Easy Peasy Guide: well explained tutorials for Shopify Beginners
Have you got a business idea and want to bring it to life? Have you already run a healthy offline business and want to expand it to online platforms? Or are you a curious person and simply want to explore what the world of ecommerce can offer? Well, Shopify is a worthwhile platform.
Related Articles: How does Shopify work? A Beginner’s Guide to Start Selling on Shopify.
Shopify is renowned as the easiest and the most efficient platform for ecommerce, attracting millions of users from around the world and helping them create their own ecommerce kingdom. There is no doubt that you can launch your first online store Shopify without any ecommerce experience. This detailed Shopify tutorial for beginners will set you off on the road to success.
Before we begin, check out the below video for more about Shopify resources and the platform’s support.
- Navigate your business position
- Create a Shopify account
- Shopify Store design tutorial for beginners
- Define how your store will look
- Launching your store
- Inspirational stores
Navigate your business position
It’s a popular saying that business is a battle. Before you head into the battlefield, make sure you equip yourself well with the necessary knowledge. Which industry are you in? It can be either electronic devices, fashion items, nutritional supplement, etc. If you still have no clue, this Shopify blog can give you some ideas.
Next, you need to define your customer segment: their location, age, budget, gender, interest, etc.). Although Shopify has customers all around the world, as a junior merchant, you want your business picture to be as clear as possible. You can sell one product to international customers or a wide range of products for customers in only one specific country. Read more about crossborder sales with Shopify.
Create a Shopify account
Shopify stands out from many other Ecommerce platforms for being flexible, easy to use and able to really scale your business. Programming languages are no obstacles when you set up and design your store with Shopify; this powerful Ecommerce platform provides a variety of features in every phase of your store. It aids you hugely in your constructing of an online shop; all you need to do at the end of the day is customize it with the help of Shopify apps and Shopify themes.
A whole exciting journey starts with a quick, 3-minute sign-up with Shopify. And the even better news? You get a 14-day free trial.
Next, you need to fill out some personal information.
And soon you’ll be taken to the Shopify dashboard.
Shopify store design tutorial for beginners
Do not underestimate the name of your store: it could become a popular brand and reach out to millions of people in the future. You never know where the journey will take you. For help on this crucial step, check out free tools for creating brands by Shopify.
Simply type in one word related to your product and you’ll get a bunch of suitable suggestions.
Similar to Brand Generator, Slogan Generator is a free tool provided by Shopify to help you brainstorm a slogan that may suit your store.
It’s great if you can design your store logo yourself, but if you can’t, then it’s not a big deal. As I mentioned before, Shopify has tools for whatever you may need to create your store. For instance, here are a few logo-maker apps created or recommended by Shopify. However, if you have specific requirements about how you want your store to look, a little investment to hire a professional logo maker is recommended.
Pictures and video of your products
Picture and video plays a crucial role in your online store operations. Visuals have a great impact on customers’ purchasing decisions because, in ecommerce, it's the main language in which you communicate with your customers.
On the Shopify platform, you can upload images of up to 4472 x 4472 pixels with a file size of up to 20 MB. The formats supported are JPF, PNG, GIF, TIFF and BMP, which means that a professional camera is not a must; you can absolutely start your business with your smartphone camera. For more help, check this is a detailed blog for preparing your products pictures.
Preparing photos and videos is not only about capturing the look of your product, but also about sending your message to customers, leading them through the buying process and eventually encouraging them to return to your store again.
In terms of product photography for ecommerce, Shopify Compass has a dedicated online course delivered by Jeff Delacruz. In this course Jeff shares his experience, gained over years of working in the industry, from display set-up, camera selection, outsourcing photography with a low budget and how to increase sales with photography placements, etc.
Side note: Shopify Compass is a library with valuable knowledge for your new business.
Upload your product
Create your collections
Collections helps you to organize your products by grouping similar items into one bucket so that your customers can easily find what they are looking for. You can find the Collections section under the Product tab.
It takes you to the Collections option. After entering a title and description, you can pick either manual collection or automated collection. For manual collection, products will be added one-by-one to the collection. For automated collection, products with the same tag will be automatically added to the collection.
Once everything is done, click on save and move onto another collection.
Now, go to the Products section and click on All Products. Here, you can add products individually.
I put a “Short sleeve T-shirt” in my “Summer Collection”
Then, I can scroll down to the media section to upload photos of my product and add tags if needed.
Then, in the Pricing section, you put the actual price of the item and the price before sale in the “compare at price” box. If the item is not on sale, you can simply type 0.
Usually, one product has variants in size, color so you need to simply complete the Variants section.
Finally, just click “save”. Fortunately, we also have a “preview” button, shown below.
Define how your store will look
This is one of the most fun parts of your journey. In this step, you can choose from pre-created themes for your store and easily customize them in the way you want without using code.
Fortunately, Shopify has its own theme store, which has both free and paid themes. There are plenty of options available but you can always filter them out by price, industry, popularity and features to pick the right one for your shop. You can also visit the theme store from your store dashboard by simply clicking Online Store > Themes.
Shopify themes are distributed on other channels as well. It is possible to use a third party and upload the theme from them to your online Shopify store. After adding the theme, you are able to explore its real-time appearance by clicking on the “preview” button. You can always alter anything before clicking the “publish” button.
Beginners can also design a Shopify store like professionals. Check out this course on how to design your online store with zero design experience.
Your online store can’t be complete without some essential pages such as the homepage, about us page and a few product pages.
After creating your pages, you’ll want to add them to your menu navigation. Just click on the Navigation section and add pages to either the main or footer menu.
How about being creative and building your pages from scratch? You’ll probably need a hand to walk you through this challenging step. Shopify page builder apps can help you with this. These kinds of apps are very popular with Shopify merchants; check out why in this video:
Once you’ve done this, you will be directed to the PageFly dashboard. PageFly is an easy drag and drop tool with 50+ templates and pre-created essential pages. There is also a YouTube channel with tutorial videos, as well as a huge online help center and 24/7 live chat.
Launching your store
Before your store goes live, you need to check the last important section. The Settings section in the bottom left of your dashboard has a lot of features to check before publishing your store.
You should take into account your delivery methods before you launch your store. By clarifying the shipping rate in this section, you allow your customers to calculate how much they need to pay for shipping services depending on their region.
Apart from the actual shipping cost, product weight and packaging, there are 2 other important factors: shipping benefits and shipping time. Naturally, customers want as much of their shipping included in the price as possible, as well as it to arrive in a timely manner. Offering a better shipping policy than your competitors can be a great advantage for you.
Nowadays, most stores apply free shipping options for customers who place significant orders.
As you might know, there are a number of payment gateways, all of which suit different customers' preferences. You need to consider some factors, such as your location and the location of your customers, the transaction fee, buyer card type, off site checkout and more before customers can buy anything on your store.
Add domain name
Your default domain name is always “www.yourstorename.myshopify.com”, but you may want it customized, which I advise. You can either reuse the domain that you already have, or you can buy a new one from $11 per year.
Go liveCongratulations! Your store is ready!
If you want to go the extra mile, here are some marketing tips that might help you.
Email marketing is important to build a strong relationship with your customers. It is not only about collecting their information but also staying in touch with them, reminding them to go back to your shop. Using Shopify email app or other mail service like Mailchimp works.
Social media is a fantastic way to reach out to more customers. Shopify developers have created plenty of apps that allow you to connect with your social channels like Facebook, Instagram, WhatsApp, etc.
Inspirational Shopify stores for beginners
You’ll need motivation and inspiration on your journey and these Shopify stores can provide you with some. Start your business today and gain your own success tomorrow! Life is too short to hesitate.
Check out other Shopify stores at https://pagefly.io/blogs/shopify/best-shopify-stores-examples