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20+ Lucrative Business Ideas for Stay at Home Moms in 2024

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If you are a stay-at-home mom, you know how rewarding the experience is. But it often comes with financial challenges. Many mothers opt for side hustles or look for business ideas they can carry out from their homes, not just for financial independence. It is simply because they want to spend their free time doing something creative and productive. In this blog, we will discuss some of the best business ideas for stay-at-home moms in 2024.

Fortunately, the idea of starting a business from home is not uncommon, and there are plenty of opportunities out there, be it part-time or full-time. Especially if you are looking to start an eCommerce business, which is the best among the lot! So, without further ado, let's dig into the article.

8 Small Business Ideas for Stay-at-Home Moms [Service-based Ventures]

If you are new to the business as a stay-at-home mom, don't worry; we have got you covered. We will explore different types of business ideas, and as the first one, we have service-based ventures.

If you are someone who would like to offer your time and skill as a service than create or sell any tangible product, this one is for you.

Service-based ventures can cover a wide range of industries and niches, from consulting and coaching to event planning and virtual assistance. Let's explore eight of the easiest and in-demand business ideas for services you can try out this year:

  • Virtual Assistant

Virtual Assistant

Source: Canva

Did you know that self-identified women dominate the virtual assistant market and comprise up to 87.6% of the world’s virtual assistants? And hence why it made it to the top of our list! In this job, you will be expected to assist other businesses remotely with administrative tasks.

You can work for small businesses to enterprise-sized businesses, all from the comfort of your home. To begin, you need to start by creating an online portfolio highlighting skills.

Potential earnings: $15-$50 per hour, depending on the job requirements and experience you possess.

  • Freelance Writing or Editing

Freelance Writing or Editing

Source: Canva

Based on a survey conducted by Upwork, freelance copywriting was the highest-ranked freelance job in 2022. Impressive right? If you are a wordsmith with the interest and skill to write and edit quirky, fun, and persuasive copy for companies, you can do this as a freelancer, too!

Even for this gig, to get good opportunities, it is important to create a strong portfolio showcasing all your work and experience.

Potential earnings: $20-$100+ per hour or project.

Pro tip: Network with other freelancers and leverage online platforms like Upwork, Fiverr, or LinkedIn for visibility and opportunities.

  • Social Media Manager

Social Media Manager

Source: Canva

Another popular business idea for stay-at-home moms is social media management. In this, you will be required to manage and grow social media accounts for brands. You can extend this service to small businesses, influencers, large businesses, and, in fact, anyone who is looking to have a strong social media presence.

Potential earnings: $15-$50 per hour or per client.

  • Bookkeeping or Accounting


Source: Canva

Even with the increase in the use of software and automation in the field of bookkeeping, this service-based job is still in demand. This is because software cannot function on its own, and having an expert assistant can help in the process.

If you have the required experience, you can start offering financial management services to small to medium-sized businesses and entrepreneurs. It is very important to showcase your experience here to get good gigs. If you are new, you can start by doing small online courses or certifications.

Potential earnings: $20-$50 per hour or client.

Read more: Make The Most Of Your Sales With These Mother's Day Marketing Ideas

  • Educational Services

Educational Services

Source: Canva

Tutoring is another in-demand job or business idea to explore. The best part is that you can do it from your home with just a computer. Your target audience for this will be parents and students. You can get more students for tutoring by joining Tutor, Preply, or similar platforms, or go old school by encouraging your children's friends and other students in their school to take up tutoring.

Potential earnings: $15-$30 per hour per child.

Pro tip: Create a structured and nurturing environment to enhance learning and client satisfaction.

  • Event Planning Business

Event Planning Business

Are you a great party organizer? Then you can do that professionally, too, and organize events and manage logistics. You can gain experience through internships or volunteering.

Potential earnings: $25-$100+ per hour or event.

Pro tip: Develop negotiation skills and build a network of reliable vendors for successful events.

  • Graphic Design or Web Design

Graphic Design or Web Design

If you are a graphic designer or have experience working on UX designing or web designing, then it is a profitable business opportunity to look into. You can offer your service through your social media or via Upwork, Fiverr, etc.

Potential earnings: $20-$100+ per hour. If project-based, it can range between $150 to $10,000 or more, depending on the task at hand.

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  • Consulting or Analyst

Consulting or Analyst

Source: Canva

Consulting business involves providing specialized advice and guidance in a particular area. Businesses and individuals actively seek management consultants to solve specific problems or improve performance. In fact, consulting and analyst jobs are expected to see an 11% increase by 2031.

But, remember, you need to establish credibility through extensive experience or qualifications in their field.

Potential earnings: Earnings can vary widely depending on expertise and demand, ranging from $50 to $300 or more per hour or session.

10 Best Home Business Ideas [Crafting & Product Creation]

Have a creative mindset with the urge to create beautiful products? Then here are 10 home business ideas you can check out in 2024:

  • Handmade Crafts

Handmade Crafts

If you have always enjoyed making handmade toys and decor items for your home or your children, this business idea can be a lucrative one for you. You can create unique handmade items like jewelry, home decor, or accessories and sell them online through social media or through your own website, such as a Shopify store, or on other eCommerce sites like Etsy.

Potential earnings: Varies but can range from $5 to $100+ per item, depending on complexity and market demand.

Pro tip: Focus on niche markets or seasonal trends to stand out and attract buyers willing to pay a premium for handmade craftsmanship.

  • Printable Products

Printable Products

You can design and sell digital products like planners, calendars, or art prints. Thanks to design tools such as Canva, you can even do it for free and sell online through your own store or through other eCommerce platforms.

Potential earnings: Can range from $5 to $30+ per product, with the potential for passive income through digital downloads.

Quick read: 15 Best Shopify General Stores To Learn From in 2024 (+ Analysis)

  • Baked Goods or Catering

Baked Goods or Catering

Source: Canva

If you are that mother who always gets appreciated for yummy baked treats and food by guests, baking and selling those delicious treats online is going to be easy! Just like the numerous Shopify bakery stores such as Creme Castle and Sweet E's Bake Shop selling lovely cakes and treats online. You can also provide catering services for events.

Creme Castle and Sweet E's Bake Shop

Potential earnings: $50 and upwards and can vary but can be substantial for high-demand items or large events.

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  • Upcycled or Repurposed Goods

Upcycled or Repurposed Goods

Source: Canva

Transform discarded items into new and innovative products. Be it recycled paper, clothes, or even words, similar to what Shades of Green does. This brand uses recycled wood, cast iron, and plastic for its products, creating a sustainable brand.

Shades of Green

Potential earnings: Ranging from $10 to $100+ per item.

Pro tip: Highlight the sustainability aspect of your products to appeal to environmentally conscious consumers and differentiate your brand.

  • Soap Making or Bath & Body Products

Soap Making or Bath & Body Products

Source: Canva

Create handmade soaps, bath bombs, or skincare products that are not only good for your skin but also for the environment! Just like the Shopify brand Meow Meow Tweet does.

Meow Meow Tweet brand

Potential earnings: Can range from $5 to $20+ per item, with potential for higher profits with premium ingredients or specialty formulations.

Pro tip: Experiment with unique scents, textures, and packaging to create a memorable and marketable product line.

  • Engraving for Personalized Gifts

Engraving for Personalized Gifts

Source: Canva

Offer personalized engraving services for gifts or keepsakes. Caligraphy services are also in demand, and you can tap into the wedding market for engraving and writing for wedding invites, gifts, etc.

Potential earnings: Depending on customization options and materials used, ranging from $10 to $50+ per item.

  • Subscription Boxes

Subscription Boxes

This business idea is all about curating and selling subscription boxes filled with themed products or experiences. These types of services are prevalent on social media.

Potential earnings: Earnings depend on subscription pricing and the number of subscribers, with potential for recurring revenue.

Pro tip: Focus on delivering value and unique experiences to subscribers to encourage long-term retention and word-of-mouth referrals.

  • Private Label Products

Private Label Products

Source: Canva

Did you know that you can source and rebrand existing products under your own brand name? Private labeling is an in-demand type of selling products, mostly online such as through Amazon FBA.

Potential earnings: Earnings vary based on product selection and marketing efforts, with the potential for higher margins compared to handmade items.

Pro tip: Conduct thorough market research and invest in quality branding and packaging to differentiate your private-label products.

  • Print-on-Demand Products

Print-on-Demand Products

Source: Canva

Create custom-designed products like t-shirts, mugs, or phone cases on demand. You can do it with sites like Printful and Printify easily, and even sell them custom printed items on your Shopify store.

product page

Source: Canva

Potential earnings: DependS on product type and design complexity. Products can be sold between $15 to $100+.

  • Digital Art/Photography

Digital Art/Photography

Source: Canva

Are you good with Lightroom or Photoshop or do you have a thing for photography? You can create and sell digital artwork, presets, and photographs online, similar to how this Shopify store owner and super mom Laura Thomas did with her store called Pretty Presets.

Pretty Presets

Potential earnings: $40 and more depending on the type of product you are selling.

7 Best Small Business Ideas for Women [Online Businesses]

Being a small business owner comes with immense pride. If you are interested, here are a few options to look out for:

  • Blogging or Vlogging

Blogging or Vlogging

Source: Canva

As a mother, you might know the perfect hacks for childcare, food for children, or even how home care tips being a stay-at-home mom. Share your expertise, experiences, or passions through written articles or video content.

Potential earnings: Can range from $100 to $10,000+ per month through ad revenue, sponsorships, and affiliate marketing.

  • YouTube Channel

YouTube Channel

Create and publish videos on various topics to entertain, educate, or inspire viewers. The Minimal Mom channel on YouTube is the perfect example! You can share home decluttering tips, cooking videos, almost anything!

Potential earnings: Ranges from $0.50 to $10+ per 1,000 views, with additional income streams like sponsorships and merchandise sales.

  • eCommerce Store

eCommerce Store

Sell products or services online through your own website or platforms like Shopify.

Potential earnings: Earning potential varies based on product selection and marketing efforts, with profits ranging from a few hundred to thousands of dollars per month.

  • Affiliate Marketing

Affiliate Marketing

Global affiliate marketing is a $17 billion industry (source: Authority Hacker). You, too, can promote products or services and earn commissions for every sale or referral made through your unique affiliate link. You can do it through your social media account, YouTube, or through blogging.

Potential earnings: Earning potential is unlimited, with commissions ranging from a few dollars to hundreds per sale.

Pro tip: Choose products or brands aligned with your audience's interests and provide genuine recommendations to build trust.

  • Online Courses or Workshops

Online Courses or Workshops

Source: Canva

Online courses or workshops provide a digital platform for people like you to share your expertise, skills, or knowledge with a global audience. It could be the making of soaps, Christmas ornaments, handmade products, etc.

Potential earnings: Per workshop, you can charge $10+ per person or come up with a number depending on the number of participants you can take in.

Pro tip: Focus on delivering high-quality content and provide ongoing support to enhance student satisfaction and encourage referrals.

  • Social Media Influencer

Social Media Influencer

Source: Canva

Grow a following on social media platforms and collaborate with brands to promote products or services.

family gym

Potential earnings: Earning potential varies based on audience size and engagement rates, with sponsorships and partnerships ranging from a few hundred to thousands of dollars per post or campaign.


These 25 home-based business ideas are for the diverse skills and passions of stay-at-home moms, offering both flexibility and financial independence.

Be it service-based ventures, crafting unique products, or venturing into the world of online entrepreneurship; these opportunities empower mothers to thrive in 2024. Don't forget to put in your best, with utmost dedication, creativity, and strategic planning.

So, take that first step, trust in your abilities, and embrace the journey ahead.

Good luck!

To explore more, check out: Top 15 Shopify Website Examples For Your Inspiration

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