Shopify is a widely used and well-known eCommerce platform that has empowered thousands of entrepreneurs. What really stands out with this eCommerce solution is its ease of use. If you are a newbie and want to learn how to add a product on Shopify, then we have got you covered. After all, adding your product with the necessary information, coupons, and customizations is key to giving your customers the most optimal experience.
Creating and managing your store on Shopify is easier than you think! In this guide, we will take you through the process of adding and managing products on Shopify in detail so you can set up your first store and handle the product management system like a pro!
How to Add Your First Product on Shopify: Step-by-Step Guide
Adding your first product on Shopify is a straightforward process. You can add and manage all your products by accessing the "Products" section in your Shopify admin.
Now, let's learn how to add a product on Shopify:
Step 1:
Source: Shopify
Go to Shopify admin > "Products" page. Click on it, and navigate to the "Add product" button to start adding your first product on Shopify.
Step 2:
Source: Shopify
Enter the title of your product. This is a critical one, as this will appear as the name of the product, making it easy for your customers to know and locate them in your store. For instance, if you are running a t-shirt store, the title of your product can be something like "Orange Crew Neck T-shirt." Also note that the URL of the product page will go according to the product name.
Step 3:
Source: Shopify
Fill in additional details about your product, such as your product description and other relevant information. This is a great place to win on SEO optimization. Ensure you include your target keywords in your title and product description. This can help drive organic traffic to your website in addition to making the products more visible in SERP.
You also need to provide a lot of information on the product, including the materials, care instructions, or directions for use. Keep it neat and summarized. Nobody wants to read big chunks of paragraphs!
Once done, click save.
Wallah! You are done with adding your first product to your Shopify store, and that too in just three steps! You can replicate the same steps as above to add your other products.
Pro Tip 1: To save time, we suggest duplicating similar products rather than creating entirely new ones. For this, you need to click on the product you created and click on duplicate. Enter the product title, and adjust the other information if needed or duplicate the information you want. Finally, set your product status as active (or draft if you don't want to publish yet) to publish the product on all sales channels. Then hit duplicate product, and you are done! |
How to Add Coming Soon Products on Shopify
Let's say you have a set of new products hitting your store that you want your customers to know about. But they aren't ready for sale yet. How do you go about this?
Well, you must have seen in many online stores that some products are marked as "Launching soon" or "Coming soon" like in this image below from Fashionova.
They are great for inculcating anticipation amongst customers, which is a powerful marketing strategy. The best part is that you can have "Coming soon" products on your Shopify store, too!
But before, let's understand why this feature is important.
- "Coming soon" products, along with a "Notify me" button can, can help you understand the demand and allow you to make informed inventory decisions based on customer interest.
- Teasing upcoming products on social media can lead to increased shares and engagement. Customers excited about the prospect of a new product are likely to share the news with their network, expanding your brand's reach organically.
Although Shopify doesn't have any inbuilt feature to enable this, you can still enable this feature in two ways.
Read more: How To Add Collections on Shopify: A Complete Guide
#1 - Using your Shopify theme
Source: Shopify App Store
Most themes such as Flex, Turbo, Retina or Parallax would have a separate feature for this. In that case, all you need to do is go to Shopify Admin > Products > Collections. There, you can create a new collection called "Coming Soon."
Source: Out of the Sandbox
If your theme doesn't have this exclusive feature, you can edit and add this text by following the below instructions:
Go to Shopify Admin > Themes> Actions > Edit code > Snippets.
Edit your card product tag with appropriate coding to create a coming soon product page.
#2 - Using Shopify apps
Source: Shopify Apps Store
One of the most promising reasons to use Shopify is the Shopify app. You can find an app for anything and everything in the Shopify Apps store. Simply search for "Coming soon" on the product page, and you will be able to find several apps with different features to enable your store.
Quick read: [Ultimate guide] How to Create a Custom Shopify Product Page Template
Pro Tip 2: Choose an app that aligns with your store's needs. Most often, you might want to add a countdown timer or a pre-order feature to your upcoming products. In this case, choose a tool or app that offers you all of the above features rather than using multiple apps for each feature. You can even set up notifications or reminders for interested customers, a sign-up form, etc. If you are using a page builder like PageFly, then you can easily integrate "Coming soon" CTAs and banners without any hassle. |
How to Put a Product on Sale on Shopify
Source: Shopify
Thinking of launching your very first store sale but only on limited products?
Putting products on sale is a strategic move to amplify your customer engagement and increase sales. And implementing this move in your Shopify is going to be a piece of cake if you follow these instructions:
- From your Shopify admin, go to "Discounts".
- Click "Create discount" and select "Amount off products" or "Amount off orders" under the "Select discount type" menu.
- Choose "Discount code" as the method.
- Enter a unique name for the discount code.
- Select "Percentage" or "Fixed amount" for the discount value.
- Optionally, specify if the discount applies to one-time purchases, subscriptions, or both.
- Choose where the discount applies: specific collections, products, or all products.
- Set minimum purchase requirements if needed.
- Select customer eligibility criteria and set limitations on discount usage.
- In the "Active dates" section, set the start and end dates for the discount or leave it open-ended.
- Save your discount.
And there you have it! Your products are ready for your first sale now.
Pro Tip 3: If you are thinking of enabling automatic discounts on retail locations, then you can create the discount in Shopify admin. Choose Automatic discount under the Select discount type menu and follow similar steps as above, specifying the discount value, purchase type, and where the discount applies. Such types of discounts only apply to retail locations with a POS Pro subscription. Pro Tip 4: Also, if you are a Shopify Plus user, consider using Launchpad to schedule sales, product drops, and inventory restocks. You can also create events with specific start and end dates, publish products, apply discounts, and switch themes effortlessly. |
How to Update and Manage Products on Shopify
Managing your products on Shopify can be done by simply following these steps.
#1 - Editing Product Information
Source: Shopify
- Go to Shopify admin and access the Products section.
- Edit product details, including titles, descriptions, and pricing, instantly.
# 2 - Adding New Product Images and Media
Source: Shopify
- Go to product editor and upload images, videos, and even 3D models of your products.
- Keep your product presentation engaging to attract and retain customers.
#3 - Archiving Products
Source: Shopify
If you no longer want to display a product in your online store because it is out of stock and you won't have that product back in your store for some time, then you can follow these steps to archive it:
- Go to the Products section and click on the product you want to archive.
- On the product details page, click Archive product.
#4 - Deleting Products
Source: Shopify
In Shopify, you can delete a single product or multiple products. But remember, when you delete a product on Shopify, it will be deleted permanently.
To delete a product:
- Go to the products section and click on the product you want to delete.
- Click "Delete product" on the product details page.
Bonus Section: How to Add Taxes on Shopify
Source: Shopify
Another crucial part of running an online Shopify store is setting up the taxes. Firstly, figure out whether you want to charge tax or not. To make this happen, you need to register with the necessary tax agencies. After that, you can set up taxes on Shopify to ensure each product you sell is charged in the correct way.
- Navigate to Settings > Taxes and Duties in Shopify admin.
- Select your country or region in the "Manage sales tax collection" section.
- Click Collect sales tax.
- Enter your tax number, if available, or leave it blank if awaiting one.
- Click "Collect tax".
- Optionally, you can add more regions and account numbers by clicking Collect sales tax.
To Sum it Up,
Learning and understanding Shopify's product management system is an important step for the success of your online store. Since Shopify is a user-friendly and beginner-friendly eCommerce solution, this isn't a hard task. By following this actionable guide, you are equipped to add, manage, and optimize your products effectively. Don't forget to follow the pro tips for that added support. Good luck on your eCommerce journey!
Explore more, check out: How To Create Product Bundles On Shopify? Step-By-Step Guide
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