Online retailers are always on the run looking for ways to increase order volumes for their online stores – a powerful metric that translates to more profits. But what many seem to forget is that all this starts with a question of trust.
That’s where Shopify shopping policy templates come in.
By shopping policy, I’m referring to the shipping details available to potential customers either in the form of a downloadable document or as a web page, as they scour through your Shopify store. It’s usually very detailed with everything your prospects need to know regarding the shipping process.
Publishing a concise shipping policy on your Shopify website is an eCommerce best practice, especially if you want to gain customer trust. Making it as transparent as possible greatly helps in managing customer expectations, and alleviates any possible doubts.
Think of it as an assurance for your ready-to-buy customers that they’ll be making the right decision buying from you.
The fact that shipping policies usually differ from one another, makes it more difficult for most store owners to identify the best template to use. For this reason, we’ll be discussing every crucial consideration that you’ll need to keep in mind when making a shipping policy page for your online business. We’ve also included a set of exciting Shopify shipping policy template examples and a quick tutorial to get you started right away.
Let’s dive in!
- Why You Need A Shipping Policy Page For Your Online Store
- Shipping Policy Page: Quintessential Elements
- Shipping Conditions
- Shipping Costs, Methods, and Processing Times
- Shipping Restrictions
- Returns and Refunds
- International Shipping
- How To Add Shipping Policy On Shopify - A Step By Step Tutorial
- Step 1: Log In
- Step 2: Open Legal
- Step 3: Create Your Legal Policies
- Step 4: Review and Save Your Policies
- Shopify Theme Shipping Policy Template Samples
- Toy Theme Shipping Policy Template
- Vibrant Theme Shipping Policy Template
- Pantry Theme Shipping Policy Template
- Fashion Theme Shipping Policy Template
- Snowboards Theme Shipping Policy Template
- 05 Best Shopify Shipping Policy Page Examples
- MFMG Shipping Policy Page
- Package Free Shipping Policy Page
- Hiut Denim Shipping Policy Page
- Terre Bleu Shipping Policy Page
- Bailly Shipping Policy Page
- How To Build A Custom Shipping Policy Page With PageFly
I. Why You Need A Shipping Policy Page For Your Online Store
For those wondering what the fuss is all about shipping policies, here are the top reasons why you need to have one for your online shop.
01. It Provides Customers With Details About Your Shipping Process
Online shoppers usually search for shipping policies whenever they want to know more about your shipping information. From such a document, they can know more about shipping costs, the available shipping options, processing time, payment methods, and delivery timelines before making an order. This helps in answering the most frequently asked questions about shipping as well as preventing unnecessary complaints in advance.
02. It Makes Your Online Store Legit and Trustable
Having a detailed shipping policy that’s easy to understand openly communicates that your eCommerce store is legit, reliable, and transparent – the most basic requirement to establish trust. It helps in creating a mind map for your potential buyers just before they decide to make a purchase. Being transparent about your delivery processes and shipping timelines in your shipping policy can potentially help you convert up to 47% of online customers into repeat buyers.
03. It Highlights Other Important Store Policies and Protects Your Business
Apart from providing your customers with all the necessary shipping information, shipping policy pages also highlight vital store policies concerning returns, damages, foreign exchanges, international dealings. Recent retail marketing data reveals that about 60% of online shoppers check for a return policy before making an order, creating an assurance of more profits for stores that includes reverse logistics in their shipping policy document.
04. It Improves Customer Loyalty
It’s now evident that having a detailed shipping policy statement on your eCommerce website encourages new buyers to hit the “Order” button. What you might not be aware of is that updating your Shopify shipping policy page and consistently working to improve your shipping process increases customer loyalty. It’s a factor that determines if your new customer will become a repeat buyer.
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II. Shipping Policy Page: Quintessential Elements
Needless to say, your shipping policy needs to be both detailed and concise. To ensure that your potential customers have an easier time following it through by themselves, the policy must then provide relevant answers to their most important questions regarding shipping. Some of these quintessential elements for your shipping policy page include:
- Shipping conditions
- Shipping costs, methods, and processing times
- Shipping restrictions
- Estimated delivery time
- Returns and refunds
Keeping in mind that your document needs to be as transparent as possible, here’s a highlight of what you need to include in the specific sections:
01. Shipping Conditions
Shipping always includes a lot of variables that are mostly out of our control, especially when you have to deal with a lost package or any delivery exception. Keeping the client at ease during such occurrences might seem hard but it can easily be done through your shipping policy. All you have to do is provide them with clear directions on how to report either missing or lost goods. Remember to include active contacts for quick follow-ups.
02. Shipping Costs, Methods, and Processing Times
Whether you are shipping locally or to the rest of the world, you’ll need to be clear about shipping costs. It’s usually the first thing that customers always look for in shipping policies. This element combined with a highlight of available shipping methods as well as specific processing times, gives your customers a rough idea of what to expect to pay during check out. For more usability, you must consider providing this information in a tabulated format. This will make it very easy for your potential buyers to quickly compare and identify the best shipping method that’s both convenient and affordable, depending on their budget. Consider adding an estimated delivery period slot for each shipping method for more value.
03. Shipping Restrictions
Different online stores often vary in terms of shipping capacity. Including a quick highlight of your shipping restrictions on the policy, the page adds to your credibility in the eyes of potential prospects. For instance, including a list of shipping destinations in your policy enables customers to self-evaluate their area of residence based on the provided geographical restriction.
04. Returns and Refunds
The majority of online shoppers are always interested in knowing more about your returns and refund policy before making a purchase. Most online store owners are continually finding it easier to highlight as part of their shipping policy since it’s the first thing that ready-to-buy customers look for. Including it in your policy makes it easier for customers to locate specific returns and exchange information that matters most to them. Some of the main essentials for this section generally include return processing timelines and refund qualification criteria. Ideally, this information guarantees value for money and gives customers peace of mind even before they place an order.
05. International Shipping
If you’re serving customers from all over the world, you must include a clear statement about international shipping. This section mainly includes details about freight partners responsible for handling foreign shipments, custom taxes, import duties, and who’ll be paying the additional shipping fees.
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III. How To Add Shipping Policy On Shopify - A Step By Step Tutorial
Step 1: Log In
Open your Shopify store from any browser of your choice and log in to your online store using your registered email and password.
Step 2: Open Legal
Once you’re logged in, open settings (at the bottom left) then click on Legal (at the bottom right of the settings page).
Step 3: Create Your Legal Policies
The Legal option opens to a page where you can directly type your store policies or choose to create from a template (if you already have one). Remember to customize and personalize the template copy accordingly for it to reflect the ideals of your online shop. Moreover, the content editing tool on this page comes with additional formatting tools for you to style your policies however you may like.
Step 4: Review and Save Your Policies
After creating your policies, it’s advisable that you keenly go through them once more to ensure that they are flawless and consistent. Reviewing your shipping policy helps to identify and fix any possible flaws that might otherwise cause misunderstandings later on. Only click the “Save” button once everything checks out to add and automatically the policies to your store checkouts.
IV. Shopify Theme Shipping Policy Template Samples
These refer to customizable draft samples that can be used (with a few tweaks of course) directly in creating shipping policies for your Shopify store. If you’re just starting out or still setting up your eCommerce website here are some of the best ready-to-use Shopify shipping policy template samples derived from Shopify themes.
01. Toy Theme Shipping Policy Template
Based on the toy Shopify theme for online stores, this shipping policy template mainly includes detailed information about returns and refunds. It gives a broad highlight of non-returnable goods, return costs, the validity of the return, and refund details. It summarizes the policy with very concise shipping information with details on who will pay for shipping and when to expect an exchange.
- It’s one of the best shipping policy templates for emphasizing on particular policy section e.g., refunds.
02. Vibrant Theme Shipping Policy Template
Adapted from the vibrant Shopify theme, this policy template contains quick shipping and returns policy highlights. It’s heavily summarized but detailed enough to provide customers with relevant information about shipping restrictions, estimated delivery times, shipping costs, and return instructions.
- This Shopify shipping template is perfect for online stores that only sell one type of product within a specific region.
03. Pantry Theme Shipping Policy Template
The pantry Shopify template for shipping policies is short and direct. Its details are made available at the footer of the homepage, and it mainly includes shipping destination as well as eligible shipping hours.
- It’s a good policy template if you’re currently only shipping within your city or town of residence.
04. Fashion Theme Shipping Policy Template
The fashion theme under the minimal eCommerce website template category in Shopify themes features a return policy link at the footer. The template opens up to a very detailed shipping policy page that gives directions, reasons, eligibility, and processing times if a customer wants to return a package.
- It’s an elegant policy template that’s meant to maintain focus on your products and goods.
05. Snowboards Theme Shipping Policy Template
- This shipping policy sample is perfect for stores that have huge product catalogs, as it provides detailed shipping information for its wide target markets.
V. 05 Best Shopify Shipping Policy Page Examples
For your inspiration, here are five best shipping policy page examples from top Shopify stores online:
01. MFMG Shipping Policy Page
As the name suggests, Makeup For Melanin Girls (MFMG) is a cosmetics brand that pushes for inclusivity of girls with deeper skin tone. The MFMG shipping policy page assumes an overall FAQ style and provides answers about shipping timelines, processing, costs, returns, and payment information.
02. Package Free Shipping Policy Page
The Package Free store is an eco-friendly eCommerce brand that’s on a mission to make the world a cleaner place by selling package-free beauty and household products. Their Shopify shipping policy page is another great example for those who are interested in using the Q&A format in creating their legal policy page. Their shipping policy is easily accessible from the footer section and it generally contains clear answers to questions about free shipping, package handling, estimated delivery times, and international shipping details.
03. Hiut Denim Shipping Policy Page
The Hiut Denim is a U.K.-based online store that also ships jeans throughout the world. Their shipping info page is both easy to access, follow, and understand. Some of the main essential elements covered by this page include available shipping options, delivery time frames, processing periods, returns, and refunds.
04. Terre Bleu Shipping Policy Page
Terre Bleu is an Ontario-based eCommerce shop that purely sells lavender-infused products. Their shipping and returns policy concisely provides customers with important details regarding their current shipping restrictions, processing time, and instructions for returning a purchase.
05. Bailly Shipping Policy Page
Bailly is another eCommerce beauty brand that mainly ships vegan natural-oil perfumes to North America. It’s one of the main shipping details clearly stated on their refund policy page. Other essential shipping information included in the policy includes order processing time, order tracking details, and a returns guide. More shipping details about delivery times and free shipping can be found in their FAQ section.
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VI. How To Build A Custom Shipping Policy Page With PageFly
Are you having a hard time designing your Shopify shipping policy page by yourself? Worry not because PageFly has got you covered. All you have to do is to install the PageFly app into your Shopify store. Once done, here is your step by step guide on how you can create a Shopify policy page using PageFly:
Step 1: Open the PageFly Advanced Web Page Builder App
Log in to your Shopify store, click on the “Apps” tab, and open the PageFly advanced web page builder app through the app
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Step 2: Create a New Regular Page
From your PageFly dashboard, choose the “Regular Pages” tab from the Page selection on the left then click on the “Create a new page” button on the top right. From the drop-down list, you can easily create a brand new page either from PageFly’s beautiful templates or one from your design.
Step 3: Start Building Your Policy Page
If you choose to build one from scratch, you’ll need to start by adding page elements from the tabs provided on the page canvas. To add a page title, go to the three-dotted button, pull down the far top right section and choose “Page Settings”. Remember to click save for it to take effect.
Step 4: Customize Your New Shipping Policy Page
To add a heading to your shipping page, click on the Add element feature (the first icon on the element catalog), and choose a Heading style of your choice then drag and drop it into the page canvas. Use the same procedure for paragraphs but keep in mind that you’ll need to use the Paragraph element and not the one for headings.
If you already have a pre-existing policy, feel free to copy and paste the content directly into the page editor. Having one in advance gives you the flexibility and time to focus on editing your page accordingly.
Lucky for you, the PageFly page editing feature comes with an easy-to-use formatting tool (on the far right column) to help you customize and style your page content appropriately. Depending on your preferences, you can similarly add more styling elements to your shipping page. Just make sure that it won’t affect your brand or create any misunderstanding.
Step 5: Save and Publish
Satisfied with what you’ve created? If yes, click on the “Save & Publish” pull-down option from the blue “Save” button at the top right column of the dashboard. If you aren’t sure, simply save your work without publishing the page and use the “View” button to preview how the page will look once published.
Here’s how a preview looks like:
And here is how the live page looks like after publishing:
Overall, investing time and effort in preparing your shipping policy plays a big role in ensuring that your policy is clear and transparent. Creating one in advance before building the actual shipping policy page on your eCommerce website enables you to focus on designing a well-built and easy-to-follow Shopify policy page for your customers. We hope that all of our examples and templates from this article will help you in making an effective and informative shipping policy for your Shopify store. Keep in mind that you can quickly create an amazing Shopify shipping policy page today by using our easy-to-use PageFly app. What are you waiting for? Create a shipping policy today with PageFly.