20+ Best Shopify Apps To Build & Grow Online Stores

Running a Shopify store is exciting, but let’s be real—it comes with challenges. Maybe you're struggling to increase conversions or automate order fulfillment to save time. The good news? The right Shopify apps can solve all these problems and make managing your store easier.

With thousands of apps available, finding the best Shopify apps for your specific needs can feel overwhelming. That’s why we’ve curated this list of must-have apps (including free and paid) to help you boost sales, enhance customer experience, and streamline operations.

Best Free Shopify Apps for Beginners

One thing I love about Shopify isn't its large marketplace with hundreds of apps for multiple use cases and industries, but the free options that are approachable to beginners.

You can quickly find free Shopify Apps in 2 ways:

• Most paid Shopify Apps also offer a free trial so you can test it out before putting down the money.
• Opt for apps that are marked as "Free". Shopify also developed up to 24 free apps for merchants, you need to find apps that marked Shopify as "Developer".

Here are some of the top apps built by Shopify.

Let's review some of our top picks:

Pop Convert

About the app: Among the highest-rating Shopify apps, Pop Convert allows you to build an engaging email list by setting up pop-ups, banners, and smart bars directly on your storefront. From there, you can easily create, run, and daily manage your email campaigns and subscription base.

Notable features: 

• Customizable styles for pop-ups and banners.
• Direct traffic to a specific link.
• Support smart announcement bar creation.
• Tracking and A/B testing ability.

Best for: Small Shopify stores, Beginner sellers, Best for businesses selling software and digital products.

Rating: 4.9 (13,366 reviews)

Merchants review this Shopify App:

Merchants love its user-friendly interface as "Options and steps are intuitive and clearly labeled" and "It's super easy to use for someone without technical experience."

However, since this is a free Shopify App, it may be limited for complex use cases or automated email campaigns. They also put watermarks on your pop-ups and banners, which certain merchants weren't fond of.

Tydal Product Review App

About the app: This robust Shopify app helps Shopify merchants seamlessly collect and display customer feedback. By enabling photo and video reviews, Tydal enhances social proof, building trust with potential buyers. The app offers customizable discount incentives to encourage customers to share their experiences as well.

Notable features:

• Customizable review widgets in a grid layout. 
• Automatically request review post-purchase through pop-ups and emails.
• Allow Photo and video upload.
• Offer discounts or promo codes as rewards for submitting reviews.
• Seamless integration with Klaviyo, Gorgias, and Triple Whale.

Best for: Small Shopify store, Beginner seller.

Rating: 4.9 (4,233 reviews)

Merchants review this Shopify App:

Despite being praised for its easy-to-use and intuitive, Tydal is also loved for its proactive customer support with 24/7 live chat. Aside from that, bugs and glitches happen occasionally, especially in collecting reviews. 

Best Shopify Apps for Store Design

Shopify provides a large library of pre-built themes that you can use for free or paid to create and design the storefront.

However, these Shopify themes come with a lack of flexibility and customization, which is why many merchants searching for a Page Builder to do the work. They can now create a landing page, homepage, or product page from scratch, adding custom code when needed, and adding more CRO-led elements to boost sales. 

PageFly is currently the highest-rated Page Builder on Shopify. 

About the app: Highlighted for its deep customization ability, PageFly is high-performing, fast, responsive, and extremely flexible. With an intuitive interface, you can quickly drag and drop elements in place to assemble a place in a matter of minutes. 

Notable features:

• More than 350 elements and templates, including standard and seasonal ones.
• Seamless integration with Shopify theme to customize a stand-alone section, which many other page builders can't do. This approach can save you from spending hundreds on premium Shopify themes. By combining a free theme with PageFly's robust page-building capabilities, you can elevate your store's design and functionality beyond the standard.
• Support many page types: Homepage, product page, collection page, blogs, about us page, landing page, password page. 
• Custom CRO-focused elements such as pop-ups, countdown timers, sale banners, color swatches, etc.
• Integration with 130+ Shopify apps. 

Best for: Shopify stores of all types.

Pricing: Free for 1 page forever. Even on the free plan, it offers extensive control and customization, enabling you to build a strong brand presence. Paid plan from $24 to $99 per month.

Rating: 4.9 (12,000 reviews)

Merchants review this Shopify app: Being the best Shopify app for page building, PageFly earns the heart of many store owners by allowing them to create the aesthetics they want and effectively present their brand. Customer support is another pro. The team is available 24/7 for all plans and very quick to respond.

Top Apps on Shopify for Selling Products

Globo Product Variants

About the app: Take your product customization to the next level! Globo enables online store owners to create infinite product options and variants that surpass standard Shopify setups. From there, they offer a personalized shopping experience that enhances customer satisfaction and boosts sales.

Notable features:

• Add various option variants such as text inputs, file uploads, color and image swatches, dropdowns, checkboxes, and radio buttons.
• Display or hide specific options based on customer selections.
• Assign dynamic pricing to specific options or variants.
• Bulk application of option sets to multiple products or entire collections.
• Import and export via CSV.
• Add-on products for upselling and bundling.

Best for: Shopify store with large product collections such as Fashion brands.

Pricing: Free plan with 10 option sets. Paid plan from $12.90 per month to $24.90 per month.

Rating: 4.9 (3,181 reviews)

Merchants review this Shopify App: You can quickly set up an effective and high-converting product page with this top Shopify app. Overall customer support is quick and proactive, yet the app constantly lags when dealing with a high volume of data at once. 

Coin Currency Converter

About the app: Offering a seamless shopping experience across borders is essential for every eCommerce store. Coin Currency Converter addresses this need by automatically detecting your store visitor's location and converting prices to their local currency, ensuring accuracy and of course, removing hassle work. 

Notable features:

• Optional dropdown menu where customer can pick their favored currency.
• Real-time exchange rates.
• Multi-currency checkout for stores using Shopify Payments.
• Conversion rounding by adjusting converted prices to appear more natural and appealing to customers.

Best for: Global Shopify stores. For merchants aim to expand their reach to international markets.

Pricing: $9.99 per month. A 14-day free trial is available.

Rating: 4.8 (475 reviews)

Merchants review this Shopify App: Despite having minor bugs, Coin Currency Converter works wonderfully in performing its tasks. Easy to install, easy to use, and effective. 

Kiwi Size Chart & Recommender

About this app: Kiwi Sizing offers fully customizable size charts, which are especially beneficial for fashion stores. Pre-made size charts maintain consistency across your product range, even if you have over 100 clothing items online.

The app enhances the shopping experience by providing multiple unit conversions, catering to a global customer base. 

Notable features:

• Use Machine learning to provide personalized size suggestions based on customer inputs, enhancing confidence in purchase decisions.
• Add size buttons and charts directly to your Shopify product pages.
• Custom-size recommender widgets for diverse products, including apparel, pet collars, and personal equipment. 
• Flexible size chart layouts such as tables, images, videos, and tabs.
• Automatic unit conversion
• Advanced product matching to collection-based size guides.

Best for: Clothing store, Accessories store, Appreal for pet store. 

Pricing: Free for 2 published size charts. Paid plan from $6.99 to $12.49 per month.

Rating: 4.7 (1,594 reviews)

Merchants review this Shopify App: Users appreciate Kiwi Size Chart & Recommender for its customizable and user-friendly interface. One merchant noted, "The app is great and provides exactly what I need to create multiple size charts for specific products."

However, some users have reported issues with certain features, such as the "Import Product Table" functionality. Overall, the app is praised for enhancing customer satisfaction and reducing return rates. 

Best Shopify Apps for Finding a Products

Mostly used by Print-on-demand and Dropshipping businesses, these Shopify apps can help merchants quickly identify high-potential ideas, find a fulfillment partner, and track the entire production process. 

Printify for Print-on-demand Business

About the app: With over 59 million orders completed, Printify should be on the top of every POD business list for the best Shopify apps. They are currently the leading fulfillment partner with a diverse catalog of over 1,000 products. You can quickly find an idea, test it on a mockup, and sell it without the need for inventory or upfront investment. 

Notable features: 

• Access a wide range of customizable products, including apparel, accessories, home decor, and more, catering to various niches and customer preferences.
• Intuitive Product Creator to upload designs, generate high-quality mockups, and publish products to your Shopify store with ease.
• A global network of fulfillment Partners in printing, packaging, and shipping.
• Streamline operations with automatic order routing and updates.
• AI-generated title and product description.

Best for: Print-on-demand stores, People looking for a low-investment side hustle.

Pricing: Free for 5 online stores per account. Paid plan from $29 per month.

Rating: 4.8 (7,313 reviews)

Merchants review this Shopify App: Most store owners love Printify for their customizable high-quality products and seamless integration into the Shopify store. While Printify works wonderfully for standard orders, the personalized order system can be tricky to use sometimes.

DSers for Dropshipping from AliExpress

About the app: By integrating seamlessly with AliExpress, DSers enables Shopify store owners to efficiently manage product imports, order fulfillment, and supplier optimization, all within a single platform.

From there, you can process dozens to hundreds of products at once, find the most affordable suppliers, and search for more ideas.

Notable features:

• Bulk order processing to AliExpress suppliers, significantly reducing manual workload and saving time.
• Utilize the Supplier Optimizer tool to identify and connect with reliable suppliers offering competitive prices for the same products, enhancing profit margins.
• Automatically synchronize tracking numbers and order statuses between AliExpress and your Shopify store.
• Manage multiple Shopify stores from a single DSers account
• Product variant mapping to different suppliers, ensuring continuous availability and flexibility in sourcing.

Best for: Dropshipping business.

Pricing: Free plan for 3000 products. Paid plan from $19.90 to $49.90 per month.

Rating: 5.0 (31,493 reviews)

Merchants review this Shopify App: Quick setup and effective syncing are the highlighted pros of DSers.

Must-have Shopify Apps for Marketing & Conversions

Now that you have an app to build your storefront, produce a product, and multiple apps that support selling and showcasing products, we have a final piece to conversion: Marketing apps.

A Shopify store won't be successful without a strategic marketing plan to attract traffic and fuel sales.

Here’s a list of the best Shopify apps that can help you extend your reach and encourage customers to purchase effectively.

Omnisend Email Marketing & SMS

About the app: Omnisend is only dedicated to eCommerce, helping you engage with shoppers wherever they are with personalized, non-boring, and customizable SMS, emails, and web push notifications. From there, you can engage customers across multiple channels.

Notable features:

• Grow your email list with pop-ups and sign-up forms. Then seamlessly create an automated campaign flow such as welcome series, cart abandonment, and post-purchase follow-ups
• Ready-made email templates for holidays and seasonal sales.
• Advanced segmentation based on behavior, purchase history, and other criteria.
• Collect and showcase customer reviews directly.
• In-depth analytics and reporting about campaign performance.

Best for: Subscription-based Shopify stores, Digital products, and Shopify stores of all sizes.

Pricing: Free plan with 250 contacts with 500 emails per month. Paid plan from $16 to $59 per month.

Rating: 4.7 (5,973 reviews)

Merchants review this Shopify App: Whether you're new to email marketing or looking to elevate your strategy, Omnisend provides comprehensive tools to achieve your goals. Many merchants loved their 24/7 live chat support but many also complained about their constant changes in pricing structure. 

Booster SEO & Image Optimizer

About the app: One way to boost your online store performance is to attract more traffic through SEO (search engine optimization)

Booster does this wonderfully by offering an all-in-one SEO solution. It aims to enhance search engine rankings, increase organic traffic, and improve page load speeds by automating various SEO tasks. 

Notable features:

• AI AutoPilot automatically detects and resolves SEO issues based on customized rules, saving time and ensuring continuous optimization.
• Bulk image compression to reduce image sizes, enhancing page load speed and user experience.
• Meta tag and alt-text optimization
• Identifies broken links and sets up automatic redirects.
• 24/7 live chat support from SEO experts.

Best for: New Shopify stores wanting to increase organic traffic and rankings.

Pricing: Offer a free plan. From $39 to $69 per month.

Rating: 4.9 (9,359 reviews)

Merchants review this Shopify App: With a user-friendly interface and robust features, Booster SEO simplifies the optimization process, making it accessible even for those with limited SEO technical expertise. However, for complex SEO optimization, it might not be a good choice.

Loox - Product Reviews App

About the app: Loox is a comprehensive social proof marketing platform designed to help Shopify merchants build trust and drive sales through customer-generated product reviews.

90% of online shoppers rely on reviews and testimonials before making a purchase, social proof has become necessary. Loox allows store owners to import reviews directly from AliExpress and continuously collect customer feedbacks. This enhances your store’s credibility and helps attract more customers.

Notable features:

• Automated review requests.
• Customizable display layout for reviews such as carousels, pop-ups, and badges.
• Referral programs to encourage satisfied customers to refer friends and family.
• Social proof upsells such as integrating reviews and ratings into post-purchase upsell offers, creating a holistic approach to enhancing customer engagement and increasing conversions.
• Seamless integrations with Google Shopping, Meta Shops, and various email marketing tools.

Best for: Shopify stores of all sizes, in all industries. 

Pricing: 14 days free trial then from $9.99 to $299.99 per month

Merchants review this Shopify App: Loox stands tall and proud among the most popular Shopify apps for product review. Users highly recommend Loox for its user-friendly interface and impactful visual review displays.

On the other hand, occasional issues with price charges might happen, and you need to inform their team to get a refund immediately. 

Smile: Loyalty & Rewards

About the app: Once you have traffic and sales poured in, the next step is to keep them coming back and back and back. This is where the loyalty and reward program comes in clutch. Smile is the best Shopify app for this activity. 

They have worked with thousands of Shopify Plus businesses to increase repeat purchases, boost referrals, and maintain a high VIP retention rate. 

Notable features: 

• Rewarding points for various actions, such as purchases, social media engagement, and account creation.
• Create and manage referral programs: Motivate existing customers to refer new shoppers, expanding your customer base organically.
• Establish exclusive VIP levels with special perks, early access to products, or enhanced benefits, increasing customer lifetime value.
• Customizable branding for your loyalty program.
• Comprehensive analytics to monitor the performance of your loyalty programs.
• Smile integrates seamlessly with various tools like Klaviyo and Gorgias

Best for: Shopify store with established customer base. Subscription-based business.

Pricing: Free for 200 orders per month. From $49 to $999 per month.

Rating: 4.8 (6,617 reviews)

Merchants review this Shopify App: Smile setup is very straightforward and effortlessly, helping their customers quickly onboard and use the system. However, many customers reported problems with billing and customer support. 

Frequently Bought Together

About this app: The most effective way to boost sales for an online store is using Bundles - in which you suggest product combinations that customers often purchase together. Following the successful model of Amazon bundles, Frequently Bought Together is the highest downloaded Shopify app for this.

The best part is that Frequently Bought Together adopted AI to make sure their suggestions are always correct and drive the most profitable conversion rates. This approach leverages the customer's buying mindset, making them more receptive to upsells and cross-sells.

Notable features:

• Customizable bundles: Allows merchants to manually select and fine-tune product bundles, tailoring recommendations to specific products or customer segments.
• Bundle discounts: Offers four different types of bundle discounts, incentivizing customers to purchase multiple items together, thereby boosting conversion rates.
• Seamless integration: Designed to work out-of-the-box with various Shopify themes.
• Responsive design: Optimized for mobile devices, providing a smooth and user-friendly experience for customers shopping on smartphones and tablets.

Best for: Shopify stores of all types.

Pricing: Free for development store. And $19.99 per month with a 15-day free trial.

Rating: 4.9 (2,438 reviews)

Merchants review this Shopify App: Users highly recommend Frequently Bought Together for its effectiveness in boosting sales through intelligent product recommendations. Merchants appreciate its seamless integration, ease of use, and positive impact on their average order value

WOD Pre-order Now

About this app: By replacing the standard "Add to Cart" button with a customizable "Pre-Order" button, the app allows businesses to maintain revenue flow and gauge customer interest for out-of-stock or upcoming products.

Notable features:

• Automatically enable pre-orders based on variant inventory levels.
• Customer can pay a portion of the product price upfront.
• Send automated email alerts to customers when previously unavailable items are restocked.
• Apply automatic discounts to pre-ordered items.
• Mixed cart alerts when their cart contains both pre-order and in-stock items.

Best for: Print-on-demand, Dropshipping.

Rating: 4.5 (1,508 reviews)

Pricing: Free plan for first product. Paid plan from $19.95 to $59.59 per month.

Merchants review this Shopify App: Overall, WOD pre-order now is easy to integrate with your Shopify store, but occasional bugs in the CTA button and Email notification can tend to happen.

Swym Wishlist Plus

About the app: Using a wishlist can help you quickly identify which products are favored or have a high chance of selling out to prepare new inventory or create a personalized marketing campaign. It also helps customers engaged and reminded about your product.

If you are looking for a way to create a wishlist on your online store, Swym Wishlist Plus is the best Shopify app for this. 

Notable features:

• Customers can create and manage wishlists without logging in, and organize their desired products into multiple lists for better planning.
• Seamless integration with your Shopify theme.
• Send automated notifications for price drops, restocks, and low-stock items to reduce cart abandonment.
• Social sharing capabilities via email, social media, SMS, or direct links.
• Access detailed reports on shopper behavior and wishlist activity.

Best for: Shopify store of all types, best for one with a large product list.

Pricing: Free plan for 500 wishlists. Paid plan from $19.99 to $99.99 per month.

Rating: 4.8 (2,284 reviews)

Merchants review this Shopify App: Swym Wishlist Plus has reliable performance and responsive customer support. However, some merchants reported the app being slow when dealing with a large volume of "add to wishlist" at the same time. 

Apps To Use for Order and Shipping on Shopify

Aftership Order Tracking

About the app: Working with more than 1,100 global carriers, AfterShip is a trusted shipment tracking solution to enhance post-purchase management for Shopify merchants. It also offers an AI delivery estimate widget to support customer purchases. This advanced feature only makes the tool become one of the best Shopify apps.

Notable features:

• Customize order tracking pages for your customers
• Automated notifications in email and SMS about their shipment status, reducing "Where Is My Order" (WISMO) inquiries.
• Centralized shipment dashboard for all-in-one monitoring and tracking reports.
• AI-powered estimated delivery dates
• 24/7 chat and email support.

Best for: Shopify stores of all sizes. Dropshipping and POD businesses.

Pricing: Free with 50 shipments per month. Paid plan from $11 to $239 per month. They also have a yearly plan that can save up to 18%.

Rating: 4.7 (4,778 reviews)

Merchants review this Shopify App: AfterShip is among the must-have apps on Shopify for rates, labels, & tracking that reduces manual errors. Also, their customer support is instant and engaging. 

However, the app can be quite expensive. Despite offering affordable plans for new Shopify merchants and small businesses, it comes with a lack of features. 

Order Printer Pro

About the app: Designed to streamline exporting, printing, and delivering order documents such as customized invoices, packing slips, receipts, and returns forms, Order Printer Pro will improve your professionalism. The best part? It seamlessly integrates into your Shopify admin. With one click, you can automate all the back-office tasks in order management.

Notable features: 

• Support translation and multi-currency exchange.
• Automated PDF delivery to reduce support effort.
• Customizable templates with HTML, Liquid, and CSS to reflect your brand's identity.
• Bulk printing and exporting.
• Work perfectly with Shopify POS and directly on your phone.
• Generate and manage documents for draft orders.

Best for: B2B business, Wholesale Shopify stores, Shopify stores with high-volume orders, High sales season. 

Rating: 4.9 (1,604 reviews)

Pricing: Free plan for 50 orders/ month. Paid plan from $10 to $40/per month.

Merchants review this Shopify app: Their high customization ability and great support for B2B businesses are constantly praised. Order Printer Pro is a great sidekick, yet sometimes can be lagging on the mobile version or challenging to work with eSignature. 

Shopify Apps for Better Store Management

BeProfit - Profit Analytics

About the app: Want to take a real-time analysis of your profit and loss or your financial performance? BeProfit can be a great help. The tool consolidates data from various sources to showcase overall financial health. With its intuitive dashboard, merchants can easily track key metrics and make informed decisions to enhance profitability.

Notable features:

• Compare profit between products, orders, countries, platforms, and even stores.
• Live P&L.
  
• Customizable reports to analyze product profitability, customer lifetime value, and marketing ROI.
• Multi-channel integration with sales and advertising platforms.
• Automated data synchronization.

Best for: Merchants with many stores, Shopify stores of all sizes, Dropshipping, POD businesses

Pricing: 14-day free trial, $49 to $149 per month.

Rating: 4.4 (347 reviews)

Merchants review this Shopify App: BeProfit can sync very across all data points with high accuracy. The app constantly updates with the latest Shopify changes in shipping fees, payment processing fees, and other related fees. Although the app is amazing, some customers wish they had better customer support.

Other Recommended Shopify Apps by Merchants

Gathered from merchants' feedback across social media such as Reddit, Facebook, Quora, and the Shopify community, here are some of the best tools we find that help these store owners increase store performance, sales, and management.

How To Pick The Best Shopify Apps For Your Store?

Choosing the right apps for your Shopify store can feel overwhelming, especially with the vast options available. To help new merchants make informed decisions, we've broken the process down into key considerations. The goal is to ensure every app you install serves a meaningful purpose and enhances your store's performance.

Assess Your Needs Before Exploring Apps

Before diving into the app store, identify the gaps in your store. Are you struggling with email marketing, managing inventory, or providing customer support?

Understanding your pain points will prevent you from installing apps that add clutter without value. Focus on finding the best apps for Shopify tailored to your specific challenges, ensuring they align with your goals.

Look Beyond the Price Tag

Free apps can be appealing, especially for new merchants. However, it’s essential to evaluate the app's functionality and long-term benefits.

Sometimes, a paid app offers greater efficiency and reliability, saving you time and potential headaches. Start with free trials or freemium versions to test if the app delivers on its promises before committing. Remember, many must-have apps for Shopify are worth the investment if they boost your store’s success.

Analyze Reviews With a Critical Eye

Customer reviews are invaluable but should be approached critically. Focus on recurring themes in lower-star reviews to identify potential drawbacks.

At the same time, pay attention to how app developers respond to criticism—quick and thoughtful replies are a sign of reliable support. Even the best apps for Shopify have areas for improvement, but developer responsiveness speaks volumes about their reliability.

Prioritize Robust Support and Documentation

A great app is only as good as the help you can get when things go wrong. Check whether the app offers comprehensive support, such as FAQs, video tutorials, or responsive customer service.

New merchants can benefit greatly from apps with clear, step-by-step guides that simplify the learning curve, ensuring they’re using must-have apps for Shopify effectively.

Audit Apps Regularly

As your store grows, your app needs may change. Regularly review your installed apps to ensure they still align with your business goals. Unused or redundant apps not only clutter your dashboard but may also slow your store’s performance. Periodic audits will keep your store lean and efficient.

Check if the app is marked "Built for Shopify"

"Built for Shopify" is a label given by Shopify to apps that meet their latest standards in UI/UX, security, usability, and performance. It is Shopify’s way of certifying that an app provides a high-quality experience for merchants and integrates seamlessly with the Shopify platform.

For merchants, choosing "Built for Shopify" apps ensures that you're getting a well-developed, trustworthy, and Shopify-approved solution that won’t negatively impact your store’s performance. However, this doesn't mean that the app has better features than the other.

So, which from the above list is the best "Build for Shopify" app?

• Tydal Product Review
• Globo Product Variants
• Booster SEO
• Loox Product Review
• Smile: Loyalty program
• Frequently Bought Together
• Swym Wishlist
• Order Printer Pro

How to Identify "Built for Shopify" Apps

• These apps display a "Built for Shopify" badge in the Shopify App Store.
• They are rigorously reviewed by Shopify to ensure they meet the required standards.
• They are often preferred by Shopify merchants because of their high quality, security, and seamless experience.

Conclusion

Choosing the right tools for your Shopify store can make all the difference between success and stagnation. Throughout this article, we’ve explored some of the best Shopify apps that cater to different needs, whether you’re a beginner starting your eCommerce journey or a seasoned merchant looking to scale your business.

The key takeaway is to focus on apps that truly align with your store’s goals, helping you save time, improve efficiency, and enhance the overall shopping experience.