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Understanding Shopify Icon Theme: Is It Worth the $260 Investment

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The biggest convenience Shopify offers its merchants is that opening an online store with Shopify doesn’t require any coding expertise. And this applies to even the design aspect, as the Shopify Themes store offers over a hundred themes with many in-built features for quick and easy designing. This can save you a lot of money as a beginner in the eCommerce world. 

As there are so many themes to choose from, you are bound to get lost in the crowd. And if you are already looking at the most popular Shopify themes, then you would have come across the Shopify Icon theme. While it is a popular choice for many due to its fresh and modern design, is it the most suited for your store? Let’s find out! 

💡 We meticulously evaluate Shopify themes and apps based on our hands-on experience. Read more about our comprehensive review process and methodology.

In this blog, we’ll discuss the Icon theme Shopify in detail to understand if it is worth a try. Let’s begin.

Outline

Icon Theme Shopify: An Overview

Themes determine how your store looks and feels, which is important for a good customer experience, and of course, sales. Shopify themes help you showcase your products visually appealingly while ensuring the overall interface is easy to use and intuitive. 

The Shopify Icon theme is a popular choice for many Shopify store owners as it comes with a modern and unique look that is great for different kinds of stores.

With much more focus on image-based content, the Icon theme is a favorite for brands that sell limited products but wants to highlight each one of them in the best possible way by displaying them aesthetically. With the drag-and-drop functionality, custom page creation is just a piece of cake.

Icon Theme Shopify: Who Made It?

Premium Shopify themes

Image Credits

The Icon theme by Shopify is created by We are Underground, a Shopify themes development company. They have created eight Shopify themes, and the Icon theme is one of their most popular creations. The Shopify themes produced by We are Underground come packed with many customization capabilities so that the themes’ look and style can fit your brand very well.

All the themes come with free support and upgrades, so you don’t have to worry about purchasing the theme and not having its latest version in the future.

Icon Theme Shopify: Styles

Icon Theme Shopify

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The Shopify Icon theme is versatile and strikes the perfect balance between colors, making it an attractive choice for a stand-out eCommerce website. The theme comes with adequate flexibility with well-designed blocks for adding your images, products, and videos, so as a store owner, you can conveniently design your eCommerce store without any hassle. 

There’s more to why the Shopify Icon theme is a popular choice for visually striking brands, and that includes its parallax scrolling galleries, sleek design with a range of collections, and product options for a flawless and smooth shopping experience for your customers.

Before we get into the features of the Icon theme, let’s discuss the range of styles it has to offer.

The Icon theme comes in four styles:

  • Dolce
  • Christian
  • Yves
  • Vera

Let’s take a look at them one by one.

Dolce

    Dolce style

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    The Dolce style of the Icon theme comes with a warm and inviting color palette and features a full-width header, promo banner, and much more features to make the store stand out. The theme is fast and accessible with no noticeable delay in loading and is most suited for fashion brand stores.

    Christian

      Christian style

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      The Christian style comes with a darker color palette and bolder typography and is ideal for stores that like to keep their UI/UX simple with a minimal and contemporary look and feel. It includes all the features the Icon Shopify theme offers, including a double promo banner, sticky header, and multi-column navigation.

      Yves

        Yves style

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        In contrast to the other styles in this theme, the Yves style features a bold accentuation of products through the use of white space and contrasting images and colors. It has all the features the other styles have to offer, making it an easy pick for anyone who wants to give off a monochromatic look and feel in their store.

        Vera

          Vera style

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          The Vera style theme has a rather refreshing look with a contrasting mix of colors. In order to get the best out of this style, keep the product variations concise; for a larger inventory, this particular style may lead to a cluttered look.

          Effortless Brand Release with Blum
          Tired of complex themes? Blum empowers you to design a stunning, mobile-friendly store that reflects your unique brand.

          Shopify Icon Theme: Who Is It For?

          Now that you know a little more about the Shopify Icon theme than you did before, it is time to come to the big question - ‘Is it for you?”. The Icon theme by Shopify is ideal for any store that deals with a large number of transactions. This theme is designed specifically for dropshippers, as well as small businesses who want to do image-focused visual storytelling with their store.

          Although to get the best out of this and explore and use its complete features, your store must be the former, that is, more sales. The theme comes with a quick setup, so no long hours are spent just setting up the theme and designing your store, as We are Underground has made it easy for you.   

          Want to get started with the Icon theme already? You can find the Shopify theme here → Shopify Icon theme

          We are Underground’s complete collection of themes comes with an unlimited free trial. So you don’t have to spend a penny trying out the theme to see if it is compatible with your brand style and products.

          Once you decide to publish the store pages with the theme, you must pay a one-time payment of $260. This might sound a bit high at first, but if you are a store owner searching for a theme that gives your store a high-end look, then the Icon theme could be it. 

          Shopify Icon Theme

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          The theme is conversion-focused and is mobile optimized so that you don’t lose out on any of your mobile shoppers. Moreover, the free lifetime upgrades and support are definitely an added advantage.

          Shopify Icon Theme: Best Features

          Here are some of the key features of the Icon theme of Shopify:

          Product Pickup Availability Display

            If you are running a physical store and an online store, this feature of the Icon theme might come in handy. You can offer your customers the flexibility of picking up the products from your physical store directly after placing the order through your online store. This will be displayed along with the product information, helping you gain both online and offline sales simultaneously. 

            Quick View or Shop Modal

              quick view of product

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              This option lets your customers view the products closer without opening them completely. This convenient feature can be spotted in the bottom corner of the product listing, which on clicking, will open up in a smaller window, like in the image above. Your customers can add to their cart directly from here, check out product variations and sizes, and even view all the product images. 

              Ajax Add to Cart Modal or Drawer

                Ajax Add to Cart Modal or Drawer

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                It can get annoying when while shopping online, you get redirected to the cart page every time you add a product. As a shopper, you will have to go all the way back to continue shopping, and most often, it doesn't pick up from where you left off. In the Icon theme Shopify, the Ajax add-to-cart modal comes with a popup window showing the added product, usually on the side.

                The customer will also be allowed to check out from there by clicking the "Check out" button or viewing the cart to see all the added products and their prices. You can also display information on the taxes and shipping in the popup or directly on the cart page.

                Parallax Scrolling Images

                  Parallax Scrolling Images

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                  Want to make your banner image or wallpaper stand out and catch your customer's attention? The parallax scrolling image feature is what you need. With the Icon Shopify theme, you can add dreamy visual effects to your wallpapers or banner images with text overlays.

                  In this visual effect, the banner image will move slower than the other images, creating a dynamic immersion for maximum engagement.

                  Parallax Scrolling Images

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                  Sticky Header

                    Sticky Header

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                    The sticky header is often a navigation menu that you generally see on the home page of an online store. With this feature, the header, which can include your brand logo or name and the menu listing, sticks to the top as the user scrolls down. This convenient feature enables the shopper to go to the menu and navigate to their preferred section without having to scroll all the way up.

                    Effortless Brand Release with Blum
                    Tired of complex themes? Blum empowers you to design a stunning, mobile-friendly store that reflects your unique brand.

                    Navigation Mega Menu

                      Navigation Mega Menu

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                      Showcasing your products in larger collections can attract customers from the beginning. The mega menu navigation feature of the Icon theme enables you to display product collections in larger blocks with CTAs for redirecting your customers to the relevant page or some of your bestsellers individually.

                      Product Image Enlarge

                        Product Image Enlarge

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                        This feature lets the customer view the product image in high definition with a click to enlarge and zoom. This feature is especially useful when the products have intricate details or designs, such as jewelry or clothing. This way, your customers can better understand what the product looks like and how it might fit them.

                        Apart from these, the Icon theme also offers flexible layouts for customizing based on your brand needs, faceted product filtering, email subscription popup, product videos and AR, and many more. With the Icon theme, you won’t fall short of the features your store needs to ensure an outstanding experience for your customers.

                        Pros & Cons of Icon Theme From Shopify

                        Undoubtedly, the Icon theme gives you a stunning storefront for an exceptional online presence. But like any other theme, there are a few things that really stand out and a few that don't. So here’s a look at the pros and cons of the Shopify Icon theme that will help you decide whether this is the theme for you:

                        Pros of the Icon theme:

                        • The Icon Shopify theme is convenient and easy to use with a user-friendly interface.
                        • The theme is flexible and customizable with numerous custom widgets. You can customize every element and feature of the theme to match your brand needs.
                        • The Icon theme is mobile-optimized and loads content quickly for an optimal shopping experience for your customers.
                        • The theme has over 20 sections that will help in cross-promoting your products and adding sufficient content on every page.
                        • The available styles of the Shopify Icon theme are versatile and suit many product ranges, such as clothing, stationary, kitchen appliances, bags, shoes, and many more. It aids in showcasing them in the best way possible to attract more sales.
                        • If you face any trouble, you can reach out to their customer support whenever and for however long you want. Moreover, any new updates made to the theme will be free for you to avail of, so there are no hidden charges that you should be worried about.

                        Cons of the Icon theme:

                        • Though the theme has a user-friendly structure, there is still a learning curve involved, especially for new users unfamiliar with the Shopify platform. 
                        • The price of $260 might seem expensive for certain brands, especially small businesses.
                        • While the Icon theme comes with tons of features, there might be a few that you need extra help with based on your business and its needs, such as social media channel integration. You may need to rely on Shopify third-party apps for this.

                        Icon Theme Shopify: Page Speed Insights

                        To understand a little more about the Icon theme’s page speed and performance, we leveraged Google’s PageSpeed Insights. We checked the performance of two Shopify stores that use the Icon theme, and here are the results.

                        Must Love Travel

                          Page Speed Insights of Must Love Travel

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                          Thread Box

                            Page Speed Insights of Thread Box

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                            From the insights derived from both these stores, we can understand that the overall performance of the Icon theme is mediocre.

                            However, there was no unexpected delay or lag in loading the images, and the accessibility and SEO scores were significantly high. And the performance and page loading time is almost the same, even on a mobile device.

                            What Do The Customers Have To Say

                            The Shopify Icon theme has over 300 reviews, of which the majority are positive. Here’s what some of the brands that use the Icon Shopify theme has got to say:

                            customer's review

                            customer's review

                             

                            customer's review

                            customer's review

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                            If you are looking for an alternative to the Icon theme, then the Blum theme is something you can consider. This theme comes with similar features and pricing to that of the Icon theme and is mostly suited for fashion and clothing brands.

                            Want to learn more about the Blum theme? Check out this blog → Blum Shopify Theme Review

                            Examples of Shopify Store That Use the Icon Theme

                            Want to know what other online stores look like with the Icon theme? Here are three brands that use the Shopify Icon theme for their Shopify store:

                            Motor

                              Motor

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                              Motor or Made On The Open Road is a website that showcases the love for Travel and adventure through travel-inspired clothing for men. The Icon theme has perfectly molded the adventure mood of the brand with retro plus modern style images and white space.

                              The overall design is clean and modern, with many high-quality images to give the vibe of a road adventure. The products are limited; hence the mega menu is definitely an attractive feature of this website.

                              Saltwater Luxe

                                Saltwater Luxe

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                                Saltwater Luxe is a fashion brand that offers luxury casual clothing for women. The Icon theme blends well with the brand's beachy, bohemian, and feminine style, making the products stand out. The website has a rather light look and feel with pastel colors and floral patterns. 

                                Must Love Travel

                                  Must Love Travel

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                                  Must Love Travel is a women's clothing brand featuring ethnic-style clothes for women. The products are inspired by the rich Indian craft, and the store has an intuitive and simple design structure with a lot more focus on product images. The products' striking colors stand out from the subtle background, grabbing the shoppers' attention. 

                                  Our Verdict

                                  After considering all the important factors of the Shopify Icon theme, it can be concluded that the theme is definitely worth $260 for any brand that wants to have the flexibility of customizing their own store and the ease of doing it without a coding expert with a stylish look and warm and bold color palettes.

                                  The modern and sleek design, combined with the user-friendly interface and customization options, makes it the perfect choice for brands of all sizes.

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