Shopify Landing Page Template For Fashion Store: The Good And The Bad

Did you know it is better for you to pull traffic to a landing page, rather than a normal webpage, to make sure you have the highest sales?

The landing page is much more focused and easier to optimize. In this article, I will analyze some Shopify landing page templates for Fashion stores that are highly tested by our eCommerce experts to show you the good and the bad.

Accordingly, you will be able to create a perfect landing page for your Shopify Fashion store.

Outline

• The Glasia
• The R2VF
• The Product Page
• The Handmade Product
• Haute Couture
• Conclusion

Other articles you may be interested in:

• Top 30 Best Free Shopify Themes + Premium: A Complete Review 
• A Beginner's Guide To Shopify Pages
• A Comprehensive Guide On How To Do Fashion Website Design

Fashion Shopify landing page template #1: The Glasia

Glasia is a Shopify landing page template which is most suitable for fashion & accessory stores with various categories of products. Let’s have a look at what's good and not good about this template.

The good:

• Clear message: The Galsia landing page template has a clear tagline that tells the customer what they are looking for
• Can display multiple types of product: The landing page show multiple product categories in separated tabs
• Clear unique selling point: Online shopper always fear being deceived, so telling them about shipping and returns policy is a good point
• Has Instagram integration: Better Instagram integration on the landing page can turn the customers into followers. It’s a good way to increase branding and reduce further marketing costs

The bad:

Did not have the most feature to focus on. The landing page shows multiple of collections, which is easy for the customer to lose focus, then, reduce the conversion rate.

What I will do to improve:

Each landing page should focus on only one collection, and target one type of customer. For this Shopify landing page template, I will keep only one collection, then put other collections in a “you may also like” section. You can have a look at how to make the Shopify landing page a sales booster for more ideas about improving this template.

In order to use and edit this Shopify landing page template, you will need to install PageFly Page Builder.

Fashion Shopify landing page template #2: The R2VF

If you want to showcase your product from multiple angles, using multiple images, this Shopify landing page template is for you.

The good:

• Focusing: Landing page should focus on only one product or product category and target one audience, which can help increase the conversion rate.
• Good simple design: The beautiful but simple design loses people’s attention that focuses on the product and increases sales from the landing page.
• Instagram integration: Better Instagram integration on the landing page can turn the customer into followers. It’s a good way to branding and reduce further marketing cost.

The bad:

Do not mention extra service. Online shoppers are exposed to many frictions. They fear to pay money but do not receive the level of quality that they are expecting. That’s why you should include the shipping and returns policy on your landing page.

What I will do to improve:

Add extra service. Shipping and returns policies are really important for a Fashion store, which can affect the sales from a landing page. In order to use and edit this Shopify landing page template, you will need to install PageFly Page Builder.

Fashion Shopify landing page template #3: The Product Page

Just like its name, this Shopify landing page template is to showcase a single product. The Product Page template is not only for Fashion but also for other kinds of product. It is the most widely used template of PageFly.

The good: 

• Product focus: The product page template helps you create a landing page that focuses on one product only, which, as I've explained, may increase your conversion rate.
• Have testimonial reviews: Humans are creatures of society, and having reviews and comments from other customers may help your customer make quicker decisions
• Include the trust badge: Adding trust badge makes your store look like it's authorized by experts, making it appear more trustworthy
• Include product suggestions: Let's think about it as a funnel. When the customer passes through the page without taking any action, we may assume that he is not interested. The product suggestion section gives him other choices and lets him remain on your site longer
• Using video: Video is always more trustworthy than images. Having a video on the landing page helps you increase customer’s experience

The bad:

Nothing. This Shopify landing page template includes many sales boosting elements.

You can use and edit this Shopify landing page template by installing PageFly Page Builder.

>>> Discover the Product landing page template

Fashion Shopify landing page template #4: The Handmade Product

If you want to showcase your product from multiple angles, using multiple images, this Shopify landing page template is for you.

The good

• Product focus: It's a good point when you have only one product, or want to focus your traffic on one product only.
• Showcase the product from multiple angles: Images are most important for Fashion stores. Fashion shoppers always make a decision based on images and video.
• Include trust badge: As said above, adding trust badges makes your store look more trustworthy as if being authorized by the experts.

The bad:

Do not mention extra service. As I have said above and now I'll say it again, online shoppers fear paying money and not receiving the quality that they are expecting. That’s why you should include the shipping and returns policy on your landing page

What I will do to improve:

When shopping on a Fashion site, people care about extra service. Having the shipping and returns policy makes sure that the customer will receive the product they wish for, which is really important to increase sales. In order to use and edit this Shopify landing page template, you will need to install PageFly Page Builder.

Fashion Shopify landing page template #5: Haute Couture

Haute Couture is the best landing page template for showcasing the collection. Let’s find out the good and bad points of this template.

The good:

• Nice design: Haute Couture is the most beautiful landing page template from PageFly, which greatly enhance the customer’s experience
• Clear unique selling point: Mentioning shipping and returns policy is a good point, which helps customer overcome the fear of being deceived
• Has Instagram integration: Better Instagram integration on the landing page can turn customers into followers. It’s a good way to accelerate branding and reduce further marketing costs
• Collection focus: You can use Haute Couture to showcase one collection only. It is a good point focusing on one collection and one type of customer helps you increase sales.

The bad

Including a link that redirects the users to other collections may cause traffic loss and may decrease the conversion rate of the landing page.

What I will do to improve:

The link that redirects the users to other collections should be on the lower part of the landing page. When the customer goes through all products in the collection without clicking anything, we should assume that they are not interested. Then we can suggest other collections that may interest them. This is how we can keep your customer on your website and is one of the ways to increase the conversion rate of your Shopify landing page.

In order to use and edit this Shopify landing page template, you will need to install PageFly Page Builder app.

Try Haute Couture landing page template 

Conclusion

I have to admit that optimizing landing pages is a painful and time-consuming process. It does not just involve installing apps and waiting for traffic to be converted into shoppers. It is about researching your customer and A/B testing all elements.

The above Shopify landing page template is carefully tested by our eCommerce experts. Your job now is just about adjusting these templates for your website and editing it to be suitable with the help of PageFly Page Builder.

Install PageFly Page Builder for free