Using Shopcodes on your Shopify store is your stepping stone towards winning in ecommerce – particularly, your M-Commerce game.
In case you haven’t heard of it yet, M-Commerce (or mobile ecommerce) is the sale and purchase of products through wireless handheld devices like tablets and smartphones.
Worldwide, a large part of e-commerce growth is driven by consumers using their mobile devices, phones and tablets, to acquire goods and services (Statista). In fact, also according to Statista, global m-commerce sales in 2024 is projected to breach the $2.5 trillion mark.
So if you aren’t making strides in your business to make mobile shopping easier for your customers, you might get left behind by the competition. Luckily, there are solutions out there to help your business adopt a customer-centric approach – among them are QR Codes.
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Let us talk about Shopcodes – Shopify’s proprietary QR code generator.
What Is Shopcodes?
Source: Shopify
Shopcodes is Shopify’s native QR code generator – meaning that it’s built specifically for your Shopify store. Thus, there will be no compatibility issues whatsoever. Thus, you can integrate Shopcodes into your store with peace of mind.
Additionally, just like other apps developed by Shopify, Shopcodes is made for a specific purpose, it’s easy to use, and more importantly, it’s 100% free.
It is worth noting that using Shopcodes on your online store is absolutely risk-free as it does not change anything on the structure or appearance of your online store. Furthermore, it neither affects your customers nor does it change your orders.
According to Shopify, you can use scannable QR codes for the following purposes:
- Inform your customers about your product.
- Scan the code to check out no matter where they are.
- Place QR codes around your physical retail store that customers can scan to get more details about your products or view additional variants.
- Add QR codes to your window display to make it buyable.
- Add QR codes to your product packaging so your customers can re-order by scanning the code.
- Add discounts to QR codes to incentivize purchases.
Once generated, scannable QR codes can be downloaded so you can print physical copies of them.
Shopify Shopcodes Review
Rating: 2.2 out of 5
Price: Free
Considering that there are a lot of uses for QR codes nowadays, having an online solution like Shopcodes for your online store that you can use for free seems like a very good deal, isn’t it?
However, based on its very low rating of 2.2 out of 5, it looks like most users are not satisfied with it. Does this really tell you that Shopcodes is a bad app?
Well, we’re not simply judging based on ratings here. Let’s give it the benefit of the doubt and see what it really is.
For that, let’s take Shopcodes for a spin to see if it’s up to the task of taking your m-commerce game to the next level.
First Impressions
Let’s see how it is like using Shopcodes in our demo store.
Installation
Installing app codes to your Shopify store is a straightforward manner. Just search for Shopcodes on the Shopify app store and click Install. After that, it will automatically be installed on your store without any further steps.
Since it is a native Shopify app, it comes integrated to your store admin. One thing we like about apps that are directly integrated with the Shopify admin is that they are often very easy to use.
Read more: 12 Best Shopify Product Review Apps For E-Commerce stores in 2024 [Pros & Cons Comparisons]
Creating a Shopcode
Now, let’s create a Shopcode by clicking the “Create Shopcode” button in the app dashboard.
You will then be redirected to this page where you can create a QR code for your product. As you can see, the interface is very simple and pretty self-explanatory.
And that’s exactly what we want because we are just trying to generate a simple QR code.
In the image below, you’ll see that we filled out the necessary spaces to generate a Shopcode:
- We created the title of our QR code. In your case, it’s best to be systematic in naming your Shopcodes – especially if you want to generate codes for your individual products. You’ll find this really helpful when you are tracking your analytics later on.
- We chose a product for the QR code. Note that this product will be the main destination of your QR code. It could either link to the product page only, or straight to the checkout page with the product in the cart.
- Under scan destination, we chose “link to product page”.
- And under Discount, we chose not to apply a discount code for simplicity. But if you want to add a discount code for your QR code marketing, you can do so by clicking the “create discount” link on the top-right of the box.
- Finally, we checked “include help text in the Shopcode” so that the phrase “Scan to Shop” is shown above the QR code. You uncheck this if you want a plain code without text.
Now that everything is ready, simply click “Save” and your QR code will be automatically generated.
And just like that, your Shopcode is ready to be downloaded so you can do your QR code marketing.
Go ahead, try scanning it and see for yourself.
Quick read: Top 7 Best Shopify Reviews Apps For Your Store in 2024 (Top Rated)
Alternative Way To Create Shopcode
Aside from creating a QR code straight from the app dashboard, there’s another way to create a Shopcode. You can do this from the product dashboard.
On your store admin, click “Products” on the main menu and choose the product that you want to view.
And on the product page, click on “More Actions” and choose “Create a Shopcode”.
After clicking, a pop-up will show and all you have to do is fill out the details like you would from the Shopcode app.
Tracking Your QR Code Conversions
Of course, you need to know if your QR code marketing is indeed working for your business. One way to do that is by tracking the conversions of your individual Shopcodes.
Luckily, doing so is a no-brainer. Simply head on the app dashboard and you’ll see your list of Shopcodes right away.
Albeit not very detailed, the dashboard gives you a report regarding how many times each QR code was scanned as well as purchases through Shopify analytics. Additionally, you can click the “view conversions” link for a more detailed report.
Takeaways
After testing the app, we have some takeaways from it that could either convince you to use it on your Shopify store or to look for another QR code app altogether. Here are some of them:
- Shopcodes is a very straightforward app. Because of its simplicity, a learning curve for using it is virtually non-existent. You can generate a QR code in just a few minutes.
- Because Shopcodes is only made to create QR codes for product pages, you cannot create QR codes linking to your other sales channels such as social media or even other parts of your online store.
- Its Shopify app landing page is plagued with dissatisfied users claiming that the app does not work. However, upon trying it, it worked for us 100% of the time.
- Integrating discounts to your Shopcodes is very simple. However, you have to first create a discount policy from your admin before you can integrate one on your QR code.
- Using it presents no risk at all because it does not alter any part of your landing pages. It being free actually sweetens the deal as we personally find it very useful.
More Shopify QR Code Generator Apps
It cannot be denied that the sheer simplicity of Shopcodes comes with a price – flexibility. Therefore, if you want more flexibility from your QR code app, consider looking at these solutions from the Shopify app store.
01. QR Code Generator Hub
QR Code Generator Hub is a comprehensive tool that simplifies offline-to-online sales and marketing with easy, reliable creation, scanning, and tracking of dynamic Shopify QR codes, customizable features like logos, integration into conversion funnels, and advanced options such as bulk creation, sales tracking, and order-generated QR codes for tickets and upsells.
02. DPL - Selling Codes App
DPL - Selling Codes enables merchants to swiftly sell products by easily adding access codes, license keys, and even coupon codes for digital or physical items, offering advanced features like connecting to your own email SMTP, SMS, and more.
03. QR Code Generator Releasit
Design and link customizable beautiful QR codes to various items in your store, apply special discounts upon scanning, and track detailed analytics in Shopify and Google Analytics, with the option to automatically add QR codes to invoices, packing slips, and emails for an enhanced post-purchase experience.
04. QRPro - QR Code Generator
QR Pro is a versatile tool that swiftly generates unique QR codes for products or websites, offering features like usage tracking, customization options, and compatibility with Shipstation, Shippo, Aftership, Stocky, POS, and Track123.
05. Super QR Codes
Elevate your marketing impact using dynamic QR codes to instantly adjust offers, product details, and promotions, engaging customers both offline and online, and boosting customer loyalty with pre-filled carts and versatile placement in emails, product labels, and packaging through Super QR Codes.
Conclusion
It’s very clear that Shopcodes is a product-oriented app, in that if you only need to add Shopify QR codes to your product shipments for easy repeat purchases from existing customers, it’s more than enough. It would also work well for offline shoppers if you have a physical store and want to add QR codes on all your products for easy price comparison.
Quite frankly, if that’s all that you need, Shopcodes works well – no more, no less. And no need to spend more money on paid apps.
But if you want to generate QR codes for other purposes, sadly, Shopcodes is not the app for you. You might want to look into the five QR code apps mentioned above.
QR code marketing is an entirely new strategy to spread brand awareness and to foster customer loyalty – and as we see it, Shopcodes is a great app to jumpstart this strategy.
Explore more, check out: Best 20 Shopify Marketplace Apps to Get You Winning in 2024
