5 Best Shopify Upsell Apps and Why You Should Use Them (FREE VS PAID)

5 Best Shopify Upsell Apps and Why You Should Use Them (FREE VS PAID)

If you are a store owner on Shopify, you definitely want your cash flow to be regular. However, cart abandonment alongside inadequate sales and marketing strategies could leave you desperate. To get the most out of your customers you need to look at the best Shopify upsell apps.

Why are Shopify merchants using Shopify upsell apps?

So why should you upsell your products? Your products not selling is a good indication that your customer relationships are being ignored. According to Landis (2020) in her article on customer retention and acquisition marketing, gaining new customers is five times more costly than maintaining existing ones. 

But just because it’s cheaper to keep customers, doesn’t mean you shouldn’t make an effort to upsell to them. Shopify upsell apps are a great way to get more revenue out of your existing customers. 

There are many Shopify upsell apps on the market, in this article, we’ll look at the five most installed. They all have a rating of at least 4.5 stars. Let’s get started!

1. Smile: Rewards & Loyalty

This first Shopify upsell app we’ll look at is brought to you by This is a leading company in loyalty, rewards, and referrals that has helped to develop more than 30,000 stores. The main function is to boost new and repeat sales. 


4.7* from almost 3,500 reviews.

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The app has 3 main pricing plans:

  • Starter: $49
  • Growth: $199 (most popular)
  • Pro: $599

If you own a large business, they do offer the Enterprise plan, starting from $1000 with all of the key benefits and more.


Below is a plan comparison board with the key features of each plan. Of course, the more you spend, the more benefits you get.

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You can easily set up this app on your Shopify store by following this step-by-step tutorial.

Pros & Cons

Now, you can’t leave without comparing the advantages and disadvantages right?

Smile Rewards & Loyalty has many advantages. It provides a free plan, and of course many paid plans to choose from tailored to the size of your business. 

The downside of the free plan is that it has limited features, and therefore little opportunities to grow your business. For example, there’s no email support, which is important if you want to build your customers’ trust and loyalty. 

In addition, chat support is only available in the growth plan and above, so if you’re a new user just setting up your business, then it might be too expensive. It also only allows you to pay in USD, so if you’re not from the US, or don’t use USD as your main currency, you might have to pay extra currency exchange fees. 

According to a few 1-star ratings, for example this one below, the app is not suitable for, or even aiming at, basic users. However, they do contact those customers immediately to ask them for more information so they can address and fix the issues.

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In conclusion, the Smile: Rewards & Loyalty app is suitable for experienced users who have existing knowledge of Shopify - someone who owns a Shopify store and has a good amount of capital. 

The app has a high rating and lots of recommendations, so it’s definitely worth a try. If you’re looking to sell more products to existing customers, and gain some new ones along the way, then try out this Shopify upsell app now! 

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2. Frequently Bought Together

This next app is by Code Black Belt, which integrates a recommended products section, similar to that on Amazon. It can also build bundles and discount offers to further spark interest from customers. 

Frequently Bought Together aims to make your store more sales-oriented and mobile-friendly. It can improve your store’s conversion rate and has more than 125,000 Shopify merchants using it who have collected more than $200 million in revenue in total. 


This app is rated the number 1 recommended sales and conversion app on Shopify, with a rating of 4.9-stars from more than 1,500 reviews. 


Frequently Bought Together allows you to have a 30-day trial before paying $7.99 each month. You don’t even need any coding expertise or templates. To set up the app, you just need to install it to your store and start adding bundles.

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You must have browsed Amazon before and have seen related products that you can add in a single click. This app integrates this feature to your Shopify store by analyzing previous sales with data mining algorithms, then it creates a memory graph for the products that are usually purchased together. 

These product recommendations are presented on your product pages. They are selected by default, however, you can add or remove any product you want. Code Black Belt offers a demo here for you to experience, or you can just take a glance at the image below.

shopify upsell apps, shopify bundle apps

Pros and cons

The app doesn’t provide live chat support, just only email support, which has left it with some 3-star reviews. In addition, some merchants had to edit their product bundles manually due to a large number of products in the store. 

On the plus side, the developers always reply to feedback and promise to improve their app continuously. With almost 1,500 reviews, they’re still managing to average 4.9 stars, so the majority of customers must be satisfied with it.

The Frequently Bought Together app also is an affiliate partner with Shopify. From their official website, you can be redirected to Shopify if you ever want to try it out. This app is definitely fitted for merchants with a large range of products to match up.

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3. Bold Discount - The Sales App

The Bold Discount app by Bold Commerce helps you attract more customers and conversions by running sales and promotions. They’ve aided over 10,000 merchants run promotions to gain more sales. 

It hits customers right where it matters most, by reducing cart abandonment through highlighting your deals and targeting custom sales. You can choose from a variety of promotions to keep customers interested. 

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This app has an overall rating score of 4.5-stars from over 1,000 reviews. Most of their reviews are quite recent which gives the app a good amount of credibility. Most users state the same point: the app is extremely easy to use. 

You can set up sales in minutes, allowing you to spend more time focused on building an effective marketing strategy, feeding your cat, and figuring out ways to spend all your extra revenue from sales days.

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The app comes with two plans: Basic and Advanced at a price of $19.99 and $34.99 per month, respectively. You can try a 14-day free trial before committing. 


The two paid plans offer store-wide sales, custom sale icons, live countdown timers, intelligent stacking logic and scheduled sales. 

The only difference is that the basic plan offers storefront prices change only, while the advanced plan proposes to sync prices across the sales channels.

One downside of the app is that it only accepts USD. There are some complaints, but they were a few years ago.

On the other hand, according to reviews, the app works wonders on many merchants’ stores. Bold Commerce supports Shopify and Shopify Plus. So, if you’re planning to have a sales day, give this app a go and get some extra revenue to grow your business.

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4. Discounted Upsells - Cross Sell

Let’s continue our adventure looking for the best upsell app on Shopify. We’re looking at an app by Booster Apps. They offer to help you upsell your products, even when you have no idea how! 


With an average rating of 4.7-stars, most customers were satisfied with the performance of the app. 

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The Discounted Upsells app allows you to have a 7-day free trial before you move to the paid plan. They provide three plans which are charged according to your Shopify plan:

  • Basic Plan: $19.99/month (Basic Shopify Plan)
  • Professional Plan: $29.99/month (Shopify/ Professional Shopify Plan)
  • Advanced Plan: $49.99/month (Advanced Shopify/ Unlimited Plan)


The pricing plans are left without any description which sounds a little doubtful, however, they have their reasons. They do recommend that this app should only be used if you’re having some customers. Since this app is designed to upsell to your current customers, if you have none, it’s probably not for you.

Once you’ve got the app, you’ll be able to start your plan with a 7-day free trial. It provides you many tips to boost the performance of the app in the most efficient way to increase your sales.

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See how the app works on your store in this demo.

The only noticeable downside is that if you’re on an Advanced Shopify plan, you would have to pay for the advanced plan for this app, and maybe you don’t need that many features. 

Overall, it still rates 4.7-stars with almost 3,000 reviews, so it must be doing something right! 

If you are ready, try out the app with a 7-day trial here!

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5. Facebook Messenger Marketing

This is one of the highest rated upsell apps on Shopify - and it’s free! Again, like the app above, this is developed by Booster Apps. This app helps you to interact with your customers through Facebook Messenger. This does mean you need a business Facebook page. 

You don’t need any coding experience. Automated and customized Facebook notifications will be sent to your customers automatically. 

The Facebook Messenger Marketing app is a one-click installation and set up. Below are some screenshots of how the app is effortlessly integrated to your Facebook page.

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After adding the app into your Facebook Business Page, you can easily allow it to manage your page conversation, accounts, settings, manage ads and so much more.

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The Facebook Messenger Marketing app is rated 4.7-stars, with almost 2,700 reviews on Shopify. It’s been doing its job for many merchants, helping them to reduce their cart abandonment rate and increase their sales.


The pricing for this app is free. Yes, you read that right, it is an upsell app for your store on Shopify, for FREE.


Since Facebook is opening a future for your online business, taking advantage of getting to know your customers and delivering them a personalized experience via Facebook Messenger is important. 

While the customers are on your page and are interested in a product, the quickest way for them to contact you is through Facebook messenger. After the customers have subscribed, then it is time for the app to jump in to do its job. 

It will send off notifications regarding your customers’ receipt, shipping information and send your customers marketing campaigns messages.

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After looking at the five most installed Shopify upsell apps, you should have more of an understanding of how to upsell on your Shopify store. 

Using different apps, paid or free, to upsell and cross-sell your products is crucial to maintaining your sales and your relationships with customers. 

It’s much easier to sell to existing customers than it is to seek new ones. This does not mean that attracting people to come to your store is less important. You can read here to learn more about how to engage with new customers and convert them.

Want to build a business on your own and achieve your success? Try building your own Shopify store and upgrading it with Shopify upsell apps!

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