Shopify Collabs is going to revolutionize influencer marketing like never before.
Influencer marketing is already one of the hottest marketing techniques today.
Influencer marketing is the act of leveraging influencers to reach customers and potential customers. These influencers can take any form. They can be bloggers, YouTubers, Instagramers, or even Twitter users with a large following. The list is endless.
The new economy - the creator economy - has taken form and it's here to stay.
If you’re not yet working with influencers on your eCommerce brand's marketing efforts, it’s time to step up your game. Especially with the holiday season just around the corner, and the highly competitive holiday shopping market, now is definitely the time to begin fostering stronger relationships with influencers and bloggers.
Shopify Collabs is a new platform that allows you to partner with other creators in your niche, and it's one of the biggest additions to Shopify's eCommerce ecosystem in years. In this article, we’ll help you understand what it is and why your brand should consider leveraging it.
Outline
- What is Shopify Collabs?
- Shopify Collab features you must know about
- Access to the Shopify creator marketplace
- Product seeding
- Affiliate links and discount codes
- Analytics data
- Are there other tools similar to Shopify Collabs?
- Why should your Shopify brand use Shopify Collabs?
- Improve your brand visibility and sales
- Easier payments
- Build and execute better influencer marketing campaigns
- Install Shopify Collabs to grow your Shopify business today
What is Shopify Collabs?
Shopify Collabs is a platform that brings together brands and influencers. It was built to help sellers scale their eCommerce businesses by leveraging the power of influencer marketing.
With Shopify Collabs, sellers can search for influencers by category, location, or audience size. It is essentially a curated list of influencers in fashion, beauty, home, and lifestyle. The platform is designed to help brands find the perfect influencer to promote their products, based on their needs and budget.
These influencers can be found on Shopify’s expansive database, alongside their key metrics such as follower counts and engagement rates.
Collabs will also give creators access to a library of Shopify merchants who want to partner with them on exclusive products. Creators can then choose which merchants they want to work with, and which products they want their fans to buy.
Shopify has been offering eCommerce software for years, but now it’s expanding its business by opening its platform to creators. The company says this is a way for it to “add value” while also helping sellers get access to customers they may not have otherwise reached.
Collaborations are great for both sides. For merchants, it's an opportunity to leverage the popularity of creators and personalities to sell more products. For creators, it offers an opportunity to monetize their audience while providing them with additional ways to make money outside of their primary channels.
The basic idea is simple: a brand and a creator work together to create something that benefits both parties. At its core, it's a win-win situation—the creators get the exposure of working with a popular brand, while the brand gets original content they wouldn't have been able to create on their own.
Shopify Collab features you must know about
Access to the Shopify creator marketplace
Collaborating with other creators on Shopify can be a great way to expand your reach, improve your products and build relationships with like-minded entrepreneurs.
The best thing about Shopify Collabs is the access it gives you to the Shopify Creator Marketplace — a curated list of creators from various niches who have been handpicked by Shopify staff (and some who have been picked by their own followers).
This means you don't have to do all the work yourself when looking for collaborators; you can simply browse through their profiles and request to work with them on projects. Shopify Collabs provides you with access to top-notch content creators who will help you build your brand, grow sales, and scale your business.
Product seeding
One of the most exciting features of Shopify Collabs is the ability to send gifts to certain influencers. It is a great way to get people excited about your brand and products.
This feature allows brands to send gifts or samples to creators in hopes that they will promote the product on their platform. Brands can also offer discounts on certain items or even send full-sized products on a monthly basis.
This is an excellent way for brands to get exposure to influencers who already have large audiences and may be interested in trying new products before they launch publicly.
Furthermore, this data is directly stored in your Shopify store which means businesses can track their PR packages and ensure that it is logged into their inventory data effectively.
Affiliate links and discount codes
Affiliate marketing is a type of performance-based advertising where an advertiser (you) pays commissions to salespeople (affiliates) or publishers (partners) to advertise or promote its products or services in return for a portion of the sales generated.
And now, Shopify Collabs has made it easy for anyone to build an effective affiliate marketing program.
The biggest benefit of using Shopify Collabs is that it allows you to recruit affiliates who promote your store on their own sites, social media channels, and email campaigns. This means that you can get more sales without needing to manage a big team of affiliates.
Another benefit is that you can set up a commission structure for your affiliates based on how much they sell, which means that you can reward those who do the most with higher commissions than those who don't perform as well.
Analytics data
Shopify Collabs presents a wide assortment of analytics data to keep track of how your creator partnerships are performing. You can monitor progress as well as affiliate data all from within your Shopify store.
Are there other tools similar to Shopify Collabs?
Yes! There are several similar tools out there, but none of them offer all the features that Shopify Collabs does. Some of the most popular are -
Why should your Shopify brand use Shopify Collabs?
Improve your brand visibility and sales
It's easy for customers to get lost in the noise of a crowded marketplace.
Shopify Collabs is a great way to grow your brand visibility by partnering with creators who have similar audiences and products. You can find influencers who are building their own audiences around topics like food, fashion, and travel — or you can find specialists in areas like design, coding, photography, and more.
If you don’t already have partners lined up, Shopify Collabs is a great place to start. You can browse our directory of creators to find companies that make products that match yours or brands that share your values.
When you partner with creators, they'll promote your product on their social media platforms and send traffic back to your website.
Easier payments
Shopify announced that the payment from affiliate links will be transferred directly via Paypal. This means that you no longer need to send a check to your affiliate partners through other long procedures. You don't need to collect any personal data or share your banking information with them.
This is great for both you as the merchant and your affiliate partners as well. Furthermore, these payments can be sent and received from anywhere in the world without any hassle whatsoever!
Build and execute better influencer marketing campaigns
Shopify Collabs is a new way to connect with influencers who are talking about your brand, products, and industry. It helps to speed up the time it takes to build a successful influencer marketing campaign. You no longer have to spend hours researching potential influencers or trying to reach them via social media — Shopify Collabs makes it easy for you to find the right influencers for your campaign in just a few clicks.
It also gives merchants access to all kinds of influencer data, including follower counts, estimated reach, and more. This helps them make better decisions when choosing who they want to work with as an influencer partner.
Install Shopify Collabs to grow your Shopify business today
Here’s how you can setup Shopify Collabs in your store:
Install Shopify Collabs from the Shopify App Store
Create an account
- From your Shopify admin, click Settings > Apps and sales channels
- Click Shopify Collabs
- Click Open app
- Review and accept the terms and conditions for using Shopify Collabs
Setup application page
- From your Dashboard, in the Get started section, click Edit your application page
- In the Page design section, upload your logo or brand name, and customize the overall design of this page
- In the About section, add a page title, and description of your brand and/or audience
- In the Collab benefits section, add a list of the benefits of working with you
Share your application page
- The Your application page is complete! page, you can access a link to share.
- You can also customize a widget in the Add a widget to your store section
Set up PayPal Payouts
Collaborating with people is always a good idea for your brand. You can share your experiences as well as theirs and craft something greater than the sum of its parts.
When you work with creators, the sky is the limit.
Creators have the knowledge and experience to help shape your brand into something that stands apart from the competition. If you're looking to attract a wider audience and make yourself known, you must take advantage of Shopify Collabs.
We hope this article has helped you understand the importance of brand collaborations, and how to set yourself up for success on the Shopify Collabsplatform.
