Shopify blog templates and site designs made with PageFly
If we all have two wolves, good and evil, fighting inside of us, which one wins?
You’ve probably heard this old Cherokee folktale before. About the elder describing the terrible fight of these two wolves raging within him to his Grandson.
“One is evil,” he says. “He is anger, greed, arrogance, ego, envy, sorrow, self-pity, and regret.”
“The other is good” he explains. “He is love, joy, hope, peace, humility, kindness, benevolence, empathy, generosity, compassion, and truth. The same fight is going on inside you–and inside every other person, too.”
When the young boy inquisitively asks (and rightly so) “which wolf wins?”, the old man replies with the famed four words: “The one you feed”.
This one has been floating around for a while now and might even be a little cliche by this stage.
But, there are deep lessons of morality in this tale. And while it can be interpreted in many ways, the wolf analogy allowed the man to pass an important nugget of knowledge to his Grandson. This process would go on to repeat itself for thousands of years.
Storytelling is the most important tradition humans possess.
Every story contains a lesson, and this article is no exception. So if you’re baffled as to how this is relevant to blogging and marketing, read on.
All will be revealed.
- The power of great blogs
- Search Engine Optimization (SEO)
- Raising awareness
- Trust through value
- Facts tell stories sell
- 10 Shopify blog page designs made with PageFly
- The wrap-up
Is blogging important for your eCommerce business? Can it actually lead to more traffic and conversions?
The answer is yes.
In fact, good old “web logs” are content, and content marketing costs 62% less than traditional marketing, yet generates 3x as many leads.
Also, consider that over 200 million users now utilize ad blockers to stop intrusive material soiling their internet experience. The route of spamming ads down people’s throats is becoming more redundant year after year.
So how exactly does this magic formula for blogging lead to more sales?
In this article, I’ll show you why you should be providing quality content to your readers through blogging. I’m also going to share with you 10 of the best blog pages created with PageFly that link directly to Shopify.
The power of great blogs
So you’ve finally got around to building your Shopify store. The products are ready, the site looks great, but where is everybody?
Well, ‘build it and they will come’ unfortunately doesn’t often apply to eCommerce.
Getting traffic to your store is notoriously hard. And paying for Facebook and Instagram ads is rarely within budget when starting out.
Here’s why you should start blogging sooner rather than later.
Search Engine Optimization (SEO)
You’ve seen this term thrown about on your travels. It’s a vital aspect of any eCommerce business. When you create blog content using keywords, product links, video, and other good SEO practices, you're telling Google you're a credible site.
All going well, and when you get more visitors to your blog, Google will rank you higher for search terms related to your products. This organic traffic from search terms can be easily converted, with the right site design and Call to Action (CTA).
We can see nearly 30% of all traffic heading to Shopify comes from ‘Search’ Engines.
According to nearly 1200 bloggers interviewed, the highest amount of traffic comes from unpaid Google searches.
But what’s even more interesting is that bloggers who earn over $50,000 per year consider Google organic traffic as 83% more important than lower-income bloggers do.
You can read more about this fascinating study over at Growth Badger.
You can’t expect strangers on the street to know your name unless you tell them. And even then, what are the chances they’ll remember it?
Blogging is vital to raise awareness of what you’re selling. It’s also a great way to get social shares from other people. Even if a reader doesn’t purchase from your site, if they share your blog post with their friends online, you can potentially reach thousands of other people.
By cleverly linking your blog to your store, those new readers become potential buyers.
Trust through value
If you're in eCommerce, you gotta be trustworthy. In a world that’s growing ever more concerned with internet safety and scams, trust is critical.
Adding value through blogging makes you more trustworthy and credible.
This is at the core of content marketing. When users feel like you’ve provided value - whether it be a funny video, informative blog post or exclusive email - you’re one step closer to gaining their trust.
Think about it like giving away a bunch of your expertise in the form of education. If it’s good stuff, people will pay for more of it.
I talked briefly about ‘stickiness’ in a previous article, and why it’s important for your business. A steady flow of great content will help our brand stay at the top of people’s minds next time they’re looking to shop.
You don’t need to be overly salesy or promotional with your articles either. When your prospect benefits from the advice or value you’ve provided, they’re more likely to remember your brand.
Facts tell stories sell
This is a simple yet insanely effective approach to sales.
We’re a species of storytellers. Ever since language was developed roughly 50 million years ago, it was used to tell tales of spirits, Gods, morality, pass on belief systems, gossip about other clan members and warn which fruits are poisonous.
This played an integral role in our evolution. But why is this relevant?
- Our core emotions haven’t changed
- We still love talking about things and people we know, like or dislike
- Our brains still store information in exactly the same way
The hard sell is outdated and doesn’t work anymore. A good story is far more likely to engage your audience and lead to a conversion. Your blog is the perfect place to tell them. We told a story of going from Passion to Profit recently.
The famous Wall St. Journal ad was perhaps the most successful ad campaign ever run, generating $2 billion in sales. Does it start by pushing you to buy?
No. It starts with a story that triggers emotions.
10 Shopify blog page designs made with PageFly
#9 Lulu Frost
Summerboard uses a blog style format for their learning page, with tons of educational videos and tips when you click on each topic. It’s a simple layout but works like a charm.
52 Hike Challenge has a resources page filled with guides and tips that brings value to hikers around the world. At the bottom of this particular one built with PageFly, you can see a nice touch with Instagram integration. Great for branding and building a strong community.
At the risk of literally melting your heart with adorable puppies, I’ve decided to include Pug Life’s blog on the list. They’ve smartly made their popular collections visible at the bottom and even included an email collection tool.
But above all, this is the most endearing page ever created with our app.
Edward & Son’s entire site design is unique. In the case of their blog section “Behind the Food”, they’ve used clickable photographs.
Your blog doesn’t always have to be filled with text. Grand Videoke has gone with a suitable format according to their name. Considering that video content is becoming the most widely consumed format, I’d call this a good shout.
Ever wanted to learn how to Slackline? Well, lots of people out there certainly do, and Slackline Industries make it accessible on their site. Do you think they'll sell more products as a result?
#1 Mumma etc
Remember that your “blog” doesn’t necessarily need to be called a blog on your site. As with Mumma etc, their “Meet This Mumma” collection works in the same way. It tells stories of real parents and brings value to visitors on site.
Blogging is a fantastic way to market your products while providing value to the community at a relatively low cost. If you're already using PageFly to create a product, home, collection or ‘about us pages’, why not start a blog too?
You’ll have the added benefit of synchronicity between your blog and your products. Remember, sites like WordPress and Blogger tend not to mesh well with Shopify, so it will be harder to monetize those platforms in the long run.
And if you’re a real efficient time-saving maniac, use one of PageFly’s Shopify blog templates to have it up and running in minutes. Just add your own content and away you go.
Our entire site was built with PageFly
Developing a strong brand is essential for any business, particularly eCommerce. A great blog page with top-tier content positions you as an expert, which naturally gains peoples’ trust in a world that’s becoming increasingly filled with scam artists and snake-oil salesmen.
And if you’re still unsure what an ideal blog post looks like, flick back through this one. This article has:
- Told a story to help understand the importance of content marketing
- Provided value with tips and examples to start your own blog
- Used SEO practices (keywords, links, video, etc)
- Raised further awareness about our product - PageFly
- (Hopefully) gained your trust as a reader and aspiring merchant/blogger
- Finished off with a ‘Call to Action’ to install our app if you feel sufficiently inspired
Where is this ‘Call to Action’ you ask? Well, it’s right here.
P.S. Did you figure out which wolf to feed? The answer might surprise you.