Increasing your presence across social channels will increase your chance of attracting new customers and sales. And the most notable ones are Facebook and Instagram. Now, Shopify has made it one step easier by seamlessly integrating with these channels, creating a flush of Shopify Facebook Shopthat is approachable and conversion-led.
In this article, we will look into the benefits of using Shopify for Facebook Shop, how to set it up, and what we can learn from the successful Shopify Facebook stores.
I. What is A Shopify Facebook Shop?
A Shopify Facebook Shop is a powerful integration that allows Shopify merchants to showcase and sell their products directly on Facebook. It bridges the gap between your Shopify store and one of the largest social media platforms in the world, enabling you to create a seamless shopping experience for your customers.
You can display your Shopify products on your Facebook Business Page, allowing visitors to browse and purchase items without leaving the platform. This integration also syncs your Shopify inventory with your Facebook Shop, ensuring that product availability and details are always up-to-date.
Whether you're just starting out or scaling up, this is an opportunity to meet your customers where they already are—on Facebook!
Why Do You Need Shopify Facebook Shop Integration?
Simply by integrating a shopping platform with a social media channel, you can reduce friction during the buying process. This ultimately leads to a higher conversion rate and better experience.
But that’s not all, let’s explore other benefits of the Shopify Facebook store.
- Reach a Larger Audience: You can showcase your products directly to potential customers on Facebook, increasing brand visibility and expanding your market reach.
- Sync Inventory Automatically: Whether you add new products, adjust prices, or update stock levels, changes in Shopify are updated in real-time in Facebook Shop, preventing overselling.
- Leverage Facebook’s Powerful Ads: With a Shopify Facebook Shop, you can easily create targeted ad campaigns that attract the right buyers and drive sales.
- Engage Directly With Customers: Use comments or direct messages to remind them about your store constantly. This also increases brand loyalty. You can strengthen customer relationships and encourage repeat purchases by providing a user-friendly shopping experience without switching platforms.
- Gain Insights With Facebook Analytics: Understand customer behavior, measure your shop's performance, and refine your strategy for better results. If you are skeptical about Shopify Facebook integration, try A/B testing for a short period and make up your mind.
- Drive Omnichannel Experience: This approach ensures you’re available wherever your customers choose to shop.
A Step-by-step Guide To Connect Facebook Shop To Shopify
The process is simple.
Step 1: Preparation.
For your Shopify Facebook Store to work, you need a Facebook account that is connected to:
- A Facebook page to showcase your product and present your brand.
- A Facebook Business Manager account that connects to your Facebook Page.
- An Ad account that has an admin role in your Business Manager and Page.
- Your Shopify product should comply with Facebook's Commerce Policies, otherwise, your Facebook page will be banned.
- Your store is located in the country where Facebook Shop is available. If yes, you can list your Shopify product on Facebook. If not, you can only run ads to your Shopify store link.
Step 2: Install the Facebook and Instagram by Meta app.
The app is available to all Shopify plans for free. Search “Facebook and Instagram on the search bar from your Shopify Admin. Click on the first option and install.
You can manage the app through Settings > App and sales channels later on.
Step 3: Integrate Shopify with Facebook Shop.
Connect to the Facebook account that meets all the requirements in step 1, otherwise, it will appear a red box “This account is restricted, meaning that it can’t integrate your Shopify and Facebook Shop.
For Business Assets > Choose the Facebook Page > Facebook Business Manager ID that you want to connect. Then set up your checkout method and data-sharing preferences.’
Facebook pixel is required to track your store performance and customer behavior through your Shopify Facebook Shop. You can find your pixel ID through Facebook Business Manager > Event Managers.
Once you have checked out all the above three, click Submit for review, which might take a few days to complete.
However, you still have the option to run Shopify Facebook ads right away, but this ad will only link to your Shopify store and not allow direct shopping on Facebook.
Step 4: Verify and set up your Shopify Facebook Shop
A huge perk of using a Shopify Facebook store is that product management is synced up for you. Whenever you add a product or change the price of one on your Shopify shop, your Facebook store will automatically register the change. No need for copy-paste between platforms.
For this final step, you will need to verify your shop.
You will be linked to the Commerce Manager dashboard on Meta, where you can verify your shop, add Shopify products, and start selling.
Still struggle with how to set up Facebook Shop with Shopify? You can watch this 9 minutes guide:
III. 12 Examples of Successful Shopify Facebook Shops
So without further ado, here are 12 stores for Shopify Facebook example to give you inspiration for your next big project!
01. Manitobah Mukluks
Manitobah Mukluks is an exceptional store specializing in Mukluks (a type of original Canadian winter boots) and other types of boots.
Source: Manitobah Mukluks
The “Shop Now” button brings you directly to their Shopify store, which is the first step done right. What’s more, you can click on every photo they post to view the products in the photos. This is a really convenient way of ensuring a high CTR.
Their shop section is also nicely arranged. They divide their products into collections and list their prices accurately. There’s no-nonsense, no clutter at all whether you are browsing on mobile or desktop.
02. Package Free
Package Free is a shop that sells environmentally friendly products that leave virtually no waste behind. It was all started by Lauren Singer, the girl who went viral for fitting 8 years worth of waste she’s accumulated into 1 single mason jar.
The “Shop Now” button also brings you to their Shopify store. The shop section is also carefully and effectively sorted, so you can see all of their products and collections.
This Shopify Facebook store has amassed over 82,000 followers and they post almost every day. This is a great way to maintain an online presence and gain more reach.
Read more: Top 13 Top Jewelry Dropshippers: What can you learn from?
03. Flourist
You’d almost think this store sells flowers until you realize its name is a pun. This Shopify Facebook store actually sells baking ingredients like flour, beans and also cookies.
Source: Flourist
Their shop section is free of clutter and contains featured collections, which makes it easier for customers to navigate.
They aren’t as active on the site as the other aforementioned 2, that’s why their like count is much lower at 4.2 thousand. That said, their content is really delicious-looking, and that’s one of the things that make them such a remarkable Shopify Facebook store example.
04. Allbirds
This incredibly popular store focuses on making the best quality sustainable shoes and clothes. The materials for their products are exclusively sourced from nature, and their packaging is also made from recycled matter.
Source: Allbirds
You can access a plethora of beautiful and environmentally-friendly products in their Facebook shop. Although they don’t feature any collections, the navigation on their page is seamless as can be. They post regularly and you can view products straight from their photos.
They stick to their predominantly white and grey palette, which gives them a modern and synchronized look. They sure can be the next household name in the fitness and clothing industry with close to 269.000 followers on Facebook already.
05. bebemoss.com
If you are a parent of small children, you’re going to love this Shopify Facebook store. bebemoss.com sells organic, hand-made toys by over 120 women, many of whom are Syrian Refugees. The toys are sustainable, and the workers are paid fair wages, with the option of working from home!
The shop section doesn’t feature any collection so it might be tricky to navigate around and browse products. That said, some toys come with optional hooks and needles for customers to fix or customize, which is a huge plus for parents of handy children.
They upload somewhat intermittently, which can lower reach and leads. Their Facebook page has amassed 7,400 likes.
06. Tsuno
Tsuno is a social enterprise that sells disposable bamboo menstrual pads and organic cotton tampons. Not only is the store environmentally conscious, but it is also socially conscious, since 50% of their profits are given to programs that aim to help women and girls in the developing world.
They have a distinctive pastel pink palette, both on Facebook and on their website. This design language is easy on the eyes and memorable. Their shop section does feature collections for easy browsing, which is always a plus even though they don’t have a lot of product lines.
Source: Tsuno
You have more than 1 option to buy their products, either in bulk or individually. This is a really good Shopify Facebook shop example to learn from, design-wise and browsing experience-wise.
07. Ketnipz
You’ve probably seen or heard of this name before. It’s originally a webcomic that is enjoyed by hundreds of thousands of people. They now sell merch with their cute, original artwork. Although this isn’t an integrated page, it’s a good and inspiring Shopify Facebook shop example to learn from nonetheless.
This is a typical case of using a Facebook page for promotion only, since they have built a huge audience base with more than 203.000 followers. You can access their online storefront from their “Shop Now” button, but they don’t have a shop section on the Facebook page.
If you’re an aspiring online artist or you have a pre-established fan base, it’s good to try to emulate Ketnipz.
08. LastObject
Here we have another business that is working hard to save the environment. LastObject has successfully created sustainable alternatives to single-use items like q-tips and tissues (they named the products LastSwab and LastTissue).
They keep a consistent pastel color palette (blue, pink, and mint) throughout their posts on Facebook and on their website. This makes branding easier for businesses, and you should do the same.
LastObject is constantly growing and has gathered over 43.000 followers on Facebook.
09. Lunchskins
It’s time to ditch your paper and plastic lunch bags and get a new reusable, plastic-free, and most of all, beautiful lunch bag from Lunchskins. For a cheap price, you can make your lunch a lot more stylish and eco-friendly.
Lunchskins’ Facebook page has close to 26.000 likes and followers, and their photos are beautiful, just like their products. They keep a consistent design in their media - a colorful, uniquely designed lunch bag or kit, on a simple white background. Browsing on their Facebook page, as well as their website, is such a refreshing experience.
Source: Lunchskins
10. BLK & Bold
Pernell and Rod know how to properly start a day - with coffee. And so they created BLK & Bold with a purpose to give people the best experience when it comes to caffeinated beverages. “If you’re not drinking bottom shelf liquor, why drink bottom shelf coffee?”.
What’s more, 5% of their profits are given to initiatives aligned to sustaining youth programming, bettering workforce development and eradicating youth homelessness.
Their Facebook page is really eye candy for fans of black and gold. Their designs are well carried out and can be seen in distinctive packaging or any social posts.
Their Facebook shop section is really easy to navigate around, and you can also click on photos on their news feed to view the products featured!
Knowing that they have a partnership with NBA, their 7.000 follows are sure to increase vastly in the future.
11. Meow Meow Tweet
Summer has arrived and it’s high time to take care of your skin and body. And what better way to do so with cheap, vegan, natural and cruelty-free products from Meow Meow Tweet? To add the cherry on top, their packaging are also eco-friendly, and the business has a bulk refill program to reduce waste even more!
Meow Meow’s page really has an awesome summer vibe for all those vibrant photos of both products and others.
Browsing through their Shopify Facebook store is refreshing, thanks to their colorful, seamless design. Shopping on their Facebook page is also easy since they offer you all the available options for a product so you don’t even need to go to their website.
12. United by Blue
Being one of the most loved shops by environmentalists, United by Blue sells a variety of accessories and apparel made from recycled materials. They are also dedicated to removing one pound of trash from oceans for every item they sell.
United by Blue makes sure its branding is consistent across social channels. By being approachable to youngsters while educating them about environmental protection, the brand has successfully attracted nearly 75,0000 followers.
They constantly integrated Shopify Facebook Shop on their post so customers can scroll and buy.
Key takeaway: What we learn to optimize Shopify Facebook Stores
- Keep a consistent brand look between Shopify and Facebook Shop. This guarantees customers that they are shopping at the right place.
- If you have many products, you should also synchronize collections between your Shopify store and Facebook Shop
- Use the “Shop now” button on your Facebook homepage. You can link it to your Facebook Shops for seamless experiences or to your Shopify Web Store.
- Be active on Facebook by constantly posting and interacting with your customers.
Common Challenges During Shopify Facebook Shop Integration.
Integrating your Shopify store with Facebook Shop can significantly expand your reach and streamline sales. But technical issues are inevitable:
Product Syncing Issues
What if your products are not appearing or updating correctly in the Shopify Facebook Store?
Solutions:
- Ensure Product Eligibility: Verify that your products comply with Facebook's Commerce Policies, otherwise, it may not sync properly. For example, Shopify Facebook Shop only allows physical products, so if you want to sell an online course, it’s impossible. Keep in mind that your account might be restricted if you fail to meet their policy.
- Check Product Status: Navigate to the Shopify Facebook Sales Channel app to confirm that products are marked as "Available" for Facebook.
- Review Product Variants: Ensure all product variants have complete information, as missing details can hinder syncing. There will be a warning display in the Products section of your Facebook channel app.
- Allow Time for Syncing: After making changes, allow some time for updates to reflect on Facebook, as syncing isn't always instantaneous.
Account Connection Problems
What if you can’t connect to your Facebook account during step 2?
Solutions:
- Verify Admin Access: Ensure you have admin permissions for both your Facebook Business Manager and the associated Facebook Page and that all the required accounts are connected.
- Use Consistent Login Credentials: Log in to Facebook with the account that has the necessary administrative rights to avoid permission issues.
Often, there will be an explanation of why your account is not eligible for Shopify Facebook Shop. You search case by case and learn how to troubleshoot them here.
Discount Syncing Errors
What if you find a discount code created in Shopify not showing or working correctly in your Facebook Shop?
Solutions:
- Avoid Spaces in Discount Codes: Ensure discount codes do not contain spaces, as this can prevent syncing.
- Limit Applicability: Apply discounts to no more than 100 collections, products, or variants to ensure proper syncing.
- Check Subscription Exclusions: Currently, discounts applied to subscriptions are not supported for syncing.
- Verify Currency Support: Confirm that the discount applies to a supported currency.
Facebook also has a very detailed guide for this case by case here.
Business-related Issues
What if your Shopify Facebook Shops not driving conversion rates or new sales as expected?
Despite being the largest social media worldwide, the average click-through rate (CTR) for Facebook ads in certain industries isn’t that great. As your customers scroll through dozens of posts daily, your post can be lost somewhere and never catch their attention.
Secondly, Facebook’s guidelines can be a bit tricky sometimes, and your page or shop is always at risk of being suspended due to violation.
So When Should I Use Shopify Facebook Shop?
- If your ideal customers use Facebook more than other social media. Some stores reported to have better sales on TikTok and Instagram than Facebook, so it’s not always a gold mine.
- You want to A/B test the features. After all, it’s not costing you any fee to set up.
- You use Facebook sorely for promotion and product showcases.
- You want to create an omnichannel shopping experience.
Shopify can integrate with many apps to improve your store performance, not just Facebook. Learn the top Shopify apps for your store.
Conclusion
Integrating Shopify with Facebook Shop is more than just a feature—it’s a smart strategy to grow your business, connect with your audience, and drive sales in today’s competitive e-commerce landscape. With just a few steps, you can quickly create your own Shopify Facebook Shop, but also be aware of certain problems you might encounter.
