The future is always uncertain, but that doesn't mean we can't plan for it. New trends will emerge and old ones will die out, so why not take a minute to see what's hot in 2023? At the end of the day, having skills and determination sometimes is just not enough, you also need in-demand products to sell.
The world is a much different place than it was in 2022, and the year 2023 will be even more so. As ecommerce merchants, we need to stay ahead of the curve to keep our businesses alive and thriving. To help you do just that, we'll be sharing the newest trending products in 2023 with concrete data from trusted platforms including Ahrefs, Google Trends and Exploding Topics.
And remember, as we want to be the best sidekick you can have in your journey of discovering new business ideas or expanding your business, we guarantee to update this list every month, so make sure to put a bookmark on it along with this retail calendar 2023.
To learn more about how we find trending products and write this list, check out this detailed video tutorial:
Outline
- Portable Dryers
- Vegan Bone Broth
- Cooling Blanket
- Portable Power Station
- Hydrocolloid Patches
- Temporary Hair Color
- Nap Dress
- Oral Probiotics
- Griddle
- Nicotine Pouches
- Vaginal Probiotics
- Folding Bike
- Protein Free Shampoo
- Sauna Blanket
- Dog Probiotics
- Bartender Kits
- Posture Correctors
- Levitating Plant Pot
- Led Shower Head
- How To Sell & Market These Trending Products: Quick Tips
01. Portable Dryers
- Growth Rate: 23% (in the last 06 months)
- Monthly Search Volume: 11000 searches/mo
- Cost per Click (for PPC advertisers): 1$
- Highest searches by country: United States, Canada
The third trending product on our list is portable dryers. Portable dryers, like the name suggests, are miniature washing machines you can take with you anywhere you go.
These portable dryers can hold about two loads of your laundry; just enough to get you through the day. Some even come with a special compartment that’s great for holding small towels or cleaning rags.
Source: Morus Zero
02. Vegan Bone Broth
- Growth Rate: 264% (in the last 06 months)
- Monthly Search Volume: 800 searches/mo
- Cost per Click (for PPC advertisers): 3$
- Highest searches by country: United States, UK
Vegan Bone Broth is trending in 2012, because it’s an alternative for people that don’t want to use real bone broth. It has all the nutritional benefits of traditional bone broths, but it doesn’t contain any animal products or byproducts.
This trend came about after the latest vegan and vegetarian cuisine became popular, and because of the people that want to enjoy bone broth without having to use real bones.
03. Cooling Blanket
- Growth Rate: 361% (in the last 03 months)
- Monthly Search Volume: 20.000 searches/mo
- Cost per Click (for PPC advertisers): 0.8$
- Highest searches by country: United States, Canada
The recent record-breaking heat waves has skyrocketed the demand for this product. These specially designed, lightweight blankets can be used to keep your body temperature cool and comfortable during the hot summer months.
They have special chemicals that react with your natural sweat when you're feeling a little down in the heat, and they generate an electromagnetic field underneath the blanket which is then supposed to cool you down.
04. Portable Power Station
- Growth Rate: 687% (in the last 03 months)
- Monthly Search Volume: 31.000 searches/mo
- Cost per Click (for PPC advertisers): 0.6$
- Highest searches by country: United States, Canada, United Kingdom
The power station is great for busy people who wouldn’t be able to take time out of their schedule to charge their products at home. It also comes in handy if you don't have time to make it back home after a long day, or forget to plug in your device before. It commonly comes with its own lithium ion batteries, as well as an AC and DC charger, so it can be recharged from a wall outlet just like your cell phone and other small appliances.
05. Hydrocolloid Patches
- Growth Rate: 1600% (in the last 03 months)
- Monthly Search Volume: 18.100 searches/mo
- Cost per Click (for PPC advertisers): 0.6$
- Highest searches by country: United States, United Kingdom
Hydrocolloid patches are a special type of bandages that can be applied directly to the skin, and they’re intended to stick around until they’ve done their job. They're great substitutes for traditional bandages, because they don’t require you to change them regularly.
Hydrocolloid patches come in different shapes and sizes, depending on the area they’ll be covering up: Cysts and boils, Purple stretch marks, Rashes and acne scars, Scarring from cuts and burns
06. Temporary Hair Color
- Growth Rate: 133% (in the last 01 month)
- Monthly Search Volume: 21.000 searches/mo
- Cost per Click (for PPC advertisers): 1.8$
- Highest searches by country: United States, United Kingdom
This trending item will allow you to change the color of your hair without having to commit to a permanent dye job at the salon or in your own bathroom. It comes in a spray bottle, so it’s quick and easy to apply on dry hair anywhere you go which fuels its growing popularity for teens and young adults who want to experiment with new looks.
07. Nap Dress
- Growth Rate: 190% (in the last 01 month)
- Monthly Search Volume: 1300 searches/mo
- Cost per Click (for PPC advertisers): 0$
- Highest searches by country: United States, Germany
Light and flowing dresses reminiscent of Victorian fashion, these trending articles of clothing were made to be the perfect thing to wear while you're catching some z's.
Nap dresses are specifically designed for sleeping in, and they’re supposed to make it easier and more comfortable for you to take a snooze. The trending dresses are often made with a special elastic material that will stretch and mold to your body if you get too hot while you’re sleeping.
08. Oral Probiotics
- Growth Rate: 300% (in the last 03 months)
- Monthly Search Volume: 4600 searches/mo
- Cost per Click (for PPC advertisers): 1.3$
- Highest searches by country: United States, UK
Oral Probiotic is a supplement that contains all of the good bacteria you need in order to maintain a healthy digestive system. You can take oral probiotics with water, or you can mix them into your favorite food or drink like milk, yogurt, and smoothies.
09. Griddle
- Growth Rate: 300% (in the last 03 months)
- Monthly Search Volume: 113000 searches/mo
- Cost per Click (for PPC advertisers): 0.8$
- Highest searches by country: United States, UK, Canada & Australia
Griddles are trending because of their versatility in the kitchen and at home.
For one, they function as a regular cooking surface where you can cook all sorts of different foods like eggs, pancakes, tofu, burgers and more. However, griddles also have a fun and convenient feature where they can be flipped over and used as a regular cutting board. This trending product has made it easier for people to cook multiple dishes at once, without having to take up too much space in the kitchen or dirtying an additional cooking surface.
10. Nicotine Pouches
- Growth Rate: 100% (in the last 01 month)
- Monthly Search Volume: 23000 searches/mo
- Cost per Click (for PPC advertisers): 1.6$
- Highest searches by country: United States, UK, Germany & Pakistan
Nicotine pouches are one of the most popular substitutes to traditional cigarettes. They come in a pouch that you can carry around and store anywhere, so you don’t have to worry about losing or forgetting them when you need them. Nicotine pouches come in all different flavors like mint, cherry and vanilla and they’re perfect for people who want to smoke without the mess of actually smoking a cigarette.
11. Vaginal Probiotics
- Growth Rate: 2000% (in the last 03 months)
- Monthly Search Volume: 4100 searches/mo
- Cost per Click (for PPC advertisers): 0.8$
- Highest searches by country: United States, UK
Vaginal Probiotics are supplements that contain healthy bacteria for the female genitalia. It can be taken either orally or as a suppository, it is meant to regulate the environment.
12. Folding Bike
- Growth Rate: 54% (in the last 03 months)
- Monthly Search Volume: 80000 searches/mo
- Cost per Click (for PPC advertisers): 0.8$
- Highest searches by country: United States, UK, Philippines
Folding bicycles are trending because of their portability and convenience. They can be easily folded up into a relatively small size, so they’re great to take with you anywhere you go. You can carry them onto buses, trains and airplanes by putting them in the storage area underneath your seat.
Plus, they have made it easier for people to keep fit and active by allowing them to quickly and easily go from point A to B while riding.
13. Protein Free Shampoo
- Growth Rate: 4700% (in the last 03 months)
- Monthly Search Volume: 500 searches/mo
- Cost per Click (for PPC advertisers): 0.7$
- Highest searches by country: United States, Australia
This trending item was made to be a replacement for regular shampoo that contains harsh chemicals and other bad ingredients that can damage your hair and health in the long run.
Simply put, protein free shampoos are growing exponential in its popularity because they make it easier for you to keep your hair healthy
14. Sauna Blanket
- Growth Rate: 300% (in the last 03 months)
- Monthly Search Volume: 5700 searches/mo
- Cost per Click (for PPC advertisers): 0.7$
- Highest searches by country: United States, UK
Sauna blanket is an infrared sauna in blanket form - which uses infrared rays to heat your body. Instead of going to a sauna with four walls and a bench, you’d just need to wrap the sauna blanket around your body like a sleeping bag and turn it on. They also have alleged benefits reflecting those of traditional saunas.
Related article: How To Sell Services On Shopify: 5 Steps To Building A Store
15. Dog Probiotics
- Growth Rate: 392% (in the last 03 months)
- Monthly Search Volume: 26000 searches/mo
- Cost per Click (for PPC advertisers): 2.5$
- Highest searches by country: United States, UK, Canada
Dog Probiotic is a supplement that can be used to improve your dog’s health. This product is trending because they help to reduce the amount of gas that your pup passes while he or she eats, helping them to pass less wind throughout the day.
16. Bartender Kits
- Growth Rate: 300% (in the last 03 months)
- Monthly Search Volume: 3400 searches/mo
- Cost per Click (for PPC advertisers): 0.7$
- Highest searches by country: United States, UK
Bartender kits are DIY cock-tail making sets and they're trending because they’ve made it easier for people to learn how to make their own cocktails and drinks at home, or even in their hotel room whenever they want.
With these kits, people can easily choose whatever drink they want, whether it’s a martini, vodka and soda or rum and coke.
17. Posture Correctors
- Growth Rate: 52% (in the last 03 months)
- Monthly Search Volume: 14800 searches/mo
- Cost per Click (for PPC advertisers): 0.7$
- Highest searches by country: United States, UK
If you sell general products online, then the posture corrector may be a good product to carry. It helps the user stand tall and straight while supporting their spine. The product is also recommended by many physical therapists which might mean that it sells well in your area.
18. Levitating Plant Pot
- Growth Rate: 90% (in the last 02 months)
- Monthly Search Volume: 1100 searches/mo
- Cost per Click (for PPC advertisers): 0$
- Highest searches by country: United States, UK
Levitating plant pot is basically a flowerpot suspended off the ground through the use of magnets. Houseplants float above a fixed base, giving them a unique appearance.
19. Led Shower Head
- Growth Rate: 88% (in the last 01 month)
- Monthly Search Volume: 9600 searches/mo
- Cost per Click (for PPC advertisers): 0.6$
- Highest searches by country: United States, UK
Led Showerhead is a shower nozzle fitted with colored lights, designed for aesthetic appeal which made it trending and popular to teenagers and young adults who want to sprinkle aesthetics into the most mundane activity - taking a shower.
How To Sell & Market These Trending Products: Quick Tips
- First, you need to set up an online store. If you don't have one, simply get a 30-day free trial with Shopify and start setting up your e-commerce business
- For trending products with low cost per click, you can run a Google Shopping or Google Search ad campaign to attract new buyers.
- Products in the Home & Garden niche tend to keep trending for a long time, so you can build a recognizable brand around it, create relevant content to rank your website on Google. Plus, for this topics you can also check the wood projects that sell to explore more resources.
- For trending products with aesthetic values like Nap Dress, think about how you can allow your customers to customize and personalize it to their taste. According to Shopify Future of eCommerce Report, personalization is the most expected trend shaping e-commerce and retail in 2021.
- For trending products that allow people to create something, like Jewelry Making Kits or Bartender Kit, think about the trending DIY trend and how you can immerse yourself into the community and build a brand around it. I would suggest you start by joining an online Facebook group of your niche. You'll be able to ask questions, share new ideas with other group members, get inspired and help others too.
- For trending products that are on-trend in terms of colors and fashion taste (like Sauna Blanket), think about creating some unique content based on fashion trends websites like Polyvore or Pinterest. Create an infographic or visual content for that trending product and share it on Polyvore/Pinterest, then create a link from your blog to the trending product page on your Shopify store.
Read more:
- Best Dropshipping Niches and Products To Sell In 2023
- How To Build A Shopify Landing Page: A Starter Guide
Conclusion
The world of e-commerce is a big place, and there are so many opportunities to explore.
We hope that this article has helped you discover some trending products that will inspire your own business ideas for an online store.
If it feels like too much work to start from scratch on your own site, we have a solution! You can use Shopify to quickly set up your online store, then use PageFly - Shopify Advanced Page Builder to create beautiful pages with no coding required.
PageFly also offers 24/7 customer support in the event you get stuck or need assistance setting-up payment processing options or marketing campaigns. With our tutorials and live chat service, you can easily customize and build a recognizable brand within minutes of starting out!
