Shopify Blog Posts - Why this Overlooked E-commerce Sales Strategy actually Sells

Deciding to add or cut out content on Shopify pages can be frustrating. One one hand, you don’t want your product pages to reek of promotion, on the other hand, removing text boxes here and there in the collection pages might make you rue not giving enough information for your prospective customers.

There’s no safer place to toy with your content than Shopify blog posts. Customers go to your Shopify blog posts with the intention of looking for information, so it can be a great sandbox for testing out what content works and what doesn’t.

Contrary to the popular belief that blogs should purely be an information hub, Shopify blog posts are actually one of the best ways to extract sales from writing.

Outline

• Back to basics - what is a ‘blog’?
• Why do Shopify blog posts matter?
• Engage your customers
• Leverage your expert credibility in the industry
• Support search ranking
• Shopify blog examples as a response to COVID-19
• Build your interactive blog posts with the best Shopify page builder, PageFly
• Let’s get started!

Back to basics - what is a ‘blog’?

A blog is a regularly updated website or web page that is written in an informal or conversational style. It is a platform where a writer or even a group of writers share their views on a topic.

To “blog” is to produce content that speaks to your audience, whether they are independent readers of your own personal blog or the customers of your company.

Why do Shopify blog posts matter?

Engage your customers

As an eCommerce giant, Shopify never misses a chance to sneak effective sales tools into merchants’ hands. First of all, publishing blog posts on Shopify can help merchants better engage readers and promote brand loyalty. This can be done by talking about new products via a blog, or telling companies’ stories that potentially convert visitors into customers.

If done right, a well-maintained blog can create a community of loyal subscribers.

Leverage your expert credibility in the industry

A high volume of quality content can position any eCommerce player as a primary reference source in their industry. The incredible power of prestige can eventually give store owners the ability to influence customers’ buying decisions.

Of course, it’s not an easy ride to reach this level. A great blog demands all the hard work of researching, writing, editing, publishing and re-researching on a repeated basis. Make sure your content is original and uniquely worded, because this is the quality that will bring in the customers.

While content is certainly the most important feature of your blog, it’s imperative to have posts that are well-designed and organized to perfection.

The PageFly blog page is built on Shopify platform and stylized by PageFly itself. PageFly strives to be the most influential ‘blogger’ in Shopify page building.

Support search ranking

Writing a blog post is just the first leg in a marathon journey to become a trusted expert in a field. It takes a lot of time for content to make its mark both on your customers and on Google.

If your Shopify blog is brand new, Google typically takes a while to index your new posts:

• Around 3 weeks for a page to get its initial machine-based rank.
• Around 13 weeks for a page to get a rank based on usage feedback and traffic.
• Around 35 weeks for a page to accumulate enough data to reach its final ranking.

SEO, meta description, and all the things that sound tech-savvy and worrying at first glance will be more user-friendly in Shopify blog posts. Shopify offers a manageable backend for merchants to deal with search engines, especially Google’s super specific standards.

Read more: Best SEO Blog Writing Tips for eCommerce Stores

Shopify blog examples as a response to COVID-19

In times of COVID-19, many merchants are using blog posts to keep their customers informed. There are a few purposes to this - (1) to explain their business situations and (2) to maintain ongoing conversations with customers. If you can’t sell products now, you can sell information, and that leads to product sales later.

In case you want to display your blog messages to your customers from the moment they head to your store, you can set your blog post as your homepage. Using a third-party page builder like PageFly can help you swap pages without rebuilding your homepage.

To set any PageFly page type as your homepage, you need to change its page type by going to the Page Settings board.

Go to Blog Posts > select the Settings icon > choose Home Page in Page type of Page Settings board > Save.

Build your interactive blog posts with the best Shopify page builder, PageFly

The key difference between a Shopify-native blog post and a Shopify blog post built with PageFly is the page layouts:

The simple one-column layout in Shopify

Many different layouts to choose from when you’re using PageFly

A wider variety of layouts can help you structure your information better and direct customers’ attention to the target area.

The Blog Post Details section allows you to select blog types (events or news) or include some blog elements like post information, assigned tags, featured image and comment form.

You can learn more about the settings of your blog page HERE

It should be noted that /blogs/blog-list is the fixed part in your blog URL path

Here are some examples of blog posts created with PageFly:

Dunhome

Lebert Fitness

Stride

(*) Pro tip: You can also add products to your blog page. Once you’ve provided valuable information, the transition from writing to selling will feel smooth.

Read more: Best Shopify Blog Page Design For Your Inspiration

Let’s get started!

Step 1: Sign up for your free Shopify store.

Step 2: Install PageFly and make it your go-to blogging platform.

Step 3: Learn how to make a winning blog post using PageFly.

Step 4: Polish your writing skills through excellent resources such as the Shopify Blog and Shopify Compass.