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[Ultimate guide] How to Create a Custom Shopify Product Page Template

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If you are seeking ways to customize your Shopify product pages, you are on the right track. In an era where e-commerce is coming close to the edge of saturation, customizing and personalizing are essential for your conversion rate. A well-customized product page can represent a unique image of your brand, deliver better user experience and improve sales-readiness.

Building and customizing a web page sometimes sounds painstaking to non-tech merchants. However, beyond allowing you to tweak things to your exact liking, working on a web page gives you an understanding of its structure, how things are aligned and what to improve for a better conversion rate.

Today in this article, let’s take a look at the ways every Shopify merchant can create and edit a custom product page. By the end of the article, you will be able to build a template for selected or all products on your Shopify store, with or without the support of third-party apps. So stay tuned, make sure you don’t miss anything in this ultimate guide.

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In this article

1. Customize Shopify Product Pages within Shopify Admin

Within Shopify Admin, you have two options to customize any Shopify page, including product page templates, which are:

Use the theme’s default settings

Customize Shopify product pages with theme default settings

Edit the theme’s code


The theme’s default settings, which require little-to-no technical works, are usually basic and only allow users to edit the most simple parts of your store. However, depending on your actual requirements, each method might prove to have advantages and disadvantages.

1.1. Use default theme settings

To introduce a new method, it’s most usual to mention its upsides before the downsides. This is to ensure the objectivity and neutrality of whoever is working on it. However, due to the basic nature of the theme’s default settings, let’s just save time by walking through its disadvantages first. Then you can quickly decide whether this technique can solve your problems.

Default theme settings: Some limitation

Default theme settings usually vary depending on the theme you are using for your store, but there are common adjustments you CANNOT make to your Shopify product page template, just with the theme’s default setups:

Adding new sections is not available

If you want an informative product page with many sections featuring product description, customer feedback or demonstration video, then you should expect more than the theme’s default setups. Shopify product pages are generally limited to the design functionality you see in your store admin, and most of the themes in the market don’t let you change that.

The product page layout is fixed

You must be familiar with the default Shopify product page layout with a photo on the left and product description on the right. Similar to adding new sections, you cannot change the layout and positioning of elements within Shopify product pages. So given you want the product description to be more horizontal rather than vertical, maybe you need another choice.

Those are the two biggest disadvantages of the theme’s default settings. If you’re fine with that, then there are many things you can do to tweak your Shopify product page template.

Instruction: Customize product pages with your theme’s default settings

To start customizing your product page template, from your Shopify admin, go to Online store > Themes.

Click the Customize button to be redirected to the Theme editing page.


Select Product pages from the drop-down list and start customizing your product page template.


Button size, text color, cart page appearance, typography, etc. If all you need to is small tweaks like these adjustments, then doing it on your own using theme’s default settings is the best option, which requires no coding, no expert hiring and allows you to make changes whenever needed.

1.2. Edit your theme code

Are you the do-it-yourself type of person? Great. Do you need more than just button size, text color, and font size settings? There’s absolutely a way. If the theme’s default settings are not enough, it’s time you intervened deeper into the theme’s code.

It’s coding required, of course. But it’s also powerful enough for you to make any changes you want and customize your unique product page template.

Liquid, HTML, CSS, JS: Get yourself prepared

Primarily, Shopify themes are written in Liquid, a coding language specially developed for Shopify. Along with Liquid, Shopify themes also contain HTML, CSS, and JavaScript. So, being able to use these coding languages is necessary when you want to edit the theme code.

Get access to the theme’s code

To edit the code of your theme, from Shopify admin, go to Online store > Themes. Again, hit the Customize button to be redirected to the Theme editing page.

On the Theme editing page, select Theme actions > Edit code to get access to the code of your theme.


Here you can view and edit the theme’s code.


Start editing your code

Now that you have access to your theme’s code, you can make changes to any page in your Shopify store. Needless to say, what to do varies and is dependant on the specific change you want to make.

In your theme files, /templates/product.liquid is the file for the product page. Editing for the theme’s code is expected to happen here.



Also, Shopify provides detailed documentation on what you can do and how to do it within these theme files, categorized by elements on a product page:

  • Add to cart button
  • Variants
  • Product page features

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If you are comfortable with HTML, CSS and have a basic understanding of Liquid, you can consider following the instructions and customize your Shopify product page template on your own.



  • Before editing, remember to make a backup copy of the theme so that you can undo all the changes whenever things go off track.
  • Make sure your adjustments are under the support of the theme developers. Only then can you get proper support for the problems occurring during the editing process.
  • If you are just starting out, hiring a Shopify expert for the customization of the product pages is a good idea. Considering the pros and cons carefully might help you decide which solution is the best.

Learn more:

Do it yourself vs. hiring experts

Most of the time, people choose to hire an expert because they’re not sure if doing it themselves can deliver the best results. An experienced Shopify expert team saves you the time spent on technical researching while at the same time guarantee the best outcome. You can also expect after-sales support and even a refund for failure to meet the needs.

That sounds great, except for one thing: There would always need to be an expert.

Imagine it’s 2 a.m and you need to tweak your page layout to meet a trend that would sky-rocket your sales. What would you prefer?

  • Get out of your bed, open your laptop and do it within 10 minutes.
  • OR: WAIT for your expert to get back (automatically maybe) and guarantee to do it in the morning.

Well, in this case, it doesn’t sound so time-saving. What you once thought saves you the time spent on technical researching turns out to take your time in the long run. Hiring an expert shouldn’t be your long term solution.

Side Note: if you consider to hire a Shopify expert, read 8 Types of Shopify Development Services and Top 10 Company Examples.

A combination of all approaches

Now if the chaos of marketing, advertising, financing -related tasks is spinning your head, and at the same time arise the hours of technical training, don’t panic. There’s a seemingly perfect answer: A combination of the aforementioned approaches that saves your time, requires little coding but still guarantees you control of your page customization.

Exactly, it’s page builder apps!

2. Create and Edit Shopify Product Pages with Shopify Page Builder Apps

As mentioned above, page builder apps are a way to customize Shopify product pages (and other pages) on your own with super little coding. There are more than a dozen page builder apps on the Shopify app store, for which you can search with the keyword “page builder”.

In general, most Shopify page builders are in the form of a drag-and-drop editor. You can flexibly drag and drop a section where you want it to be and edit its parameter, behavior, and styling within a hand reach.

Take a look at how easy it is to build a stunning Shopify product page template, all the way from scratch.

Easy as it is, PageFly and many other Shopify page builders also allow users to further tweak their editing with custom code. That is, no coding is required to build a custom product page for your store. But if you need more customizing, you’ve got it.

Learn more:

3. Inspire Yourself with 40 Stunning Shopify Product Page Templates

Customizing a unique Shopify product page template would have no longer been an issue had you found out about the existence of page builder apps. Go ahead if you’ve already had an image of how your product page would look like. If you haven’t, taking a look around might give constructive ideas and intrigue your brain before starting work.

The following are some impressive product page templates designed by Shopify and PageFly, which may help you with inspiration.

1. Cascade

Niche: Home & Garden business

Product Page Demo: Cascade

Price: $320.00 USD

Cascade Shopify Theme

The narrative-focused design allows you to sell your product through storytelling. You can also showcase your products in a masonry-style grid that highlights individual products.

2. Pipeline

Niche: Clothing & Fashion business

Product Page Demo: Pipeline

Price:  $320.00 USD

Pipeline Shopify Theme

If you are looking for a minimalist style, Pipeline is truly for you. The parallax effect creates an animated depth effect while scrolling down. Also, Pipeline allows your customers to filter products by brand, type, color, or size on the collection page.

3. Debut

UPDATE: The theme is currently not available

Niche: Jewelry & Accessories business

Product Page Demo: Debut

Price: Free

Debut Shopify Theme

Debut your brand with the free Shopify theme. Debut is good to show your product in a super simple yet elegant way. Compared to other free themes, the Debut theme is more than expected. It stands out with a lot of features, including built-in customer testimonials, magnifier feature, product filtering. 

4. Parallax

Niche: Sport business

Product Page Demo: Parallax

Price: $240.00 USD

Parallax Shopify Theme

if you want to increase conversion rates, Parallax theme is perfect for you to show attractive product design. The Parallax product page provides many features, including Suppliers, Product types, Product tags, SKUs, Breadcrumbs, Collections, Related Products, and Social Sharing.

Check out this article to get an in-depth review about Parallax Shopify Theme

Boost Your Sales With Mobile Commerce in 2024 📱📈
Unlock explosive mobile sales. Get real-user insights & actionable tips inside.

5. Brooklyn

Niche:  Clothing & Fashion business

Product Page Demo: Brooklyn

Price: Free

Brooklyn Shopify Theme

Brooklyn is one of the best Shopify themes designed for apparel stores. The Product Pages give you the option to list out a specific product with images and details. You are only a click away from setting up the products feature, sharing button, add to cart button and how the product images are displayed.

Looking for a deeper review on Brooklyn Theme. Check out this article here.

6. Impulse

Niche: Clothing & Fashion business

Product Page Demo: Impulse

Price: $350.00 USD

Impulse Shopify Theme

Put your product in a minimal yet modern design that empowers your brands with custom promotions, animations, collection sidebar filters, and sub-listings in collections.

7. Narrative

UPDATE: The theme is currently not available

Niche: Art & Photography

Product Page Demo: Narrative 

Price: Free

If you’re a business with a mall number of products, then Narrative Theme is best for you as it’s clean, simple, and easily customizable. The product page puts the spotlight on the product, making it be ideal for telling your brand story through visualization.

Narrative Shopify Theme

8. Simple

UPDATE: The theme is currently not available

Niche: Clothing & Fashion

Product Page Demo: Simple

Price: Free

Simply feature your products with a simple look. Featuring built-in product recommendations and image zoom for every product. Also, each product page has a lot of white space, along with the presence of a sidebar menu. 

Simple Shopify Theme

9. Minimal 

UPDATE: The theme is currently not available

Niche: Art & Photography

Product Page Demo: Minimal 

Price: Free 

The Minimal Theme is similar to Simple Theme as it also has a simple, clean design that keeps focusing on what matters most: Your products. Each product page showcases recommended products so customers can easily find the related products. 

Minimal Shopify Theme

Do you want to get an in-depth review of Minimal theme? Check this article

10. Venture

UPDATE: The theme is currently not available

Niche:  Sports & Recreation

Product Page Demo: Venture

Price: Free

Venture Shopify Theme

Venture Them is absolutely a bold yet minimal theme, which is designed for a large number of products. The highlighted feature of Venture Theme is a Multi-column menu that lets you feature product details and images in a large, multi-column drop-down menu.

11. Expanse

Niche: Home & Garden

Product Page Demo: Expanse

Price: $350.00 USD

Expanse ShopifyLooking for a premium and modern theme? Expanse is a perfect choice. It empowers your brand and increases customer experiences with home page menu lists to easily navigate, and recommended products for easily find your right one. You can also add a customized pop-up that promotes sales on product pages.

12. Streamline

Niche: Sports & Recreation

Product Page Demo: Streamline

Price: $350.00 USD

Streamline Shopify Theme

Streamline is actually an eye-catching theme designed for product storytelling purposes. With a story-focused product page, you can add additional images, video, text, animation,..

13. Motion 

Niche: Clothing & Fashion

Product Page Demo: Motion 

Price: $350.00 USD

Streamline Shopify Theme

Bring your brand to life with visual storytelling. Landing on a product page on the Shopify Motion Theme, you’re likely on the journey of exploring product details as you scroll down through the product page. The incredible animated content with multiple texts, images, and page animations, allowing you to introduce your products in writing as well as through visual storytelling. 

Interested in this theme? Check out this article to see the Motion Theme Review

14. Flow

Niche: Food & Drink, Home & Garden

Product Page Example: Flow

Price: $180.00 USD

Flow Shopify Theme

A sharp, minimalist design that puts your products front and center. The product page can showcase your products in a masonry-style grid that highlights individual products when you hover over them. The slide-out cart allows your customers to easily add to their cart without leaving their current page.

15. Empire

Niche: Home & Decoration. Clothing & Accessory 

Product Page Demo: Empire

Product Page Example: Empire

Price: $340.00 USD

Read More The Ultimate Guide to Empire Theme Shopify: Features, Pros, Cons

Empire Shopify Theme

With $180.00 USD, you can get an amazing theme built for large catalogs. Empire has full of features such as custom promotion tiles, image hotspot linking. The product page is simple, yet highly effective, allowing you to create a large image on the left-hand side, and beneath that, you get a gallery of images.

16. Blockshop

Niche: Health & Beauty 

Product Page Demo: Blockshop

Price:  $320.00 USD

Blockshop Shopify Theme

The product page lets you put the product image in the center with the zoom-in feature. Also, you can share popup fullscreen promotional messages with your customers.

17. Showcase

Niche: Jewelry & Accessory, Clothing & Fashion, Health & Beauty.

Product Page Demo: Showcase

Product Page Example: Showcase

Price: $300.00 USD

Showcase Shopify Theme

Showcase theme is the perfect choice optimized for large images. Let’s get started by showcasing high-resolution product imagery throughout the image gallery on your product page.

18. Icon

Niche: Clothing & Fashion

Product Page Demo: Icon

Price: $260.00 USD

Icon Shopify Theme

Icon theme is a good start for visually striking brands with image-focused content. Similar to Showcase Theme, it is also optimized for large photographs and images. With the popup quick view for product details, your customers don’t have to leave their current page.

19. Envy

Niche: Clothing & Fashion

Product Page Demo: Envy

Price: $350.00 USD

Envy Shopify Theme

Give customers a closer look and extra product details when they hover over an image. And, you can create a built-in marketing popup to share messages with your customers on the product page.

20. Canopy

Niche: Clothing & Fashion, Food & Drink

Demo Store: Canopy

Price: $300.00 USD

Canopy helps you show your product in a large high-resolution image. And, you can put the order tab on the right side of the website, along with the “related product” section.

21. Testament

Niche: Clothing & Fashion, Jewelry & Accessories, Home & Decoration

Product Page Demo: Testament 

Price: $260.00 USD

Testament Shopify theme

First looking at Testament, you will immediately realize this is for image-rich stores seeking a high-end feel. This theme also focuses on story-focused product pages so you can tell your brand story using additional images and text on your product pages.

22. Venue

Niche: Clothing & Fashion

Demo Store: Venue

Price: $320.00 USD

Venue Shopify Theme

With custom color backgrounds, you can keep your branding strong on product pages. Also, the built-in age-checker popup can verify the age of your store’s visitor be. which is beneficial for businesses selling age-restricted products.

23. Artisan 

Niche: Clothing & Accessories

Live Demo: Artisan

Price: $180.00 USD



If your product image gallery contains a higher number of images, Artisan will compact it into a slider-style setup to reduce visual clutter and make it easier to use. It also has customer testimonials that promote your products by sharing your customers' comments and quotes.

24. Modular

Niche: Health & Beauty

Product Page Demo: Modular

Price: $250.00 USD

Modular Shopify Theme

If you want to your store have minimalism yet modern look, Modular theme is certainly a great choice. Some features on the product page like Customer testimonials, and continuous product scroll can help you drive more sales.

25. District 

Niche: Clothing & Fashion

Product Page Demo: District

Price: $220.00 USD

District shopify product page

With the feature “Pickup availability” on the Product page, you can engage local shoppers by showing where items are available for pickup. You can also catch customers’ attention with a built-in popup message.

26. Startup

Niche: Electronics, Art & Photography, Home & Garden, Clothing & Fashion

Product Page Demo: Startup

Price: $240.00 USD

Startup Shopify Theme

Start-up is a theme optimized for single-product stores. That’s why the product page is very simple with a lot of white spaces. It’s perfect for product page that doesn’t need to show a lot of information.

27. Highlight

Niche: Clothing & Fashion

Product Page Demo: Highlight

Price: $250.00 USD

Highlight Shopify Theme

Highlight your product in a very creative and engaging way with visualization that perfect for brand storytelling.

28. Boundless

UPDATE: The theme is currently not available

Niche: Clothing & Fashion

Product Page Demo: Boundless

Price: Free

Boundless Shopify Theme

A free and minimalist theme that puts your product photography in full focus. Image selling is more important than thousands of words so that’s perfect for an online store that product image matters most.

29. Context

Niche: Jewelry & Accessories

Product Page Demo: Context

Price: $280.00 USD

Context Shopify Theme

If you want to tell your customers an impressive story then Context Theme is a good start. The product page is designed for story-focused product pages, allowing you to show a lot of product photographs.

30. Galleria

Niche: Jewelry & Accessories, Furniture, Shoes. 

Product Page Demo: Galleria

Price: $250.00 USD

Galleria Shopify Theme

Do you want your customer to focus on product images? Perfect. Galleria is the right theme for you. And, the product page allows you to feature a video that sells your product in a lively way.

31. DigiSnap

Niche: Digital Gadgets

Product Page Demo: DigiSnap

DigiSnap PageFly Template

A simple yet professional PageFly product page template that allows you to create zoom-in features, insert high-quality images and video, and add built-in product recommendations. 

32. Techone

Niche: Home & Furniture

Product Page Demo: Techone

Techone PageFly template

33. Muggy

Product Page Demo: Muggy

Muggy PageFly template

34. Valentine

Product Page Demo: Valentine

Valentine PageFly template

35. Carona

Product Page Demo: Carona

Carona PageFly template

36. Whey

Product Page Demo: Whey

Whey PageFly template

37. Bose

Product Page Demo: Bose

Bose pagefly template

38. Handmade Product

Product Page Demo: Handmade Product

Handmade Product PageFly template

39. Product Page

Product Page Demo: Product Page

product page template

40. Gym Product

Product Page Demo: Gym Product

pagefly template

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