Prepare to unlock the full sales potential as we explore how you can make the most of BFCM and create a lasting impact that extends well beyond these exciting shopping days. The key to your success? Combining the unique strengths of PageFly's user-friendly design editor and Akohub’s customizable Ako Loyalty Program and Ako Marketing Funnel.
Outline
- The Power of Personalization for BFCM
- Step-by-Step Guide to Personalizing BFCM User Journeys
- 1. Understand Your Customers with Analytics
- 2. Design Tailor-Made Landing Pages
- 3. Personalize Like a Pro: Craft Your Perfect Loyalty Program Page
- 4. Drive Higher Retargeting Conversions with Ako Marketing Funnel
- 5. Test and Tweak
- Akohub
The Power of Personalization for BFCM
Personalizing user journeys isn't just a buzzphrase; it's a key strategy for Shopify stores. It's all about delivering the right message, to the right user, at the right time. As we look back at last year's remarkable $9 billion Black Friday sales, it's clear that shoppers worldwide eagerly await this moment to score incredible deals and savings. Now, picture the arrival of BFCM weekend, the most highly anticipated time of the year. Shoppers find themselves bombarded with a lot of deals and discounts coming at them from all directions. How can you stand out? The solution: personalizing user journeys to match each customer's unique preferences. Why is this particularly crucial during the BFCM rush?
Higher Conversions: Personalization equals higher conversion rates. Tailored products and offers make customers more likely to click that "buy" button.
Trusted by leading brands such as GAP, Glood.Ai enables e-commerce businesses to implement customized product recommendations, delivering a personalized and exclusive shopping experience for their valued customers. You can boost conversion rates and average order values, ultimately driving increased revenue.
Glood.ai
Happy and Loyal Customers: Personalization demonstrates you care. It elevates customer satisfaction, fostering their return for future purchases. To put this into perspective, let's delve into McKinsey's insightful research findings: Loyalty programs can elevate member spending with a brand by as much as 30%. Nowadays there are different tools that help you retain and reward your customer, such as Ako Loyalty which will be explored further in this blog.
Akohub.com
Bigger Orders: Personalization prompts customers to explore complementary products, resulting in larger orders and a boosted average order value during BFCM. At the checkout, you have the opportunity to suggest your customers complementary items. Whether it is a necklace that goes with their order or a pair of shoes for their new dress this will create an added value and convenience in their shopping journey.
The Upsell & Cross-Sell— Selleasy app helps you craft tailored offers, including frequently bought together bundles, product recommendations for related items and accessories, and automatic product suggestions utilizing Shopify's advanced recommendation algorithm, among other features.
Upsell & Cross Sell — Selleasy
To sum it up, personalization during BFCM completely transforms the shopping experience, leading to higher conversions, greater customer satisfaction, and larger orders, all the while navigating deals and discounts.
Step-by-Step Guide to Personalizing BFCM User Journeys
By tailoring your approach to each individual customer, you can create a shopping experience that leaves a lasting impact. Here's your step-by-step guide to personalizing BFCM user journeys:
1. Understand Your Customers with Analytics
To kickstart your personalization journey, begin by gaining a deeper understanding of your customers. Explore their preferences, past behaviors, and what drives their purchasing decisions. By getting to know your audience better, you will lay the foundation for personalized experiences that resonate.
To measure the impact of your personalized BFCM user journeys, rely on PageFly's and Akohub's analytics tools. Keep a close watch on key metrics such as click-through rates, conversion rates, add-to-cart, sessions, and revenues generated from personalized campaigns. Dive into user behavior data to gain valuable insights into what's working and where adjustments are needed. Discover who your most loyal customers are and understand what keeps them coming back to your shop. With these dashboards you'll gain valuable insights into your customer base, enabling you to build stronger, lasting relationships.
PageFly and Akohub analytics
2. Design Tailor-Made Landing Pages
PageFly
With insights into your audiences, let your creativity flow using PageFly's design editor. Craft landing pages that not only look stunning but also speak directly to each audience segment. Customize the design, messaging, and product offerings to align with their specific interests and needs making the process of web design more efficient and accessible. Pagefly offers different templates to make it easier for you to have a stunning site and for those who are web designers or frontend developers, Pagefly offers the flexibility to customize CSS styles and JavaScript to tailor the designs.
You can also track Facebook Pixel, Google Analytics, and Pagefly events without the need for coding.
Read more: Black Friday Landing Page: How To Boost Sales Effectively
3. Personalize Like a Pro: Craft Your Perfect Loyalty Program Page
Now, it's time to add the personalization magic. Integrate personalized elements into your pages, such as product recommendations based on past purchases, dynamic content that adapts to user behavior, and targeted promotions that align with individual preferences. Make every visitor feel like your store was created just for them. In today's e-commerce landscape, building strong customer loyalty isn't just a goal; it's essential for your business's long-term success. A loyalty program will enable you to leverage the efforts put forth during BFCM and extend their impact throughout the entire year.
Demo Loyalty page using PageFly
With the Ako Loyalty widget, you have a powerful tool to appreciate and retain your customers like never before.
Equally important is how you share your loyalty program with your audience. That's where PageFly comes into play. Your loyalty program page is more than a convenience; it's a strategic asset. It centralizes information, simplifies the user experience, enhances understanding, and acts as a promotional hub. By making it easy for customers to access rewards and grasp program details, you're fostering loyalty and delivering a seamless shopping experience that keeps them coming back.
- Find Unlimited Options to Create the Look and Feel You Want
- Use the Ako Loyalty Widget with Ease
The Ako Loyalty Widget is a powerhouse for rewarding your customers. You can elevate your customer experience with various points-earning rules, VIP tiers, membership renewals, and referral rewards.
- Mobile Optimization for On-the-Go Loyalty
In today's mobile-driven world, ensuring that your loyalty program page looks and functions flawlessly on smartphones and tablets is a must. 71% of BFCM purchases were made from mobile devices. PageFly optimizes your page for mobile, guaranteeing that your customers can access their rewards from anywhere.
- Create a Seamless User Experience
A seamless user experience is key to keeping your customers engaged. PageFly's intuitive design tools help you craft a loyalty program page that guides users effortlessly from checking their points to redeeming rewards.
With Ako Loyalty Widget and PageFly's intuitive design capabilities, you have the power to create a loyalty program page that not only looks stunning but also functions seamlessly. Your customers will love the convenience, and you'll love the increased loyalty and retention it brings.
4. Drive Higher Retargeting Conversions with Ako Marketing Funnel
Increase conversions and reduce ad costs with our Ako Marketing Funnel. Deliver creative ads strategically across Facebook, Instagram, and Google.
Akohub
5. Test and Tweak
The path to perfection often involves experimentation. Continuously fine-tune your personalized BFCM user journeys through PageFly’s A/B testing features. Try out different product recommendations, messaging variations, and promotional strategies. Analyze the results to refine your approach and maximize conversions.
With these steps, you'll harness the full potential of personalization and craft a BFCM experience that truly resonates with your customers. Start personalizing and understanding your customers to see increased sales during BFCM and set the stage for developing long-term customer relationships. Make this BFCM your most successful one yet by delivering personalized journeys that leave a lasting impression.
Your Journey to BFCM Success: Custom Loyalty Program Pages
By designing tailor-made landing pages with PageFly and Akohub’s Loyalty Widget, you're not just capturing your audience's attention; you're holding it. This level of customization and personalization ensures that your loyalty program is not just a one-size-fits-all approach but a finely-tuned experience for each customer segment. Take a look at the ultimate guide for the BFCM preparation list. Start personalizing today, and make this BFCM your most successful one yet by delivering personalized journeys that leave a lasting impression on your customers.
Akohub
Customize your Ako Loyalty Program, Marketing Funnel, Instagram Retargeting to grow your business.
Akohub provides the all-in-one marketing app that grows your Shopify stores. Ako Loyalty Program boosts retention with VIP Tiers and various ways to earn points - Referrals, Signups, Reviews, Birthdays, 1-Click Social Login. Key features include seamless points redemption at checkout with no manual codes needed and Instagram Automation, which boosts engagement by delivering shoppable messages to customers when they comment. You can also gain deeper insights with our CRM Dashboard and use Ako Marketing Funnel to boost retargeting conversions and reduce ad costs.
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