There's a misconception that only well-known businesses with large budgets can create profitable Shopify stores.
There is no way that this is not the case. Numerous business owners and small companies have been able to succeed by creating some of the greatest Shopify stores thanks to the user-friendly platform.
Globally, there are currently over 4.4 million active Shopify stores. These consist of niche food items, home décor, pet supplies, fashion and apparel, beauty and cosmetics, and health and wellness. For those willing to hustle diligently, the possibilities are endless.
Here are 35 best Shopify stores list that show off the platform's potential for seasoned retailers and aspiring business owners.
Shopify Stores Examples: Clothing and Fashion
Some of the most well-known Shopify clothing stores whose achievements include attracting large amounts of investment and six-figure sales are included in this section.
1. Allbirds
https://www.allbirds.com/
The $1.4 billion apparel company Allbirds has an unmatched dedication to sustainability. This brand pioneered environmental practices that disrupted the market, even though it sold a relatively small range of products.
Customers value sustainability in production, which is how Allbirds differentiated their brand. Their mission is aligned with their stunning Shopify store, which features numerous references to sustainable practices.
2. Asphalte
https://www.asphalte.com/
Established in 2016, this outstanding Shopify store showcases the brand's distinct pre-order business strategy. Producing waste-free, top-quality men's apparel is the aim. By the way, how do they decide what kind of clothes to make? They learn from their customers.
This Shopify store's product survey allows customers to customize their clothes and participate in creating fashion trends. After just one visit, you might not want to purchase clothing from other Shopify stores.
3. Chubbies
https://www.chubbiesshorts.com/
The creators of the brand want short shorts to be a staple in every man's closet. Their Shopify site combines distinctive brand development, excellent marketing, and simple, easy navigation.
The creative product photos and engaging descriptions in this Shopify store help to establish a connection with customers. The shop's overall positive vibe is established by the large photos on the homepage.
4. dryrobe
https://us.dryrobe.com/
When Gideon Bright was a young surfer, his mother gave him a change robe. Approximately thirty years later, he used that concept to create the world's most functional garment, the dryrobe. The place to get it is this vibrant Shopify store.
Upon accessing any page, you will see images of guests wrapping themselves in dryrobes while traveling inspiring a spirit of exploration. This awesome Shopify store's overall aesthetic will make you want to go surfing or reserve a mountain getaway.
5. Kith
https://kith.com/
This Shopify store looks neat and well-organized, and it makes great use of white space in a balanced way. Look around to see a clean, well-designed layout with lots of large, high-quality product images. Visit the blog to see some interesting videos as well. In one, the Chamber Orchestra of New York plays the Star Wars theme song while dressed like Kith.
One outstanding example of a Shopify store using the website to reinforce branding is Kith. In just ten seconds, Kith's branded content and minimalist design make visitors feel like insiders.
You might want to learn how to find Shopify stores
Shopify Stores Examples: Beauty & Health
6. Fenty Beauty
https://fentybeauty.com/
Among the most well-known beauty brands is Fenty. Rihanna initiated it, and it encompasses a wide range of genders and skin tones. We appreciate the design's strong use of images and vivid colors, but what's even more crucial is the simple navigation that makes it easy to switch between product categories. Additionally, the typography is spot on.
Additionally flawless are all the e-commerce and conversion features, such as the mega menu, advanced search bar, CTAs, and cross-selling strategies.
7. Rare Beauty
https://www.rarebeauty.com/
Selena Gomez's beauty brand is called RARE Beauty. The Rare Beauty Shopify store isn't rare, but I'm not sure what makes the brand or its products rare or if the term "rare" really means what I think it does. It's fairly traditional, which is a good thing because users expect the same experience on every website they visit.
8. ColourPop Cosmetics
https://colourpop.com/
ColourPop offers a fantastic range of locally produced beauty products. They are consistently luxurious yet reasonably priced, and they are completely free of cruelty. You can purchase tools, eyewear, and even make your own palette.
Their extensive line of cosmetics, which includes lipsticks, eyeshadows, and skincare products, has become quite popular on social media, attracting them a remarkable 10 million Instagram followers.
9. Kylie Cosmetics
https://kyliecosmetics.com/
Kylie Jenner, known as the "ultimate influencer," is the owner of one of the most successful Shopify stores. The purchasing process on the website is quick and easy.
Drawing in and making use of social proof, we have never seen so many customer reviews as in this example Shopify store. The entire Kylie Skin Set has received over 6,800 reviews.
Shopify Plus allowed Kylie Cosmetics to climb to global fame with their signature lip kits and visually stunning packaging.
10. L’ange Hair
https://langehair.com/
L'ange is optimizing their homepage to the fullest. The page doesn't feel cluttered despite having notifications about sales, coupons, best sellers, and other things. Nonetheless, buyers in need of assistance only need to complete a hair quiz to receive personalized recommendations.
Offering a complimentary one-on-one consultation with a professional stylist, L'ange is a great way to stand out in a very competitive market.
Shopify Stores Examples: Jewelry & Accessories
Are you thinking about selling purses, wallets, backpacks, or other accessories? For ideas on best practices, have a look at these successful Shopify stores.
11. Bremont
https://www.bremont.com/
Bremont is a high-end British watchmaker, ideal for the sophisticated man looking for the ideal timepiece. Bremont timepieces are the epitome of luxury, offering superb workmanship and classic styles.
Bremont uses Shopify's e-commerce platform to present its exquisite collection to global watch enthusiasts. Approximately 10,000 watches are produced annually, resulting in an impressive turnover of approximately £40 million.
12. WP Standard
https://wpstandard.com/
Ryan Barr's WP Standard sells a select line of high-quality, long-lasting accessories to a specific market. The brand maintains creative and production control, which contributes to their ability to attract and retain loyal customers.
You have to see this Shopify store example to understand how to balance product promotion and website layout. The exquisite product photos paired with the simple layout make this design truly unique.
13. Bison Coolers
https://www.bisoncoolers.com/
An award-winning company, Bison Coolers manufactures drinkware, travel accessories, and coolers. The founder claims that "American-made quality, an unparalleled warranty, plentiful features and endless customization options" are key ingredients in the recipe for success.
This Shopify store highlights the vision of the founder by providing a wealth of information about their promise in an easy-to-read manner. Check out the blog for some quick tips on how to hunt deer in Texas.
14. Sunday Somewhere
https://sundaysomewhere.com/
The next Shopify store on our list features a visually appealing layout and simple navigation. It makes perfect use of both text and images to draw in visitors' interest in their stylish products.
Visit the As Worn By celebrity recommendations section of this Shopify website to see the products used by celebrities like Jessica Alba, Anne Hathaway, and Elizabeth Banks.
15. Pura Vida Bracelets
https://www.puravidabracelets.com/
One of the most popular Shopify websites is Pura Vida. It's a great illustration of how to market a wide variety of items without appearing overly cluttered in terms of design. Additionally, their ecommerce store navigation is excellent and makes finding products simple.
They speak in a conversational, informal style that is incredibly upbeat and consistent with the brand's communication style in their product descriptions.
Shopify Stores Examples: Food
There are a lot of examples of websites in this category because it's simple to start a food or beverage business with Shopify.
16. Fly by Jing
https://flybyjing.com/
The company's popular Kickstarter campaign was the origin of its Sichuan chili crisp sauce. In just five years, the brand established partnerships with businesses such as Disney and Shake Shack. In an effort to further its goal of transforming perceptions of Chinese food, Fly by Jing's Shopify store takes a risk with its branding and storytelling.
17. Verve Coffee Roasters
https://www.vervecoffee.com/
The company has expanded to include over a dozen retail locations across the US and Japan, a wholesale distribution section, and an online store. Through its Farmlevel Initiative which maintains heritage coffee varieties, oversees nurseries, and offers fair prices, Verve has maintained its dedication to sustainable growing methods and helping farmers.
18. Nutriseed
https://www.nutriseed.co.uk/
One of the best Shopify sites for vegan and healthy food is Nutriseed, with over 10,000 satisfied "Nutri Fans" giving it a 5-star rating. Plus, it's not hard to see why. In addition to offering health products expertly, their website showcases their thriving fan base and the products they adore.
In the field of plant-based nutrition, Nutriseed is consolidating their position of power. They don't hesitate to use customer testimonials, complete with selfies across their Shopify store to let their Shopify customers do the talking.
19. Red Bull
https://www.redbullshopus.com/
Red Bull is a dominant force in the energy drink industry and e-commerce marketing, with products ranging from wings in a can to record-breaking sales numbers.
Red Bull provides a smooth online shopping experience for both caffeine lovers and thrill-seekers, and thanks to Shopify's powerful analytics tools, Red Bull can monitor customer behavior and modify its well-known marketing tactics as necessary.
20. Heinz
https://www.heinz.com/
Heinz is a well-known brand that requires no introduction when discussing iconic brands. Heinz has been an essential in kitchen cabinets all over the world for more than 150 years, thanks to its classic ketchup and flavorful soups and sauces.
Shopify enabled Heinz to launch their direct-to-consumer website in 2020, coinciding with the beginning of the pandemic. This allowed Heinz to establish a new business model and make food products accessible to vulnerable populations and vital workers.
Shopify Stores Examples: Electronics & Gadgets
21. Cowboy
https://cowboy.com/
Cowboy uses top-notch images and video on its homepage and throughout the website to sell smart e-bikes through its Shopify store. Before making a purchase, users can schedule a test ride to experience the product for themselves. This is a wise choice for a product with such a high price tag.
22. Bruvi
https://bruvi.com/
The founders of Bruvi set out to balance the environmental impact of single-serve at-home coffee pods with their ease of use and convenience. It offers an extensive selection of coffee makers in addition to the accompanying coffee. The company's four main areas of impact minimization are responsible plastic waste management, sustainable business practices, sustainable sourcing, and the preservation of natural resources.
23. BURGA
https://www.burga.com/
BURGA is a retailer of electronic accessories. The brand's goal is to "take everyday boring items and turn them into lifestyle & fashion accessories you'll be psyched to wear," and their stylish Shopify store certainly demonstrates that they are fulfilling this goal.
This Shopify appeals to its target audience because of its fashionable polished appearance. A social proof-filled Instagram feed is also included, which is a requirement for all the best Shopify stores.
24. Spigen
https://www.spigen.com/
Millions of smartphones worldwide are safeguarded by the cases made by the South Korean company Spigen. Two of Spigen's main competitive advantages are their products' toughness and durability, and their Shopify store makes sure that visitors are aware of this as well.
25. U-Turn Audio
https://uturnaudio.com/
This Shopify store claims that they are still in operation. The only two things that U-Turn sells are speakers and their own Orbit Turntable. Their Shopify website does a fantastic job of reviving vinyl's appeal.
This top Shopify store has a strong website with two products. U-Turn Audio makes the wise choice to concentrate on customer education in order to draw in visitors because their product is so distinctive.
Shopify Stores Examples: Art & Decor
Shopify is a good option if you want to sell products related to art or décor. To see for yourself, look through the list of Shopify stores below.
26. Artisaire
https://artisaire.com/
Artisaire has revived a historic tradition with their selection of premade and customized wax seals.
Owning every stage of the production process, Artisaire produces every item in its top-notch Shopify store from its factory in Canada. The Thomsen family, who owns Artisaire, still gets pleasure from writing and sealing their own thank-you notes by hand.
27. Silk and Willow
https://www.silkandwillow.com/
Silk and Willow is an eco-friendly wedding décor store catering to green-minded brides. Founder Shellie Pomery worked as a graphic designer for a while before deciding that making textiles using natural dyes was her true calling.
Silk and Willow is a place to get lost in every lovely detail related to wedding planning, and it sells plant-dyed silk ribbons, table linens, and handmade stationery.
28. LEIF
https://www.leifshop.com/
Here's an illustration of a Shopify store with a delicate, artistic style. The design is dominated by the colors white, gold, and light pink, with delicate patterns and accents. A straightforward, distinctive, and friendly Shopify store.
Their e-commerce photography is incredible."We would rather have candid shots. The founder of LEIF, Stacy Longenecker, states that the more context-aware a product is, the more effectively it can be translated from the in-store experience.
29. Lulu and Georgia
https://www.luluandgeorgia.com/
With the large, stunning images on the homepage, this classy Shopify store example lets the products speak for themselves. The logical content organization ensured by the clever layout makes it simple to browse and get inspired by the incredible designs.
The sophisticated appearance of this Shopify website is attributed to its magazine-style layout. The blog is also worth mentioning because it is colorful, inspirational, and full of design and inspiration-related stories.
30. Parachute
https://www.parachutehome.com/
Parachute's full-screen homepage video and friendly, welcoming message do a fantastic job of drawing visitors in right away. To help visitors quickly decide where to go, there are only three basic categories to choose from when they scroll down.
Thanks to a sophisticated white theme dotted with pink palettes that perfectly accentuate the product images, this Shopify store effectively conveys the texture of its products. Numerous customer photo reviews increase the incentive to purchase.
Other Best Shopify Stores
31. Gymshark
https://www.gymshark.com/
You won't run out of options to choose from thanks to its outstanding selections of clothing for men and women. You can easily search on the well-organized homepage by scrolling down to see the sticky search bar. The clear “Shop Now” buttons all across the site and the “Quick Add” option when you hover over the product listings are the cherries on top.
In addition, Gymshark provides easy checkout, safe payment methods and transparent fees. Without a doubt, there is much to learn from this.
32. SKIMS
https://skims.com/
The SKIMS shopping experience offers an extensive range of options: products are available in numerous sizes and variations, and product pages are designed to assist customers in finding matching pieces to finish their ensemble. Additionally, you can view sizing details, shipping information, and return policies in addition to choosing to pay for items in installments.
The best thing is that everything is incredibly easy to navigate on tiny screens, such as those found on smartphones and other devices in general. With a smartphone, you can easily access product images, sizing examples, cart navigation, and customer reviews without feeling cluttered or overloaded.
Given the significant influence social media has had on Kim Kardashian's company's growth and success, mobile friendliness and responsive design are essential to turning social media visitors into paying customers.
33. Tecovas
https://www.tecovas.com/
The brand prides itself on its high standards of quality, comfort, fit, and style, which is why its team goes through more than 200 steps to make a single boot by hand.
Tecovas' website is aesthetically pleasing and easy to navigate, effectively showcasing the brand's message, aesthetic, and values through lifestyle photography. You're in a place that honors the cowboy way of life, and every square inch of color, graphics, and text tells you so.
Rich visuals, bold statements of confidence, and rustic colors abound throughout the website.
This comprises the home page and product pages but also the brand's history, blog, and style fit quiz.
34. Wandering Bear Coffee
https://wanderingbearcoffee.com/
Wandering Bear Coffee stands out on Shopify due to its distinct brand identity like its adventurous name and cohesive branding across its packaging and website. It offers premium coffee beans sourced from sustainable farms, along with unique cold brew options like their nitro cold brew on tap. The ecommerce store ensures a smooth shopping experience with features like quick checkout and mobile responsiveness.
Moreover, its engaging blog posts share brewing tips and coffee recipes which foster a sense of community among customers. With a subscription model for recurring coffee deliveries and a commitment to ethical sourcing and eco-friendly packaging, Wandering Bear Coffee showcases effective marketing strategies including social media campaigns and influencer partnerships to connect with its audience and drive sales.
35. To’ak Chocolate
https://toakchocolate.com/
To'ak, a company based in Ecuador, has been offering some of the world's rarest and best chocolate. This company is committed to transforming the way we enjoy dark chocolate by utilizing age-old cacao practices and aging it similar to whisky.
Becoming successful in a niche for luxury chocolate. Nonetheless, the pricing is a component of the strategy since it captures both the product's rarity and the true cost of production. To further explain the price tags to customers, the company also makes investments in customer education.
Conclusion
Visiting some of the best Shopify stores can give priceless insights into their best practices. Each example here has something unique and interesting to offer to a potential store owner, and we hope our analyses were helpful to discover that.
Shopify stores with staying power have several things in common. They often have a great product market fit, a beautiful and recognizable brand, and an easy-to-navigate website. The best Shopify stores serve as inspiration for those looking to build an ecommerce business. If your dream is to build your own businesses online, look no further than the Shopify stores of the brands that dominate your industry.
👉🏼 Check this list of 20+ Websites Built with Shopify on PageFly
