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How to Remove Powered by Shopify (+Tips Custom Branding on Footer)

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By default, all free Shopify themes comes with the Powered by Shopify message in the footer. In this blog post we'll show you how to remove this badge from your Shopify store.

As a Shopify store owner, you might want to remove Powered by Shopify from your store's footer to create a more branded and professional appearance. In this article, we'll show you how to remove Powered by Shopify using two simple methods. Whether you're looking to hide Powered by Shopify or powered by Shopify remove, we've got you covered.

Powerd by Shopify

New merchants might not be bothered at first, but inevitably will eventually ask: “How to remove the Powered by Shopify message from my stores’ footer?” If you’re hoping to convey a highly original brand image, it’s important to give your site an authentic appearance.

Having a blatant advertising message attached to the bottom of your Shopify store gives a slightly unprofessional feel. The powered by Shopify message almost feels like having a corporate logo tattooed somewhere on your body, because the ecommerce site is an extension of yourself and your business.

Now, I’m not saying that a store powered by Shopify is something to be ashamed of, it just comes down to that personalization and authenticity. So in this article, we will take you through how to remove powered by Shopify from your ecommerce store.

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What is Powered by Shopify?

Powered by Shopify simply means that the system that your ecommerce site runs on belongs to Shopify.  To rephrase, as a subscription Shopify customer, you license their site-building software and hosting services, and that is what allows you to build a sophisticated ecommerce site in a simplified way. For this reason, the powered by Shopify tag is placed in the footer of every new store, as well as on the password page.

Just to be clear, this default message isn’t some way of taking advantage of unsuspecting Shopify merchants, it’s simply just because they’re proud of what they offer and feel entitled to show off what merchants have achieved using their ecommerce architecture and free themes, rightfully so.

For merchants looking to get more serious, however, it’s perfectly understandable to want to delete powered by Shopify from the store to give it a stand-alone, independent and self-sustained perception. Thankfully, it’s a simple process to remove powered by Shopify. In this guide, we'll explain the methods for powered by Shopify remove, outlining the steps below.

Why Consider Removing "Powered by Shopify"?

One of the key reasons for Shopify branding removal is to make your store look more professional and personalized. Customizing the Shopify footer not only enhances your store’s aesthetics but also aligns with Shopify image optimization practices, helping your brand stand out. Removing the Shopify footer text can also help improve customer trust and make your site appear more polished. For those looking to achieve a clean and professional store, powered by Shopify remove is an essential step.

How to Remove Powered by Shopify?

There are two methods to remove powered by Shopify from the footer of your store. They’re typically referred to as the “easy” and “hard” methods, though they’re both very simple in essence.  We’ll be going through these two methods in detail in the video, so make sure to check it out if anything is confusing about this written tutorial.

Method 1: Hide Powered by Shopify by Editing Languages (Easy)

If you're wondering, how do I remove powered by Shopify, this is the most straightforward method.

Step 1: Access to the Online Store - Themes settings

This method is really straightforward and you’ll begin by accessing the themes section of your online store from your Shopify admin, leveraging Shopify Magic to streamline the process, and then hitting the “Actions” dropdown menu.

access theme settings to remove powered by shopify

Now just select the “edit languages option”. 

Step 2: From here you’ll want to search “powered” in the filter search and scroll down slightly until you see the two fields indicated as 1 and 2.

edit theme content to remove powered by shopify

1) Simply typing a space into this field will remove “Powered by Shopify” from the footer of you store. Alternatively, you can type anything you wish to replace the original powered by Shopify message.

Remove Powered by Shopify Methods

2) You can now scroll to the powered by Shopify HTML field and delete the text or replace it to remove or change the massage as it appears on your password page.

Remove Powered by Shopify Methods

Method 2: Delete Powered by Shopify by Editing Code (Advanced)

The second method is slightly more intimidating because it involves accessing the footer code. This can be confusing to someone with zero familiarity, but I assure you it very simple.

Step 1: First, repeat the first step from the first method, but this time instead of “edit language” choose “edit code”. 

access edit code

Step 2: Next locate and expand the Sections folder and click the footer.liquid file.

Step 3: Now just use Ctrl+F (or Cmd+F) to search for the following tag:

{{ powered_by_link }} 

edit code to remove powered by shopify

Step 4: Now just delete all occurrences of this tag within the footer.liquid file and the “Powered by Shopify” message will be removed.

Finally, to remove the message from your password page, find the main-password-footer.liquid file and remove the highlighted tag from the image below: 

remove powered by shopify in password page

Now hit the save button at the top write and all traces of the powered by Shopify message should be removed from your Shopify store.

Check out this video to know the guideline to remove Powered by Shopify step by step: 

Additional Tips Replacing "Powered by Shopify" with Custom Branding

ecommerce footer alternatives for powered by shopify

Once you've removed the "Powered by Shopify" tag, the next step is to make the most of the newly available footer space by enhancing your Shopify store's branding. This can be an ideal place to incorporate tools like Shopify Audiences to better connect with your target customers, improving your store’s credibility and overall user experience. Here are four effective ways to replace "Powered by Shopify" with elements that strengthen your brand.

1. Add a Call-to-Action (CTA)

Use the footer to encourage visitors to engage with your store. Adding a call-to-action can boost conversions and improve customer interaction. For example, you can prompt users to:

“Subscribe to our newsletter for updates and offers.”

“Follow us on social media for exclusive content.”

“Check out our best-selling products.”

A well-placed CTA in the footer not only enhances customer engagement but also drives meaningful actions, such as increasing sign-ups or generating sales.

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2. Highlight Your Brand’s Tagline or Unique Selling Proposition (USP)

Reinforce your brand identity by adding your brand's tagline or unique selling proposition (USP). These elements define what makes your business stand out and can leave a lasting impression on visitors. For example:

“Committed to sustainable fashion.”

“Craftsmanship that speaks quality.”

Placing your brand message in the footer helps strengthen brand recall and makes your store more memorable to potential customers.

3. Insert a Copyright Notice with Your Logo

Adding a copyright notice with your store logo helps convey professionalism and reinforces trustworthiness. For example:

“© 2024 [Your Brand Name]. All Rights Reserved.”

A copyrighted footer combined with your brand's visual identity makes your store appear polished and ensures that customers know they are engaging with an authentic, established brand.

Read more: Create a free logo with Hatchful Shopify

4. Showcase Store Policies or Certifications

Boost customer confidence by including important store policies or certifications in the footer. Information such as your return policy, shipping guarantees, or secure checkout badges can reassure visitors about making a purchase. Consider adding:

“Free returns within 30 days.”

“100% secure checkout.”

Including these trust-building elements not only enhances the user experience but also increases the likelihood of a purchase by addressing customer concerns upfront.

Remove Powered by Shopify on Different Themes

Powered by Shopify will appear on all Shopify-developed themes by default, so the steps above will apply. That being said, if you’re using a paid third-party theme, the process to remove or hide Powered by Shopify may be completely different. In this case, you would need to contact the support for that specific theme.

Make sure to check out our delete Powered by Shopify guideline to ensure you’ve done it correctly. Let us know if you know of any other methods to remove the Powered by Shopify message and any other questions you might have. Good luck!

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