In establishing a jewelry business in Shopify, your online store should portray the same elegance that your products exude. This way, you can establish an appropriate brand image. The best way to do that is to use a theme with inherent prestige and exclusivity.
That is why, to help your new online jewelry store achieve that perfect look, we’ve compiled our favorite Shopify jewelry themes and templates in this article. And of course, we included some jewelry business templates to help you visualize your ideal jewelry store.
💡 We meticulously evaluate Shopify themes and apps based on our hands-on experience. Read more about our comprehensive review process and methodology.
So keep reading, ‘coz you might just find your theme here!
Common Features Of Great Shopify Jewelry Themes
Selling jewelry is a great idea because it is a growing industry.
According to Statista, the worldwide market for the said industry is expected to grow from $76 billion in 2024 to $117 billion by 2027. Add to that the average minimum profit margin of 42% (ZenBusiness) for an online jewelry business, and you have a profitable, growing industry.
But since you are running an online business, you need to make sure that your ecommerce website is up to the heavy task of doing the sales conversions for you.
And for that, here are the things that you should look out for when choosing a Shopify jewelry theme:
01. Appeal and focus on high-quality imagery
Source: Shashi
Jewelries are considered works of art. And some top-tier jewelry dealers pride their products with exquisite craftsmanship.
To showcase this attention to detail, online jewelry stores utilize high-quality imagery on their website so their target customers can scrutinize their products before buying.
That is why when choosing a Shopify jewelry theme, make sure that it can support HD photos – even if you are not selling luxury jewelry.
02. Color swatches
Source: King Ice
If you are planning to sell jewelry with a bunch of color selections, having color swatches would make product selection easier for your customers.
As they click on these swatches, the image shown on your product page also changes to correspond to that specific color.
This makes a delightful shopping experience for your customers and this could increase your chances of making a sale.
Read more: Shopify Showcase Theme: An In-Depth Review and Analysis
03. Enhanced search and product filtering
Source: Aglaia
Enhanced search helps your customers find what they are looking for in your shop by simply typing in a specific product in the search bar.
On the other hand, product filtering helps them be more specific with their searches.
These features are truly a must-have in your Shopify jewelry store, especially if you have a wide number of selections in your store.
04. Speed
Source: Vivien Frank
A Shopify jewelry store, or any online store for that matter, should have a fast response to customer interactions.
In the example above, you could see that Vivien Frank's online store shows an impressive load speed – that is despite having hundreds of products in their store. This is a great illustration on how well-optimized Shopify stores are for speed.
Tip: Google Lighthouse or PageSpeed Insights is a great tool to use in measuring the speed of your online store. It uses several parameters called Core Web Vitals to measure various aspects of your store. Based on those results, you can then know which part of your store needs improvement in terms of speed optimization.
Moreover, website speed has a direct impact on your conversion rates. In a research by Unbounce, 45% of their respondents said that they are “less likely to make a purchase” from an online store with slow load times.
05. Screen responsiveness
Source: Missoma
According to Consumer Affairs, roughly half, or 50.55%, of internet traffic comes from mobile phones.
That’s because mobile phones are more portable and easier to use compared to computers and even tablets. That is why when choosing a Shopify jewelry theme, you need to use one that is natively mobile responsive.
Lucky for you, all Shopify themes are mobile responsive. Thus, you don’t have to design your website separately for computer users and phone users. But of course, you can do that if you want to.
10 Best Shopify Themes For Jewelry Stores
Currently, there are more than 170 Shopify themes – each one has its uniqueness that differentiates it from the other.
And while most of these are visually appealing, some truly stand out, at least in our eyes, for an online jewelry store.
That is why we compiled our list of the best Shopify jewelry themes.
Take a look at them below.
01. Vision: “Emerald” theme style
https://themes.shopify.com/themes/vision/styles/emerald/preview
Price: $300
Key features for jewelry stores:
- In-menu promos
- Recommended products
- Promo tiles
- High-resolution images
- Lookbooks
- Image galleries
- Color swatches
The vision theme has five unique theme styles that could accommodate any type of business. Among those five theme styles, the Emerald stood out as a Shopify jewelry theme.
What made us like this theme is its focus on visual storytelling while providing space for your marketing copy.
The sections are evenly spaced and they are sized just right so as not to be visually overwhelming.
The Vision Shopify theme also allows for some subtle animations such as parallax scrolling text – making it very appealing to browse. It’s like looking at those luxury magazines of the good old days.
Whether your jewelry store targets high-end customers, or those who are looking for attainable accessories, Vision is the right Shopify theme
02. Cascade: “Elegant” theme style
https://themes.shopify.com/themes/cascade/styles/elegant/preview
Price: $350
Key features for jewelry stores:
- Editorial Content
- Visual storytelling
- Image galleries
- Lookbooks
- Size chart
- Product tabs
- High-resolution images
- Product videos
Cascade’s Elegant theme style lives up to its name. From image spacing, large sections, and a good choice of typography, this theme truly exudes elegance on all its pages.
What we like about this Shopify jewelry theme is its asymmetrical design which adds to its allure and uniqueness.
Having a parallax function, the headings on your homepage can be set as foreground and your main content as background. So that when your customers browse your website, they’ll be in awe with this interesting feature.
With large blocks to accommodate images, you can truly showcase the sheen and craftsmanship of your jewelry.
Quick read: Shopify Streamline Theme Review: Is It Worth the $350 Investment?
03. Monaco: “Bliss” theme style
https://themes.shopify.com/themes/monaco/styles/bliss/preview
Price: $320
Key features for jewelry stores:
- Great for high-volume stores
- Product badgers
- Promo pop-ups
- Promo tiles
- In-menu promos
- High-resolution images
- Product images
- Image galleries
- Lookbooks
- Color swatches
Monaco is a Shopify jewelry theme that is perfect for merchants who are looking for a theme that combines simplicity with a touch of modernity.
As you can see, Monaco’s Bliss theme style has some basic colors and typography. What makes it unique is the pop-out header tag on its homepage. Use it properly and you’ll leave a great impression on your customers.
Another thing that makes this a great Shopify theme for a jewelry store is its big, solid image blocks that are designed to divert attention to your best sellers. With large images like these, your products will certainly be noticeable.
Of course, Monaco is a Shopify theme that has all the marketing and merchandising features that you’ll need in selling jewelry.
04. North: “Primrose” theme style
https://themes.shopify.com/themes/north/styles/primrose/preview
Price: $200
Key features for jewelry stores:
- Great for high-volume stores
- Gift-wrapping
- Store locator
- In-menu promos
- Promo tiles
- High-resolution images
- Product tabs
- Image galleries and zoom
- Color swatches
- Product options
If you are looking for an affordable Shopify jewelry theme that can either be chic or luxurious, then you should take a look at this.
North’s Primrose theme style is best for those who want a spacious website with usual image sizes and non-in-your-face sections.
“Subtlety” is Primrose’s cup of tea. Just like some jewelries that provide beauty with subtle hints of elegance, and not flamboyance.
So if that is the brand identity that you want for your business, then you should consider trying this out. It won’t break the bank either as this Shopify theme is more on the affordable side.
05. Reformation: “Glamour” theme style
https://themes.shopify.com/themes/reformation/styles/glamour/preview
Price: $320
Key features for jewelry stores:
- Great for high-volume stores
- Visual storytelling
- In-menu promos
- Store locator
- Promo tiles
- Product badges
- High-resolution images
- Product options
- Size chart
- Image galleries and zoom
- Color swatches
- lookbooks
Reformation’s Glamour Shopify theme style is very true to its identity – rich and luxurious.
Unlike other Shopify themes that rely on animations to achieve a certain look, Glamour was able to do so by its choice of color and font combinations.
The contrast between its red-brown header and white background makes for an interesting visual treat. And the color can easily be associated with luxury without being too intimidating unlike black, which can be repelling at times.
There are also parallax texts on this Shopify theme. However, they are more like tiny elements, not attention grabbers.
Based on its homepage design, Glamour is very sales-oriented. But brand storytelling can also be achieved in this Shopify theme.
06. Eurus: “Whiff” theme style
https://themes.shopify.com/themes/eurus/styles/whiff/preview
Price: $220
Key features for jewelry stores:
- Gift wrapping
- In-menu promos
- Promo tiles
- Back-in-stock aler
- Store locator
- High-resolution images
- Product options
- Image galleries and zoom
- Size chart
- Color swatches
- Lookbooks
Here’s another Shopify theme with great design but won’t break the bank. But unlike the Primrose theme style which is more subtle, Eurus’ Whiff theme style is more bold in its imagery.
This is evident in its image blocks that occupy larger screen space. And because of that, it is great for brand storytelling.
Despite its bold, serif main fonts, Whiff does not exude top-tier luxury. Instead, it has a youthful vibe to it with a whiff (pun intended) of a modern vibe.
The tiled image blocks would work great for announcing special deals, new launches, or even displaying new collections on your jewelry store/
And when properly designed, we’re sure the Whiff would look great for an online jewelry store that targets a younger audience.
07. Gem: “Obsidian” theme style
https://themes.shopify.com/themes/gem/styles/obsidian/preview
Price: $380
Key features for jewelry stores:
- Visual storytelling
- Store locator
- In-menu promos
- Product tiles
- High-resolution images
- Product options
- Image galleries and zoom
- Product tabs
- Size chart
- Color swatches
- lookbooks
Gem is a Shopify theme that is unmistakably made for online jewelry stores. Gem has three theme styles, Garnet, Emerald, and Obsidian – each one having its unique design take on how an online jewelry store should look.
But what stood out for us is its Obsidian theme style. Obviously, what made it so interesting is its obsidian (or deep black) background that makes jewelry products truly stand out.
Because of its peculiar choice of background, the Obsidian Shopify theme style could be very challenging to design. However, it could pay off huge dividends if done right.
Black being closely associated with power, luxury, and exclusivity, the Obsidian theme style is more appropriate for top-tier jewelry brands.
08. Expression: “Naturale” theme style
https://themes.shopify.com/themes/expression/styles/naturale/preview
Price: $280
Key features for jewelry stores:
- Visual storytelling
- Great for high-volume stores
- Store locator
- Promo tiles
- Image galleries and zoom
- Color swatches
- Lookbooks
- High-resolution images
Expressions’ “Naturale” is a Shopify theme that has a minimalistic design. Unlike all the other Shopify jewelry themes in this list, Naturale is very different in that it does not make use of the entire width of the screen (for its desktop version) to showcase your products.
Instead, it only uses the center portion of the screen with a balanced margin of both sides making it very light to the eyes. Add to that its pastel color choices and light sans-serif typography, and you’ve got a truly minimalist theme for your online jewelry store.
As such, this theme may be best used for jewelry stores that sell chic and affordable items that are targeted to younger audiences such as teens and young adults.
But of course, if you are keen on using it for your upscale brand, you won’t go wrong with it either. It’s just a matter of design and execution on your part.
09. Broadcast: “Clean” theme style
https://themes.shopify.com/themes/broadcast/styles/clean/preview
Price: $360
Key features for jewelry stores:
- Great for high-volume stores
- In-menu promos
- Image galleries and zoom
- Product options
- Color swatches
- Size chart
Broadcast is a popular Shopify theme not just for jewelry stores, but also for businesses of all kinds. That is mainly because it is packed with features and it is optimized for speed.
Broadcast has four distinct theme styles – amongst them is the Clean theme style which would look great on your Shopify jewelry store.
Be it a luxury brand or a mass-market jewelry store, Broadcast can do the heavy lifting for you. The Clean theme style is well-curated with a mixture of static and dynamic elements that could help brands create interesting pages.
And if one of your brand’s selling points is its heritage, Broadcast’s Clean theme is worth trying because it has all the elements that you would need to tell a theatrical brand story.
10. Sahara: “Mirage” theme style
https://themes.shopify.com/themes/sahara/styles/mirage/preview
Price: $350
Key features for jewelry stores:
- Great for high-volume stores
- Store locator
- In-menu promos
- Promo tiles
- High-resolution images
- Lookbooks
- Image galleries and zoom
- Product options
- Color swatches
- Image hotspot
- Size chart
Sahara’s Mirage theme style is a straightforward-looking theme that does not need animation (although it has this feature) to make a striking impression.
Mirage puts great importance on the role of images in brand storytelling and marketing. And that is why they made huge spaces for image blocks.
Mirage is one of those jewelry Shopify themes that works great for brands of any price point. Therefore, if you want a quick setup for your jewelry store, as well as more design flexibility in the future, Mirage is the theme for you.
Shopify Jewelry Templates
It is undeniable that these Shopify themes are well-designed. Beyond their aesthetic appeal, they are also capable of handling the complex job of an online jewelry store.
But here’s the thing, you can implement more design ideas to your online store even after the Shopify theme editor has reached its limit.
You can do that using PageFly Landing Page Builder.
PageFly is the world’s top Shopify page builder and it can help you design an exquisite landing page for your online jewelry store.
Check out these templates:
02. Jewelleri
03. Wolfgang
If these aren’t enough for you, you can use any of our 100+ templates and customize them to your liking. Or if you’re free-spirited, let your creativity do its magic by creating your design using our no-code editor.
Shopify Jewelry Store Examples
We won’t end this article without giving you some great examples of Shopify jewelry stores to inspire your new business.
Here are some of them:
01. Shashi
Source: Shashi
Yup. This jewelry store looks like a magazine cover.
Its homepage does have very few texts in it and it lets the pictures do the talking for them.
With red being its primary color, the brand exudes power and luxury all over its website and it will leave you in awe.
This is amongst the most unique Shopify stores we’ve seen so far and we love it!
02. King Ice
Source: King Ice
Have you seen Hollywood celebrities and NBA superstars rocking some not-so-subtle blings? If that’s your jam, then King Ice has them for you.
This Shopify store specializes in “iced out” or diamond-clad pieces of jewelry. From rings to bracelets and necklaces.
They did a great job in photographing their products as well because the sheen of their diamond pieces is well captured.
03. Aglaia
Source: Aglaia
Just like Shashi, Aglaia’s mantra in designing their online store is “less is more”. As such, they maximized their use of images on their homepage and they only included text to tell their brand story in a single paragraph.
No sales talk here. They let their product images do the talking for them – and it works well for us.
04. Vivien Frank
Source: Vivien Frank
Vivien Frank’s online store is the most traditional-looking one on this list.
That’s because their homepage has all the CRO (conversion rate optimization) elements that must be present in an online store. These are product recommendations, customer reviews, and collection galleries, to name a few.
Although traditional looking, Vivien Frank did not fail to impress us with their product images. They do not portray luxury in any way. Instead, the images are more welcoming. Such an approach matches the price point for their jewelry store.
05. Missoma
Source: Missoma
Missoma is the total opposite of Vivien Frank’s approach to web design. It is bolder using images, fonts, headers, and practically every aspect of its online store.
Image sections are bigger, and the entire screen real estate is maximized – without sparing any space. Be that as it may, it does not overwhelm the eyes (props to their web designers). Instead, it makes for a great visual treat that catches attention.
On their homepage, you’d see some familiar faces of famous personalities such as Megan Markle and Mila Kunis, to name a few.
Conclusion
When talking about jewelry, the first things that come to people’s minds are elegance and luxury. That’s why if you’re planning to enter this type of business, your brand persona must be evident in your online store. Just take a look at the examples above.
And if you liked the Shopify jewelry themes that we listed above, you should know that these are not hard and fast rules that you must strictly comply with.
The truth is, that many themes in the Shopify theme store could accommodate most business categories – including jewelry stores. That is why your theme’s compatibility to your brand depends on how you structure and interpret your chosen theme.
Remember that Shopify themes are very flexible and forgiving with design possibilities. And you can further elevate your branding by using page builders like PageFly.
That’s why in choosing a theme, the aesthetic appeal and features are of similar importance. So take your time in choosing one.
To explore more, check out: Shopify Theme Detector by PageFly - What Shopify Theme is that?
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