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Basel Theme: Is It the Ultimate AJAX Responsive Theme for E-Commerce Stores?

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In the complex and ever-evolving world of e-commerce, staying ahead of the curve is important for all online store owners. One often overlooked but incredibly influential aspect of an e-commerce store's success is its theme.

The design, layout, and functionality of a theme can significantly impact user experience, conversion rates, and overall brand perception. With the power of AJAX, you are able to amplify your user experience with interactive web content.

💡 We meticulously evaluate Shopify themes and apps based on our hands-on experience. Read more about our comprehensive review process and methodology.

If you are a Shopify store owner who is looking to create a responsive and interactive online store for your customers, then the Basel theme is the one you need to check out. In this guide, we will explore this theme in detail together! So, let's begin.

    Exploring Basel Theme: A Comprehensive Overview

    Base theme homepage

    Image Credits: Basel theme Shopify

    Before delving into the specifics of the Basel theme, it's important to understand the foundational technology that underpins its functionality – AJAX.

    One of the primary advantages of AJAX is its ability to provide a faster and more interactive web experience. Traditional web pages often require complete page reloads when fetching new data, resulting in slower load times and disrupted user interactions. This integration is especially crucial for Shopify, where AJAX accelerates actions such as adding items to carts, applying filters, and conducting searches without page reloads.

    Basel's use of AJAX elevates user experience, making it an exceptional choice for e-commerce entrepreneurs seeking to enhance customer engagement and conversions.

    A Look Behind the Scenes of the Basel Theme

    The4 homepage

    Image Credits: The4studio Shopify theme

    The4Studio, a premium Shopify theme and app developer, is the creative powerhouse behind the Basel theme. With an impressive Trustpilot rating of 4.9 out of 5, and a range of acclaimed themes, The4Studio is a popular choice for store owners looking for multipurpose Shopify themes.

    Other Popular Themes by The4Studio

    Basel isn't the only exciting theme offering from The4Studio. The following themes are also a part of their portfolio.

    • Kelles Shopify theme.
    • Gecko Shopify theme.
    • Unsen Shopify theme.
    • Elessi Shopify theme.
    • Kalles Shopify theme.
    • Molla Shopify theme.

    All the themes are multipurpose, which means that you can use them for any type of store.

    Basel Theme's Exclusive Features and Templates

    A few unique attributes in the Basel theme make it stand out from the rest. And no, it is not just the AJAX capability of the theme that makes it special.

    Here are some of the other attributes of the Basel theme that will give you the power to design your store the way you want.

    • Product Hover

    Basel theme offers tons of well-designed product page layouts and features to build a user-friendly product page for your users. The product hovering feature enables users to preview product details by simply hovering over an item, eliminating the need for clicking and enhancing the browsing experience.

    Test hovering effect of Basel theme

    Credits: Basel theme

    With the Basel theme, you get not one but eight product hovering effects that you can use for your website. All the effects are aimed at quickly assessing product information without navigating away from the current page.

    • High-quality Demos

    Scroll down check basel theme template

    Credits: Basel theme

    The 20+ pre-designed templates showcase the theme's potential across various niches. These high-quality demos offer a glimpse into how the theme can be customized to match different brand identities, making it easier for you to envision the final look of their e-commerce store.

    • Header Layouts

    header layout of Basel theme

    The header is a crucial element of a website's design. Within Theme Settings, you can pick from 11 distinct header layouts for your website. Also, customize header colors, text colors, logo, and size to match your preferences to suit your branding and navigation preferences. This feature enables flexibility in presenting essential information, improving user engagement and ease of navigation.

    Elevate Your Brand with Shine
    Say goodbye to generic designs and embrace uniqueness with the Shine theme. Craft an online store that perfectly aligns with your vision and goals.

    • Compatibility

    Competitor of Basel theme

    Credits: Basel theme

    The Basel theme seamlessly integrates with various apps and external tools, such as PageFly, Loox, Ali Reviews, and LayoutHub. This lets you enhance your website's functionality without technical conflicts, providing a streamlined experience for both administrators and customers.

    • Responsive Layouts

    Responsive Layouts Basel theme

    Credits: Basel theme

    In a mobile-centric world, having mobile-responsive websites is important to attract visitors. Basel theme is 100% responsive and is perfectly designed for all screen sizes, from smartphones to tablets and desktops. It also offers many modern UI/UX features for smartphone usage. This responsiveness enhances the user experience, reduces bounce rates, and supports the growing mobile shopping trend.

    Read more: Shopify Showcase Theme: An In-Depth Review and Analysis

    Is the Basel Theme For You?

    Basel theme price and description

    Image credits:

    The Basel theme is tailored for a diverse array of businesses within the e-commerce sphere. You could be an entrepreneur, a small and medium-sized business store owner, or even a large corporation seeking to establish a compelling online presence. The theme's versatility also makes it suitable for a wide range of industries, including fashion, electronics, medical, beauty, home decor, and more.

    How Much Does the Basel Theme Cost?

    The Basel theme offers two main licensing options: the regular license and the extended license. The regular license is priced at $49 and is typically used if your end product, including the item, is going to be free to the end user.

    Basel theme pricing plan

    Image credits:

    The extended license is priced at $1050 due to the fact that the end-user has to pay you to use the end product. In most cases, the regular license is enough for e-commerce store owners unless they are building a website that requires the customers to pay them for accessing, viewing, or using the item.

    At the above-mentioned prices, you also get 6 months of support. You can also extend the support by 12 months at the time of purchase for an extra price.

    Are There Any Free Trials?

    Currently, there are no specific free trial periods mentioned for the Basel theme. However, you can explore live demos of the theme to get a feel for its features and functionalities before committing to a purchase.

    Is the Price Justified?

    When assessing the cost of the theme, it's important to consider the value it provides. The price tag not only covers the initial purchase but also includes ongoing benefits such as free lifetime updates. These updates ensure that your website remains up-to-date with the latest features. Additionally, the inclusion of an online support forum signifies that assistance is readily available when challenges arise, adding substantial value to the investment.

    Elevate Your Brand with Shine
    Say goodbye to generic designs and embrace uniqueness with the Shine theme. Craft an online store that perfectly aligns with your vision and goals.

    Best Features of the Basel Theme Shopify

    Here are some of the best features of the Basel theme that make it worth the price:

    • AJAX Search

    AJAX Search of Basel Theme

    Credits: Basel theme shopify

    The AJAX search is a dynamic feature that enhances the search functionality of the Basel theme. Not only can you build a complete AJAX shop with this theme, but you can also turn on AJAX loading for carrying out searches on the shop page. This means you can easily enable and use the AJAX feature for your shop, that too, full-screen.

    How it helps the merchants:

    • Real-time search results help customers find what they're looking for quickly, reducing the chance of them leaving due to slow or irrelevant search results.
    • With faster and more accurate search results, customers are more likely to find products they want, leading to increased conversions and higher sales.
    • Real-time Visitor Upsell

    Real-time Visitor Upsell of Basel theme

    Image credits: Basel theme shopify

    The product real-time visitor upsell feature in the Basel theme displays the number of people currently visiting a specific product page. This real-time notification serves as a persuasive tool encouraging potential customers to make quicker purchase decisions.

    How it helps the merchants:

    • By showcasing active visitors, the feature taps into the psychological triggers of urgency and scarcity, compelling customers to take immediate action to avoid missing out.
    • It can potentially lead to higher conversion rates as customers are more likely to make purchases when they perceive demand for a product.
    • The real-time visitor count acts as social proof.
    • 360° Product View

    360° Product View of Basel theme

    Credits: Basel theme shopify

    The 360° product view allows prospects to interact with products virtually by rotating them in a complete circle. This immersive experience enables users to view the products from all angles, understand the materials or intricate details used, and even get a visual impression of the feel of the product.

    How it helps the merchants:

    • The feature contributes to a higher level of customer satisfaction by offering a more comprehensive and interactive product exploration.
    • Customers can scrutinize products thoroughly, gaining insight into intricate details and unique features that may not be evident from static images.
    Read more: Shopify Theme Detector

      Pros & Cons of Basel Shopify Theme

      As with any e-commerce theme, there are pros and cons to consider before purchasing the Basel theme. Here are they:


      • Rich color schemes that can be customized to transform the site's overall appearance. This flexibility extends to buttons, titles, top bars, links, footers, and more, allowing for visually engaging designs.
      • Wish List app integrationto create personalized lists, boosting sales.
      • Responsive design that ensures your website adapts to all screen sizes.
      • The drag-and-drop page builder simplifies customization.


      • The abundance of customization options might pose a slight learning curve for users who are unfamiliar with web design and theme settings.
      • The support included in the price is only for 6 months. Extended support comes at an additional cost.

      Note: Many users have reported that they have faced issues with bugs in the theme, which has led to problems in the customization as well as the working of their stores. You can view the reviews here.

      What Other Customers Have to Say

      The Basel theme has over 250 reviews on ThemeForest, with a rating of 4.69/5. Many of the theme's customers have highlighted some of the benefits of the theme, including their customer support, and at the same, there are a few things the theme developers need to work on. Here are a some customer reviews for you to take a look at:

      Basel theme review 5 stars
      Basel theme review 1 star
      Basel theme review 5 stars
      Basel theme review 5 stars

      Image credits: review for Basel theme on

      Is the Basel Theme Fast?

      On your hunt for Shopify themes, one of the important metrics you look out for is the loading time of the theme. As a store owner, you wouldn't want your customers to wait too long to enter your website and make a purchase. To understand whether the Basel theme is as impressive as its other features when it comes to speed, we decided to put it to the test.

      We ran one of the demo stores on Google Pagespeed Insights and got the following results:

      • We ran the fashion demo store and got a performance score of 28 and a speed index of 8 seconds on mobile, and both these figures are extremely low.
      • On the desktop, the performance was better, with a score of 63 and a speed index of 2.3 seconds.
      Basel theme page speed test
      Basel theme page speed test

      3 Alternatives for Basel Shopify Theme

      In addition to the Basel theme, several other Shopify themes offer similar, unique features and design elements. Some of them are:

      • Normann Theme

      Normann Theme homepage

      Image Credits:

      Normann theme offers a versatile and multipurpose design that adapts to various niches, similar to the Basel theme. Its user-friendly customization also makes it suitable for both beginners and experienced users.

      Some other features:

      • Like Basel, Normann offers numerous color schemes.
      • The theme places emphasis on imagery and visual content, perfect for brands looking to showcase products through compelling visuals.
      • Similar to Basel, Normann also features numerous dynamic product features, including quick shop and sticky information.

      The Normann theme is priced at $59.

      • Blum Theme

      Blum Theme

      Image Credits:

      Blum theme, a premium Shopify theme from Sales Hunter Themes, stands out with its elegant and minimalist design, making it ideal for fashion and lifestyle brands aiming for a sophisticated online presence.

      Other features:

      • Similar to Basel's portfolio styles, Blum offers featured collection sections to highlight products, making it easier for customers to discover curated selections.
      • Both Blum and Basel prioritize responsiveness, ensuring seamless user experiences across devices.

      The Blum theme is priced at $240.

      • Mavon Theme

      Mavon Theme

      Image Credits:

      Mavon theme caters to fashion-focused brands, offering an array of customization options to create stunning and fashion-forward online stores.

      A few features we found similar:

      • Like Basel, Mavon supports mega menus, providing a structured and organized navigation system for customers to explore different sections.
      • The layouts are intuitive and easy to customize.
      • Mavon also offers product swatches, allowing customers to view product variations visually, a feature shared with Basel.

      The Mavon theme is priced at $280.

      Key Takeaway

      The question of whether Basel is the ultimate minimalist AJAX responsive theme for e-commerce stores finds its answer in its unique combination of innovation and user-centered design. It is an economical yet premium theme to choose from, and if you're seeking to create a heavy store that looks perfect on any screen resolution, then Basel might be the one for you.

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