10 Best Shopify Blog Templates to Boost Your Content Strategy

Is blogging important for your eCommerce business? Can it actually lead to more traffic and conversions?

The answer is yes.

In fact, good old “web logs” are content, and content marketing costs 62% (source: contentmarketinginstitute) less than traditional marketing, yet generates 3x as many leads.

Also, consider that over 200 million users now utilize ad blockers to stop intrusive material soiling their internet experience. The route of spamming ads down people’s throats is becoming more redundant year after year.

So how exactly does this magic formula for blogging lead to more sales?

In this article, I’ll show you why you should be providing quality content to your readers through blogging. I’m also going to share with you 10 of the best Shopify blog templates created with PageFly that link directly to Shopify.

The Power Of Great Blogs

So you’ve finally got around to building your Shopify store. The products are ready, the site looks great, but where is everybody?

Well, ‘build it and they will come’ unfortunately doesn’t often apply to eCommerce.

Getting traffic to your store is notoriously hard. And paying for Facebook and Instagram ads is rarely within budget when starting out. 

And utilizing a pre-built Shopify blog template free can attract more visitors and increase engagement.

Here’s why you should start blogging sooner rather than later.

Search Engine Optimization (SEO)

You’ve seen this term thrown about on your travels. It’s a vital aspect of any eCommerce business. When you create blog content using keywords, product links, video, and other good SEO practices, you're telling Google you're a credible site.

All going well, and when you get more visitors to your blog, Google will rank you higher for search terms related to your products. This organic traffic from search terms can be easily converted, with the right site design and Call to Action (CTA).

We can see nearly 16.55% of all traffic heading to Shopify comes from ‘Organic Search'.

According to nearly 1200 bloggers interviewed, the highest amount of traffic comes from unpaid Google searches.

But what’s even more interesting is that bloggers who earn over $50,000 per year consider Google organic traffic as 83% more important than lower-income bloggers do (source: GrowthBadger)

Convinced yet?

Raising Awareness

You can’t expect strangers on the street to know your name unless you tell them. And even then, what are the chances they’ll remember it?

Blogging is vital to raise awareness of what you’re selling. It’s also a great way to get social shares from other people. Even if a reader doesn’t purchase from your site, if they share your blog post with their friends online, you can potentially reach thousands of other people.

By cleverly linking your blog to your store, those new readers become potential buyers.

Trust Through Value

If you're in eCommerce, you gotta be trustworthy. In a world that’s growing ever more concerned with internet safety and scams, trust is critical.

Adding value through blogging makes you more trustworthy and credible.

This is at the core of content marketing. When users feel like you’ve provided value - whether it be a funny video, informative blog post or exclusive email - you’re one step closer to gaining their trust.

Think about it like giving away a bunch of your expertise in the form of education. If it’s good stuff, people will pay for more of it.

Stickiness

I talked briefly about ‘stickiness’ in a previous article, and why it’s important for your business. A steady flow of great content will help our brand stay at the top of people’s minds next time they’re looking to shop.

You don’t need to be overly salesy or promotional with your articles either. When your prospect benefits from the advice or value you’ve provided, they’re more likely to remember your brand.

Facts tell stories sell

This is a simple yet insanely effective approach to sales.

We’re a species of storytellers. Ever since language was developed roughly 50 million years ago, it was used to tell tales of spirits, Gods, morality, pass on belief systems, gossip about other clan members and warn which fruits are poisonous.

This played an integral role in our evolution. But why is this relevant?

1. Our core emotions haven’t changed
2. We still love talking about things and people we know, like or dislike
3. Our brains still store information in exactly the same way

The hard sell is outdated and doesn’t work anymore. A good story is far more likely to engage your audience and lead to a conversion. Your blog is the perfect place to tell them. We told a story of going from Passion to Profit recently.

The famous Wall St. Journal ad was perhaps the most successful ad campaign ever run, generating $2 billion in sales. Does it start by pushing you to buy?

No. It starts with a story that triggers emotions.

10 Best Blog Templates For Shopify Made With PageFly

#1 Chloe - Minimalist, Vintage Shopify Blog Post Template

#2 Aboard - Clean, Versatile Shopify Blog Template free for travel

#3 Sapato - Elegant Shopify Blog Template Free For Fashion.

#4 Cipi - Chic, modern Shopify Blog Page Template For Lifestyle 

The Cipi Shopify blog post template offers a chic and modern design perfect for lifestyle blogs, featuring clean lines and a sophisticated layout. It provides an excellent user experience with its intuitive navigation and visually appealing aesthetics.

#5 Impact Home - Shopify Blog Themes for Home and Furniture Stores

The Shopify Impact theme features a clean, modern layout with striking visual elements, perfect for home and furniture stores. We choose it among the best Shopify blog themes because it provides customizable sections and high-quality imagery, ensuring a visually appealing and engaging reading experience for visitors.

#6 Pug Life Harness - Pet Shopify Blog Page

At the risk of literally melting your heart with adorable puppies, I’ve decided to include Pug Life’s blog on the list. They’ve smartly made their popular collections visible at the bottom and even included an email collection tool.

But above all, this is the most endearing page ever created with our app.

#7 Edward & Sons - F&B Blog Page For Shopify

Edward & Son’s entire site design is unique. In the case of their blog section “Behind the Food”, they’ve used clickable photographs.

#8 Grand Videoke Blog Page Built From Shopify and PageFly

Your blog doesn’t always have to be filled with text. Grand Videoke has gone with a suitable format according to their name. Considering that video content is becoming the most widely consumed format (source: Ukwebhostreview), I’d call this a good shout.

#9 Slackline Industries - Informational Blog Page Built by PageFly

Ever wanted to learn how to Slackline? Well, lots of people out there certainly do, and Slackline Industries make it accessible on their site. Do you think they'll sell more products as a result?

#10 Mumma etc - Mother Blog Made by PageFly 

Remember that your “blog” doesn’t necessarily need to be called a blog on your site. As with Mumma etc, their “Meet This Mumma” collection works in the same way. It tells stories of real parents and brings value to visitors on site. 

The wrap-up: Best Practices for Shopify Blog Templates

Blogging is a fantastic way to market your products while providing value to the community at a relatively low cost. If you're already using PageFly to create a product, home, collection or ‘about us pages’, why not start a blog too?

You’ll have the added benefit of synchronicity between your blog and your products. Remember, sites like WordPress and Blogger tend not to mesh well with Shopify, so it will be harder to monetize those platforms in the long run.

And if you’re a real efficient time-saving maniac, use one of PageFly’s blog templates for Shopify to have it up and running in minutes. Just add your own content and away you go.

Our entire site was built with PageFly

Developing a strong brand is essential for any business, particularly eCommerce. A great Shopify blog page template with top-tier content positions you as an expert, which naturally gains peoples’ trust in a world that’s becoming increasingly filled with scam artists and snake-oil salesmen.

And if you’re still unsure what an ideal blog post looks like, flick back through this one. This article has:

1. The importance of content marketing
2. Provided value with tips and examples to start your own blog
3. Used SEO practices (keywords, links, video, etc)
4. Provide a list of the best 10 blog templates for Shopify and site designed
5. Raised further awareness about our product - PageFly

Read more: Best Shopify Blog Examples: What Are Their Secrets? (Updated 2024)