Online shoppers experience a lot of friction and that friction prevents the customer from buying from your site, as well as decreases your Shopify conversion rate.
The biggest friction is the fear of being deceived, such as paying money but not receiving anything, or the thing you receive is not the same as what you see on the internet.
That said, brand trust is one of the most important factors that affect eCommerce sales and Shopify conversion rates. The first and most important thing to build brand trust is to tell the customer who you really are, with unique and trustful identity. That is the reason why Shopify ecommerce about us page templates become one of the most important elements that help increase Shopify conversion rate.
In this article, let's have a look at how e-Commerce about us page examples help you create your own Shopify about us page & increase Shopify conversion rates.
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The Importance of About Us Page Templates for Ecommerce Websites
An About Us page template for ecommerce websites is crucial for building trust and credibility with potential customers. These templates provide a structured and visually appealing way to present your brand's story, mission, and values, making it easier for visitors to connect with your business. A well-designed template ensures that all essential elements are included, such as team photos, company history, and customer testimonials, which can significantly enhance the user experience. By using a professional template, you can create a compelling narrative that differentiates your brand, fosters customer loyalty, and ultimately drives higher conversion rates.
The best example of Shopify Ecommerce About Us page template
The best way to learn something is learning from the best! In this article, I will analyse the most outstanding ECommerce About Us Page Template and Examples to help you learn the lesson behind: How Shopify About Us pages really increase ecommerce conversion rates.
Ecommerce About Us Page Example #1: Make it Simple and Effective like Airbnb
The mistake that almost all merchants make is overthinking the "About Us" page. They write about their mission, their philosophy, and what their business aims to be, but they forget the most simple and necessary thing is to focus on describing who they really are.
You don't have to outline ten company values or make a pitch for funding or saving the world. You are simply telling your customer who you are and what you do. Using an effective ecommerce about us page template, like Airbnb's "About Us" page, can help you be simple and effective. This approach is how Airbnb engages people and increases conversion rates:
Source: https://news.airbnb.com/about-us/
Ecommerce About Us Page Example #2: Apptopia Story - Connect Customers with Humans, Not Machines
Humans are creatures of community, so the easiest way to connect with customers is to show the people you are working with. Don't hesitate to show off the people who make the items, pack the boxes, and answer customers' emails. Using an effective ecommerce about us page template makes everything you do seem more human and relatable.
Humans are easier to connect with than machines. Give your staff the glory they deserve and make sure they are part of your company story. Let's see how Apptopia uses their ecommerce about us page template to connect with people and increase conversion rates.
Source: https://apptopia.com/about
Ecommerce About Us Page Example #3: The Power of Storytelling - Ugmonk.com
The nature of humans is discovery. The human side of your customers may love to hear the story behind your store. An interesting and attractive store may have a storyline, a past, a present, and a future.
A company that has all these three stages will be a strong, ongoing, and trustworthy company. Ugmonk.com did a great job of telling their story using an about us page template for ecommerce websites to engage people and increase their eCommerce conversion rate. They review what the founders did before they started the company and what paths led them to where they are now.
Then, they share what is currently happening with the company, which customers certainly want to know. Ugmonk also tells customers about the products they sell and how others have responded to them. Finally, customers are given some hints as to where the company is headed.
Source: https://ugmonk.com/pages/about
Ecommerce About Us Page Example #4: The Surprising Facts of Jonloomer.com
Jon Loomer is a famous Facebook marketing blogger but above all, he is a father, a family guy. These surprising facts may make his website visitors more engaged and increase his eCommerce conversion rate. The About us page template of Jon Lommer is made up of his life facts.
Source: https://www.jonloomer.com/about-me/
People love to share little facts about the products they use. Your 'about us' page should give them something to talk about. Using an about us page template for ecommerce websites can help you highlight simple "facts" throughout to make your story less boring and put what you do into easily shareable chunks. Your company knows the facts that make it special. Don't be afraid to share a few of them.
Ecommerce About Us Page Example #5: Moz.com - Visuals Over Text
Although it's possible to make an amazing 'about us' page that uses nothing but text, it certainly isn't ideal. You should use all of the resources at your disposal when telling your story.
Photos, videos, illustrations, quotes, and links can all enhance your 'about us' page, making it more interesting, more visual, and easier for the customer to go through. Using an effective about us page template for ecommerce websites can help you achieve this. Moz.com made an outstanding 'about us' page for more customer engagement and increasing eCommerce conversion rates.
Source: https://moz.com/about
If your product is one that is very visual, you could use product or workplace images to tell a richer story. If you make a B2B product, then testimonials might be an effective addition to your 'about' page.
When working to integrate these elements, remember to include only that which actually adds value to your story. Do not simply throw in a photo gallery because you can, do it because it makes sense in the narrative you are drafting.
Bonus Guidelines: Build a Shopify "About Us" Page Based on Allbirds.com Design (Step-by-Step Tutorial)
Ecommerce About Us Page Example #6: Nike - Highlight Your Vision and Mission Statement
The reason customers stay loyal to brands is because of your company values. And the About Us page is a perfect place for showing that.
Let’s see some about us page examples for online stores, such as Nike's About Page. Founded in 1964 in Oregon, USA, Nike “does everything possible to expand human potential” and they believe that “If you have a body, you are an athlete." Bringing inspiration to everyone is one of the components of Nike’s mission statement. The company’s widely known slogan “Just Do It” means to inspire, reassure, and motivate people.
The takeaway for marketers? When your brand successfully creates a connection with customers and employees, many of them stay loyal to you for life.
Source: https://about.nike.com/en
Ecommerce About Us Page Example #7: Yellow Leaf Hammocks - Just Tell Your Story
In a study by Stanford University, it was found that stories are up to 22 times more memorable than facts alone. Moreover, combining stories with statistics can increase retention rates to 65-70%. This shows that customers relate more to real-life stories behind brands. For example, Yellow Leaf Hammocks shares how their products empower weavers and their families, creating a strong connection with their audience through storytelling. This is one of the powerful about us page examples for online stores. So, no matter what stories you have, share them – your customers will remember!
Every brand has a story to tell. What's yours?
Source: https://www.yellowleafhammocks.com/pages/about-us
Ecommerce About Us Page Example #8: Sweet Loren's - Explain Why You Do What You Do
Beyond showing your customers high-quality and perfect product images, people need to know clearly about your core beliefs that guide your decisions on what you sell. As you scroll, you'll move through some of Sweet Loren's impressive values, including bringing people together to laugh, celebrate, connect, and refusing to compromise. Sweet Loren's is one of the inspiring about us page examples for online stores, effectively showcasing these values.
Once you write About Page, keep in mind some points to consider including:
- How do our values and mission contribute to better product quality?
- Figure out the “why” behind your “what”. Instead of talking about selling products only, talk about the solutions those products solve.
Create Your Own Shopify About Us Page Template
With these few examples, hopefully, you can figure out the best way to make your Shopify about us page awesome and gain more sales. It is very easy to create an amazing Shopify about us page with PageFly - Shopify advanced page builder. Just drag-n-drop, I will show you how:
PageFly has several Shopify "about us" templates that help you complete your eCommerce store:
Shopify About Us Page Template #1: Logan
Shopify About Us Page Template #2: Lukage
Shopify About Us Template Page #3: Citilize
Shopify About Us page template #4: Centic
Shopify About Us page template #5: Mumento
Shopify About Us page template #6: Wokiee
Shopify About Us page template #7: Porto
Shopify About Us page template #8: Lezada
Shopify about us page template #9: Boom
All that, you have to do is come up with an idea that is most suitable for your company and strong enough to engage with your customers. The building work is just choosing a suitable about us template then drag-n-drop.
How to Write an About Us Page for an Ecommerce Website
To craft an engaging About Us page for your ecommerce website, begin with your company’s story:
- Set the Scene: Start by introducing the key characters and the initial situation.
- Highlight the Problem: Describe the challenge or problem that prompted you to take action.
- Share Your Solution: Explain how you discovered a solution and the obstacles you overcame along the way.
- Celebrate Milestones: Highlight significant achievements and milestones your business has reached.
- Look to the Future: Conclude by outlining your company’s mission, goals, and vision for the future.
For more Shopify Page Templates and Tutorial, Check Out:
