Selling online for most Shopify merchants starts with the product page. In this blog post, we’ll take and review 30+ Shopify product pages that catch customer’s attention.
What information should you put there? How should it look like from a design standpoint? Which Shopify apps should you choose for building the product page that sells? We’ll also take a closer look at 3 attractive eCommerce product pages to get inspiration. Let’s move on.
Now, let’s start by analyzing in detail 3 product pages selling different stuff. The first product page based on Shopify is Sharkbanz brand selling shark deterrent bands.
Table of contents:
Case 01 - Sharkbanz
The first product page in our deep review analysis is from Sharkbanz brand. As we see right now, the concept from top to bottom is quite simple. Standard is the product image gallery on the left and product description on the right. In the description area the title and short introduction to the product with outlines of benefits. Going next you might ask if that's all for the product description? Nope, going further we’ll find other things supporting the selling point of products.
Featured in the press is the powerful way of persuading the customer that it’s a “popular product.” The product content creator featured banners from popular news websites. You can see CBS News, Popular Science, USA Today and other news media.
In addition, since the attention of the buyer is triggered, the shop provides further Call To Action with a “More Info” section containing “How it works”, “Things to know”, and for sure “Testimonials”. The simple direction is what I love on this product page.
When you click on one of those links, it’s opened in a new browser tab. Thus, you won’t lose the current product page, and when you are ready to buy, you can switch back to the existing tab and consume the product.
You might be asking how did this Shopify merchant build up the following section?
Well, the solution is simple. There are plenty of Shopify apps available on the app store to make your Shopify product page. For example, PageFly page builder app can build this and an even more complex layout. All the content that goes after standard product description (which belongs to the Shopify theme part) is built up with Shopify apps.
In reality, from the content design point there are the following sections: Title, Image gallery, Title, Image with Text and Title again.
“Things to know” part has a long form page concept explaining the important components of the product. I’ve recorded a GIF image so you can view the whole layout of that page quickly.
By default, Shopify pages don't allow you intuitively build such layouts. If you know a little bit of coding with HTML/CSS, you can create such a concept. However, if you have no coding skill, you’ll need a Shopify app to build that page.
PageFly can do this quite quickly by dragging and dropping elements.
Another factor to take into account is the internal linking from SEO point of view. When you link pages to each other, you keep the user staying longer on your website. Thus it affects to the session duration and tells Google that it’s a good signal.
Side Note: We have also wrote a curated 100 Best Shopify Store Examples. Feel free to check for getting more inspiration from other ecommerce stores.
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Case 02 - AllBirds Shoes
Like the previous example mentioned, the beginning of the product page is quite similar. You can see the standard concept with the image gallery on the left and product description with the function to choose product’s variation and attributes on the right side.
Plus, above the CTA “Add to cart” there is a link with the “sizing guide.” The image quality a quite good and reflects about the serious manner from this Shopify merchant to convert users better. However, let’s scroll down to see more details about the product. The small arrow icon is the direction for that.
That’s interesting stuff. The section with Instagram photos showcases the product in a different environment. An excellent way to show how the product is used and where. When you click on the banner, you will see the pop-up window and details of that photo shoot.
Scrolling further we can see simple and custom made icons with a short 1 - 2 lines of product features. It’s simple and quite easy to build actually. By default with any Shopify theme you cannot do that: create sections based content layout for the product page.
However, with Shopify page builder app you can easily achieve that, and you can do it yourself without hiring professional developers.
One more reason this part deserves attention. The image covers the drawing part if icon, as for text it’s the HTML coded text. For example “lightweight and breathable”. It’s a quite important from an SEO point of view.
Google bot sees 2 things: image and text. In many cases, I’ve noticed that the store owners put text in the picture itself and it has less SEO value. Further affecting the Google page ranking. Small details but they matter.
The section after features is about the product statement. In my opinion, the text color should be dark because the image itself is already quite bright.
In fact, it’s a simple section part containing Icon with Text and image.
Pre-final section part is about cross-selling other products directly related to the primary product. What I like here that the author did is “product connecting” like “related products” in a non-standard way with a little but the customized layout with CTA “Shop replacement insoles.”
That last thing is about the CTA directing to the brand page About Us.
The About Us page of AllBirds brand also deserves our attention. The page layout has been built with a “story telling” concept. I’ll leave you here to discover yourself how this page looks and creates “trust” for us in the brand. The trust will affect the purchasing decision.
Side Note: Check our tutorial about building Shopify About Us page.
Case 03 - Rumi Spice
In the case of Rumi Spice tea, I see a good point with differentiating the image gallery part by placing thumbnail images on the left then the main image goes after.
One noticeable thing that differentiates this Shopify product page from two previous ones is the “Contact Us” sticky button at the bottom. It’s good, and you know why? Some product types require consultation before buying and in this case the Shopify merchant gives a direct way for clarifying all questions before buying.
The content's concept section is quite simple but effective from the product benefits presentation. As you can see the product is positioned at the center and surrounded by 4 main advantages containing the icon, title and text paragraph.
Let's scroll down then we'll see the background image with the product and paragraph text. Great contrast with the presentation image and content on the limited layout space.
Just a little bit further down and we'll two more content sections telling us about social support to the manufacturer. By purchasing this great quality product, we also support society and doing things for a good reason.
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25 Shopify product pages for different niches
Next, you’ll find great product page inspiration collections with websites based on Shopify. The websites differentiate from each other in niche topics and design.
Whether you’re looking for topics such as electronics, nutrition, service, fashion, handmade and other, you’ll find an example that could inspire you to build your own product page for Shopify.
Well, we have touched on over 30 examples of Shopify product pages. The final, clear thing here is the store owner invests in the most important page - the Product Page.
This page matters a lot because it gives information to the user to help with buying decision. Even when you drive paid ads traffic, you should think about the product first because it converts better compared with other pages.
With Shopify apps solutions available on the market right now, PageFly advanced page builder app might be a great start to build your product page.
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