One of the ways you can build brand trust, in addition to testimonials and reviews, is an About Us page. This page, typically separate from the homepage, talks about who you are as a brand, what your company values are, and what you offer to the industry.
Though the About Us page doesn’t directly aim to convince customers of the product’s efficacy, it does help to improve public perception towards the brand, resulting in various marketing and PR benefits—some of which include improved patronage and conversions.
Shopify About Us page templates can help merchants create effective About Us pages that will get the message across, improving Shopify conversion rates.
In this article, we’ll look at how you can create an About Us page Shopify template that can help increase Shopify conversion rates for your store.
The Importance of an About Us Page Template for eCommerce Website
An About Us page template for ecommerce websites is crucial for building trust and credibility with potential customers. These templates provide a structured and visually appealing way to present your brand's story, mission, and values, making it easier for visitors to connect with your business.
A well-designed template ensures that all essential elements are included, such as team photos, company history, and customer testimonials, which can significantly enhance the user experience. By using a professional template, you can create a compelling narrative that differentiates your brand, fosters customer loyalty, and ultimately drives higher conversion rates.
In addition to a compelling About Us page, using a Shopify landing page app can help you create other high-converting pages that tell your brand story and engage your audience effectively.
Website About Us Page Examples
In this section, we’ll go through notable examples of About Us page design for eCommerce websites. We’ll look at how each example contributes to the brand’s messaging and values.
These analyses will also cover the examples’ content, not just their layout.
eCommerce About Us Page Example #1: Brompton - Humble Beginnings and Storytelling
Source: Brompton
A humble beginnings story keeps your company grounded, personable, and approachable, which, in turn, may increase public trust in your brand. (And, as a result, conversions.).
Brompton, the third entry of the About Us for eCommerce website examples, epitomizes this method with old photos, letters, design drafts, and notes to supplement the ‘humble beginnings’ story. The About Us page describes how Andrew Ritchie, Brompton’s founder, started by hand-making each bike for every customer—all from a small rented workshop.
This storytelling is the perfect lead-up to how Brompton currently influences the world with its tri-fold bike design.
With a price point like that of Brompton’s, the company must back this tag with a rich history and a dedication to innovation. Brompton’s About Us pages execute this message well, assuring potential buyers of Brompton’s legacy and quality craftsmanship.
If you’re positioning your product as a luxury, Brompton’s approach is an excellent case for an About Us page design for eCommerce website.
eCommerce About Us Page Example #2: Nike - Highlight Your Vision and Mission Statement
Source: Nike
The second of our About Us for eCommerce website examples comes from apparel giant Nike.
Customers stay loyal to brands for your company values. And the About Us page is a perfect place for showing that.
Founded in 1964 in Oregon, USA, Nike “does everything possible to expand human potential,” and they believe that “If you have a body, you are an athlete." Bringing inspiration to everyone is one of the components of Nike’s mission statement. The company’s widely known slogan “Just Do It” means to inspire, reassure, and motivate people.
The About Us displayed above takes the form of a blog list template.
It starts with prominent, white text on a black backdrop, occupying the entire first fold. As users scroll down, they’ll see various blog posts, success stories, features, and PR pieces that highlight Nike’s dedication to greatness and talent.
You may recreate this About Us page with a standard Shopify blog template.
Leverage content pieces that highlight your mission and vision. Write news about company events and milestones. Publish features about emerging industry problems and how you’re the key to solving them.
The takeaway for marketers? When your brand successfully creates a connection with customers and employees, many of them stay loyal to you for life.
Shopify About Us Page Example #1: Tentree - Crunch The Numbers
Source: Tentree
Numbers are objective, solid data that serve as an undeniable feat of accomplishment. If there are numbers and figures associated with your About Us messaging, you may want to display said numbers prominently on your About Us page.
The first of the website About Us page examples, Tentree, executes this approach. They display numeric feats, from the number of trees they’ve planted to how many hours of work they’ve generated for the community.
Apart from being objective data, having solid numbers on your About Us page places a measuring stick on your success, making your brand seem all the more accomplished.
You may pull this off if the Shopify theme you’re using has something similar to a numbers block or section.
Shopify About Us Page Example #2: Klean Kanteen - What Is Your Social Calling?
Source: Klean Kanteen
The second of the website About Us page examples leverages consumer conscience for its conversions.
Klean Kanteen, a pivotal global ally for reducing plastic waste, shares in its About Us page the cause they’re fighting for. In its other informative pages, it describes what it has done so far in its fight against climate change.
To top it off, Klean Kanteen positions its consumer base as a monumental force for environmental change. This tells site visitors that by patronizing Klean Kanteen, they’re moving the needle and making a meaningful impact in the world.
Shopify About Us Page Example #3: Blendjet - How Are You Changing the Market?
Source: Blendjet
It can be risky to talk about how you’re “disrupting” the industry.
When this About Us approach is backed with conversational storytelling, it will make your company appear as a leader of change. Bonus points for grounded data.
However, when done improperly, it may make you look pretentious, buzzword-obsessed, and out of touch.
The portable blender company Blendjet brings its point home with a video on its About Us page. The video describes how Blendjet is changing gym, fitness, and nutrition practices by providing a portable blender that gym-goers can take anywhere.
Blendjet’s product allows people to consume their favorite fruit and protein smoothies without the associated mess and space-consuming equipment. So, they centered their About Us messaging on that value proposition and focused on the kind of change they’re delivering to the market.
If you’re a one-product Shopify store, you can take inspiration from Blendjet’s About Us page design for ecommerce website.
Shopify About Us Page Example #4: - Gunner - Visuals Over Text
Source: Gunner
Although it's possible to make an amazing About Us page that uses nothing but text, it certainly isn't ideal.
Photos, videos, illustrations, quotes, and links can all enhance your About Us page, making it more interesting, more visual, and easier for the customer to go through.
Gunner, a pet equipment company with tactical, outdoor branding, fills their ‘Our Story’ page with supplementing imagery to achieve visual storytelling.
Their ‘Our History’ section is packed with images, taking site visitors on a vivid history of the company. They’ve also inserted a YouTube video to give the complete, intimate, and humanizing company background.
When working to integrate these elements, remember to include only that which adds value to your story. Do not simply throw in a photo gallery because you can; do it because it makes sense in the narrative you are drafting.
Also, images and graphics are branding elements. Adding these to your About Us page — a page that describes what the brand is all about — helps reinforce the brand personality.
Shopify About Us Page Example #5: Yellow Leaf Hammocks - Just Tell Your Story
Source: Yellow Leaf Hammocks
In a study by Stanford University, it was found that stories are up to 22 times more memorable than facts alone. Moreover, combining stories with statistics can increase retention rates to 65-70%. This shows that customers relate more to real-life stories behind brands.
For example, Yellow Leaf Hammocks shares how their products empower weavers and their families, creating a strong connection with their audience through storytelling. This is one of the powerful About Us page examples for online stores.
So share your storeis – your customers will remember!Every brand has a story to tell. What's yours?
Shopify About Us Page Example #6: Sweet Loren's - Explain Why You Do What You Do
Source: Sweet Loren’s
Beyond showing your customers high-quality and perfect product images, people need to know your core beliefs that guide your decisions on what you sell.
The last of the About Us for ecommerce website examples, Sweet Loren’s, does just that.
As you scroll, you'll move through some of Sweet Loren's impressive values, including bringing people together to laugh, celebrate, connect, and refusing to compromise. Sweet Loren's is one of the inspiring About Us page examples for online stores, effectively showcasing these values.
Once you write About Page, keep in mind the two points below:
- How do our values and mission contribute to better product quality?
- Figure out the “why” behind your “what”. Instead of talking about selling products only, talk about the solutions those products solve.
In addition to these Shopify About Us examples, you may also take inspiration from other eCommerce stores, regardless of whether they’re powered by Shopify or not.
As a versatile page builder with third-party theme and app support, you may easily recreate any About Us page layout, even if it’s from a non-Shopify website. Some examples we’d like to point out are from Brompton and Nike:
Create Your Own Shopify About Us Page
There are two typical ways to find an About Us page template for eCommerce website—use the built-in Shopify page builder or use a third-party Shopify app.
We’ll discuss how you can use an eCommerce website About Us page with both of these methods, as well as some useful templates to quickly get started.
When you decide to go the Shopify Page Builder route, you’ll first need a Shopify theme.
You may use the free Dawn theme. It has plenty of building blocks and sections that will suffice most eCommerce About Us page templates, such as image-and-text blocks and hero banners.
But if you want heightened customization for a more premium-feeling About Us page, you may choose a paid theme. These will give your About Us page some much-needed personalization and elements.
Shopify About Us Page Themes
A Shopify paid theme typically comes with an About Us page Shopify template that works right out of the box. You’ll simply need to fill it with content relevant to your brand.
We suggest the seven paid themes listed below. These themes have About Us templates and features that you can use to spice up said templates.
Shopify About Us Page Theme #1: Shine
Shopify About Us Page Theme #2: Electro
Shopify About Us Page Theme #3: Xclusive
Shopify About Us Page Theme #4: Wokiee
Shopify About Us Page Theme #5: Porto
Shopify About Us Page Theme #6: Lezada
Shopify About Us Page Theme #7: Boom
How to Create An About Us Page Template with a Shopify ThemeOnce you’ve selected a theme, follow the steps below to create an About Us Page Template. (If the theme doesn’t already have one).
- Go to Online Store - Themes.
- Click Customize next to the theme you wish to edit.
- Click on the Page Template dropdown. This is indicated by “Home Page” on the editor’s header menu.
- Click on Pages - Create template.
- Name it “About Us” for immediate recognition.
- You’ll now be editing the About Us template that you just created.
- Note: Different themes will have different customization options. So make sure to explore the theme you’re using.
- Click Save once you’re done.
Now you have your Shopify About Us page template. The next step is to create a page from Online Store - Pages (leave the Content field blank), assign that newly-created page to the About Us page template that you created, and then update your Navigation settings to include that new About Us page.
Congratulations! Your eCommerce store now has its own About Us page.
You may duplicate this ‘About Us page for eCommerce website’ template when you need a starting layout for a PR piece or company story.
To do that, create a new page template from the Shopify Page Editor, but when the Create a template window appears, put “About Us’ underneath the Based on dropdown field.
Use a Third-Party Drag-and-Drop Builder To Build your eCommerce About Us Page
The drawback to using the official Shopify Theme Editor is that you’ll need to find themes that can accommodate the design and feel you’re looking for.
But when you use a drag-and-drop builder like PageFly, you’ll be able to pull off anything you could think of. No need to purchase additional themes.
Furthermore, these builders tend to have starting page templates that users can choose from. About Us page for eCommerce website included.
Free Shopify About Us Page Templates for Your Store
PageFly has five Shopify About Us page templates that can help you complete your eCommerce store. Feel free to explore the ones listed below:
Shopify About Us Page Template #1: Logan
Shopify About Us Page Template #2: Atam
Shopify About Us Template Page #3: Lifeline
Shopify About Us Page Template #4: Centic
Shopify About Us page template #5: Mumento
How to Write an Online Shopping About Us Page
To craft an engaging About Us page template for eCommerce website, follow the six steps below:
- Set the Scene: Start by introducing the key characters and the initial situation.
- Highlight the Problem: Describe the challenge or problem that prompted you to take action.
- Share Your Solution: Explain how you discovered a solution and the obstacles you overcame along the way.
- Celebrate Milestones: Highlight significant achievements and milestones your business has reached.
- Look to the Future: Conclude by outlining your company’s mission, goals, and vision for the future.
- Tell a story. Tie all these together with a cohesive, easy-to-follow structure that will keep readers invested in your story.
Complementing your About Us page with other Shopify pages, such as a Shopify FAQ page, can further build trust and patronage by addressing common customer concerns alongside your brand story.
This page gives people a humanizing attachment to your brand, prompting patronage, not just because of value for money. But rather because customers admire your resolve and align with the values that you stand for.
Conclusion
An eCommerce website About Us page contains information about the brand that discusses your commitment to innovation, social causes, industry change, and other messages you wish to tell site visitors.
While an About Us doesn’t directly market your products, it does establish you as a reputable and trustworthy brand. This, in turn, improves trust and confidence from both the general public and your loving consumer base.
Among the many Shopify pages you can create, an About Us page may not directly influence conversions, but the trust generated by your story will help nudge customers toward making a purchase.
You may even create multiple About pages, each tackling a different topic to further reinforce your company’s values. For example, you may make a ‘Meet The Team’ or an ‘Our Story’ page.
