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WordPress vs Shopify: Which Comes As The #1 Platform?

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If you have a great idea for a website, which platform is a better option you will use: WordPress vs Shopify? Both are popular and powerful but still have distinctive benefits and drawbacks. That’s why we came up with our blog to help you have a deeper understanding of these solutions.

In this article, we will have a head-to-head comparison of Shopify vs WordPress through the 2 following parts:

  • An overall comparison of WordPress vs Shopify
  • Unbiased reviews of Shopify vs WordPress

Let’s dive right in!

WordPress vs Shopify: An Overall Comparison

Before having detailed comparisons of WordPress vs Shopify, let’s take a look at an overview of these platforms, as well as their pros and cons below.

What is WordPress?

WordPress is an open-source CMS, which is the first blogging platform in the world. Thanks to recent code-relating changes, it has become a leading eCommerce solution with a massive ecosystem of plugins.

Currently, you can reach WordPress with 2 main versions: (self-hosted) and (hosting service).

wordpress website

WordPress is the most common worldwide CMS



  • Free to download and install
  • Powerful SEO features
  • Various plugins and themes
  • Compatible with any kind of site
  • Require WooCommerce plug-in  to sell online
  • Evaluate performance depending on the quality of hosting providers
  • Have website setups, maintenance, and updates on your own
  • You’d have to buy hosting and a domain to activate the site by yourself too  

What is Shopify?

Shopify is a hosted eCommerce solution offering you powerful functions to run an online store effectively.

Currently, Shopify is home to around 4.5 million live worldwide websites, with a wide collection of famous brands like NetFlix Shop and Gymshark. Besides that, you can consider the Shopify Plus plan to scale up your store effectively.

shopify website

Shopify is outstanding with various built-in eCommerce features

When you sign up for a Shopify account, you only need to pay $1/month in the 3 first months to experience everything on Shopify. This can not only help you save your budget but also easily have general evaluations about how it works. After that, you'll need to choose a Shopify plan to keep using Shopify.    



  • An easy-to-use interface
  • A powerful set of built-in eCommerce features
  • Fully responsive website themes
  • A wide collection of 8000+ third-party apps
  • 24/7 customer support  
  • Great page speed
  • Limited free themes
  • Complex to add extra functions
  • No email hosting

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WordPress vs Shopify: A Head-to-Head Comparison

With our WordPress vs Shopify introduction above, we believe that you have basic knowledge of both. Generally, while WordPress focuses on website content promotion, Shopify is encouraged to develop an eCommerce-tailored platform.

Now, let’s compare these two popular platforms under 11 crucial criteria.

#1. Ease of use

First and foremost, let’s discuss ease of use when comparing WordPress vs Shopify.

It’s recommended to take some technical skills to optimize your WordPress site’s performance. Besides that, you need to set up, maintain, and update your platform on your own.

This might be a challenge with users who are not familiar with website structure. However, the WordPress dashboard is highly evaluated thanks to a well-structured layout once you get a hang of it.

wordpress dashboard

WordPress dashboard is well-structured with clear sections

For beginners, Shopify is an ideal solution thanks to its wonderful ease of use. Like, Shopify offers a user-friendly dashboard to configure your store’s settings effectively. Besides that, you can test how Shopify works with a trial version without paying any fee.

shopify interface dashboard

Shopify interface dashboard is intuitive to experience

Verdict: Shopify wins

When comparing Shopify vs WordPress in this aspect, the former is a winner because it is easier to use and requires little to no technical skills.

#2. Level of customization

Another important concern when comparing WordPress vs Shopify is the level of customization.

With WordPress, you can get more opportunities to modify your site’s structure, but it requires a higher level of coding knowledge. All things you need to do is learn how to use the HTML source, or else let’s have WordPress experts help you!  

By contrast, Shopify is famous for its intuitive interface, which makes it perfect for users who prioritize a quick setup. Also, you can modify the source code with Liquid coding language to change the Shopify layouts on a certain level. Indeed, Liquid might be easier to customize compared to HTML.

liquid language

Liquid language is a special language to edit code in Shopify

Verdict: WordPress slightly wins

From our experience, WordPress can offer you more extensive customizations than Shopify, provided you have some technical skills.

#3. Pricing plans

The third aspect to evaluate is WordPress vs Shopify pricing packages, which have a strong impact on the final decision of e-merchants.

When it comes to WordPress, let’s take a look at the difference between and pricing packages. In particular:


Users pay for all the associated costs: domain names, hostings, security, plugins, and development.

WordPress team takes care of everything on the site.

Pricing ranges

$100 - $3,000/year

$48 - $540/year

The number of pricing plans


Five plans (Starter, Explorer, Creator, Entrepreneur, and Enterprise)

  Regarding Shopify, you can consider one of the 3 following pricing plans:

  • Basic Shopify: $39/month
  • Shopify: $105/month
  • Advanced Shopify: $399/month

To maintain your Shopify running well, you need to pay for a domain, starting from $14/year. Plus, Shopify will charge you additional fees from 0.5% to 2% for each order, which depends on which plan you select.

If you want to learn more about estimating Shopify costs, let’s refer to our Shopify pricing calculator for detailed instructions.

Verdict: It’s a tie

From our expertise, it’s hard to conclude whether WordPress or Shopify is a better option in this concern. Nevertheless, if you prefer more eCommerce functions and sell products immediately, taking Shopify pricing plans will be an ideal solution.

#4. eCommerce features

If you own a powerful WordPress site, don’t miss the WooCommerce plugin to gain eCommerce values for your business. With this plugin, you can reach most of the essential features to establish an eCommerce site, like dropshipping, shipping methods, payment gateways, and so forth.  

woocommerce plugin

WooCommerce is the leading eCommerce plugin in WordPress

On the contrary, Shopify doesn’t require you to use any additional app to start your eCommerce business. All things you need to do is use built-in eCommerce tools from the Shopify dashboard. This somewhat helps you save effort and budget effectively.

Verdict: Shopify persuasively wins

When comparing WordPress vs Shopify for eCommerce, the latter is a better option thanks to its strong built-in eCommerce features.

#5. Multi-commerce features

In this regard, WordPress vs Shopify can satisfy your demands with the 2 basic functions, including:

  • The ability to list products to social commerces/marketplaces
  • Support selling in person (POS)

However, to get these features on WordPress, always activate the WooCommerce plugin in your WordPress admin first.

Regarding POS, Shopify seems easier to experience thanks to its specific POS system called Shopify POS. This can make your customers’ experience more seamless than completing transactions through a third party integrated with WooCommerce. Similarly, in case you want to sell products with multi-channels, Shopify is still a better solution.

Don’t forget to refer to Shopify POS pricing for more information.

shopify pos pricing

Shopify provides 2 POS pricing plans

When you want to sell products beyond your current site, it’s easier with Shopify. With Shopify, you can directly connect your shop to Instagram, Facebook, Handshake, TikTok, Etsy, etc. By contrast, if you are running a WordPress site, it’s necessary to add an eCommerce plugin (e.g. WooCommerce) first to start your business with multi-channels.  

Verdict: Shopify convincingly wins

With multi-commerce features, we are greatly impressed with Shopify, especially the powerful tool called Shopify POS.

If you want to adopt Shopify’s multi-commerce features to your WordPress store’s database, let’s have a Shopify migration immediately. Transferring your store can be difficult and may result in unexpected technical errors.

In this case, let’s try WordPress to Shopify migration with LitExtension. Being one of the leading and long-term Shopify partners, LitExtension can provide various services relating to transferring store databases and updating post-migration activities. You can refer to how to migrate WordPress to Shopify blog for the best experience with LitExtension.  

With more than 10 experience years, LitExtension can help you attain your migration with the finest results and a high level of security.

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#6. Themes

In comparing WordPress vs Shopify for eCommerce concerns, don’t forget to look at their themes. This is especially important to impress your visitors, which is beneficial to enhance the conversion rate.

WordPress can deliver both paid and free templates with various topics. Whether you use or, you can completely have proper customization options to make your storefront more visual. As mentioned above, don’t forget to combine your HTML skills to optimize that.

wordpress themes

WordPress provides both paid and free themes to experience

On the other hand, you can reach over 180 responsive Shopify themes to help your site be outstanding. You can also build a custom Shopify theme on your own only with several drag-and-drops. And the best part is that you can extend your Shopify theme's features and enhance its visual elements with lots of powerful page builders, including PageFly.

shopify themes

Shopify delivers fully responsive and outstanding themes

Verdict: It’s a tie

Shopify and WordPress can deliver a wide collection of eCommerce templates; thus, it is not easy to pick a winner of both in this area.

#7. SEO features

The next comparison aspect relates to WordPress vs Shopify SEO and marketing, which is integral to enhancing your site’s rankings on search engines.

Since WordPress is a blog-focusing platform, SEO is one of the most notable sides that you can not miss in this comparison. With WordPress, users will have a chance to reach Jetpack Essentials, which delivers powerful SEO tools for SEO value promotion. Also, don’t forget to use additional marketing plugins to optimize your marketing plans effectively.

wordpress marketing plugins

WordPress is effective in enhancing SEO with powerful marketing plugins

You can do everything to boost your site’s SEO results on Shopify, like modifying the URLs, meta titles, and descriptions or adding 301 directs. However, you find it difficult to have advanced customizations or edit Robots.txt files, which are considered the biggest Shopify SEO drawbacks that any merchant can not ignore.

Shopify marketing app

Shopify marketing app

Besides that, Shopify also provides a wide collection of add-ons and apps to make your site more friendly to search engines. Some outstanding options can be listed, such as SEO Doctor, SEO Booster, and Smart SEO.  

Verdict: WordPress convincingly wins

In our opinion, WordPress does better at SEO and marketing concerns when compared to Shopify.

#8. Plugins and apps

Basically, you can use up to 50,000+ WordPress plugins to optimize your site performance. However, remember that you need to pay from $25 to $45/month to experience this benefit on With, you can freely add or customize any plugin’s structure if you want.

WordPress plugins

WordPress is outstanding with a wide collection of 50,000+ plugins

With Shopify, you can add third-party apps or your own extensions for excellent integrations. In the Shopify App Store, users will find over 8,000 apps, including free and paid. Normally, these plugins can cost you from $15 to $50 monthly to maintain their operations on your site.

shopify app store

Shopify App Store is built with thousands of powerful apps

Verdict: WordPress persuasively wins

Undoubtedly, WordPress exceeds Shopify regarding the number of plugins, which is more flexible for your store’s integration.

#9. Payment gateways

Indeed, WordPress doesn’t accept online payments by default. However, you can take the support of WooCommerce to access 40+ payment gateways with the leading worldwide gateways like Stripe, PayPal, or Google Pay.

Payment gateways on wordpress

Leading payment gateways are used on WordPress

On the other hand, Shopify can easily integrate with 100+ external payment providers, giving you more options to set up in this regard. Additionally, you can use Shopify Payments to reduce several additional charges for each order.

shopify payment gateways

Shopify offers both Shopify Payments and external payment gateways

Verdict: Shopify wins

When comparing WordPress vs Shopify in this aspect, Shopify clearly offers you more payment gateways to benefit your customers’ transaction process.

#10. Security

Regarding WordPress vs Shopify security, both platforms provide free SSL certificates -  one of the leading tools to ensure security for online communications. However, while Shopify offers SSL out of the box, WordPress requires you to set up and maintain security on your own. This can take you time and effort to run with WordPress.

Being a web-based solution, Shopify comes up with the best security performance. This platform frequently has technical upgrades to remove unexpected pitfalls.  Besides that, you can directly contact the professional team for urgent security issues. That’s why we always highly evaluate Shopify in this concern.

Verdict: Shopify slightly wins  

When mentioning security problems, we consider that Shopify is a winner thanks to its regular upgrades and professional technical team.

#11. Customer support

Customer service is the next part to consider in the WordPress vs Shopify comparison. From our experience, only when registering for the paid WordPress plans can you get the perfect support from the Shopify experts. Nevertheless, you can read available documentation on WordPress Support for useful tips.

By contrast, Shopify always makes its users satisfied with excellent customer service. With 24/7 support, you can easily ask the Shopify team for questions any time you want. Plus, you can learn how to fix your issue with Shopify tutorial videos, webinars, or a community for in-depth knowledge.

shopify tutorial videos

Shopify tutorial videos instructed users with useful tips

Verdict: Shopify convincingly wins  

It is apparent that Shopify is much more impressive than WordPress in customer support for both the flexibility of time and methods.

WordPress vs Shopify: Our Final Verdict

With our in-depth comparison of WordPress vs Shopify, we believe that you have clear evaluations of both platforms. From our expertise, WordPress is the best CMS to build your content-rich website, but requires several technical skills to get the finest results.

By contrast, Shopify delivers a broad range of strong eCommerce features to boost your business sales effectively. Besides that, you can access a user-friendly interface dashboard, which is great to have flexible customizations for your site.

In case you want to switch your current site to Shopify for outstanding eCommerce features, let’s consider Shopify migration services to save efforts.

WordPress vs Shopify: FAQs

  • Is WordPress better than Shopify?

The answer depends on your specific requirements. If you want to increase your store’s sales, Shopify might be a better solution. By contrast, WordPress helps you develop a rich-content website effectively.

  • Is Shopify better than WordPress for online stores?

Yes. With unique eCommerce features, Shopify can exceed WordPress in selling online. Besides that, while WordPress requires an additional plugin to start your business, Shopify allows you to sell immediately. This is great to save time for the first setups in your online store.    

  • Can you sell on WordPress with Shopify?

Definitely yes. To sell on WordPress with Shopify, you need to add a Shopify Buy Button to your WordPress website. In this way, you can take advantage of both platforms to boost your store’s performance better.

  • Is Shopify better than WordPress for affiliate marketing?

The answer is yes. Indeed, it is easier for you to promote any affiliate marketing approach on Shopify instead of WordPress. You can try outstanding apps like Affiliate Marketing & Tracking or GoAffPro to get the finest results on your Shopify store.  


Our blog has just provided a head-to-head comparison of WordPress vs Shopify. Basically, if you focus on developing an eCommerce-tailored site, WordPress simply doesn’t satisfy your demands. Instead, let’s run your plan with Shopify for a wide range of powerful eCommerce features. Whichever option you get, don’t forget to consider all pricing plans carefully to have the best preparations for your budget.

Explore more, check out: A to Z Guide On How To Migrate From WooCommerce To Shopify

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