Shopify Statistics: 50+ Powerful Insights for 2025 on Revenue, App Store Growth, and More!

Looking for the latest stats about Shopify? We’ve curated a list of Shopify Statistics for 2025 to deepen your knowledge about the world’s most popular ecommerce platform, Shopify.

Before diving into Shopify’s revenue growth, it's essential to understand how does Shopify work as an e-commerce platform. Shopify provides an all-in-one solution that enables businesses to set up online stores, manage inventory, process payments, and handle shipping seamlessly. 

Whether you’re simply looking for the latest Shopify stats to learn more about the platform or you are looking for reliable data to use on your blog or other content, this article is for you. In this blog, we’ve gathered the latest statistics about Shopify on the internet and combined them in a single comprehensive list so you don’t have to look elsewhere.

Shopify features are not just meant for large-scale businesses with a huge inventory but also for small businesses, making it an extremely adaptable platform for brands to grow.

As a business owner, if you’re looking to expand your operations online, then these Shopify stats can make make you understand the platform better by knowing how it performs:

• General Shopify app statistics
• Geographical statistics about Shopify users
• Shopify Financial Reports
• Shopify app store statistics
• Shopify Plus statistics

So without further ado, here are the latest statistics for Shopify that you can use for fact gathering this 2024.

Key Facts About Shopify

Like some of the biggest companies, Shopify had a very humble beginning in 2006. From a bunch of tools merchants can use to build their own online stores to becoming an ecommerce giant, Shopify has witnessed the digital transformation of shopping and the development of ecommerce technology globally.

To understand the difference Shopify has made in the global ecommerce market, we are going to look into some of the key facts and figures on how Shopify has climbed up as the most popular ecommerce platform and where it is headed to.

• Shopify is an Ottawa-based Canadian multinational ecommerce platform that was founded in 2004 and launched in 2006 by Tobias Lütke and Scott Lake.
• It was initially meant as a platform to sell snowboards by Tobias Lütke, Scott Lake and Daniel Weinand, and the platform was called Snowdevil.
• It is an end-to-end cloud-based ecommerce solution for businesses across the world.
• Shopify hosts brands that span across industries such as fitness, culinary, fashion, etc.
• It offers an easy-to-use interface with zero learning curve for beginners.
• With Shopify, you can sell online through the website, in-person through the Shopify POS system, as well as through social media seamlessly.
• Additionally, you can find hundreds more from third-party websites such as Theme Forest, Creative Market, HulkApps, and Envato Elements.
• Businesses from over 175 countries use Shopify as their go-to ecommerce platform.
• In 2018, Shopify had its billionth order.
• Shopify launched its first-ever offline store in downtown Los Angeles. It provides support services such as workshops, 1:1 appointments with on-staff consultants, mentor sessions, etc. In 2021, Shopify also launched an entrepreneurial space in New York City with workshops and other events for entrepreneurs.
• Shopify is available in 20+ languages.

Shopify’s features are not just meant for large-scale businesses with a huge inventory but also for small businesses, making it an extremely adaptable platform for brands to grow. Over 50% of Shopify stores benefit from repeat purchases, showcasing the platform's ability to foster customer loyalty and retention among merchants.

While examining these impressive Shopify statistics for 2024 and 2025, it's crucial to remember that website performance plays a pivotal role in e-commerce success. A key component of this is ensuring optimal page load times. Utilizing a page size checker can be instrumental in maintaining swift and efficient website performance, directly impacting customer satisfaction and conversion rates.

50+ Top Shopify Statistics 2025

The platform provides ecommerce solutions that offer their users the support and power they need to start their online store, find customers, drive traffic and ultimately convert them into successful customers. Furthermore, the platform’s comprehensive analytics tool offers Shopify merchants actionable insights into their website data to drive better marketing efforts.

Because of its robustness and reliability, Shopify has cemented itself as a hallmark in the ecommerce industry.

Shopify Statistics in the Global ECommerce Market

Here are some of the top Shopify statistics for 2025 proving that the platform is a key player in the global ecommerce market:

• Data from January 2025 from Shoptrial indicates that Shopify's market share has increased to approximately 10.32% globally, with a reported 29% share in the United States.
• Shopify’s gross profit in Q2 of 2024 was up 25%. (Shopify)
• Shopify’s revenue for fiscal year 2023 was $7.06 billion. Up by 26% from FY 2022. (Yahoo! Finance) However, it does not account for the latest quarterly results which show that in Q3 of 2024 alone, revenue reached approximately $2.16 billion. There's doubt about the upward trend of Shopify.
  
• According to BuiltWith, Shopify holds the largest ecommerce platform market share in the following countries as of September 2024:

• United States - 30% market share
• Australia - 30% market share
• Germany - 27%
• Brazil - 21%
• Canada - 31%

Shopify Website Traffic statistics

Shopify stats acquired by Semrush on August 2024 shows interesting information about Shopify’s traffic sources:

• The shopify.com domain got a total of 190 million visits in August 2024. A huge increase from July 2024’s 183 million visits and a much bigger climb from June 2024’s 174 million. These Shopify app statistics show that interest in the platform is growing.
• Out of the 190 million visits, 69.69% of those were direct sources, meaning that they typed shopify.com directly from their browsers.
• The top traffic source for Shopify is the United States, contributing 53.98 million visits from all types of devices. The second place is India which contributed 16.98 million, and the United Kingdom contributed 11.92 million visits.
• Most visits to shopify.com came from websites, amounting to a traffic share of 67.53%. The remaining 38.42% came from mobile devices.

30+ Other Shopify Statistics For Your Business

Opening a store with one of the biggest ecommerce platforms comes bearing some benefits to stand out in the competitive world.

• Shopify possesses 10% of the world’s ecommerce software platforms. (Statista)
• More than 900,000 Shopify stores offer installments using Shop Pay. (BuiltWith)
• More than 500,000 Shopify stores offer local pickup (BuiltWith)
• The average monthly revenue for Shopify stores is now estimated to be around $2,300, which shows an upward trend compared to earlier figures.
  
• As of September 2024, Shopify is the most used ecommerce platform in the United States, accounting for 30% of the entire ecommerce usage distribution in the country. (BuiltWith)
• As of Q3 of 2024, there are 2,400,000+ active Shopify stores in the world. (Store Leads)
• As of this writing, there are 215 themes in the Shopify theme store. 13 of those themes are free.
• Shopify served a total of 700 million customers in 2023. (Demand Sage)
• Shopify has generated more than $1 trillion dollars in merchant sales since its inception. (Shopify)
• Shopify has 8,400+ employees by early 2024. (Shopify)
• USPS is the leading shipping carrier used by Shopify stores as of July 2023. It is followed by UPS, FedEx, Royal Mail, and Correios. (Statista)

• 47% of consumers are willing to spend the minimum amount to get free shipping. (The State of Shipping 2023)
• 62% of consumers won’t spend with a retailer without free shipping. (The State of Shipping 2023)
• More than four-fifths of leading fashion and apparel retailers are still using 5-8 day delivery options to service free shipping orders. (Supply Chain Quarterly)
• The top 10% of Shopify stores, in 2023, generate an average revenue of $343 per customer. (Gorgias)
• Earning an average of $343 per customer in 2023 (Gorgias) would put your business in the same league as the 10% of best-performing Shopify stores.
• Shopify stores that used email marketing received a higher conversion of 4.29% compared to other modes such as social media, direct, and search.
• For 90% of American customers, reviews are the most crucial part of the purchase decision. (Fera)
• The average cart abandonment rate across ecommerce platforms, including Shopify, fluctuates but typically falls between 60% to 80%. (OptiMonk)
• 30% of consumers (Fera) agree that user-generated content or UGC on brand websites increase their purchasing confidence.
• Shopify app statistics from Shopify Plus Commerce Trends 2023 shows interesting insights about the inflation:

• • 83% of businesses surveyed are concerned about the risk inflation poses to company growth
  • 82% say high inflation is forcing them to reduce company costs.
  • 81% have plans to increase product prices.
  • 71% say they are preparing for a recession in 2024.

• Shopify app statistics from Shopify Plus Commerce Trends 2023 shows the top 5 customer acquisition and retention strategies to drive growth. These are:

• • 28% of companies use social media channels for marketing and promotions
  • 28% offer more premium products and services
  • 27% use ecommerce marketplaces more
  • 26% offer more payment methods (like Apple Pay)
  • 26% use customer data for better targeting, customer segmentation, and personalization

• Also according to Shopify Plus Commerce Trends 2023, shipping has a huge impact in customer decision making. The following Shopify app statistics shows the impact of shipping to customers and businesses:

• • People order about 2.5 items with free shipping, compared to less than 2 items with paid shipping.
  • People spend over $3 more on the median average item with free shipping than with paid shipping.
  • People buy over $22 more on the median order with free shipping than with paid shipping.
• As of January 13, 2025, the stock price of Shopify Inc. (NYSE: SHOP) is approximately $101.76. This reflects a decrease of about 1.95% from the previous trading day. The stock has seen a day low of $99.05 and a day high of $102.14.

Despite the economic challenges faced by businesses all across the globe during the pandemic, the ecommerce market has flourished like no other. With physical stores closed then, people turned to ecommerce for their shopping needs, which is still a sustaining trend. Back then, brands that did not exist online began searching for a suitable way to enter the digital world.

With thousands of new stores opening every day online, Shopify is expected to show improved results in the coming years.

Shopify Revenue Statistics - Financial Performance

Shopify Revenue 2024 and Projections

• Revenue Growth: Increased by 26% to $2.2 billion in Q3 2024 compared to Q3 2023.
• Merchant Solutions Revenue: Increased by 20% to $1.8 billion, driven by the continued adoption of Shopify Payments.
• Subscription Solutions Revenue: Increased by 30% to $700 million, attributed to the growth in the number of new merchants and adjustments in subscription pricing.
• Monthly Recurring Revenue (MRR): As of September 30, 2024, MRR increased by 28% to $175 million compared to Q3 2023.

Gross Merchandise Volume (GMV)

GMV Growth: Increased by 24% to $69.72 billion in Q3 2024 compared to Q3 2023.

This updated information reflects Shopify's performance in Q3 2024, showcasing significant growth across various metrics compared to the previous year, based on Shopify Official Financial Results Announcement for the quarter ended September 30, 2024. The figures indicate a robust upward trend in both revenue and GMV, highlighting the effectiveness of Shopify's strategies and its growing market presence.

Shopify App Store Statistics

The app store comes with thousands of apps that power millions of Shopify stores to function smoothly. As per Shopify, they have over 13,000 apps  in the Shopify App Store developed by both Shopify and third-party companies.

Indeed, you can find apps that are helping millions of Shopify stores in every aspect of their businesses such as inventory management, reporting, logistics, SEO, customization, conversion rates, marketing, dropshipping and a lot more.

Popular Shopify Apps Among Merchants    

January 2025 Shopify app store statistics shows that the most-used Shopify apps amongst all merchants, according to Store Leads, are:

• The most popular dropshipping app for Shopify is DSers-AliExpress Dropshipping with 131,000+ users. (Store Leads)
• Among 200+ Shopify page builders, PageFly is currently the most popular app with more than 10,000 reviews on Shopify App Store. 

Shopify App Statistics and Usage Trends

Here are some interesting Shopify app store statistics:

• According to Shopify, an average merchant uses 6 apps.
• There are currently more than 13,000 apps in the Shopify app store. (Source: Shopify)
• There are more than 7000 vendors (partner developers) in the Shopify app store. (Store Leads)
• 92.3% of Shopify stores have installed the Shopify Fulfillment Network Shopify app. (Store Leads)
• 23.8% of Shopify stores have installed the Product Reviews Shopify app. (Store Leads)
• 21.8% of Shopify stores have installed the Geolocation Shopify app. (Store Leads)
• 80.39% of partners have only one app in the Shopify app store. Furthermore, 16.74% have 2 to 5 apps, and 2.87% of the partners have 6 to 46 apps in the Shopify app store. (Pandectes)
• 85% of Shopify merchants rely on Shopify apps to run their businesses. (Hevo Data)

Shopify Product Category Statistics

With its proven track record in ecommerce, Shopify is a truly robust platform that can handle even the most demanding online businesses.

However, using the right platform isn’t enough to succeed on ecommerce. It’s also important to know what types of products you should sell in order to increase your probability of success.

Most Common Categories by Merchant Count

The most common Shopify store categories across all Shopify store merchants as of Q1 2025, according to Store Leads are:

• • Apparel - 544,000+ merchants
  • Home & Garden - 249,000+ merchants
  • Beauty & Fitness - 205,000+ merchants
  • Food & Drink - 128,000+ merchants
  • People & Society - 78,000+ merchants

Trends in Product Offerings

• Home products are a major expenditure for US adults, with the average purchase totalling $2,600 per person. (UpScribe)
• Aside from physical products, you can also sell digital products and services on Shopify.
• If you plan to sell digital products, learning materials such as online courses and masterclasses are worth considering. The e-learning industry is expected to be worth $840 billion by 2030 (Global News Wire). However, you are in competition with free content.
• Smartphones have become a crucial part of our daily lives. That’s why the global cell phone accessories market is forecasted to $413 billion in 2030, according to Statista.
• The kidswear industry is growing in popularity. According to Google, online search for baby and toddler clothing has risen by 250% over the last two years.

Best Practices for Utilizing Shopify Statistics in Business Decisions

Leveraging Data for Marketing Strategies

In the rapidly evolving e-commerce landscape, leveraging Shopify statistics can significantly enhance marketing strategies. By analyzing user behavior and sales data, businesses can tailor their marketing efforts to better meet customer needs. For instance, data reveals that stores utilizing targeted email campaigns see an average increase of 20% in conversion rates. This statistic highlights the importance of personalized marketing, which can be achieved by segmenting customers based on their shopping habits.

Moreover, using Shopify app statistics allows merchants to identify which applications drive the most engagement. For example, apps that facilitate customer reviews can boost sales by up to 18%, as they build trust and credibility. By integrating such apps into their stores, merchants can enhance user experience and ultimately increase revenue.

Enhancing Customer Experience Based on Insights

Understanding customer preferences through Shopify statistics is crucial for improving the overall shopping experience. Data shows that 70% of consumers prefer personalized experiences when shopping online. Many Shopify reviews highlight the platform’s ability to provide a seamless shopping experience through personalized recommendations, automated marketing tools, and an intuitive checkout process, helping businesses boost conversions.

By utilizing insights from customer interactions and feedback, businesses can optimize product recommendations and adjust inventory to align with consumer demand.

Additionally, analyzing Shopify app store statistics helps merchants select tools that improve customer service. Apps that provide real-time chat support or streamline the checkout process significantly reduce cart abandonment rates, which currently average around 69%. Implementing these solutions can lead to higher customer satisfaction and retention.

Future Trends in E-commerce with Shopify

As we look ahead to 2025, several trends are emerging in the e-commerce space that Shopify merchants should be aware of. The rise of mobile commerce is undeniable; statistics indicate that mobile devices will account for over 54% of all e-commerce sales by the end of 2025. This shift underscores the need for responsive design and mobile-friendly apps to cater to on-the-go shoppers.

Furthermore, sustainability is becoming a priority for consumers. Research indicates that 73% of millennials are willing to pay more for sustainable products. Shopify merchants must adapt by incorporating eco-friendly practices into their business models and highlighting these efforts through marketing channels.

Lastly, artificial intelligence (AI) is set to revolutionize e-commerce operations. With AI-driven analytics tools, merchants can gain deeper insights into consumer behavior, allowing for more effective targeting and personalization strategies. As Shopify statistics evolve, embracing these technologies will be essential for staying competitive in the market.

Conclusion

With many ecommerce solutions and millions of trusted merchants, Shopify is one of the most flexible store builders that help scale businesses by automating most tedious tasks that come with setting up an online store. If you want to find a suitable online storefront for your brand, use these statistics to make the right decisions.