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Welcome Messages for Customers: 5 Irresistible Examples for Ecommerce Stores

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Navigating the competitive ecommerce niche can be challenging.

But here's a secret: The first impression matters a lot, and that's where welcome messages come into play.

Think of them as the friendly store associate who greets you when you enter a physical store. They set the tone, make you feel valued, and guide your shopping journey.

Creating a perfect welcome message can be the key to turning a casual browser into a loyal customer. So, we'll explore five welcome message examples that engage customers and boost sales.


What Are Welcome Messages?

Welcome messages are friendly emails or SMS you send subscribers when they sign up for your email list. Their main goal is to make new customers feel comfortable and give them a good first impression of your brand.

Here’s a good example of a welcome email from Spotify:

Welcome message shopify design

Image source:

Welcome emails boast a high open rate, even 91% high, making them one of the most important messages in your marketing campaigns.

What Makes a Welcome Message Effective?

A compelling welcome message sets the expectations for your relationship with new customers. It tells your brand’s story and emphasizes what makes your company unique.

For example, check out the components of an effective welcome email from the Hustle:

Components of welcome emails from the Hustle

Image source:

Here are five key points you can implement to create memorable welcome messages:

  • Personalization — Address recipients by name and offer them tailored product recommendations.
  • Clarity — Use clear language and call to action (CTA). Your email should be simple to engage customers.
  • Value proposition — Communicate the benefits subscribers get when they interact with your brand.
  • Visual appeal — Use high-quality images and brand colors to illustrate your products and capture customers’ attention.
  • Mobile optimization — Use responsive email designs so customers can access your welcome emails from any device.

5 Irresistible Welcome Email Examples for Ecommerce Stores

Now, let’s look at five welcome emails to inspire your marketing campaigns so you can craft irresistible greeting messages that boost engagement and sales.

1. Goop kitchen — Tell Customers What Your Brand Is About

A welcome email introducing customers to your brand is like a friendly handshake. It's your chance to make a great first impression.

When you share what your brand stands for, you give customers a clear picture right from the start. They'll know what to expect and why they should stick around, making it more likely for them to stay loyal.

Here's a well crafted welcome message from goop kitchen, a healthy meal delivery service:

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goop Kitchen’s welcome email that tells customers what the brand is about.

Image source: goop kitchen

The email highlights the benefits of goop kitchen at the start. It explains that the brand offers nutritious, fantastic-tasting prepared meals that you can order right to your door in just a few clicks. It then highlights the company's mission, how it works, and what's on its menu.

On top of that, the email includes high-quality images of the food goop kitchen prepares. This makes it look inviting and increases customer engagement. The CTA button is also prominent, asking subscribers to follow them on Instagram, where they'll find even more quality photos of the brand's products.

2. Greenlight — Direct Subscribers to Valuable Resources

Using your welcome email to direct customers to valuable resources is like giving them a treasure map on their first day. Instead of leaving them wandering around, you show them where the gold is. That way, they can quickly find what they need and see the best parts of what you offer.

Customers also appreciate it when you save their time by guiding them. So, not only does this strategy help subscribers, but it also starts the relationship on the right foot.

Here's a good greeting message from Greenlight, a financial literacy platform for kids:

Greenlight’s welcome email that directs subscribers to valuable resources

Image source: Greenlight

The welcome email addresses the recipient by name, making it more personal and engaging. After welcoming the customer, Greenlight provides links to valuable resources such as a quick start guide, downloading the app, and ordering a custom card.

The email also explains how the company helps kids learn about money management, save for their goals, and spend responsibly. As a result, customers understand the educational and financial benefits their children get when they join the brand.

Read more: Mother's Day Email 

3. Pepper — Offer Recipients Exclusive Welcome Offers

Everyone likes a good deal, right? And customers love it when you offer them a special offer just for signing up. This kind of email doesn't just make shoppers happy; it also encourages them to explore your online store and shop more.

So, giving new subscribers a warm welcome with a special offer not only makes a great first impression but also builds a solid relationship and boosts sales.

Here’s a brilliant welcome greeting message from Pepper, a bra company:

Pepper’s welcome email that gives recipients an exclusive welcome offer.

Image source: Pepper

Pepper’s email is concise and straightforward. After welcoming the customer, it immediately puts the 20% discount offer. It also includes an image of a lady wearing one of the bras it sells, making it easy for shoppers to visualize themselves using the products.

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4. italki — Focus on the Call to Action

Instead of overwhelming subscribers with too much stuff, you can make your CTA button the center of attention. A clear CTA helps new customers know exactly what to do next — whether to shop, sign up, or read more. It takes away the guesswork.

Here's an excellent welcome message example from italki, a language-learning app:

italki’s welcome email that focuses on the call to action

Image source: italki

The email is easy to understand. It provides clear instructions on how to create a Learning Plan, making it easy for users to get started with their language learning. Its CTA button (Start now) also directs users to their dashboard to create the Learning Plan.

In addition, the welcome message is personalized with the recipient's name and mentions their purpose for learning a language, which shows that italki has taken the time to understand them.

5. Alala — Welcome Back Lost Customers

Reconnecting with lost customers shows you care and value them, even if they've been away. A welcome back message lets customers know you've missed them and offers a gentle nudge to remind them of what they loved about your brand.

Plus, it can offer them something special to reignite the spark. So, this email isn't just welcoming; it rekindles a relationship.

Here's a great example from Alala, a luxury activewear brand:

Alala’s welcome email that welcomes back lost customers

Image source: Alala

The email has an attractive image of a woman wearing Alala-branded activewear to remind customers what they've been missing. The CTA button is also prominent, and the copy around it entices the recipient to click.

Read more: Landing Page Email Capture

5 Welcome Message Templates To Use in Your SMS Marketing Campaigns

SMS is one of the most effective channels to grow and retain customers. In fact, 53% of marketers say that SMS is one of their top three revenue-driving channels.

Effective SMS marketing starts with an impactful welcome text. So here are five attractive welcome message samples you can use in your marketing campaigns to build lasting relationships.

1. Give Clients a Warm Greeting

Subject line: Welcome to [Brand Name] — We're thrilled to have you here!

Hey [Customer Name],

We're really excited to have you here! Every journey starts with a single step, and yours just began with [Brand Name]. Dive in, explore our collections, and make yourself at home.

Warm wishes,

The [Brand Name] Team.

2. Offer Customers an Exclusive Welcome Offer

Subject line: A special treat for our newest member!

Hey [Customer Name],

Welcome to [Company Name]! As a thank you, here's an exclusive 10% off your first purchase. Use code WELCOME10 at checkout.

Don't wait too long; it's only valid for the next 72 hours.

Happy shopping,

[Company Name]

3. Direct Customers to Helpful Resources

Subject line: Get started with [Brand Name] — Your ultimate guide

Hi [Customer Name],

Thanks for joining [Brand Name]. Still trying to figure out where to start?

We've got you covered.

Start Here: [Link to a beginner's guide or introductory video]

Popular Picks: [Link to best-sellers or trending items]

Help Center: [Link to FAQ or support page]

Feel free to look around and let us know if you need any help.


The [Brand Name] Team.

4. Use Humor to Increase Customer Engagement

Subject line: Oops! Did you just boost the coolness quotient of our customer base?

Hey [Customer Name],

Welcome to the town's most stylish store. We had a sudden spike in our 'coolness' levels and traced it back to your signup! Let's make shopping fun again, shall we?

Stay quirky,

The [Brand Name] Squad.

5. Engage Returning Customers

Subject line: Welcome back to [Brand Name] — We've missed you!

Hey [Customer Name],

Long time no see! We're thrilled to have you back. We've launched some exciting new collections since your last visit. Click here [Link] to get updated.

Plus, as a token of our appreciation, enjoy a 15% discount on your next order with code: WELCOMEBACK15.

Rekindling the shopping magic,

The [Brand Name] Family.

Best Marketing Automation Tools To Automate Your Welcome Messages

The market has many tools designed to automate your welcome messages and other marketing content. However, not all platforms are created equal. You want a marketing app that fits your budget and aligns with your business needs.

With that in mind, here are three of the best marketing automation tools to help you automate your marketing campaigns and automatically send your welcome messages.


Sender’s homepage

Image source:

Sender is an affordable automation tool for your engagement and revenue growth.

The platform automates email and SMS marketing campaigns to help you connect with your customers effortlessly. Craft your email with a drag-and-drop email builder or choose a premade template, segment your audience based on their online behavior and other data, set up automation workflow in minutes, and voilá – see the numbers increase!

But sending your welcome messages is one thing… Making sure they reach your subscribers' inboxes is another. With Sender's high deliverability, you can be confident that your emails reach the intended recipients.

Key Features:

  • Email and SMS marketing automation;
  • Advanced segmentation and personalization;
  • Drag-and-drop email editor and premade templates;
  • High-converting forms and popups (like spin-to-win or exit-intent);
  • Real-time reporting and analytics;
  • High email deliverability.

Pricing: Free Forever plan. Paid plans start at $8 per month for up to 15,000 emails.


GetResponse’s homepage

Image source: GetResponse

GetResponse is a marketing automation software designed to help you set up your workflows automatically and elevate your communication game.

Its automation system ensures that your welcome messages and other emails reach your audience at the appropriate moment every time.

The platform also helps you generate new leads and turn them into loyal customers through popups and forms. On top of that, you can send targeted messages to specific recipients so you can better engage them and boost sales.

GetResponse’s AI product recommendation feature uses artificial intelligence to suggest products your customers might love. This lets you offer more personalized shopping experiences to buyers.

You can also engage customers in real-time with interactive webinars by hosting online meetings directly through the platform. That makes it easier to connect, educate, and convert your audience.

Key Features:

  • Email and SMS marketing automation;
  • Web push notifications;
  • AI product recommendations;
  • Interactive webinars;
  • Advanced segmentation.

Pricing: Free 30-day trial. Premium plans start at $15.58 per month (billed yearly).

Constant Contact

Constant Contact’s homepage

Image source: Constant Contact

Constant Contact is an email marketing app that offers easy-to-use tools to help you step up your email and SMS marketing campaigns.

The platform has pre-built templates that help you to craft attractive emails quickly. All you have to do is choose a design that fits your brand and add your content.

With its AI content generator, you can create welcome messages tailored to your audience. Just key in a few keywords, and the tool will give you content options and subject lines to boost your open rates and engagement.

Its A/B testing features also let you test and optimize your marketing campaigns to improve them and always give customers what they want.

Key Features:

  • Pre-built email templates;
  • A/B testing;
  • Landing pages to generate new leads;
  • Email list-building tools;
  • AI content generator.

Pricing: 14-day free trial. Premium plans start at $12 per month for up to 500 contacts.

Craft Effective Welcome Messages Today

Welcome messages set the tone for your customers' shopping experiences, and they can turn a casual browser into a loyal customer.

So, whether it's a thank-you for signing up, a special offer, or a warm greeting, using the right tools and investing time to craft the perfect welcome messages can make a big difference in your marketing campaigns.

Explore more, check out: Shopify Email Marketing

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