to minimize what they carry while keeping their essentials close at hand.
Silicone cases
Source: Apple
Silicone cases are flexible, strong, and efficient in hot environments.
A Step-by-Step Guide to Start Your Own Shopify Phone Case Business
The most successful phone case businesses didn't emerge overnight. These brands adhered to a business plan and expanded at a sustainable rate, despite some trial and error. Follow these simple steps to create your own business model:
Step 1: Identify the Market Demand
Before launching your Shopify phone case store, it’s essential to conduct thorough market research. This will help you understand the current trends, identify your target audience, and determine which types of phone cases are in high demand.
Use tools like Google Trends, social media, and competitor analysis to gather insights into what customers are looking for and how you can position your store to meet those needs.
💡 Quick Read: 9 Inspiration- Worthy Shopify Electronics Stores You Need To See In 2024.
Step 2. Create a Business Plan
A solid business plan is the foundation of any successful business. For your Shopify phone cases store, your business plan should outline your goals, target market, pricing strategy, and marketing plan.
Consider what makes your store unique and how you can stand out in the crowded phone case market. Whether it’s offering eco-friendly cases, customizable options, or exclusive designs, having a clear value proposition will help attract customers to your Shopify phone case store.
Step 3. Identify your Target Audience
The secret to successfully selling products online is identifying your target market. Not only should there be a phone case or accessory, but you also need to determine who the product is intended for. After all, if there is no massive market for your product, all of your planning and design work will be for naught.
Useful data points to understand include:
- Age range
- Occupation
- Spending patterns
- Interests
- Lifestyle
- Habits and routines
It's up to you how you gather this information. In order to reach new audiences, new businesses frequently use tools like Facebook Audience Insights on social media. Others might conduct surveys of their clients directly.
Step 4. Start Designing
Your main point of differentiation when selling personalized phone cases online will be design. You can also express your creativity there. Make sure you create something awesome for your first batch that you release to the public because that will represent your brand.
You can design your phone cases in one of two ways:
- Work with design and art freelancers:
The best places to look for designers who fit your aesthetic are design communities like Dribbble. Or, you can always search Fiverr for designs that are reasonably priced. Try to target designers who create custom phone cases in your search.
- Custom phone cases yourself:
In addition, many print-on-demand services for phone cases, such as CaseApp and Printful, have phone case mock-up generators you can use. These services also allow you to create your own design mock-ups in Photoshop or Photopea.
Source: Printful
Step 5. Choose your Phone Case's Source
It's time to put your designs into action once you have ones you like. You have three main options for ordering your phone cases, unless you want to spend thousands on your own printing hardware.
- Partner with a manufacturer
To increase your profits, you should probably look for a manufacturer to collaborate with. Alibaba provides a list of Chinese manufacturers who produce various high-quality phone case styles, including slim, folio, and battery cases.
- Use a print-on-demand service
There are numerous services that enable you to print phone cases on demand, Printful and Printify being just two of them. While selling on demand will reduce your profit margins slightly, it also frees you up from handling shipping and fulfillment, meaning you won't need to stock up on phone cases or even buy them in large quantities.
Print-on-demand services can be integrated with your online storefront if you're selling these phone cases through your own Shopify store, taking care of order fulfillment and customer support so all you have to worry about is generating sales.
💡 Quick Read: 20 Trending Products to Sell in 2024 On Shopify
Step 6: Choosing which devices to focus on
Making a decision about the types of phones you want to support, whether it is Shopify iPhone cases, Samsung cases or any other kind of phones is just as important as choosing the types of custom phone cases you want.
This may, however, present a chance to explore particular phone model-based niches. There may also be a chance there if you can predict a demand for cases for upcoming phones or identify any smartphone types that are underserved.
To see how search volume reflects demand for cases for particular phone types, perform some basic keyword research in Google's Keyword Planner or KWFinder. It would be wise to research this in advance if you intend to use Google Ads to market your products.
Step 7. Set Up your Own Phone Case Brand
You can start building your brand once it appears that your cell phone cases can be produced at a competitive price. Start by selecting a company name and logo.
You can look up your competitors' branding to get ideas by seeing what you like or don't like about it. Also think about incorporating a memorable brand story that your clients will adore into your company name, logo, and store design. You should have this prepared before the first batch of phone cases is finished, if you are producing phone cases. Then you can immediately begin selling your cases.
Step 8. Calculate your Product Price
One of the most important choices you must make is how much to charge for your phone cases. It has an effect on practically every aspect of your business, including cash flow, profit margins, and the choice of expenses you can bear.
Understanding your audience is important to your pricing strategy. Pick a price that covers your manufacturing expenses without scaring away the potential customers you'll need to grow your phone case company.
💡 Quick Read - How To Price A Product Using Profit Margin Calculator Tool
Step 9. Create your Shopify Phone Case Store
Shopify is the simplest way to get started when it comes to building your online store. You don't need a huge budget or any coding experience to get started. Setting up your Shopify phone case store involves choosing the right plan, selecting a theme, and adding your products. Here’s a breakdown of each step:
Choosing a Shopify Plan: Shopify offers several pricing plans to suit different business needs.
Source: Shopify
Selecting a Theme: The theme you choose for your Shopify phone case store plays a crucial role in your store’s appearance and user experience. Shopify’s theme store offers a variety of free and paid themes that are fully customizable.
Adding Products: Once you’ve selected a theme, it’s time to add your products to your Shopify phone case store. Make sure to include high-quality images, detailed descriptions, and accurate pricing for each product.
Step 10. Customize Your Phone Case Shopify Store’s Settings and Policies
Customizing your store’s settings and policies ensures that your Shopify phone case store operates smoothly and provides a professional experience for your customers.
Set up your store’s name, logo, and branding elements to create a cohesive and recognizable brand identity. Additionally, establish policies for returns, refunds, and privacy to build trust with your customers. Make sure these policies are easy to find on your website and written in clear, straightforward language.
Effective Marketing Strategies for Your Phone Case Shopify Store
Marketing is key to driving traffic to your Shopify phone cases store and converting visitors into customers. Here are some effective marketing strategies to consider:
Social Media Marketing
Social media platforms like Instagram, Facebook, and Pinterest are excellent channels for promoting your Shopify phone case store. Share high-quality images of your products, run targeted ads, and engage with your followers to build a loyal community around your brand. Consider collaborating with influencers in the tech or fashion space to reach a wider audience and increase your store’s visibility.
Influencer Partnerships
Partnering with influencers can be a powerful way to promote your Shopify phone cases. Look for influencers who align with your brand values and have a following that matches your target audience. Offer them free products in exchange for a review or social media post, or consider a paid partnership for more extensive promotion.
SEO Optimization
Optimizing your Shopify phone case store for search engines is crucial for attracting organic traffic. Use relevant keywords, like "Shopify phone cases" and "phone case Shopify store," throughout your product pages, blog posts, and meta descriptions. Additionally, focus on building high-quality backlinks from reputable sites and creating valuable content that answers common customer questions, helping you rank higher in search engine results.
Are Phone Cases Good for Dropshipping on Shopify?
Dropshipping is a popular business model for many online stores, including those selling phone cases. But is dropshipping a good option for a phone case Shopify store? Let’s explore the answer to the question: Are phone cases good for dropshipping on Shopify?
Pros of Dropshipping Shopify Phone Cases
Low Startup Costs: With dropshipping, you don’t need to invest in inventory upfront. Instead, you only purchase products when a customer places an order, reducing your initial costs.
Wide Product Range: Dropshipping allows you to offer a wide variety of phone cases without having to stock them yourself. This flexibility makes it easy to test different products and find the ones that resonate with your customers.
Easy to Scale: As your Shopify phone case store grows, you can easily scale your business by adding new products or expanding into new markets without worrying about inventory management or fulfillment.
Cons of Dropshipping Phone Cases
Lower Profit Margins: Since you’re not buying products in bulk, your cost per item is higher, resulting in lower profit margins. You’ll need to sell a larger volume of phone cases to achieve the same profit as a store that holds inventory.
Less Control Over Quality: When you dropship products, you rely on your suppliers to handle the fulfillment process. This means you have less control over the quality of the products and the shipping times, which can impact customer satisfaction.
Higher Competition: Dropshipping is a popular business model, meaning there’s a lot of competition in the phone case market. To stand out, you’ll need to focus on building a strong brand and offering unique products or exceptional customer service.
Overall, dropshipping can be a good option for a Shopify phone case store, especially if you’re just starting out and want to test the market without a significant upfront investment.
However, to find the most suitable answer for the question: Are phone cases good for dropshipping, it's important to weigh the pros and cons to dropshipping aligns with your business goals.
Conclusion
You have it now! These are the procedures to follow in order to launch your Shopify phone cases business. Keep in mind that you will need to invest the necessary resources, including your time and energy, in order to become profitable in the business.
Don't let the competition for phone cases get you down. You should concentrate on finding the right niche and putting your products in front of this audience, just like in any other competitive market. Start your business as a side gig, learn from it, and expand it to become a full-fledged small business.
