When used strategically, Shopify popups can be powerful tools for boosting engagement and retention in your online store.
They can grab attention, highlight key offers, and capture leads, ultimately driving conversions and building customer loyalty.
However, simply throwing up any popup won't cut it. To truly maximize the potential of Shopify popups, you need a deep understanding of how they work, a well-crafted plan, and the best practices.
Thankfully, this article provides well-rounded information for leveraging Shopify popups.
- Benefits of Using Shopify Popups
- Types of Shopify Popups
- How to Create Effective Shopify Popups
- Best Practices for Leveraging Shopify Popups
- Final Words
Benefits of Using Shopify Popups
There are many benefits to using Shopify popups. Some of the most important include:
1. Increased lead capture
You can capture email addresses from store visitors using Shopify popups. It’s easier and faster to execute, and you can collate contact information for future needs, such as sending out a newsletter or notifying buyers of limited discounts.
2. Grab Attention and Boost Conversions
While pop-ups are perceived as distracting, they can also be used to push a specific message to the fore. For instance, if you’re offering promos on specific goods, you can create a popup that displays this after a few seconds in your store.
This increases the likelihood of buyers engaging with your offer. When done right, this leads to better conversion rates, whether in sales or sign-ups.
3. Target Specific Audiences
The volume of users visiting your store varies. With popups, you can customize messages tailored to specific demographics.
For example, if you offer free shipping for international buyers, a custom popup can detect where a user is shopping from and show a popup communicating this message. This ensures you receive positive responses to your discounts and promos.
4. Collect Valuable Data and Feedback
As with lead capturing, you can use pop-ups to gather information from your audience. However, this differs from lead capturing because you can go beyond gathering email addresses.
Suppose you are looking to add new products to your store, you can set-up pop-ups on your cart page, asking customers to state if they would be interested in trying out these products.
Survey responses are one of a few ways you can leverage popups for collecting valuable data or feedback.
5. Create a Sense of Urgency and Scarcity
If you enter a store and spot a “45% Discount on All Black Friday Offers” screaming in your face, you’d possibly perceive urgency in the offer.
That’s one other thing Shopify popups do - create urgency, encouraging instant action. This is particularly effective for boosting engagement on seasonal offers.
6. Optimize Your Website and Improve User Experience
Many Shopify popup apps include analytics that provide popup engagement metrics. With these, you can figure out what resonates with your audience.
For instance, if you set live a free shipping popup and a cart abandonment popup, you can check the click-through rates (CTRs) over a measured period to determine what your buyers responded to in that time. You can then optimize your website and create a more engaging experience for users.
Types of Shopify Popups
There are many different types of Shopify popups. Some of the most common include:
1. Welcome popups: These popups appear when a visitor first arrives on your site. They can be used to offer a discount, collect an email address, or simply welcome the visitor to your store.
For example, this welcome popup appears on entering the Shopify store
2. Exit-intent popups: These popups appear when a visitor is about to leave your site. They can be used to offer a last-minute discount or encourage the visitor to stay on your site.
This popup promotes a 20% discount on detecting an exit intent from the user:
3. Time-based popups: These popups appear after a certain amount of time has passed since a visitor arrived on your site. They can be used to remind the visitor about a sale or special offer.
The free shipping banner below appears on the Shopify store after exactly three seconds of arriving on the page
How to Create Effective Shopify Popups
You can only succeed at leveraging Shopify popups for engagement and retention if you craft it the right way. Here is an effective way to create popups that convert;
1. Use a clear and concise headline: When creating headlines, be direct about the intent. Let your headline state what the popup is about. For instance, a “20% discount on all Items” headline tells your customers that they get 20% off regardless of what they purchase.
2. Offer a valuable incentive: Give the visitor something of value in exchange for their email address or other information. This could be a discount, a freebie, or exclusive content.
3. Make it easy to close: The visitor should be able to easily close the popup if they are not interested.
4. Use a mobile-friendly design: More than half of all online traffic comes from mobile devices. Make sure your popups are mobile-friendly.
5. A/B test your popups: Try different popups and see what works best for your store.
To get started with creating effective Shopify pop ups, you need the best third-party apps that integrate easily with Shopify. These apps, designed to serve you and your store users the best deals, automate the process of creating and publishing processes.
One such app is Adoric. With over 200 5-star reviews on the Shopify App store, Adoric enables you to tackle the burden of drawing and retaining customers.
Adoric not only helps boost your customer retention and engagement but also increases conversion. In fact, it is an all-in-one solution that provides a suite of beneficial tools and features.
Shopify merchants use Adoric for these reasons and benefits:
Why Use Adoric to Create Popups?
1. Made for Shopify
Adoric is a unique popup app tailored for Shopify users. Shopify business owners can leverage the power of this app to boost their website engagement, conversion rate, and revenue.
2. Made by professionals
Adoric is a well-thought-out popup app crafted by a team of professionals. After careful analysis of what Shopify users need, the software was developed to help store owners easily create efficient campaigns with ready-made templates.
Interestingly, each template enables Shopify users to create diverse campaigns in a jiffy. All thanks to the dedication and commitment of Adoric’s developers to meet customers’ needs.
3. Ready-made solutions
As mentioned earlier, Adoric provides several ready-made campaign solutions for Shopify users. Each template specifies who will see the pop, when and where it will be displayed, the trigger clause, how long it will appear, and more.
All the user has to do is pick the most relevant template, provide basic details, and deploy them on their website as a popup.
While Adoric provides ready-made templates, it doesn’t take away the freedom of customization.
As a Shopify store owner who has chosen to use Adoric, you can tweak the template to match your brand. You could manually do it yourself or use the Magic Tool to find the best color and font for your website.
5. Speed of implementation
The best part of all these is how fast the implementation process is and how easy it is to get done. As a busy entrepreneur, you may not always have the luxury of time to whip up a campaign from scratch. And if you do, it could take so long to implement.
With Adoric, it only takes about 5 to 10 minutes to create a campaign. And not more than 24 hours to start getting insight into your campaign performance.
6. Free trial period
To encourage Shopify users to leverage Adoric solutions to their benefit, we offer a 14-day free trial with no commitment. Within the 2-week timeframe, users can set up store campaigns using any of the solutions without paying a dime.
However, at the end of the free trial, Adoric has a simple upgrade system known as Pay as You Grow. This means that to continue using our services, customers are charged according to the number of store orders they have by the end of the next billing session.
Below is what the pricing model looks like;
Basic Popup Campaigns and Examples
1. Welcome Newsletter Popup Campaign
As the name implies, Welcome Newsletter Popups are popups that trigger when shoppers visit your store for the first time urging them to subscribe to your newsletter. They help you grow your email list by collecting the email addresses of visitors when they sign up.
For better conversion, these popups can be used to convey special offers that aim to entice visitors into doing what you want.
below is a pictorial representation of how to apply a Newsletter Popup campaign
2. Promotion Popup Campaign
Let’s say you have decided to offer your customer a percentage discount on all orders within a limited timeframe. Using a promotion campaign popup would be an effective way to convey the message.
This popup will quickly notify customers about the available offer, eligibility, and how long it runs.
You can choose to offer a 30% discount on all purchases above $100. You would then spread the word on your website using a Promotion Pop-up campaign, ensuring that everyone who visits your store sees the message.
3. Exit-intent Popup Campaign
Exit popups are popups that show up when visitors motion to exit your website. Their primary purpose is to win back abandoning visitors. This makes them ideal for abandoned cart recovery.
They work towards minimizing cart abandonment by reminding customers of the products they left in their cart or an incomplete checkout process.
The best way to leverage the Exit-intent Popup is to wait until they are ready to leave your website before displaying any popups.
This popup is set such that shoppers only view it when they are about to leave your website, which ensures that their browsing experience isn’t disrupted.
4. Gamified Popups
Regular popups can be boring. People have seen them a million times already on different websites. You can bet they aren’t looking forward to seeing them on yours either.
So why not spice things up a little by using gamified popups instead?
As the name implies, gamified popups are popups with gaming mechanics embedded into them. They let you give your website visitors a chance to win discounts, free shipping, and other interesting freebies by playing fun games.
A good example is the Falling Gift Games by Adoric. It gives visitors a chance to win discounts or coupons by simply catching the offers as they drop.
It looks something like this:
Other forms of gamified popups include the spin-the-wheel popup.
You can create an offer and embed it in one of the boxes in the falling gift game. When visitors opt in to play, these boxes will drop quickly; whoever catches the box containing the offer can then claim the offer.
1. How Ecualama Generated $16K Extra Revenue Using Adoric
Ecualama is an Ecuador-based retail shop that deals in handmade products made from natural alpaca and synthetic synthetic fiber, making them one-of-a-kind products. The company sells in both retail and wholesale.
In 2023, Ecualama used Adoric to create popup campaigns, to boost their sales. And recorded $16.5K in sales, generated from over 124 orders!
To achieve these results, Ecualama created a set of campaigns using Adoric campaign builder.
Below are some of the campaigns the company created:
2. How H2 Hub Watches Generated 40K in Sales Using Adoric
H2 Hub Watches is a Singapore-based watch retailer that focuses on selling Swiss and Japanese-made watches. They sell different brands of watches, including Adidas, Aries Gold, Fitbit, Garmin, Nixon, Sara Miller, to name a few.
As business progressed, the company saw the need to use Adoric to increase its revenue, a decision that paid off big time.
At the end of it all, they generated about $40K in assisted revenue and 1,086 new leads in the space of 1 month.
Below are some of the campaigns created with Adoric and the results it generated:
Welcome Popup Campaign
Cart Recovery Exit-intent Popup
These few case studies show how effective Adoric can be for businesses looking to boost conversion, AOV, and revenue.
Best Practices for Leveraging Shopify Popups
1. Don't overuse popups: Don't bombard your visitors with popups. This will only annoy them and make them less likely to buy from you.
2. Target your popups: Use popups to target specific types of visitors. For example, you might offer a discount on a product to visitors who are about to abandon their cart.
3. Use exit-intent popups sparingly: Exit-intent popups can be effective, but use them sparingly. If you use them too much, they will start to feel intrusive.
4. Track your results: Track the results of your popups to see what is working and what is not. This will help you improve your popup strategy over time.
Popups can be a powerful tool for growing your business when used correctly. As a Shopify business owner, leveraging Adoric solutions can take your business revenue to a whole new level.
Get started with Adoric for free today!
Explore more, check out: [Ultimate guide] How to Create a Custom Shopify Product Page Template